Home Services Marketing
Get a Home Service Company Marketing Partner That Knows How To Drive More and Better Leads
If you’re looking to gain more interested traffic to your websites and upgrade your home service company’s online presence, our marketing team is excited to assist. We help home services companies by building custom and highly-effective websites and getting them to rank higher on Google. Take on the digital world by storm, and crush your competition.
Hook Better Leads With Our Services
Let Us Handle the Marketing While You Run Your Business
As a business owner, you don’t have time to worry about learning the ins and outs of digital marketing. That’s because home services digital marketing takes a lot of time and effort, as the landscape is constantly changing, and new strategies are always popping up. You don’t want to have to stress about improving your online presence alone, and that’s where we come in.
Our expert team is constantly sharpening our skills in order to bring home service contractors just like you more traffic and better leads. We don’t just get you more leads, we get you the right kind of leads that ultimately turn into paying customers. Don’t waste time trying to figure out everything by yourself.
What are You Looking For in a Home Services Marketing Agency?
We’ve been successfully helping home service providers like you increase their leads for over 5+ years. What sets us apart from other marketing agencies is that we are specialized in contractor marketing, we know what it takes to target the homeowners that are ready to work with you and get them to take action on your site.
Here’s how we do it:
- Our writing staff is familiar with your products and services, the relevance of your brand, and the overall tone of your content, so we can both write blog and landing page content that will elevate your online authority.
- Our PPC strategists get you results by decreasing your ad spend and continuously structuring your account, helping you to show up above your competition.
- SEO is not easy, but our team is aggressively working on your behalf to bring you more traffic and results. Our live dashboard and reporting calls give you peace of mind, showing you our monthly moves.
When you’re ready to take charge of your online presence, give us a call. We’re prepared to leverage our proven process on your behalf and get you more results with your marketing spend.
Home Services Marketing Trends
Home service businesses, such as plumbing, electrical, and cleaning, are essential to the maintenance and upkeep of homes. With the rise of technology and the internet, marketing has evolved, providing new opportunities for companies to reach their target audience.
However, the market for these services is highly competitive, and it can be challenging for businesses to stand out and get the phone ringing. This marketing trends 2023 guide provides practical tips for marketing your home services business to reach a wider audience.
Establish a Solid Online Presence
Establishing a solid online presence to get new leads and increase sales involves creating a professional website and maintaining activity on social media platforms. You reach a wider audience and increase your visibility to potential customers by having a solid online presence.
Your home services website should showcase your work, business history, values, and customer reviews. A well-developed website gives potential customers a place to learn more about your business and makes it easier for them to contact you.
Maintaining social media pages allows you to interact with customers and provide them with updates and promotions which is great for customer retention. Additionally, you can use social media marketing to share customer reviews and showcase your services.
Offer Special Deals and Promotions
Offering special deals and promotions is a great way to attract new customers and keep existing ones engaged in your home services business.
By advertising discounts and promotions, you create a sense of urgency and motivate people to take action, whether signing up for a new service or making a purchase.
This type of marketing also helps to differentiate your business from the competition and can be used to target specific segments of your audience, such as new homeowners or repeat customers.
You can send out emails to your subscribers announcing your latest promotions and discounts. Personalize the message to make it more relevant to the recipient.
Utilize platforms such as Facebook, Instagram, and Twitter to advertise your promotions. You should create eye-catching graphics and use hashtags to increase visibility. Additionally, ensure your website prominently displays your current promotions and deals to make it easy for visitors to take advantage of these offers.
Utilize Local SEO Tactics
Local SEO tactics refer to optimizing your website for local search terms to increase your visibility in search engine results for your target audience. Utilizing local SEO tactics for home services marketing ensures that your website appears at the top of local search results for relevant local keywords and phrases.
SEO helps to drive more traffic to your website and attract more potential customers and phone calls in your local area.
You can take several steps to optimize your website for organic search results. First, include your city and state in your website’s title, meta descriptions, and header tags.
You can also create local landing pages on your website targeting each city or region you serve. This strategy helps to show search engines that your business has a strong presence in a specific area.
Another important aspect of local SEO is to build local listings, which mention your business name, address, and phone number (NAP) on other websites.
The more consistent your NAP information appears across the web, the more likely search engines will recognize your business as a credible contributor to the home service industry and an authoritative source to local customers.
Finally, engage with your local community and encourage customers to leave reviews and ratings on popular review websites such as Google, Yelp, and other review sites. These online reviews can also positively impact your search engine rankings and help to boost your local SEO efforts.
By utilizing local SEO tactics, you improve your website’s visibility in search engine results for your target audience and attract more potential customers in your local area.
Ask for Referrals
By encouraging satisfied customers to recommend your services to their friends and family, you can tap into the power of word-of-mouth advertising.
This type of marketing can be particularly beneficial for home services professionals because people often trust recommendations from those they know and trust.
To encourage referrals, provide excellent customer service, and build strong relationships with your clients. Customers who are happy with your services are more likely to recommend you to others. You can also directly ask for referrals and offer incentives such as discounts or special promotions for those who provide them.
You should also use email and social media to spread the word about your business and encourage referrals. For example, you can send a follow-up email to customers after completing a job, asking them to recommend your services to their friends and family.
Build a Strong Brand
Building a strong brand is essential to home services marketing as it helps establish a unique identity and a lasting impression in customers’ minds. A well-defined brand image sets a company apart from its competitors, making it easier for customers to recognize and remember your home marketing services.
To develop a unique brand identity, home service companies should focus on creating a logo and tagline that accurately reflects their brand values and personality. This image should get consistently promoted across all marketing materials, including business cards, flyers, and uniforms.
A consistent brand image helps create a professional and trustworthy image for the company. It also makes it easier for customers to associate a particular service or product with the company, increasing brand recognition and loyalty.
For example, having a uniform design for all employees reinforces the brand image, making it easy for customers to identify the company’s representatives and providing a sense of professionalism and credibility.
Invest in Targeted Advertising
Investing in targeted advertising is a highly effective home services marketing strategy. You can reach specific demographics and geographic locations using platforms such as Google Ads and Facebook Ads with tailored messages and calls to action (CTAs).
For example, if you provide heating and air conditioning services, you can target homeowners in a specific region who have recently searched for HVAC-related keywords online.
Using google local services ads targeting options increases the likelihood that your advertisements get seen by individuals who are likely to be interested in your services.
In addition to demographic and geographic targeting, you can also use platform data to target individuals based on their interests and behaviors. For example, you may target individuals who have recently expressed an interest in home services companies or energy-saving solutions.
It allows you to reach potential customers who are yet to search for your home services company but are still likely to be interested in them.
An advantage of targeted advertising is that you only pay for the impressions and clicks your advertisements receive. It means you can control your advertising spending and only invest in advertising delivering results.
Additionally, you can measure the success of your advertisements in real time and adjust your strategy as needed to ensure that you are getting the best return on your investment.
Offer Great Customer Service
Providing prompt and professional customer service is essential for establishing a positive reputation and retaining customers over the long term.
Prompt service means responding to customer inquiries and requests on time and solving problems. On the other hand, professionalism involves treating customers respectfully and demonstrating a high level of expertise and knowledge about your services.
Establish a positive reputation by consistently delivering high-quality service and going above and beyond to meet customer needs. It includes providing a clear and concise explanation of your home services, answering customer questions, and providing follow-up support to ensure customer satisfaction.
When customers feel valued and well-cared for, they are more likely to return for future services and recommend your business to others.
In addition, retaining customers is vital to long-term success accomplished by building strong relationships with customers, consistently delivering quality service, and following up to ensure customer satisfaction.
By offering excellent customer service, your home service agency differentiates itself from the competition and establishes a strong reputation in the community. It leads to increased customer loyalty and referrals, which are essential for sustainable growth.
Collaborate With Other Businesses
By partnering with complementary businesses, you can cross-promote within the home services industry and reach a wider audience than you would. For example, if you run a cleaning service, you could partner with a home renovation company to offer customers a bundled package of cleaning and renovation services.
Collaboration, in this case, increases the value you can offer customers and exposes you to the renovation company’s audience, allowing you to attract prospective customers who may have yet to hear of your services.
To effectively collaborate with other businesses, choose partners that are a good fit for your company. Look for businesses that offer complementary services and have a similar target audience.
You should also establish clear goals and expectations for the partnership and a plan for promoting each other’s services. You reap the benefits of increased exposure, credibility, and improved marketing results by carefully considering and planning your business partnerships.
Improve Your Leads with These 8 Proven SEO Tips
For a lot of businesses – getting 6.5k website visits, and 42 leads a month wouldn’t necessarily = wildly lucrative. If you make modern, gorgeous, (often $1M+) luxury homes (like Sustainable 9 Design + Build) and those leads rhythmically turned into closed deals over the course of the last couple of years – it can mean serious dough.
If you’re doing SEO for Your Home Service Business or Contractors, or if you want to get more qualified leads for your Home Services Business, steal this strategy 👇
A Simple, Proven Home Services SEO Strategy
1. Ensure you’re going after terms that have real search volume, ranking for ‘Modern Home Builders’ – for instance at the top of the map and main listing area, in the Twin Cities, helps drive conversions. (Everything is better with a niche – curiously, I think home service SEO companies should be nudging our clients towards this if they don’t have a niche.
(If the city your office is in doesn’t have a ton of search volume – move your office. No Jk, kind of – target surrounding areas with landing pages etc.) 📍
2. Continually build out your content marketing for other terms that surround your main topics – “[Style of] Houses”, and “Best Neighborhoods in [City]”. Local terms are better than LARGE volume terms. Play the small ball to win big. ⚾️
3. Always be improving the website’s user experience, add recent examples, and make tweaks to continually service the INTENT of searchers, with content improvements. (Your best content will drive 80% of the searches so they should get at least a yearly refresh.) ♻️
4. Backlinks. <- Yes, we did ‘digital PR’ or whatever you want to call it, to get more backlinks, but we also advise the client to always ask for a backlink when they get natural news stories. 🔗 Quality > Quantity every time. I’d rather get one solid write-up a month than 50 cheap links. (SEO is getting harder)
5. Get a Google Specialized Team – This was not the result of one person doing cool nerd shit in the background. This was multiple niched writers writing, pinning on Pinterest, SEO’s writing meta descriptions and doing technical edits to ensure website hygiene, designers designing, developers developing, and most importantly….👏
A client that HAD PATIENCE…
Work with a hard-working Google-specialized team you can trust, and trust them.
💰 It’s worth it. 💰
Do you need Home Services Marketing, with an emphasis on Home Services SEO?
We are not shy when it comes to our love of contractors and home services businesses.
We want to be the best home services SEO company in the world!
How are we trying to do that?
- We are building a culture of training internally that has 3 main features (weekly workshops, mentorship, and peer feedback loops.)
- We are only hiring SEOs, writers, developers, and designers that love contractors and home services businesses so there is mutual respect (+meaning, and significance) in their work.
- We are combining visual design and development chops with traditional Search Engine Optimization strategies, to make sure our clients are not only getting higher on Google, but that the people that are coming to their website are seeing something persuasive, and well-designed, and are more likely to become actual customers.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
We Get Sh*t Done
We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
100+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
10th Fastest Growth
Company in Mpls
Service Titan Top 3
Marketing Agency
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Phil Pratt
Veterans Contracting
"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"
Shaun Hunt
Voyager Exteriors
"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Justin Puetz
Justin Puetz
"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"
Alexa Nicholas
McCormick Renovations
"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."
Robin Scherer
Trust Roofing
"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"
Darren Smith
Aquarius Home Services
"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."
Courtney Owens
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.
Your Google Specialized Team
If you work with Hook Agency – you have access to the following marketing experts every month:
- A copywriter that is specialized in Home Services SEO writing.
- An SEO + PPC specialist that is constantly cutting their teeth on other home improvement and contractor-focused accounts (and applying those insights to your account.)
- An Account Manager who is your main point of contact and your guide on the journey. They’ve seen it a lot in the home services space and give great advice
- A developer who is focused on business outcomes
- A web designer
What we don’t do is almost as important as what we do! We don’t have a Facebook ads team, we don’t have an Amazon ads team, we don’t do eCommerce, and we’re no longer accepting any accounts that aren’t contractors or home services.
We also have 10-20 built-out proven processes that we implement on your account and that we’ve created for the sole purpose of getting home services providers better results.
We’re ready to help when you’re ready to get started!
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
What does your web design process look like?
1. Discovery – meet to dig up competitive advantages and emotional hooks.
Understanding what makes your company is extremely important. This understanding is central to everything we do in design and will define the direction of our website design.
2. Wireframes (or blocking out the main functionality and layout)
Our designers have 10+ years of combined experience doing data-driven, effective design. We focus on clearly displaying your services, showcasing elements and visuals that will help people trust you, and take action.
3. Visual design with what makes you special at the heart of the design
We know your customers have a lot of options to choose from, that’s why a gorgeous website with easy-to-use navigation and a clear visual difference from your competitors is so important.
4. Development (on WordPress so it’s easy to edit)
We know how to make websites easy-to-use. For your customers AND you. We develop using the content management system WordPress because it’s the premier option for small businesses, editability, and Search Engine Optimization.
5. We launch the website
We do 5 layers of Quality Assurance, help you get all of your content into the site, and can even help write it if needed. We’re here to make the process go smoothly. First, we do a soft launch, and then a champagne pop launch if you want! Have we mentioned we like this, and are fun to work with?
6. Optional: Build traffic with SEO.
We know how to get your website more traffic through Google search. Content marketing and building links from other websites are key components, but the technical side of SEO, reporting, and our creative roofing marketing ideas are also things our clients love about our services.
How long does it take for SEO to get results?
SEO is not something that takes off overnight – it is actually a process that takes around 3 to 6 months to see clear results so you see that things are working well. There will be another stage at the 6 to 9-month mark where you will see your ROI to be seen and will also have a pretty sizable increase in the number of leads you have.
What makes you different from other home service marketing agencies?
We’re different than many traditional marketing companies in that we:
- Are focused exclusively on contractors and home services companies.
- Are totally specialized in trying to get more leads from Google rather than spreading ourselves thin on 10 different methods and search engines.
- We utilize SEO + website design skills on every engagement, not just one or the other.
- We don’t trap you with long-term contracts – our services speak for themselves
- We’d love to chat with you about your home services marketing or home services lead generation needs. Let us know if we can help!
What’s the timeline for websites?
With our Construction Company websites, it will usually take around 100 days and in that time we do a fully custom design and development so that it fits you and your company. There are companies out there that take a different approach with generic WordPress themes or skip necessary steps in order to move faster but that route will almost certainly lead to you coming to a company like us that does things right anyways, so why not just get it right the first time?
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
