Have this post read to you in a natural voice, so you can do other things:
Construction companies are finding canceling their service with Home Advisor is difficult – and when savvy business owners have reviewed them with a video about it – home advisor offered them a refund, essentially a bribe of over $1,000 to take it down.
So you be the judge – is Home Advisor Pro a scam?
This article will give you everything you need to know about Home Advisor – if it’s legit, and if you should use it.
There are several different perspectives in this article from very savvy people – and you won’t want to miss any of it.
This is for the people that have been scammed by Home Advisor.
Because sites like this don’t monitor themselves – and even collaborate with people like Better Business Bureau to get taken seriously, despite un-ethical business practices. Let’s see how long it takes them to change their name (like they’ve done before.)
Clue #1: Re-branding several times to avoid association with lawsuits
This brave business owner decided to keep up the video – and get’s down to talk about Home Advisor’s GlassDoor reviews (reviews from employees for the previous employer) that talk about the fact that ServiceMagic has 100’s of lawsuits.
You tell me – does changing your name over and over again mean you’re proud of your reputation?
How do you have an A+ Rating on Better Busines Bureau with 86% negative reviews?!
A couple somewhat telling Home Advisor reviews from Better Business Bureau (these are the last three from business owners)–
This company is a scam. I have been using them for several months for the company I work for and I have always had problems with leads that do not answer the phone or respond to voicemails and emails. The number of these has been growing on a monthly basis and I am very upset as I have lost so much money! I have had people hang up, tell me they never were on Home Advisor, or they were just on their site and not wanting to talk to companies..This company is a complete scam so to all companies out there.. beware and stay away. They don’t even want to try and work with you, they just say sorry we don’t credit for unanswered calls… we have an excellent coordinator calling, emailing and all else… too many bad leads. I hope others are aware of and end business with them as well. Be warned that they now own ******* **** and ********* as well. I wish I could give 0 stars!
Homeadvisor is an expert company in ripping off businesses. * They lack good follow up and customer service – when you submit a complain nobody gets back to you. * They charge you for services that you have not enrolled and for leads that you are unable to address like if you get a lead at 2 am in the morning you better get up from you sleep and call otherwise when morning calls you will have no chance. * Anyone in the company can sign up for their service but to cancel you need a background check and the owner has to call. * They don’t explain their services properly and deceive you about how to go around it just to get you sign. At the end of the month you will have no profits and just a big bill to pay them. I would not recommend them and would find a different way to market the business and find lead sources.
We have had many issues over the years with HA not issuing credit on FAKE or WRONG numbers or just outright bad contact information. To Home Adviser, they still view this as a LEAD and have rejected countless requests for credits even when we have a “number that has been recently disconnected.” This is BAD BUSINESS. I have spoke with many other AC contractors that have these same issues. After 3 years of fighting these issues, we are done and will be moving our business else where, I’m tired of fighting these credits. I also find it silly of them to loose $6,000 / year on a $20 credit. I guess this also show’s how they conduct business poorly. So much for the customer is always right.Home Adviser promotes good business strategies through their review platform, but they do not abide by the same rules. More of us contractors need to call them out on this. Google “Home Advisor, FAKE LEADS” what you will see following that will blow your mind and make you think twice about using their services.
Clue #2: Former employees seem to think they are scamming people
Given – some employees just might be sore for being fired. Employees talk about management, encouraging them to lie in order to sell – which is crazy. Check out the GlassDoor Reviews. The video above talks about contractors getting sold leads for jobs that weren’t even in their state, and for a period of time, they weren’t giving them a refund on those leads.
Clue #3: You don’t own the customer, HomeAdvisor can rank for your name in Google
I can speak as a Search Engine Optimization specialist – if another company can rank for your companies name and then sell the leads back to you, you’re getting a raw deal. HomeAdvisor makes you sign the right for them to use your brand name in their materials and pages on their site – which essentially could take away customers that would have just come to your website and become a lead in the first place. Terrible deal.
Clue #4: People have had to close their bank accounts and change their phone number just because of Home Advisor
Can you think about the lunacy of that for a second?
Clue #5: You’re competing with tons of companies for the same leads.
You can imagine – if you get 15 leads, and every single one of those is going to a bunch of other companies – you don’t have an advantage.
The customer didn’t express interest in you as a provider, which isn’t ideal. It’s much better to get a lead from your website or another source. You want someone to come to you in particular.
Clue #6: Charges after you cancel and beyond what you paid for.
Apparently, you can pause a campaign for 15 days – but then when you call to cancel, they will tell you that you can actually pause for 90 days.
Clue #7: Some leads aren’t even aware of how HomeAdvisor got their information.
Scary and potentially bad for your company’s reputation. Also very interesting that these YouTube videos have a crazy amount of comments like this:
Clue #8: Home Advisor Destroys the SEO on Your Website
The number one reason that you should avoid Home Advisor is that it can ruin your website and your online presence. Because Home Advisor can afford to pay for more SEO and Paid Ads, they can beat you down with money. Instead of working with Home Advisor for SEO I’d encourage you to work with me, as then you will own the lead and the customers we produce. Home Advisor targets people that are looking for the cheapest option.
Only use Home Advisor in a desperate situation – and build your own website presence instead.
“Get a lifelong and return customer and not someone looking for a one and done customer and looking for the lowest price… We stay away from HomeAdvisor, and I would advise you to do the same.”
Building Your Own Website Presence (the Alternative to Lead Generation Sites)
So yes, it may seem easier to go through a lead generation site like Home Advisor. However, if you genuinely want to take your marketing to new heights, investing in your own online presence through creating a website will help your business grow. Websites and other digital touchpoints (like social media) can help you establish your brand identity and will give your business a sense of transparency. A finely tuned site with smart SEO tactics that incorporates targeted, well-written content will benefit you far more than Home Advisor.
If you are absolutely set on using a lead generation site, here are some higher quality options other than Home Advisor:
Houzz – Houzz is probably one of the top lead generation sites for contractors and home builders. However, there are cons associated with it, such as Houzz owning everything on a contractor’s profile, including pictures, and expensive cancellation fees. Many contractors have built their entire business through Houzz, and it is certainly an option worth looking into.
Yelp – Yelp receives a lot of traffic for people looking for services. But because this avenue is cluttered with the competition, including those who are willing to pay to be more visible. Yelp should be utilized but not as the primary form of lead generation. Instead, it should be used to help your website presence.
Home Advisor is an online marketplace that connects homeowners with licensed, pre-screened, approved service professionals who offer home renovation, remodeling, and maintenance services. They provide technologies that allow customers to connect quickly and easily to service professionals. They can utilize Instant Booking and schedule appointments without having to go back and forth between phone or email, trying to schedule a time that works for everyone. Instant Connect also speeds up the process, which is a service connecting customers with a Home Advisor specialist within minutes of their request. They also offer integration with smart devices such as the Amazon Echo and Apple Watch.
Home Advisor is totally free because of advertising fees paid to them from those service professionals that participate in the HomeAdvisor network. HomeAdvisor steps in to make the connections between the new customers and these service professionals, who pay a secondary fee for each lead they receive and connect with. Your free account on the website, My HomeAdvisor, is your personalized tool that keeps all your profile information secure, and it’s the place you can review service requests, professional matches, and manage all personal info.
HomeAdvisor’s website details their 4 step process of screening their service professionals before matching them to the customer.
Step 1 – Licensing
HomeAdvisor confirms that the service professional holds an applicable state-level trade licensing for the services they claim to be providing to consumers.
Step 2 – Criminal Records Search
In the state in which the owner of the company is located, HomeAdvisor utilized third party data sources to conduct a criminal search for any relevant or active criminal convictions associated with the service company. The extensiveness and comprehensiveness of the National Criminal Databases do vary from state to state, so HomeAdvisor considers this, and ensures this information discovered is accurate. This includes a registered sex offender search. HomeAdvisor checks websites that consolidate state sex offender information to confirm there is no match based on the name of the owner/principal of the company.
Step 3 – Legal Search for Civil Judgements
Again, HomeAdvisor uses third-party data sources to check for filings associated with bankruptcy, liens, civil legal judgments, etc. in the state in which the owner of the company is located. Only instances occurring within the 12 months prior to the service professional’s application for membership on HomeAdvisor are considered.
Step 4 – Identity Verification
Lastly, HomeAdvisor confirms the social security numbers of the business owner, confirming their identity. This is mainly applicable to small businesses.
Have questions about HomeAdvisor? They have several ways you can get your questions answered. You can call them Toll-Free at 1-877-800-3177, where you can ask general questions or get connected with your local service provider. Not able to make a phone call? They have a live chat on their website M-F 6 am-5 pm and Sat-Sun 7 am-4 pm Mountain Standard Time. If you are not quite ready to contact them for services, they have a helpful FAQ section for popular Q & As.
Frequently Asked Questions About Home Advisor
How much does it cost to be on Home Advisor?
Home Advisor charges almost $300 per year for the basic service. Each of the leads sent to the contractors generates a variable fee, usually between $15 and $60+ per contractor and per lead.
Is Homeadvisor free?
HomeAdvisor is free for homeowners – because they charge contractors for the leads generated on the site. This process has frustrated some contractors, so HomeAdvisor pro has a lot of bad reviews, but homeowners don’t seem to feel the same way – from what is available of homeowner reviews online.
Are Angie’s List and HomeAdvisor the same company?
Yes indeed. HomeAdvisor / IAC acquired Angie’s List in 2017 for 500 million. At the time of purchase – it was said that “IAC who owns Match.com, Tinder and The Daily Beast, would merge Angie’s List with its own reviews site HomeAdvisor” – though currently, they seemed to have remained separate properties. Some contractors and small businesses still appreciate Angie’s List, where-as HomeAdvisor doesn’t seem to enjoy the same reputation.
Does Home Advisor do background checks?
Home Advisor only checks for civil lawsuits and judgments dating back a year from when a contractor signs up to be a part of the service’s network. Once the background check has been done, that’s it – which may be concerning for homeowners. HomeAdvisor doesn’t repeat background checks on its contractors.
What is HomeAdvisor’s Phone Number?
Customer service: 1 (877) 800-3177
Local: (303) 963-7200
Is Home Advisor Good?
It seems to be a decent experience for homeowners. Many contractors complain that Home Advisor is bad for contractors. However, some contractors have sustained their business off of home advisor – and I have met 2 of these people, including a close friend of mine. On the whole, though – I have seen many, many more contractors frustrated with HomeAdvisor than not.
Bonus: Why All Home Improvement Lead Generation Services Suck