- Maybe you don’t think that your plumbing website has to be cutting-edge.
- Perhaps your competitor’s sites look way more unprofessional than yours.
- Maybe you’re already successful and you don’t see what value a custom website might have.
- Need more plumbing leads? We create gorgeous plumbing websites and offer plumbing SEO services to help plumbers get higher on Google.
We decided to curate 5 awesome plumbing websites to give some examples of companies who invested in their websites, leading to better and more high-quality leads.
We’ll give you what we like and what we don’t like about each example, and then share 5 keys to making sure your plumbing website is as likely to convert website visitors into leads as possible, below the examples.
Table of Contents
6 Awesome Examples of Awesome Plumbing Website Design:
Each of these exemplifies something we strongly suggest for people trying to get more leads on their plumbing website!
1. AJ Alberts – an example of our Plumbing Website Design
What’s working well: Right away we have the trust factors – in the ratings right next to the form. The form is up top, and ‘Request service is emphasized.’ Key bullet points are easy to read, and getting started is quick and easy. (If you need a plumbing website – build by professionals, send us a message.)
2. Mr. Rooter – very easy to get started + clear services, modern design
What’s working well: The smiling faces, easy to get started call-to-action, and the 4 main services all clear and right away – complements the modern, fresh – full-width design.
What may not be working well: ‘There’s a reason they call us Mr.’ has to be one of the weirder / more vague taglines I’ve seen in quite a long time. A good reminder that the MESSAGING on your site is just as important as the design. It needs to be persuasive and clear. “If you confuse, you lose.”
3. MCH – Simple design – maybe a little too simple.
What’s working well: What simplicity does is make the things that ARE there stand out more, that’s why you don’t want a website that feels ‘cluttered.’
What may not be working well: The problem here is that the design is so simple that there might be a few more things visitors would need before making a request. Trade organizations, a clear phone number, pictures of the team, sub-services and process for instance.
4. Williams Mechanical – pleasant vibes, a clear hierarchy
What’s working well: The brand here is strong – and gives a very pleasant ‘vintage feel.’ Yes, Williams does a lot more than just plumbing, but the design is simple enough. and the site laid out well enough – it doesn’t overwhelm you.
What may not be working well: There are a couple of very boring sections on this site – where they’ve just crammed in a bunch of text. The reason for this is to give Google a way to know what the services they offer are (text is good for SEO) but there are a lot of ways that a plumbing website can do this without it feeling just like a huge chunk of text on the site, like alternating images on the left and right at least.
5. Benjamin Franklin – Clean, bright and trustworthy design5
What’s working well: The number right away, the easy search and the quick bullet points of the process are all super useful for the average homeowner just looking to get quick service.
What may not be working well: We really like big smiling faces, and something that indicates the service right away in an image. In this case the photo is heavily overlayed, but honestly – this whole site is very well done.
6. Cornerstone Plumbing – Human-centric, centered nav
What’s working well: I love the happy pictures, very humanizing.
What may not be working well: The color scheme feels a little heavy and not particularly trustworthy – I’m not sure you want brown as the main color if you’re a plumber.
How can you make your plumbing website more effective?
Having a beautiful plumbing website might not be enough to really drive new sales.
Certainly you want to have the basics in place, here’s 3 I suggest on every website:
- A reviews carousel, with who left the review and the logo of where it was left, with a 5-star icon.
- At least 500 words on each selling page so search engines have context, and people can get the important information they need.
- Headlines and images that are focused on happy customers, and how the company helps solve their problem (not focused on how cool the company is.)
Great photos – ideally means they are original photos, but that takes time and effort to get, so if nothing else, make sure the photos aren’t cheesy old stock photos, make sure they feel modern and not of a too-clean or ‘overused’ style.
What is the best Plumbing website builder?
I strongly suggest working with a professional on a custom website design, and my favorite platform is WordPress, because it’s best in class for SEO, and it’s open source so people are always creating new add-on’s for it that are great for marketing.
That being said – it’s hard getting started on that, so if you are going to make it yourself, I might suggest:
- Squarespace – clean templates, spacious and sparse. Perhaps start with the Nueva template.
- Weebly – ton’s of options. Perhaps start with the Plumber Theme from Roomy Themes.
- Wix – Older design / look – but there are plumber options like the Plumber Wix Theme.
Plumbing website template
If you can find someone to help, or you’re willing to put in 20 hours learning the basics of using a WordPress template or theme – here are 5 WordPress themes for plumbers to consider:
- ProHauz – Handyman or Plumber WordPress Theme ($69)
- Plumber – Construction or Repair Man WordPress ($49)
- Plumbing SPL – WordPress Plumbing Theme ($59)
- Kempner – WordPress Plumbing Theme ($33)
- Homefix – Plumbing & Home Maintenance Theme ($59)
But Tim – why are you sharing all these cheap WordPress themes for plumbers?
Aren’t you scared that will make people not want to buy your custom website services?
Not really –
- Our best customers have tried templated websites before and decided they wanted to go the professional route by the time they get to us.
- If your website could mean the difference between a slow season and your phone ringing off the hook, it makes sense to spend more. Totally possible – when we do Search Engine Optimization for clients, just look at what Jim Alberts of AJ Alberts Plumbing said about our services:
Tips For Writing Plumbing Website Content:
We handle blogging and landing page writing for Plumbing companies, but we don’t suggest having an outside company write your main selling pages, and the about pages on your website – why?
- You should actually put your personality into your main page content.
- Focus on your best customers and write a ‘sales letter’ to them, pretend like you’re talking to one customer.
- Share examples of happy customers, and boil the main BENEFITS into headlines and bullet points so people can skim.
- But certainly – try to make sure that each key page has at least 500 words on it for Search Engine Optimization purposes.
Choosing a plumbing website company
If you do decide to work with a professional plumbing website design company – make sure they have a lot of great 5-star reviews!
We work with a lot of trade / home services companies and have 50+ five-star reviews on Google.
If you are looking for a company that will listen to you – and create a modern, search engine friendly website design for your plumbing company, send us a message now to get started!
Do you need more plumbing website inspiration?
These are just a great place to start – of course, you’ll want to have your site custom made from scratch to accentuate what makes your company special. Let us know if we can help design something you’re proud of!