HVAC

How a Website Rebuild Took Pro Shine's Leads From Weekly to Daily

Pro Shine's previous marketing partner left them with inefficient ads, no organic visibility, and a website that didn't reflect their work. Hook Agency rebuilt the site, restructured paid campaigns, and built out local pages, driving 42 first-page rankings and qualified leads jumping from a few per month to a few per week.

42

First page rankings

$250

Cost Per Qualified Lead with Google Ads

Two team members in black Pro Shine shirts stand in front of a branded white Pro Shine Professional Cleaning van. The van, parked outdoors, clearly lists air duct cleaning services and displays the company’s contact phone number, emphasizing their air duct expertise.

Industry

HVAC

Location

Bluffton, SC

Annual Revenue

$3M-$10M

In this case study

How fixing the website foundation first let paid and organic strategy compound faster than the typical SEO timeline.

42 first-page rankings and a jump from 3–4 leads per month to 3–4 per week, proof that structure beats spend.

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

Alicia Tetrault

CMO

Pro Shine is an air duct and HVAC cleaning company serving South Carolina and into Georgia — a niche, specialized service in a market most agencies aren’t equipped to handle. The company was growing, but its previous marketing partner couldn’t keep pace: inefficient ad spend, no organic visibility, and a website that was slow, dated, and didn’t reflect the business Pro Shine had built.

The Results at a Glance

  • 42 first-page rankings
  • 45% visibility score, up from 37% in a single month
  • $150 average cost per conversion
  • $250 cost per qualified lead
  • 16% conversion rate on paid campaigns
  • Qualified leads up from 3–4 per month to 3–4 per week
  • Form submissions up from ~1 per month to 2–3 per day
  • 10 months with Hook Agency (PPC, SEO, Website)

Pain Points

Before Hook Agency, Pro Shine’s marketing had fundamental gaps that were limiting growth:

  • Google Ads campaigns were inefficient and poorly structured
  • No organic rankings or search visibility
  • Website was slow and outdated, with unaddressed technical issues (including an unedited page title reading “Pro Shine landing page”)
  • Location pages existed but weren’t linked or indexed
  • Organic traffic was flat and declining

Rebuilding the Website Foundation

The first priority was a full website rebuild. Hook Agency built a faster, more reliable site with a design that matched Pro Shine’s standard of work, while engineering the structure for search from the start.

Key improvements included:

  • A new site built for speed and usability
  • Core location pages built out to support visibility across Pro Shine’s service areas
  • Technical and structural fixes to support long-term SEO growth
A laptop and smartphone showcase the Pro Shine Air Duct Experts website beside the Pro Shine logo. The site features a team photo and the phrase “We Help The Invisible Shine,” emphasizing their proven air duct expertise, as displayed on Hook Agency’s website.

Restructuring Paid Campaigns

Alongside the website work, Google Ads campaigns were rebuilt to be lean and relevant, cutting waste and focusing spend on efficient, high-intent traffic. The result is a paid channel running at a steady $150 cost per conversion with a 16% conversion rate.

SEO Results Ahead of Schedule

With the website foundation and local pages in place, organic performance moved faster than the typical 9–12 month SEO timeline. Pro Shine now holds 42 first-page rankings, and visibility climbed from 37% to 45% in a single month.

Why This Works

Pro Shine’s results come from fixing the foundation first, then building paid and organic strategy on top of it, rather than layering campaigns on top of a broken website.

Today, Pro Shine benefits from:

  • A fast, reliable website built for both users and search
  • Local rankings across their core service areas
  • Predictable, efficient paid lead generation
  • A marketing partner built for long-term, compounding growth

Ready to take the leap?

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