Your website could be doing so much more than it currently is. We’ve seen small businesses like yours who had very few leads, get to 50 leads a month and beyond – by utilizing these simple but extremely effective Search Engine Optimization techniques.
“We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!”
“We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we’re incredibly happy with the results. Not only was the team able to create exactly what we wanted, they’ve come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I’m confident no other firm would be able to dream up. It’s been a very collaborative process and we’re seeing great outcomes.”
Search Engine Optimization is big in the plumbing industry because people often make quick decisions regarding plumbers – calling the first couple plumbers they might see on Google, and often really - only talking to one! Getting higher on Google might be more important in the plumbing industry than most other professions.
1. Write landing pages for the cities around you, and answer common questions by writing about them on your website (or have us do it.)
2. Make sure you have keyword-optimized 'meta titles' that feature the keyword towards the beginning of them and make sure you strongly feature a lead form on your pages.
3. Write for other publications, and do 'guest posts' to increase your domain authority - often linking back to your site with your brand name as the linking text, but sometimes using 'city + plumbing' to the landing pages you've targeted at different cities.
4. De-index thin and duplicate content with Yoast SEO plugin on WordPress.
SEO is a long game – don't get trapped into short term thinking and miss massive opportunities. Make sure you research the legitimacy of SEO as a strategy, and once you confirm that it is indeed huge in your industry – double your efforts there, and stay patient as even aggressive SEO can take 6-9 months to achieve serious and obvious 'Return on Investment.'
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