Remodeling + Home Construction SEO
Remodeling SEO Focused on More & Better Leads
We love working with remodeling construction companies, and we’re literally the best in the game at getting more website traffic and leads from search engines.
- We specialize heavily in remodeling SEO + web design
- We turn website traffic into better leads
- We boost your site’s authority.
Content
We can handle keyword targeting + writing content for you and your team.
Links
We earn high authority links back to your site from around the web.
Technical SEO
We identify terms that people are searching for across the web and target your pages.
Don’t let inferior service providers show up above you on Google, it’s just plain wrong
“Google is God when it comes to home service.” – Tommy Mello, A1 Garage
- SEO in general is one of the most powerful marketing systems and often can result in ROI of over 200%.
- Our average client gets over double the leads year over year from Google traffic,
- We have 55+ 5-star reviews and 7 in-depth case studies. Our founder and lead strategist has been referenced by industry experts Larry Kim, Jeff Bullas, Neil Patel and has written for Forbes.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
We Get Sh*t Done
We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
10th Fastest Growth
Company in Mpls
Service Titan Top 3
Marketing Agency
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Phil Pratt
Veterans Contracting
"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"
Shaun Hunt
Voyager Exteriors
"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Justin Puetz
Justin Puetz
"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"
Alexa Nicholas
McCormick Renovations
"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."
Robin Scherer
Trust Roofing
"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"
Darren Smith
Aquarius Home Services
"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."
Courtney Owens
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.
SEO Specifically For Home Remodelers
Search engine optimization or SEO is a method that marketers use to rank websites higher in the Google search engine results pages. In the home construction industry, there are thousands of extremely valuable phrases that people search, and you want to rank for them.
Our team is packed full of SEO expertise, and that gives us the skills that we need to rank your website for keywords that will bring in hot and targeted traffic.
We will work on both your on-page and off-page SEO to optimize your content, your website and also your backlink profile. All of these are factors that Google and other search engines use to decide where your website should rank.
Getting more website traffic and leads with Remodeling Marketing
Our team has years of experience marketing local construction companies — helping them bring in more sales. As a business owner, you have enough on your plate as it is. By teaming up with us, you’ll be able to focus on running your business while we focus on getting you more leads.
We’ll help marketing your business to bring in more quality traffic, which will increase your search rankings and allow more traffic to come through for years to come.
What’s wrong with so many other Home Remodeler SEO services?
To put it bluntly – they’re weak.
They aren’t relentless enough.
We see FAR TOO MANY set it and forget it companies. What does that mean?
- They do some content for a little bit and it trickles off to 1 blog post a month.
- They do some initial linking activities but it boils down to basically just ‘local directories.’
- They don’t get aggressive about page speed, and technical improvements, and time get’s the better of the site. (The internet, like the universe is constantly experiencing entropy, and sites have to improve to compete.
- They don’t do diligent, customer-centric reporting on a monthly basis.
- Some of them have no specialty so they waste a ton of time ‘context switching.’
We ONLY work with home services companies – and we only work on WordPress
Having a real specialty, and a real core focus – allows us to spend the most time on the activities that really matter to your profitability and lead flow.
- We build out Remodeling SEO pages, on a regular bases – including landing pages, blog posts, and location pages, so that when people are searching in your area they can find you, and you start to show up higher on Google maps.
- We push on linking activities, including local directories, guest posting, Help a Reporter Out (PR links), and press releases as well. We don’t skimp on creativity and we are always looking for new ways to get links back to our clients that can have an outsized impact on their ranking. Because we work in a tight niche, we’re able to build relationships with more niche link providers as well.
- We actually make substantial edits on your website, including designing and coding new pages that will be good for SEO, getting hyper focused on page speed, adding structure and code that can help improve the site, and making ‘on-page SEO’ changes, including updating old content and better formatting content for the site to rank.
Don’t get stuck wasting a year on cheap SEO
Nothing is more expensive than not making giant strides towards your revenue goals.
Cheap SEO will just slow you down, and potentially make you settle for bad jobs.
You want to be able to be SELECTIVE, and profitable, by having the most choice possible on which deals you do, and aggressive SEO will allow you to do that.
Who are Hook Agency Remodeler SEO services for?
- Remodelers who are in growth-mode
- Remodelers who are on WordPress (or who want to be) with a domain over a year old.
- Remodelers who have room to grow in their business, aren’t just trying to stay small.
- Remodelers who understand online marketing, and believe it’s a significant way to grow their company.
- Remodelers who want a more aggressive partner, who is consistently working monthly, diligently on their behalf for their SEO.
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
What is SEO?
SEO is shorthand for Search Engine Optimization.
It is anything that has to do with getting more website traffic from search engines – normally these days that means Google, as Google traffic accounts for 2/3rds of all search engine traffic on the internet.
How does SEO work?
SEO works through many different factors, but the top thee are:
- By creating a structure of well organized and planned content, both Users and Google are able to navigate it better.
- You are able to answer customer’s questions and give them information on subjects you are looking to rank for.
- By earning more high-quality backlinks with authority that help your website that will get you more authority.
Why is SEO important?
Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them.
They trust in the algorithm of Google to serve the best results towards the top of the ‘organic’ results, or the other results besides the ads – your job (or a professional SEO experts’ job) is to make sure your website is seen as the best result. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic for most terms besides high volume ones.
How will SEO help my business?
SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.
You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.
What is the difference between SEO and paid Google advertisements?
Google advertisements will bring you fast results, but once you stop spending money, you will stop seeing results.
Sioux Falls SEO is able to get your company to rank higher in the search results even after you stop paying for it. It is a process that will keep your business on top of search engines for a longer period of time.
How long does it take to get results from SEO?
It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work.
That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.
SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.
So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine.
If you have an agency or team doing SEO + something else
When I say 1 to 3 months for some initial returns, or 6-8 months for significant ROI – I mean that much time concerted SEO effort, not SEO effort watered down with a redesign or an SEO + PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double.
So my suggestion is to have a team totally dedicated to your SEO efforts, and if you want PPC done make sure that budget is entirely separate from your Search Engine Optimization work.
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
