Our Process

Get Started With Hook:
What to Expect

Phil Pratt stands confidently, sporting a shaved head, beard, and sunglasses perched on his head. He wears a blue jacket over a white shirt. The subtly blurred background hints at green foliage and outdoor furniture.

"I would highly recommend anyone that is serious about growing their business to check them out!"

Phil Pratt, Veterans Contracting

A young professional, wearing glasses, meticulously examines a spreadsheet on his computer screen. Behind him, a colleague is engaged in her tasks at another desk. This scene embodies the concentrated and dynamic atmosphere of our office at Hook Agency. A bearded man in a black shirt writes intently on a glass board in an office, exuding focused creativity. In the blurred background, team members work diligently at their desks, enhancing the atmosphere of innovation and productivity.

3 steps to get started:

CTA

CHOOSE A SERVICE TO SEE our PROCESS

Whether you choose 1-2-3 services – we will make sure the process is efficient for you and your business.

Month 1

A woman with long dark hair, wearing a white shirt and layered necklaces, sits at a desk engaged in a phone call. She smiles as she works, with a laptop open before her and a mug and mouse nearby, embodying her daily routine at Hook Agency. 1 hour of your time

Onboarding Call

Grab your coffee, get ready to video chat (unless we meet in person!), & let’s get to know each other.

During your intro call, you’ll:
  • Meet your Account Manager
  • Chat about expectations
  • Get the boring shit done (login info, etc.)
A team gathers around a conference table, equipped with laptops, as they engage with a detailed process explanation on the whiteboard. The modern room features a glass wall and a prominent circular light fixture. 1 - 2 hours of your time

Kick-Off Meeting

It’s pretty simple: we want to get to know your company & the customers you serve to get you the best results possible. This is a workshop, so don’t sweat it if you don’t have all the answers.

Be prepared to answer questions about:
  • Your ideal customers
  • What sets your business apart
  • Key services & revenue percentage
  • Sales funnel & processes
  • Service area targeting
  • Your brand & design desires (web clients only)
Three professionals gather in a well-equipped meeting room around a round table. One of them smiles as he holds his laptop, while a whiteboard and large monitor provide the perfect backdrop for their collaborative discussion. 1 hour of your time

Strategy Presentation

After a couple of weeks of research and account set-up, we’ll be ready to align expectations with you, share our strategy plan, & set some future goals. We promise it’s not as boring as it sounds!

In this meeting, we’ll walk through:
  • The purpose & value of our services
  • The tools & strategy we use to get you great results
  • Your content calendar (SEO clients only)
  • Your Google ads account set-up (PPC clients only)
  • Your website homepage design (Web clients only)

Month 2

In a dynamic office environment, an individual with curly hair and glasses efficiently manages tasks between a large monitor and a laptop. A small potted plant brightens the workspace, while a smartphone is conveniently positioned within arm's reach. <30 minutes of your time

Recurring Services Go Live!

We won’t need much from you – just a quick “thumbs up” that you’re receiving our test calls & forms.

At this point, you can expect:
  • Content on your website (SEO)
  • Performance benchmarking to start
  • Your Google Ads microsite to launch (PPC only)
  • Google ads to be live & running (PPC only)
A user explores dream homes on a website displayed on a laptop resting on a desk stand. Beside the laptop, a small photo frame and ring lie quietly, enhancing the peaceful ambiance created by soft natural light streaming through the window. 1 hour of your time

Website Design Presentation

We’ve used all of that info you shared about your business & ideal customers to craft a unique, custom design. Hopefully you love it!

In this meeting, we will:
  • Review your full website design
  • Discuss first impressions
  • Send you the design file for feedback
In a modern office surrounded by glass walls and professional seating, two individuals are focused on their tasks. One optimizes processes through a laptop, while the other listens attentively. 30 minutes of your time

Design Report

Just a quick touch base! You’ve given us design edits, we’ve taken care of them. Let’s cover any extra feedback, next steps, and talk about *design sign-off.

The goal of this meeting is to:
  • Review design feedback & edits
  • Talk about design-sign off
  • Walk through next steps

*We will not move forward with development until you sign-off on the design.

Month 3

A woman with long dark hair sits at a desk, attentively working on her computer. She wears a black sleeveless top, framed by modern hanging light fixtures and a wall planter in the background. 1 hour of your time

Monthly Reporting Starts

Showing up for your monthly report with your Account Manager is the best way to make sure you get the most out of your investment. We value your feedback & a regular reporting rhythm.

During reports, we’ll review:
  • Your dashboard & lead reports
  • Baseline performance & progress
  • Account optimizations & content

Month 4

In a well-lit, modern office with large windows at Hook Agency, a seamless collaboration unfolds: a woman focuses on her laptop while two men attentively observe, fostering productivity and innovation. 1 hour of your time

Final Website Review

Launching a new website is a big deal. We want to make it as easy & stress-free as possible, so don’t skip out on this meeting!

We’ll make sure to cover:
  • Any final website edits or requests
  • Your website launch questions
  • Necessary login information & tools
A person with a gold watch and hand tattoo captures the essence of modern work by holding a closed laptop. Dressed in a white long-sleeve shirt, they stand beside a desk featuring a brown item, highlighting the hand and laptop. <30 minutes of your time

Website Launch Day!

Sit back, relax, and we’ll make the magic happen. Give us the day to roll out the website, take care of redirects, and make sure you’re getting forms & calls. We’re excited to celebrate the launch with you!

You can expect:
  • Your new site to be live!
  • Form & phone call testing
  • Champagne on your doorstep

Curious About Our Reporting Calls? Here’s a Demo

Get a firsthand look at what our reporting calls are like. Understand the insights, data, and personalized strategies we share to keep your home service business on track and generating more leads.

Book A Call

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)