Home Services SEO

The basic habits of home services can bring you a long way, without deep knowledge – but 10+ years doing this has taught me that real expertise takes time.

That’s why with a team of 28 all dedicated to increasing website traffic and conversion, multiplied by an avg. 40 hours a week – 1120 hours a week total learning what works and what doesn’t, rubbing shoulders, sharing knowledge with each other – allows us to go deeper than the average in-house SEO.

For most growth-oriented businesses we believe hiring a SEO Services company is smarter than hiring in-house. You benefit from 1000’s of hours of testing and refining processes.

Quality, well-written content is extremely beneficial for your search engine optimization — especially when that content features keywords that your customers are searching for. When certain blogs or pages are ranking high for a keyword, they will get clicked on more — and Google notices that.

To simply put it, Google rewards websites that have content that void of grammatical errors, are dense with keywords (but not overly saturated), and are high in quality.

Our home services SEO contracts start out as 12-month contracts, and go month-to-month from there. SEO does take time, but we make sure to talk about clear ROI in 6-9-12 months, and it starts to compound after that. We suggest people don’t work with an SEO company if they don’t plan on thinking long-term about SEO.

We’re probably not the best choice if you aren’t willing to work with us for a year or longer.

Almost everything we do will continue to benefit for a long time. Writing guest articles for other websites that link back to you, the content we write on your site, and in some cases, the P.R. mentions we’ve earned back to your site will continue to benefit you and potentially even increase lightly in effectiveness over the next 6-12 months after you stopped working with us / even if you stopped working with us. That being said NEW EFFORT regularly, is what will ensure that that graph doesn’t level off and even start dropping in the long-term.

Getting to the top of Google is valuable.

And as such, it’s the most valuable for clients of ours that sell something that really has a high-profit margin, and perhaps a high price tag – that doesn’t mean the local dry cleaners can’t benefit from SEO as well. It might be quicker to use SEO to get to the top of Google for dry-cleaning services, but harder and longer to get to the top of Google for wealth-advising, luxury home building or other higher margin, higher value terms.

This doesn’t mean it’s not worth it to rank, in fact, the opposite is true – but it may mean there is thicker competition because of the high reward for ranking in these categories. Nonetheless, we love helping companies in an ongoing, aggressive, and sustained effort to keep your company at the top of Google results – our Duluth SEO can be custom-tailored to your unique needs while implementing our systematic, consistently effective approach that has worked for many other companies.