A person wearing a green "Hook Better Leads" shirt stands on a rooftop, overseeing a tree-lined suburban street with parked cars. The shirt showcases HookAgency.com's expertise in website design, Google ranking services, and home services marketing.

Home Services Marketing Agency

In the Trenches Digital Marketing

  • Transparent: We show you all the work we complete each month.

  • Custom: We build your website, ads, and content from scratch to fit your business.

  • Own Your Marketing: You always have access to all of your accounts.

150+ Five-Star
Google Reviews

10th Fastest Growth
Company in Mpls

Service Titan Top 3
Marketing Agency

Elevating Home Service Businesses

We Love Serving Our Industry

Industry leaders recognize our work & endorse us

  • We’re constantly learning about the trades
  • Dedicated to driving more leads to your business
Headshot of Skyler McDaniel, who shares the success story of how Hook Agency, a leading marketing agency for home service businesses, helped scale a client’s business from under $1 million to $15 million in revenue through consistent SEO, targeted Google Ads, and custom website design. Skyler highlights how the agency's data-driven strategies, personalized marketing campaigns, and commitment to long-term growth helped transform this home service business into a market leader, underscoring the importance of effective digital marketing for HVAC, plumbing, and other home service industries.

“Our oldest roofing client has gone from under 1M to now scaling to 15M. We consider it a massive honor to be a long-term partner with these guys.”

Skyler MCDaniel, Account Manager

Our Services

Hook Better Leads With a Google-Specialized Team

  • Custom Websites
  • Search Engine Optimization
  • Pay-Per-Click Ads

Custom Website Design

Most contractors don’t realize how big of a first impression a website can make on a modern homeowner. To have a beautiful, custom, seo-focused website can be a crucial difference between the phone ringing or not.

Concerns Benefits
Generic websites look low-end Hook websites are fully custom built
Many agencies don’t let you own your website Fully own your website & take it with you anywhere
Many designers don’t know SEO Always built with SEO in mind

Transparent Search Engine Optimization

Google is the internet’s most visited site, and drives 90% of search traffic. Tommy Mello says “Google is god when it comes to home services,” but 70-80% of clicks go to organic search!

Concerns Benefits
SEO can feel like a black box See all the work completed by us monthly
Many companies do bare minimum Have significantly more work done for you
Old tactics can hurt more than help Locally focused, modern SEO

Consistent Pay-Per-Click Ad Management

Clients love having an agency that knows their industry, and isn’t just experimenting on their account. Referrals are awesome – but how good does it feel when you start closing leads from Google?

Concerns Benefits
Ads can be expensive Have tightly managed ads
Prices are going up Always have eyes on your account
Google takes money greedily Optimizations & A/B testing

Our Process

See How Easy it is to Get Started With Us

Whether you choose 1-2-3 services – we will make sure the process is efficient for you and your business. Our dedicated team ensures every step is tailored to meet your needs and exceed your expectations.

Quick Intro Call

01

Let's get to know each other with a brief, 20-minute intro call! We'll learn more about your goals for digital marketing, and how our services can help you grow!

Strategy Meeting + Proposal

02

A deeper dive into our processes and expectations over a 60-minute video call, answering any and all questions on what it looks like to work together. At the end of the call, if appropriate, we'll send over a proposal to get started!

Onboarding + Kickoff

03

Meet your Account Manager and Strategy Team! We are experts in the transfer of power and make the transition over to Hook as painless as possible. We'll also download all the information on your business + ideal customers from your brains to ours, so we can put together a strategy custom to you.

Web Design + Strategy

04

Hook Agency doesn't believe that one size fits all, and all our work is custom to you and your business! That means we're going to present your website design and strategy to you, and get feedback before things start going live.

Monthly Reporting Rhythm + Adapt

05

Set aside an hour a month to meet with your Account Manager on a live reporting call to talk through work, results, and leads! We document all the work we complete on a monthly basis, so you have transparent reporting.

A person with long dark hair and a black top smiles at a laptop, seated at a desk in an elegant workspace featuring wall-mounted planters and stylish lighting.
A smiling family stands against a plain background. The woman, with long blonde hair, holds a toddler dressed in black. Next to them, a man wearing a "Tree Service" T-shirt smiles warmly at the camera.
**Golden Rule Pledge Emblem:**

This shield-shaped emblem prominently displays the "Golden Rule Pledge" alongside a key icon. Dynamic yellow lines on the right signify motion, while elegant branch motifs adorn the base, symbolizing commitment and growth.

Our Promise To You

Partner With a Company That Believes In The Golden Rule

“It can be scary to consider a new agency, and the work that goes into switching. That’s why we promise to treat your marketing dollars like we would want ours treated. We’re selective about who we work with, but when you partner with us, we will do our absolute best to treat you like gold. Thank you for trusting us, we care very deeply about your success.”

- Tim Brown and Bea Bonte

Meet Our MN Team

Pricing

Transparent pricing options that fit your business

Hook is a Google-specialized team that strives to take a business owner’s mentality. Want to save time and get more and better leads? Get started now.

Silver

Affordable and Essential

$5,750/mo

  • Custom Website Design

  • Starter SEO Services

  • Includes 4 Pieces of Content Monthly

  • Light Link-Building

  • Consistent Google Ad Management

  • Lead tracking and Monthly reporting

Gold

Website + SEO: Long-term Mindset

$6,550/mo

  • Custom Website Design

  • Full SEO Services

  • Includes 8 Pieces of Content a Month

  • Heavier Link-Building

  • Consistent Technical SEO

  • Lead tracking and Monthly reporting

Platinum

For Growth-Mode Businesses

$8,550/mo

  • Custom Website Design

  • Full SEO Services

  • Consistent Google Ad Management

  • Includes 10 Pieces of Content a Month

  • Back-linking and Technical SEO

  • Lead tracking and Monthly reporting

Enterprise

Customized for your business

$15,750/mo

  • SEO, PPC, Website

  • Larger amounts of content

  • Increased linking effort

  • For companies with multiple locations

Ready to choose a plan?

Talk to Sales

150+ Five-Star
Google Reviews

10th Fastest Growth
Company in Mpls

Service Titan Top 3
Marketing Agency

YOU DESERVE A MARKETING AGENCY THAT CARES

At Hook Agency, we help contractors focus their marketing on their best customers and take action on their behalf to help them rank higher on Google so when customers are actually looking for them, they show up.

Guided by a team of Google specialized professionals taking vigorous monthly action on your behalf, you can save time and can feel confident like the smart business leader you are.

Contact Us Now
Group photo of Hook Agency's 30-person in-house team, all working together daily to deliver high-quality marketing services for home service businesses. Unlike many agencies that are scattered or much smaller, Hook Agency prides itself on a close-knit team with a low employee-to-client ratio of 1 to 3 or 1 to 4, ensuring personalized attention and superior results. This hands-on, collaborative approach sets them apart from competitors with larger ratios of 1 to 10 or even 1 to 20, providing custom strategies for HVAC, plumbing, roofing, and other home service industries. Dylan, a Sr. SEO Specialist at Hook Agency, discussing SEO strategies with Alaska, a Jr. SEO Specialist, highlighting the agency's commitment to continuous improvement through the Kaizen philosophy. This mindset of incremental, daily progress has made a significant impact on the quality of services delivered to Hook Agency’s home service clients, ensuring cutting-edge SEO techniques and consistent, measurable results. The team’s Kaizen-driven approach sets Hook Agency apart as a leader in home services marketing, continually refining their strategies to better serve HVAC, roofing, and plumbing businesses. Sydnee, a sales person at Hook Agency, smiling while helping a potential client over the phone, representing the agency’s commitment to exceptional customer service. Like Progressive, Hook Agency assists people in finding the right solutions, whether or not they choose to work with the agency. This dedication to helping home service businesses, including HVAC, roofing, and plumbing companies, is why people love Hook Agency’s transparent, service-first approach to marketing.

Still Got Questions?

We understand that choosing a marketing agency is tough. Check out this video for answers to our most frequently asked questions. We want to be your partner for your home service marketing efforts. But more importantly, we want to help you evolve.

Check Out More Resources

Client Stories

Trusted By The Industry

See All Case Studies
  • Alicia Tetreault

    Monarch Roofing

    Hilton Head, SC

  • Robin Scherer

    Trust Roofing

    Largo, FL

  • Darren Smith Thorgrimson

    Aquarius Home Services

    Minneapolis, MN

A woman, Alicia Tretault of Monarch Roofing, in a blue polo shirt stands smiling with one hand on a truck adorned with a star-spangled design, showcasing her roofing success story. With long brown hair flowing, she radiates confidence outdoors against a wooded backdrop—a living case study in marketing prowess.
The Monarch Roofing logo, featuring a crown and bold text, is prominently displayed on a laptop and smartphone. In the background, skilled roofers work with unwavering dedication.

92.98%

Increase in Qualified Organic Leads YoY

A person in a white shirt (Robin Scherer, owner of Trust Roofing) is smiling and giving a thumbs up in front of a large piece of roofing equipment labeled "Flat Roof Experts." It's part of an impressive roofing marketing case study for Trust Roofing by Hook Agency. Two other people work on the machine, with a building and palm trees visible in the background.
Monarch Roofing's website is showcased on a laptop and smartphone, featuring an online form with the slogan, "Our Name is Our Promise." Set against the backdrop of palm trees and buildings, these devices emphasize top-tier roofing services with a dynamic, rightward angle.

89%

Increase in Organic Leads

A smiling man in a light blue shirt with the Aquarius Home Services logo stands outdoors, exuding warmth and reliability. Behind him, trees frame a lush lawn and an air conditioning unit, set against the backdrop of a modern home exterior that highlights their expert touch.
Displayed prominently on a laptop and smartphone is the "Aquarius Home Services" logo, featuring icons for water, electrical, heating, and cooling services. In the background, a focused technician expertly works on equipment—mirroring the precision of Monarch Roofing professionals.

188.89%

Increase in First-Page Rank YoY

FAQ

Commonly Asked Questions

What is your pricing and how cost-effective is it compared to other lead generation methods?
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At Hook Agency, our pricing is structured to deliver maximum ROI for growth-mode companies. We understand that every dollar counts, especially when you’re scaling from $3M to $15M in revenue. Our services are designed to save you money by generating higher-quality leads and reducing the inefficiencies common with other methods like shared leads from Angi because you’re competing on price, or Facebook ads – because they sometimes attract tire-kickers. By investing in Hook, you not only get better leads but also save on the costs associated with training and managing an internal marketing team. Our transparent pricing model ensures there are no hidden fees, and you always know exactly what you’re getting.

Do we get regular reporting on our campaign’s progress? If so, how often?
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Yes, transparency and communication are core to our business Hook Agency. We provide detailed, easy-to-understand reports on your campaign’s progress every month. These reports not only show you the metrics but also explain what they mean for your business – we also listen to calls and look at every form fill to only focus our conversations on real leads. Our goal is to keep you informed and confident that your marketing investment is driving results, but we tell it how it is if something is off, and don’t cover up problems but rather are aggressive to fix them. With our clear and consistent reporting, you can focus on what you do best – running your business – while we take care of your marketing.

What other services do you offer besides SEO, PPC, and websites?
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Hook Agency offers comprehensive SEO, PPC, and website design services, with content marketing integrated into our SEO strategies. Within our website design services, we are doing regular conversion rate optimization testing, and leveling up our design and development work based on Analytics. We don’t do social media marketing, social media ads, or video marketing because we’ve decided to become the best at one thing (Google marketing) vs. be OK at everything. We do often have recommendations for video or social media, print marketing, and other specialties as we have a ton of context on the best players in the space, and the other companies our clients love.

How many leads can I realistically expect from your services?
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While the exact number of leads can vary based on your location and specific home service, our clients typically see a significant increase in high-quality leads in the 2nd to 3rd month while working with us. We can talk more about estimates based on your ad budget etc, in the sales process. Our proven strategies and data-driven approach are designed to maximize lead generation and conversion rates. We’ll work closely with you to set realistic expectations and ensure that our efforts align with your business goals.

Why don’t you work with early-stage companies?
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We specialize in partnering with growth-mode companies that have established a solid foundation and are ready to scale. Our services are tailored to meet the needs of businesses generating $3M to $15M in revenue, as these companies benefit the most from our expertise and resources. Early-stage companies often have different needs and constraints, and we believe that focusing on businesses in the growth phase allows us to deliver the most value and achieve the best results.

What makes you different from other marketing agencies?
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There are a lot of marketing agencies that focus so much on strategy and consulting that their services are flimsy and not aggressive enough. A lot of agencies are also ‘Generalists.’ Because we are totally focused on home services, and a single emphasis on Google marketing and websites to support that – our specialty makes us a lot heavier duty than most of these agencies. We’re selective about who we work with and constantly trying to level up through personal education and accountability throughout the organization. Every employee is taking a customized curriculum every quarter. Most clients love us because we are consistent, transparent and niched, and take real stuff off their plate, and are diligent about communication.

Why is there a yearly commitment to work with Hook?
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Marketing success is a marathon, not a sprint. A yearly commitment allows us to implement and optimize long-term strategies that drive sustainable growth. Quick fixes can yield temporary results, but our approach focuses on building a solid foundation and continually refining tactics to maximize ROI over time. This commitment ensures that we can fully understand your business, develop a tailored plan, and adapt to changes in your market. By partnering with Hook for the long term, you invest in the enduring success of your business.

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)