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Roofing & Construction Marketing Blog Hook Agency

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The Ideal Roofing Marketing Plan for 2022 (+ Budget Percentages)

December 4, 2021

6 minutes

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construction team discussing new software construction on table in working site

May 17, 2022

6 minutes

Taking Scary Out of Software: Getting Better Team Buy-In

“We’re not a software company, we’re a contracting company.” Imagine this scenario: You’ve decided on software that you feel will…

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door knocking

May 16, 2022

3 minutes

What’s the Best Time of Day to Go Door Knocking?

Door knocking: The classic roofing marketing strategy that isn’t going away anytime soon. You can have the greatest digital presence…

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May 13, 2022

5 minutes

Marketing With Memes: The Ultimate Guide for Getting Leads With Laughs

There’s a new marketing strategy in town, and it’s actually been around for many years.  ✨ Memes. ✨ That’s right,…

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angi leads and home advisor: pay-per-lead services

May 5, 2022

9 minutes

Pay-Per-Lead Companies Services – 5 Pro’s and Con’s

As a local business owner, you live and die by the leads that come in. Most local businesses don’t have…

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Stack and Starve Method - shingles

Apr 5, 2022

4 minutes

Stack & Starve in Roofing Sales: What Does it Mean?

I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a…

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Lead Buying vs. Search Engine Marketing

Apr 5, 2022

4 minutes

Lead Buying vs. Search Engine Marketing [Pro’s & Con’s]

Each year people come to us at Hook Agency and want to know the difference between lead buying + doing…

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Roofing Marketing Companies

Apr 4, 2022

4 minutes

7 Best Roofing Marketing Companies(Reviews/Ratings)

Roofing marketing companies have gotten better than ever.  Not too long ago, there were not as many options out there—…

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Problems With SEO

Apr 2, 2022

3 minutes

5 Biggest Problems With SEO and Solutions

Here are the biggest problem with SEO (in general) as a marketing method: SEO is slow & not a quick…

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Service Magic, Home Advisor, Angi Leads Meme - Federal Trade Commission

Mar 24, 2022

17 minutes

Angi Leads: 12 Hilarious Angie’s List Reviews – Angie’s List for Pro’s

Angie’s List has a strong history. I remember 7 years ago when I first put my business on there and…

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Mar 24, 2022

2 minutes

53 Hilarious Roofing Memes to Tickle Your Funny Bone

With all the hard work and stress that goes into roofing, odds are that you’re looking for a good laugh…

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Ideal Roofing Customer Profile

Mar 12, 2022

2 minutes

What Persona Are Roofing Companies Targeting?

Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are. So…

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Home Advisor Reviews

Mar 7, 2022

13 minutes

12 Hilarious Home Advisor Reviews – HomeAdvisor Pro Leads a Scam?

Construction companies are finding canceling their service with Home Advisor is difficult – and when savvy business owners have reviewed them…

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