Be confident your ad spend is well-spent
- Stop wasting money with PPC companies that don’t understand the home-services industry
- We help you keep your budget tight and focused on the things that actually drive leads
- Get ads designed, written, targeted for you + monthly reporting and a live easy-to-understand dashboard.
Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.
The under-rated hero of Paid ads, structuring your account will help everything be more efficient.
What search terms that have many people searching them are worth going after.
Contact Us Now
Fill in your information below and we’ll reach out the schedule a time to talk about your goals for your contractor company.
How long does it take?
Month one is set up, month 2 is Google learning, month 3 we start seeing real results.
What should my ad budget be?
For contractors making over a million dollars we suggest no lower than 2.5k. Generally – we have a lot of clients spending 3k-5k a month on the ad spend itself (separate from our ad management fee) Contact us for pricing.
Where do my ads show up?
Text or search ads show up on the Google search engine results page as the top 3 results. Remarketing or display ads show around the web on various popular websites, to stay top of mind for people that have already visited the website.
Ideal customers are searching – the question is will they find you?
- We identify the top money-making terms, and create visual ads and copy for you
- We report monthly on our progress, tweaking consistently to get the best results and reporting monthly
- Know which ads are converting, which terms are wining + how much you’re making with your dashboard
Robust marketing systems for smart contractors
- Ad campaigns 100% run for you – We make it easy to give us key information so that our ads can be hyper-targeted.
- We take care of creative + targeting – We know how to write ads that actually get the clicks and conversions your website craves.
- Innovating, tweaking, and improving – Once we get the basics, we use Google Ads algorithm to A/B test ad copy and creative and find the best possible combinations.
Do PPC ads work?
We know that 15-20% of people click on the paid ads – depending on who you ask. We see leads come in from all of our client’s advertising campaigns and use them ourselves. But the real question is – do YOUR PPC ads work?
We know how to create ads that capture people’s attention, and we know how to wield Google’s Ad platform to get those ads in front of the right people – people are searching for services like yours right now, are you going to be at the top of the list?
“Could not recommend more. Tim and Hook Agency are A+ definitely recommend!”
“Got our phones ringing. I highly recommend this company.”
A.J. Alberts Plumbing
“I trust that they know what they’re doing – and they’ve proven it.”
First American Roofing
“Our clients are very pleased with the outstanding results and client experience they have with Hook”
Commonly Asked Questions
What's the difference between PPC and SEO?
PPC and SEO are both focused on getting in front of people on search engines. PPC means you pay Google (or Bing) to be shown towards the top – and SEO means you try to make tweaks to your site and content to get shown higher in the unpaid results.
We strongly suggest a campaign that includes both elements, as our absolute ideal is to be shown 4 times on the first page for a company’s top money-making keywords. (Once in the top ads, the top map ad, in the organic map results, and ideally #1 in the organic results as well.)
Because many people skip the ads – we believe if you have to choose only one strategy, you should spend money on Search Engine Optimization first, but it does depend on your unique situation and needs.
What are the advantages of using Google Ad extensions?
PPC campaigns like Google AdWords are powerful tools to have in your marketing kit. Statistically, every dollar spent on a PPC comes back to you as $2.
If you’ve been using AdWords for your PPC campaign, you’ve probably encountered extensions. These are the little add-ons that allow you to beef up your text-only ad with a phone number, user reviews, or some additional links.
The obvious benefit of these is that they make your ad bigger. But is that always a good enough reason to use extensions? The different kinds of ad extensions are many and varied. But which ones are right for you?
Let’s take a look at some of the options:
The sitelink extension allows you to place additional links at the bottom of your ad.
- Hours of Operation
- Visit Our Showroom
- Request a Quote
The advantage of these additional links is that they can take your customer directly to a landing page that speaks to their needs. This could cut out a step in the conversion process and make them more likely to buy.
Make sure that your sales process is carefully mapped, and that each landing page has a specific place within it. Optimize your landing pages so when the customer arrives, they know exactly what to do next. They should be only a few simple clicks away from buying.
This of course adds your phone number. Is your phone number critical to your business? If you’re a small bookstore, for example, and 9 out of ten calls are asking about your hours, consider just posting your hours instead.
But if the old fashioned landline is one of the ways you funnel in clients, get your number out there! Google doesn’t charge you for a click when users dial it! Unless, that is, you opt in for Google to track your calls. In that case, they’ll replace your number with a Google forwarding number. Your phone will still ring, but Google will be able to send you analytics, including which keyword produced the call. In this case, each call costs the average of one click.
This shows a pin with your address that links to a Google map. It’s a handy way to show your customers that you’re in their neighborhood. But like a landline, this could work against you depending on the nature of your business.
Consider that if you are an online service, or a service that makes house calls (food delivery, pest control, etc.) listing your location isn’t a good idea. It implies that the customer has to come to you, and they might skim over your ad for that reason. Use a location extension if you are a neighborhood brick and mortar, and your business depends on in person foot traffic. A beauty salon is a good example of this. If you’re an online business, like a translation services provider, keep your ad directed to your website. Don’t make it confusing by adding your office location–especially if it’s a home office!
If you want to show off some good reviews from a third-party source, try the review extension. These add a little quote, or sometimes a paraphrasing, of your amazing review to your text ad. But be forewarned: Google has stringent criteria for these. Most of them end up getting removed because Google finds them to be fabricated by the business owner. So don’t try to fake it! An authentic review extension can lend authority and trustworthiness to your brand before the user even clicks.
These are only a few of the many extensions available to Google AdWords users. While they are among the most popular, it’s worth taking the time to explore all of the options to decide which do–and do not–work for your company’s campaign. As with anything PPC, the trick is to tailor an ad the way you like it, test it for performance, and then adjust it again. You never know which extensions are going to bring you the greatest return, so be flexible, and be smart. They aren’t all going to work for you, but they are very fun to test drive!
What is remarketing - and why do you love it so much?
We believe if someone comes to your website – that they should see your company all around after they leave. The reason we love remarketing so much is that you pay pennies on the dollar for remarketing click-through, and 2nd and 3rd time visitors are much more likely to convert. In fact, people may take 6-8 times coming back to your website before they become a customer. Once you understand this dynamic, remarketing (sometimes known as retargeting) becomes much more obvious. We love how effective this is for many of our PPC clients, and how it increases their brand awareness as well.