Home Services Website Design
Powerful Home Service Websites Custom-Designed for Lead Generation
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Designed to help your ideal customers turn into closed sales
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Support your SEO & PPC efforts with a high-functioning site
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Developed to be mobile-friendly, responsive, & fast!
Discover What a Custom Site can do for Your Home Service Business
When you think about the way you run your home service business, you want to be able to stand behind both the quality of the product you’re installing and the way you do the work. We feel the same way! It’s not only about how we do the work, it’s about what we’re giving you as the final product. We choose to build custom designed and coded websites because they’re faster, more secure, better branded, and easy for anyone to work on. We want you to own your own marketing, which means that you shouldn’t have to worry about a builder breaking, digging through confusing code, or a super slow site.
Your website should be the member of your sales team that’s working 24/7. If it’s turning customers away because it doesn’t accurately showcase your company or set you apart from competitors, that’s a problem. It’s time to invest in a website that is built to grow with you and your digital marketing efforts.
“Will a New Website Make Me Money?” You Might Be Surprised.
While the home service industry is an in-person and hands-on industry, your customers are making most of their day-to-day decisions online. Does your online presence reflect the quality of the services you offer? If not, it might be time to invest in the tool that helps you generate leads – your website. Give this video a quick watch to learn more about how a new website can help make you money!
Visit Our YouTubeFor Home Service Businesses, Your Time is Precious
GET THE WEBSITE YOU WANT AND NEED WITH LESS HASSLE
Investing thousands of dollars into a custom-built site might seem like an unnecessary luxury, but maybe it’s time to reframe how you think about your website. You get what you pay for. After designing and building hundreds of websites, our proven “Winning Website Formula” is leaving a mark in the home service industry.
- Time-Saving Process: Don’t waste time explaining your business model to a non contractor-focused agency. Let’s focus on saving you time and getting you the results you want.
- Your Website is a Vehicle: We build with SEO in mind from the beginning – your website is a tool to get your more leads and present you as a professional force in the digital world.
- Communicate Professionalism: Customers make decisions based on professionalism & communication, and your website is often the first thing they see! Dress your website for success just like you do your sales team.
User Experience First
Many websites make the mistake of not putting the customer experience first. Our websites are readable, interactive, modern, and clearly call people to take the next action on the website.
Built for Google
If you have a beautiful website, but no one comes – is it effective? Absolutely not – that’s why we build every website with SEO in mind – from the structure to the content and performance.
Growth-Mode Minded
You need a website that can grow with your business. All of the sections we’ll design and build are flexible and customizable. And once the foundation is laid, you can easily build an addition!
Wed Design Showcase
Check Out Our Home Service Website Designs
Why Should I Work With a Home Service Specialized Marketing Partner?
We don’t pretend to be home service experts – that’s your job! What we bring to the table is 100% dedication to the home service industry (we don’t work with anyone else!). We know what it takes to make a website successful for contractors and get you a good return on investment.
| Hook Agency | Scammy Companies | Freelancers | |
|---|---|---|---|
| 🧑💻 Point of Contact | Dedicated Account and Project Manager | No response or automated communication | It’s you or divided between employees with unclear responsibilities |
| 🧠 Information Gathering | In-person workshops & design reviews | “One-size-fits-all” with no meetings | Unorganized and difficult to prioritize among other marketing tasks |
| 🎨 Customization | Polished, branded, & custom website | Little attention to detail or personalization. | Limited by internal skill-set and selected theme |
| 🧰 Maintenance | Ongoing optimization, security measures, and updates | Afterthought or may not be an available service | Highly time consuming and usually neglected |
| 📈 Performance | Designed for lead generation, user experience, & site speed | Unreliable (may break!), confusing user experience, & poor conversion rate | Limited functionality that may limit traffic or prevent rankings |
| 👷 Industry Knowledge | Only work with Home Services clients | May try to catch you with industry-targeted marketing | High industry knowledge; difficult to think outside the box |
THE HOOK WEBSITE PROCESS
Whether you’re a business owner or marketing manager, your time is valuable. We do our best to keep our meetings efficient and productive. Interested in our full process? Check it out here.
- Website Kickoff: We’ll start with a meeting to get to know your company, your ideal customers, and your design likes and dislikes. Not sure what you’re looking for? We’ll have lots of examples.
- Homepage Design Review: About a week after our kickoff, we’ll meet to look at a draft of your homepage design. We want to make sure we have the “thumbs up” from you to keep going with the design.
- Design Presentation: We’ll walk through your full website design file, discuss your first impressions, and send you the design file for feedback.
- Design Report: One week later, we’ll meet to discuss the edits we’ve made based on your feedback and talk about design sign-off.
- Development: Sit back and leave your website in our hands. It’ll take us about 45 days to develop your custom site, do QA, & finish content entry.
- Final Website Review: Before launching your new website, you’ll have time to review your website and request content edits. We’ll also have a pre-launch meeting to make sure everything is ready to go for launch
- Launch Day: Give us the day to roll out the website, take care of redirects, and make sure you’re getting forms & calls. We’ll send some champagne to celebrate the launch with you!
The Ideal Customer Journey: Make Sure Your Website Has the Right Focus
Many marketing agencies miss the mark when it comes to understanding contractors and their customers—they just don’t ask the right questions or have the industry knowledge. We believe that digging into your customer’s story is key to effective home service websites. Who are your ideal customers? Why do they need you? What do you do to make sure you get that Google 5-Star review at the end of their project? At Hook, we know how critical it is to get to the heart of your business from the start, which is why we’ve designed a simple yet powerful process to uncover what makes your company unique and tell that story on your website.
FAQs
Commonly Asked Questions
How responsive will the team you’re working with be?
Customer service is a lost art in many digital marketing companies, unfortunately. We consider this one of the most important aspects of what we do and critical to our long-term success. Whereas you might might get lost in the shuffle with another Minneapolis web design team, our company banks on humility and hard work, our 5-star customer feedback, and extreme responsiveness.Customer service is a lost art in many digital marketing companies, unfortunately. We consider this one of the most important aspects of what we do and critical to our long-term success. Whereas you might might get lost in the shuffle with another Minneapolis web design team, our company banks on humility and hard work, our 5-star customer feedback, and extreme responsiveness.
How Long Will the Process Take?
Remodeling web design can be done relatively quickly, but the exact timeline will depend on what you want, how long it takes you to communicate with us and the functionality that you require. Get in touch with us as soon as possible and once we have more information we can give you a more accurate estimation of the time that it will take.
Why do we specialize in WordPress?
Each ‘Content Management System’ is like a type of car – you wouldn’t try to buy a Toyota from a Porsche dealership. WordPress web design requires some specialization as well – and we’ve worked on WordPress websites for 30+ combined years now, learning the ins and outs of it while finding ways to be more efficient than our competitors.
We honestly want you to have a website you can make changes on yourself and get the most effective solution for a reasonable price. The fact that WordPress is considered ideal for SEO / getting more Google traffic doesn’t hurt either.
Why hire a web design team with experience in User Testing, A/B Testing & SEO?
User Testing = Testing websites and making changes based on feedback and confusion. A/B Testing = Testing 2 versions of a design and implementing the one that gets the best results. SEO = Making sure a website is easy for Google to crawl, and making changes to get higher in search results. Besides creating extremely good-looking websites, we know how to make them effective – with over 10+ years experience and 100+ websites designed and tested. Send us a message now for a free consultation!
How long does your web design process take?
Our home services web design process generally takes around 100 days to get a fully-custom website you love, designed from scratch and developed by hand, from expert WordPress web developers.
1. We kickoff and extract all the awesome things about your company from you (2 hours tops for the kickoff)
2. Then we design (from scratch) and present it to you. We get feedback from you (the main big pieces of feedback first, and then more granularly in a super easy to use platform called Invision that allows you to comment on the design.)
3. Once we incorporate your feedback in a few rounds of revisions – and you love your website design… we develop that website from scratch in WordPress so it’s easy too edit content, on the backside of your website.
4. We do a 3-part ‘quality assurance’ internally, work with you to get content, and then we launch the website, and make sure everything is in tip-top shape with our launch checklist.
5. We can work with you on SEO if you want!
Does your web design team work with companies around the U.S?
Yes we love working with companies all over North America!
Around half of our clients are in other parts of the United States than our home town, and we have a few clients that are international. We have done international websites, that allowed for language switching etc, and are set up correctly for search engines that way.
Most of our clients are locally-focused, meaning they are a local-service provider, going after a particular region or set of regions. So we have a TON of experience, ranking companies locally, whether that’s in Minnesota, Illinois, Texas, or wherever else.
Other clients are trying to go after broader regions, like they are a service provider that works with people all around the United States, and we know how to do that too!
Looking to invest in your construction company’s website? Get inspiration by checking out our color schemes post, our website color schemes post, footer inspiration, roofing websites, construction websites, electrical, solar, and plumbing websites.
What are some industries you’ve worked with often?
We ONLY work with contractors and other home services providers.
We know what it takes to make websites that are attractive, and are focused on lead-generation. We work on WordPress, and generally are the best for companies that have room to grow in both their website traffic and their business.
Why?
Because our specialty is where visual design and SEO combine:
Meaning our websites are worth more to people who value our focus on SEO in the website design process, and many times choose to work with us beyond the build to drive long-term traffic and leads.
Ready to get started? We look forward to talking to you about your project, and your marketing needs.
Looking a savvy marketing team? Some of the niches we serve: Roofing Marketing & Lead Gen, HVAC Marketing & Lead Gen, Construction Marketing & Lead Gen, Plumbing Marketing & Lead Gen. We also drive leads for all kinds of Home Services, including Solar, Windows & Doors, Electricians, and Remodelers.
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
