Three workers expertly install roofing shingles on a pitched roof, showcasing an impressive display of teamwork. One wears an orange shirt and cap, another dons a bright yellow shirt with text that says Hook Better Leads with HookAgency.com, and the third opts for gray. Tools and materials are scattered around, capturing the essence of roofing marketing at its best.

Roofing Marketing Services

We love growth-mode roofers + know how to drive leads for you

We help build the top 5% of retail-oriented residential roofing companies by getting them higher on Google, designing their websites, and managing paid ads.

  • We have writers researching and immersing themselves in roofing and exterior remodeling
  • Relationships to roofing / home services related blogs to get links back to your site (huge for getting higher on Google!)
  • We grow to understand your goals, your brand, your tone of voice – and act as an extension of your team

WE’RE OUT HERE LEARNING

We have a bunch of roofing contractors that trust us to do their digital marketing to drive leads, because we’ve demonstrated a commitment to this industry.

Watch us roof a house with a client and learn about the biggest mistakes along the way

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

We Get Sh*t Done

We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

Recommended by
Roofing Insights

Service Titan Top 3
Marketing Agency

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

Review Rating
Phil Pratt stands confidently, sporting a shaved head, beard, and sunglasses perched on his head. He wears a blue jacket over a white shirt. The subtly blurred background hints at green foliage and outdoor furniture.

Phil Pratt

Veterans Contracting

"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"

Review Rating
Shaun Hunt, with short dark hair and a beard, is impeccably dressed in a light gray suit, white shirt, and dark tie against a plain gray background.

Shaun Hunt

Voyager Exteriors

"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."

Review Rating
Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

Review Rating
On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

Review Rating
Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

Review Rating
A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

Review Rating
A man with short brown hair and a beard smiles warmly at the camera, embodying the soothing charm of Aquarius Home Services. Dressed in a gray sweater over a blue collared shirt, he exudes confidence against a neutral background.

Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

Review Rating
Courtney Owens, with long wavy blonde hair and a black top, faces the camera with a neutral expression. Layered necklaces adorn her as she stands outdoors, set against a soft-focus background.

Courtney Owens

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

Review Rating

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

Two workers install roofing material, ideal for a home services video. In the foreground, one wears a black "Support the Trades" shirt. Nearby, another in orange kneels with a tool belt at the roof's edge. Below, a white van and red car stand ready for their next task - roofing and home services video marketing tips and strategies that actually work.

OUR PROCESS

  • Quick intro call
  • Strategy Meeting + Proposal
  • Targeting Kickoff + We start work
  • 1 month – Workshop + Revision
  • Monthly reporting rhythm
Two workers install roofing material, ideal for a home services video. In the foreground, one wears a black "Support the Trades" shirt. Nearby, another in orange kneels with a tool belt at the roof's edge. Below, a white van and red car stand ready for their next task - roofing and home services video marketing tips and strategies that actually work.

FAQs

Commonly Asked Questions

What kinds of results have you gotten for roofers before?
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We have built gorgeous effective websites for roofers, many times.

One of our clients has consistently received 600% more traffic from Google than the previous year.

We are proud to be a practical, down-to-earth choice for roofers who want more leads, and that makes us PICKY about who we work with.

We aren’t for everybody.

We work with roofers focused on QUALITY and CUSTOMER SERVICE.

When we do find a roofing company that is appropriate for us, we go all in – thinking creatively about what can get results for them.

Our main specialties revolve around creating effective websites and helping those sites rank higher on Google, and also driving leads with Google Ads.

What’s different about this than buying leads from Home Advisor, etc?
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With Home Advisor Leads and many other types of roofing lead generation services – you’re buying off of a list that has said they need roofing, but hasn’t said they WANT YOU.

We help you build an asset in your website that gets people to take a look at your company and actually become a FAN.

They want to work with you and thus become a little less price-focused, and a little more BRAND focused.

Creating a brand, and getting leads from YOUR website, also means you don’t just have to compete on price, which can be a giant race to the bottom – as I’m sure you’ve experienced.

Contact us today, to start building your brand for the long term, and to start getting more Google traffic and leads today.

What does your web design process look like?
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1. Discovery – meet to dig up competitive advantages and emotional hooks.

Understanding what makes your company is extremely important. This understanding is central to everything we do in design and will define the direction of our website design.

2. Wireframes (or blocking out the main functionality and layout)

Our designers have 10+ years of combined experience doing data-driven, effective design. We focus on clearly displaying your services, showcasing elements and visuals that will help people trust you, and take action.

3. Visual design with what makes you special at the heart of the design

We know your customers have a lot of options to choose from, that’s why a gorgeous website with easy-to-use navigation and a clear visual difference from your competitors is so important.

4. Development (on WordPress so it’s easy to edit)

We know how to make websites easy-to-use. For your customers AND you. We develop using the content management system WordPress because it’s the premier option for small businesses, editability, and Search Engine Optimization.

5. We launch the website

We do 5 layers of Quality Assurance, help you get all of your content into the site, and can even help write it if needed. We’re here to make the process go smoothly. First, we do a soft launch, and then a champagne pop launch if you want! Have we mentioned we like this, and are fun to work with? 

6. Optional: Build traffic with SEO.

We know how to get your website more traffic through Google search. Content marketing and building links from other websites are key components, but the technical side of SEO, reporting, and our creative roofing marketing ideas are also things our clients love about our services.

A skydiver dressed in a black jumpsuit descends against a clear blue sky, with distant mountains and a body of water framing the scene. The YouTube Originals logo is positioned at the bottom right.

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)