Are you an electrical contractor that needs more leads? It might feel like leads are hard to come by but that might just be because you’re not putting your energy into the right things.
We’re all about lead generation at Hook Agency and we want to help you get more sales qualified high-quality leads. This post is here to help you do exactly that. We’re going to break down the different tasks that you should be accomplishing to grow your business with more leads.
If you have questions about any of the different processes that we’re laying out, don’t be afraid to reach out! We’re always happy to answer questions.
Table of Contents
Develop a Niche Market
Niche marketing is far more successful than other types of marketing because it means that you’ll have a more focused search when completing marketing tasks. For electricians, niche markets might look like new construction, residential construction, commercial construction, residential remodeling, commercial remodeling, and so on.
You might decide on one or two of these niche markets to developed and cultivate more. This doesn’t mean that you need to turn down work in other niches, it just means that you won’t be actively marketing to jobs that are outside your niche.
When choosing a niche you can choose what your company is better at, enjoy more, turn a better profit, or any other factors.
After you have developed and done business within your niche you’ll need to actively seek out reviews. Potential customers will enjoy seeing reviews from your previous customers that relate to them. There are several places that you can receive reviews such as Google My Business, Yelp, Facebook, and more. Using those reviews on your website is another great way to receive credibility.
If you’re having trouble getting reviews naturally, don’t be afraid to ask customers. After all, who doesn’t want honest feedback both good or bad?
Take Ownership of Your Google My Business Listing
Google offers a free listing for every business that wants to be listed. Whether you’re a small shop or a huge company, they offer you a listing so that you can show any potential customers your contact info, hours, and other things. If you don’t know how to get this set up, then take a look at this article.
Google My Business is essential if you want to be found in “near me” searches. When someone searches “electrician near me” you should be showing up! Google My Business is also a great place for people to review you. If you have the service all set up then potential customers will be able to see your average reviews along with all of your general business information.
Develop a Good SEO Strategy
SEO or Search Engine Optimization is the process of improving the structure and content on your website in order to make it more “searchable” and more easily found in Google searches. You can learn more about SEO basics here. Here are some of the key things you can do today to help your websites SEO:
- Make sure that your website URLs are correct.
- Build out landing pages based on location and niche services (this might take a little time, but it’s worth it!)
- Develop a keyword strategy.
- Consistently release fresh content (blogs or articles) about your industry or niche.
A lot of these different practices might seem time-consuming and they can be. But that doesn’t mean that you can’t do it. Each of these tasks just takes some time and action. The best part about SEO is that each task carries exponential value. Over time if you stick with it you’ll only see better and better results. Sticking with SEO means your company will grow because you’ll be getting more leads.
If this SEO stuff seems like it might be too difficult or you don’t know where to start, then reach out to us! We’re a premier SEO agency and we offer electrical SEO services. Local SEO marketing is one of the things that sets growth-oriented companies apart from their competition.
PPC or Pay-Per-Click
Pay-per-click (PPC) is like it sounds, advertising in a pay-per-click model. Every time someone sees or clicks through your ad you pay a pre-set amount to your ad provider. An effective way of thinking about PPC is as the opposite of SEO. While SEO is intended to grow your website traffic and leads over time, PPC is designed to quickly generate leads. This happens because those leads are coming in through a paid platform whereas SEO is organic and free.
Someone who is really skilled at PPC will be able to help you see a multitude of leads come in quickly. Here’s a great video that compares PPC vs SEO:
Effective Website Design
The last thing I’d like to touch on is website design. What makes a great website and what are some elements that you should be sure to include in your next website design. Here’s our list taken from Website Design Tips: Ultimate Guide to Small Business Web Design:
- Visual hierarchy that points people to the important sections on your site.
- Include trust factors like associations or credentials that your company has.
- Clear call-to-actions so that your website visitors know exactly what to do.
If you’re looking for web design inspiration, this post was created with you in mind—Best Roofing Websites – Roofing Web Design. Sure you’re not a roofing company, but that doesn’t mean that there isn’t something to be learned through the different ways that these sights were designed.
Increasing your electrical contractor leads will take time and hard work for sure. Don’t settle for the easy ways to get leads because those leads aren’t going to be the ones you want. Instead, follow these processes and give your marketing everything you’ve got.
If you want to go a step further and dig deeper into lead generation, then be sure to check out our lead generation guide. This guide is full of knowledge from some of the marketing industry’s greatest minds.
Here’s also, 20 local marketing things you can be doing besides SEO!