Are you starting the process of establishing your own roofing company? If so, the name is a crucial aspect of communicating your personality, ideals, values, expertise, and uniqueness – sounds like a lot, right?
As we’ve studied what makes roofing companies successful, I believe we’ve identified ones that DO WORK, and they’re often very specific items + roofing.
Why did we provide this list? We serve contractors and home service companies with marketing + web design! Check out our blog posts about Plumbing Leads, Electrician Leads, Roofing Leads, HVAC Leads, Construction Leads, Remodeling Leads and our Plumbing SEO, Electrician SEO, Roofing SEO, Contractor SEO, Remodeling SEO, and HVAC SEO services!
What’s In A Name?
On top of communicating expertise and trust, you have to decide whether you choose a straight-forward, informative name to immediately communicate your brand’s main offer or a unique, abstract name that speaks to the curious-minded. The following are some ways you can give your roofing company the most attractive and effective name.
Begin the naming process by deciding what specifically you want to communicate to customers. Consider the primary advantages or benefits the customer stands to gain from working with a roofing company like yours.
Many companies, not just in the roofing industry, try to develop a name long before anything else. This is a common mistake. In fact, it should be the other way around. Before naming your roofing business, develop your tagline, mission statement, brand message, and ideal voice. All of these crucial elements will work in unison to help create the name of your business.
Here are some quick tips on choosing your roofing company’s name:
- Pick a roofing name that you like and one that appeals to your ideal customer base.
- Choose a comforting or familiar name that conjures up pleasant memories, so customers respond to your business on an emotional level.
- You can even use the location in the name – for instance our client ‘Montana Roofing Solutions‘ who serves customers doing Kalispell Roofing Replacement!
- Avoid names that are extremely long or confusing.
- Stay away from language that the common consumer wouldn’t understand.
- Don’t add any extraneous information like LLC, Co., Inc., LTD, etc. unless your company is actually one of those things.
Whatever name you choose, make sure it’s meaningful to you, your audience, and industry.
At the end of the day, however, any name can truly be effective if you have the right marketing strategy backing it up.
Marketing Ideas for New Roofing Companies
If you want to choose that outlier name that you love, but perhaps your business partner or significant other doesn’t, go ahead and pick it anyway – just make sure you have some solid marketing ideas to back it up.
First, understand that your customers are now online.
More and more, the modern-day homeowner is finding construction services online, through search engines. The importance of SEO for roofing companies has never been more apparent. The easiest way for a business owner to improve rankings and move up to spot number one is to increase content and improve keyword targeting.
Start posting articles, landing pages, location-specific service pages – if you have the ability, post videos, infographics, ebooks, and whitepapers to really make an impact. Do some Googling yourself and see which keywords you and your competitors are showing up for. Build keyword-specific content to increase your organic search rankings.
Set up multiple social media accounts and become active.
Again, most of your customers have social media accounts and regularly log-in to keep up with their favorite friends, celebrities, and companies. It’s essential that you’re present on social media. Start a business page on Facebook, create a Twitter account, and start pinning things to your Pinterest feed. Post informative, useful content on a regular schedule, none of that spam stuff.
If you want to take it to the next level, try paid social advertising. You can dive deep into your targeting with advertisements on social media like Facebook and Twitter, choosing age, location, interests, and much more.
Offer new customer discounts to get your name out there
Because you’re a new roofing business, your name recognition is probably nil. To gain your first customers, implement some digital or traditional ads to deliver the deal to your target audience. Once they become aware of your brand, that’s one less barrier you have to cross when sending over a proposal.
Roofing Company Name Ideas
To get you started, use some of the name ideas below!
- United Front Roofing
- All Seasons Roofing
- Rebel Roofing
- Fierce Roofing
- Hallmark Roofing
- Air Up There Roofing
- Storm Proof Roofers
- Modern Roofing – ( ModernRoofing.com is for sale)
- Just Metal Roofs – ( JustMetalRoofs.com is for sale)
- Safe n Secure Roofing
- Performance Roofing
- Hot Top Roofing and Repair
- Bird Nest Roofing
- Finely-Tuned Roofing
- Guaranteed Good Roofing
- Badger Bear Roofing
- Precision Roofing
- Match Point Roofing
- Tarred and Weathered Roofing Co.
- Brothers Roofing
- Well-Weathered Roofing
- Morning Birds Roofing
- Dependable Roofing Co.
- Winter-Proof Roofing
- Champion Roofers
- Pennant Roofing
- Made of Stone Roofing
- Admired Roofing
- Ivy Roofing
- Astro Roofing
- Rain or Snow Roofing
- Night n Day Roofing
- Mountain Standard Roofing
- Midwest Roofing
- Wild Rapids Roofing
- Victorious Roofing
- Hook Line N Sinker Roofing
- Guaranteed Roofing
- Five Stars Roofing
- The Roof Troop
- Adept Roofing
- Best Roofing
- Waterfall roofers
- Green and Sustainable Roofing
- River Wood Roofing
- Eco-Friendly Roofers
- Honest Roofing
- Above the Clouds Roofing
- Complete Roofing
- Lifetime Roofing
- Quality Roofing
- Tough as Nails Roofing
- Cloud Nine Roofing
- Restoration Roofing
- [City Name] Roofing
- [City Name] Residential Roofing
- [City Name] Commercial Roofing
- [Your Last Name] Roofing – For example our client Jeremy Tidd has Tidd’s Roofing
If you’re not sure where to get started on your roofing company’s name, let Hook Agency assist you. Call one of our construction marketing experts or fill out a form to receive a free, no-obligation consultation. Get in touch today!
