Roofing Marketing Services
We love growth-mode roofers + know how to drive leads for you
We help build the top 5% of retail-oriented residential roofing companies by getting them higher on Google, designing their websites, and managing paid ads.
- We have writers researching and immersing themselves in roofing and exterior remodeling
- Relationships to roofing / home services related blogs to get links back to your site (huge for getting higher on Google!)
- We grow to understand your goals, your brand, your tone of voice – and act as an extension of your team
Hook Better Leads With Our Services
WE’RE OUT HERE LEARNING
We have a bunch of roofing contractors that trust us to do their digital marketing to drive leads, because we’ve demonstrated a commitment to this industry.
Watch us roof a house with a client and learn about the biggest mistakes along the way.
Stop Wasting Money, Start With What Works (Even If You’re Under $1M)
Before you throw money at marketing, know this: The best roofing marketing strategies don’t always start with an agency, they start with you. We’ve worked with dozens of roofers who tried to spend their way out of a slow lead flow, only to end up burned and frustrated. That’s why the most successful roofing companies start by owning their neighborhood.
Use low-cost, high-impact tactics like branded yard signs, sharp truck wraps, and fully optimized Google Business Profiles. Flood local Facebook groups with engagement, not spammy sales pitches. Post reviews. Tag partners. Comment like crazy. These are the free (or nearly free) tactics that actually work, and that pave the way for more sustainable growth when you’re ready to scale up.
Ready to Scale? Here’s What Smart Roofing Companies Do Next
Roofers pushing past $2M, $5M, even $10M don’t rely on just one lead source. They build marketing systems, with five or more initiatives firing at once.
That could include:
- SEO + Google Ads (especially search-focused marketing)
- Facebook Ads (targeted and well-qualified)
- Branded jobsite marketing (wraps, signs, Catch-All tarps)
- Door-knocking systems around every build
- Referral pipelines with insurance agents and realtors
And when you’re ready, that system includes a marketing manager (internal) and a specialist agency like Hook Agency (external). We build roofing websites, SEO plans, and Google Ads strategies that actually bring leads. No fluff. Just results. And yes, we report on every detail, every month.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
Fun Under Pressure
When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
Chase Courtney
Courtney Construction
If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…
Alicia Tetrault
Pro Shine Air Duct Experts
We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.
Angelica Brager
Young Construction
We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…
Steph Laurer
Badgerland Exteriors
“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Karly Rolls
Rolls Mechanical
"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…
Kristin Sullivan
Bob's AC
"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."
Courtney White
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.
OUR PROCESS
- Quick intro call
- Strategy Meeting + Proposal
- Targeting Kickoff + We start work
- 1 month – Workshop + Revision
- Monthly reporting rhythm
FAQs
Commonly Asked Questions
What kinds of results have you gotten for roofers before?
We have built gorgeous effective websites for roofers, many times.
One of our clients has consistently received 600% more traffic from Google than the previous year.
We are proud to be a practical, down-to-earth choice for roofers who want more leads, and that makes us PICKY about who we work with.
We work with roofers focused on QUALITY and CUSTOMER SERVICE.
When we do find a roofing company that is appropriate for us, we go all in – thinking creatively about what can get results for them.
Our main specialties revolve around creating effective websites and helping those sites rank higher on Google, and also driving leads with Google Ads.
What’s different about this than buying leads from Home Advisor, etc?
With Home Advisor Leads and many other types of roofing lead generation services – you’re buying off of a list that has said they need roofing, but hasn’t said they WANT YOU.
We help you build an asset in your website that gets people to take a look at your company and actually become a FAN.
They want to work with you and thus become a little less price-focused, and a little more BRAND focused.
Creating a brand, and getting leads from YOUR website, also means you don’t just have to compete on price, which can be a giant race to the bottom – as I’m sure you’ve experienced.
Contact us today, to start building your brand for the long term, and to start getting more Google traffic and leads today.
What does your web design process look like?
1. Discovery – meet to dig up competitive advantages and emotional hooks.
Understanding what makes your company is extremely important. This understanding is central to everything we do in design and will define the direction of our website design.
2. Wireframes (or blocking out the main functionality and layout)
Our designers have 10+ years of combined experience doing data-driven, effective design. We focus on clearly displaying your services, showcasing elements and visuals that will help people trust you, and take action.
3. Visual design with what makes you special at the heart of the design
We know your customers have a lot of options to choose from, that’s why a gorgeous website with easy-to-use navigation and a clear visual difference from your competitors is so important.
4. Development (on WordPress so it’s easy to edit)
We know how to make websites easy-to-use. For your customers AND you. We develop using the content management system WordPress because it’s the premier option for small businesses, editability, and Search Engine Optimization.
5. We launch the website
We do 5 layers of Quality Assurance, help you get all of your content into the site, and can even help write it if needed. We’re here to make the process go smoothly. First, we do a soft launch, and then a champagne pop launch if you want! Have we mentioned we like this, and are fun to work with?
6. Optional: Build traffic with SEO.
We know how to get your website more traffic through Google search. Content marketing and building links from other websites are key components, but the technical side of SEO, reporting, and our creative roofing marketing ideas are also things our clients love about our services.
Do I Need to Hire a Roofing Niched Website Design Company?
While you could choose to design a website yourself, without any technical expertise, it’s going to be a complicated process and one that will take up to hundreds of hours of your time. On the other hand, we have a team of dedicated professionals who can create a sophisticated website that would be too technical for you to create alone.
The structure of your website is incredibly important. Not only will it help visitors to navigate the site and discover your services, but it also helps you to rank higher in Google. And we know that Google has an overwhelming market share, with the majority of searches happening through their search engine.
If you’re not ranking in Google for your chosen keywords, you’re leaving money on the table. That’s why we design our websites from the ground up with SEO in mind, to ensure that the on-page SEO forms a strong foundation for our future marketing efforts.
How else should you market a roofing company?
SEO is just one component of a full-stack roofing marketing plan. I break down marketing well into two key buckets:
- Brand – You need to have your trucks wrapped, a big sign on your building, and ideally you should be doing events out in the community, involved in local organizations etc. Spreading not only your logo, but also your key value proposition far and wide – means sharing what you stand for with your community. The obvious ones being quality, reliability, and customer service – but how are you different as well. Ideally, people associate that difference with your brand and your broader reputation.
- Lead Generation – Any activity that’s intended to get roofing leads on a rhythmic, regular basis from Thumbtack and HomeAdvisor, to SEO and Pay-Per-Click advertising on Google or Facebook. Think outside the box – but also after you’ve tested numerous ideas, double down hard on what works. This is how and when so many companies come to us – they say, “I already know being high on Google works – we just need help scaling that against our competition.”
BONUS – The best marketing looks a little bit like sales, and the best sales looks a little bit like marketing. Be open to a blended approach to your efforts, and don’t just look at your competition for ideas. Chances are – if they’re already doing it, it may not differentiate you from them at all.
How much does roofing SEO cost through Hook Agency?
I will try to keep this section updated, we are currently offering Roofer SEO for [Contact Us for Pricing] to $4,800 a month.
Yes… that’s a lot of money, but so is pissing away money on Home Advisor leads, and garbage lead sources that drive your pricing to the bottom.
What you want is INBOUND LEADS – exclusive leads that you own. You can only do that if you own your marketing, and turn your website into a traffic magnet.
