Consistent LSA Management Services
MAXIMIZING YOUR LOCAL SERVICE ADS FOR CONSISTENT HIGH-QUALITY LEADS
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Stop wasting ad spend with agencies that don’t understand the home-services industry.
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We Build Data-Driven, High-Converting Campaigns
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Get ads that focus on driving conversions, paired with real-time, easy-to-understand reporting.
Google Local Service Experts for Home Services
Hook Agency crafts Google Local Services Ads (LSA) campaigns designed to meet the specific needs of home service businesses. We use proven techniques to target the right customers, ensuring every dollar leads to tangible results. Our campaigns track leads down to the keyword and service category, delivering full transparency and measurable ROI.
With Hook Agency, you benefit from ongoing optimization, in-depth data analysis, and a dedicated team focused on driving leads that convert. Let us manage your Local Services Ads, so you can focus on running and growing your business.
Get Started
Would you rather learn how to do Local Service Ads yourself?
We’re so confident in our LSA / Google Guaranteed Services that we even created a little 3 video course for you to do it yourself if you’d like. We know that if you start to get leads from us helping you for free – and you need other Google ads, SEO, or LSA services – we’ll be the first one’s you think of. No matter what – we want to help you get more leads, whether it’s with us, or on your own.
Take our free courseWe know what Works on Google LSA
EFFECTIVE LSA MANAGEMENT
FOR GROWTH-MINDED CONTRACTORS
We create Local Services Ads that specifically target high-intent users looking for services like yours. Our campaigns prioritize qualified leads and measurable growth, helping you dominate local search results. From budget management to service areas, we ensure your ad spend is fully optimized.
- 100% Managed Campaigns: We handle everything from setup to daily management.
- Transparent Reporting: Know where every dollar goes and what's working on your LSA, and what needs to be improved.
- Focus on Results: We eliminate wasted ad spend, focusing only on leads that grow your business.
Track Every Lead
We track leads down to the job type and location.
Consistent Optimization
We fine-tune ads regularly to maintain top performance.
Industry Expertise
We have many clients in your industry, so know what works
Why Choose a Specialized Google Local Services Ad Agency?
Your home service business deserves an ad partner that understands the industry, your services, and your audience. A specialized agency goes beyond the basics, providing hands-on management and constant improvement. Transparency matters, and you should always know how your budget is allocated.
| Hook Agency | Budget Agencies | In-House/DIY | |
|---|---|---|---|
| 🧑💻 Point of Contact | Dedicated Account and Project Manager | No response or automated communication | Internal person wearing multiple hats with lack of specialty |
| 📈 Results | Clear and determined off of ROI | Typically higher quantity, lower quality leads with low close rate | Higher potential for mis-management of funds with low accountability |
| 🗣️ Reporting | Consistent & transparent ROI-focused reporting with your AM | May be vague & impersonal or automated | Low priority, easy to overlook, and limited by team experience |
| 🎯 Strategy | Proven results in the Home Service Industry | “Cookie cutter” template ad accounts | Learn as you go with limited data to inform your strategy |
| 📝 Deliverables | Fine-tuned optimizations focused on moving the needle | Fluffy optimizations with little connection to results | Hard to interpret; easy to be distracted with other internal tasks |
DO LOCAL SERVICE ADS WORK?
Yes, Google Local Services Ads consistently drive high-quality leads. Approximately 15-20% of users click on Local Services Ads during a search. We’ve seen firsthand how effective they are, generating real leads for our clients month after month. The question isn’t whether LSA works – it’s whether your ads are optimized to their full potential.
We specialize in creating ads that catch attention and drive engagement. With expertise in Google’s platform, we ensure your ads appear for the right searches at the right time, capturing high-intent customers ready to book your services. Are your ads getting the leads you need? Let’s make sure they do.
CAPTURE LOCAL CUSTOMERS AT JUST THE RIGHT MOMENT
Your ideal customers are searching for your services right now. The question is – are you showing up? With Local Services Ads, your business can appear at the top of search results exactly when customers need you. This targeted approach increases visibility, drives traffic, and generates high-converting leads.
- Target High-Intent Searches: We identify top-performing service keywords.
- Real-Time Reporting: Know which ads drive the most revenue.
- Consistent Adjustments: We refine your campaigns monthly to improve performance.
Get started today and ensure that when customers search for your services, they find YOU at the top.
FAQs
Commonly Asked Questions
How does Google determine which businesses appear at the top of Local Services Ads?
Google ranks businesses in Local Services Ads (LSAs) based on three main factors:
- Review quality and quantity
- Response time to inquiries
- Completeness of your business profile
Proximity to the searcher also plays a role. Businesses with faster response times and higher review scores are more likely to appear at the top. A study by BrightLocal shows that 87% of consumers read online reviews for local businesses, making reviews a critical factor in visibility.
What factors influence the cost-per-lead for Local Services Ads, and how can we lower it over time?
The cost-per-lead (CPL) for LSAs depends on:
- Competitor activity in your area
- Service categories you operate in
- Your geographic location
To lower CPL:
- Respond to leads quickly
- Encourage satisfied clients to leave reviews
- Update your business profile regularly
According to Google, advertisers who respond within an hour are 60% more likely to convert leads into paying customers.
Can you help manage reviews directly on LSA to improve visibility and lead generation?
Yes, managing reviews is essential for boosting your LSA visibility. Hook Agency helps businesses:
- Solicit reviews from happy customers
- Respond to existing reviews professionally
- Increase positive feedback while mitigating negative reviews
Google prioritizes businesses with high ratings, as 93% of buyers say reviews influence their purchase decisions.
What happens if I receive a bad review through LSA – how does it impact my ad performance?
A few negative reviews won’t derail your performance if your overall rating remains high. However, consistent negative feedback can lower your ranking. To minimize the impact:
- Respond quickly and professionally
- Request more reviews from satisfied clients to offset the negative ones
Google’s algorithm tends to reward businesses that actively engage with reviewers. According to ReviewTrackers, businesses that reply to at least 25% of reviews average 35% more revenue.
How do Local Services Ads integrate with regular Google Ads?
Local Services Ads (LSAs) focus on direct leads, while Google Ads drive broader awareness and website traffic. Running both can maximize reach:
- LSAs capture users ready to book services
- Google Ads build brand awareness and expand your audience
Google reports that businesses using LSAs see an average increase of 14% in direct bookings compared to those relying solely on traditional search ads.
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
