commercial construction marketing

Commercial Construction Marketing Services

More and better leads is just the beginning

Future employees, partners, and prospects – all look to your online presence for evidence of quality. It may not feel fair – but you’re being judged. We help make better first impressions, drive leads and make recruiting easier with our web design, paid ad management and search engine optimization.

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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.

We’re a jetpack for internal marketers

We love helping folks scale their marketing efforts – with specialists. For less than the price of another internal teammate you get access to an average of 4-5 marketers on your team, on an average month – touching your account.

  • We understand the unique struggles of commercial construction companies, and their marketing.
  • We make gorgeous websites that can be used for recruiting, not just lead generation.
  • Overall – our process is professional, we have a diligent team, and we’re obsessed with getting results.
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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

100+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Professional woman with straight blonde hair in a grey jacket, smiling confidently before a dark blue gradient background.

Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

FAQs

Commonly Asked Questions

How long does it take for SEO to get results?
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SEO is not something that takes off overnight – it is actually a process that takes around 3 to 6 months to see clear results so you see that things are working well. There will be another stage at the 6 to 9-month mark where you will see your ROI to be seen and will also have a pretty sizable increase in the number of leads you have.

**The SEO Emotional Rollercoaster: Understanding the Journey**

Explore the fluctuating emotions of an SEO campaign with our "SEO Emotional Rollercoaster" graph. It clearly outlines key stages such as "Initial Optimism," "Waiting for Results," and the critical growth phase in "Months 6-9." Gain insights on mood variations throughout your SEO timeline, aiding better strategy and expectation management.
How long does your web design process take?
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Our home services web design process generally takes around 100 days to get a fully-custom website you love, designed from scratch and developed by hand, from expert WordPress web developers.

Flowchart: 100-Day Website Design Project Timeline

1. **Kickoff**  
   Duration: Day 1-10  
   Responsibilities: Initial client meeting, project goals established, timelines set.

2. **Design**  
   Duration: Day 11-40  
   Responsibilities: Create design concepts, client feedback and revisions, finalize design.

3. **Development**  
   Duration: Day 41-70  
   Responsibilities: Build website framework, integrate design elements, conduct preliminary tests.

4. **Quality Assurance & Content** 
   Duration: Day 71-90  
   Responsibilities: Conduct thorough testing for functionality and performance; finalize all content with client's approval.

5. **Launch**
   Duration: Day 91-100
   Responsibilities: Prepare deployment plan, execute website launch, post-launch review and adjustments if necessary.

*Client engagement is crucial at each stage through designated review points to ensure alignment with project objectives.*

1. We kickoff and extract all the awesome things about your company from you (2 hours tops for the kickoff)

2. Then we design (from scratch) and present it to you. We get feedback from you (the main big pieces of feedback first, and then more granularly in a super easy to use platform called Invision that allows you to comment on the design.)

3. Once we incorporate your feedback in a few rounds of revisions – and you love your website design… we develop that website from scratch in WordPress so it’s easy too edit content, on the backside of your website.

4. We do a 3-part ‘quality assurance’ internally, work with you to get content, and then we launch the website, and make sure everything is in tip-top shape with our launch checklist.

5. We can work with you on SEO if you want!

Do you need to have a mobile friendly website?
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These days, many of the searches that are being done are coming from things such as mobile devices and tablets. Right around 50 percent to be precise.

This means that if you don’t have a mobile-friendly device, you could be missing out on 50 percent of the potential customers that are out there because they aren’t able to navigate your site.

Our website design always makes this a priority because we know how important it is.

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Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call