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Roofing & Construction Marketing Blog Hook Agency

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The Ideal Roofing Marketing Plan for 2022 (+ Budget Percentages)

December 4, 2021

6 minutes

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camera filming two sales reps creating a video to recruit more reps

Jun 21, 2022

7 minutes

How To Use Video to Recruit (w/ Cam Harris)

Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just…

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construction worker team hands shaking after hiring after labor shortage

Jun 13, 2022

7 minutes

Five Reasons Why You Have a Labor Shortage (w/ Carlos del Pozo)

Facing a labor shortage? What do you think are the real reasons people struggle to hire great applicants? Or let’s…

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roofer mistakes

Jun 6, 2022

7 minutes

Top Five Mistakes Roofers Make (w/ Dave Sullivan from Roofer Show)

Roofing construction is undoubtedly an enjoyable niche filled up daily—by both contractors and clients. Over the years, however, I’ve found…

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Jun 6, 2022

2 minutes

Marketing Tips When a Storm Hits

Every roofer gets excited when there’s a big thunderstorm in the forecast. Even though storm damage is frustrating for homeowners,…

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computer screen displaying the better business bureau (BBB) accreditation

May 31, 2022

3 minutes

Do You Need BBB Accreditation as a Roofer/Contractor?

Before online reviews were common, homeowners needed a way to vet contractors before they hired them. And one of the…

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female roofing office manager talking on the phone and working on her computer

May 20, 2022

2 minutes

Roofing Office Manager: Tasks & Tips

Almost every small business owner starts off on their own or with one or two partners. But what happens when…

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construction team discussing new software construction on table in working site

May 17, 2022

6 minutes

Taking Scary Out of Software: Getting Better Team Buy-In

“We’re not a software company, we’re a contracting company.” Imagine this scenario: You’ve decided on software that you feel will…

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door knocking

May 16, 2022

3 minutes

What’s the Best Time of Day to Go Door Knocking?

Door knocking: The classic roofing marketing strategy that isn’t going away anytime soon. You can have the greatest digital presence…

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May 13, 2022

5 minutes

Marketing With Memes: The Ultimate Guide for Getting Leads With Laughs

There’s a new marketing strategy in town, and it’s actually been around for many years.  ✨ Memes. ✨ That’s right,…

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angi leads and home advisor: pay-per-lead services

May 5, 2022

9 minutes

Pay-Per-Lead Companies Services – 5 Pro’s and Con’s

As a local business owner, you live and die by the leads that come in. Most local businesses don’t have…

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Stack and Starve Method - shingles

Apr 5, 2022

4 minutes

Stack & Starve in Roofing Sales: What Does it Mean?

I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a…

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Lead Buying vs. Search Engine Marketing

Apr 5, 2022

4 minutes

Lead Buying vs. Search Engine Marketing [Pro’s & Con’s]

Each year people come to us at Hook Agency and want to know the difference between lead buying + doing…

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