Cheap Leads Trap: The Myth of “More Leads = More Revenue”

Would you trust a $5 parachute? Of course not. So why do so many businesses chase the cheapest leads, hoping for premium results? The obsession with low-cost leads is a dangerous game that can silently kill your business by inflating customer acquisition costs (CAC) over time, draining resources, and leading to a flood of unqualified […]

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Fixing a Revenue Plateau in HVAC & Plumbing: Hard Truths and Expert Strategies

At Hook Agency, we illustrate the concept of the "Law of the Lid." A chaotic scene unfolds as individuals scramble over each other toward a large lid marked by limitations such as "fear" and "micromanagement." Above them, one person stands tall, spotlighted as a leader. Below, many are ensnared by obstacles like "lack of vision" and "revenue plateau." Our visual serves as a stark reminder to overcome these barriers for success.

Despite experienced hires and rebranding, many HVAC & plumbing businesses get stuck at $50K–$125K/month. They have inconsistent performance, leadership gaps, weak sales, misaligned roles, and high expenses. Fix This Now: ✔ Keep top performers selling, not installing. Let your best tech close deals while lower performers handle installs.✔ Implement call-by-call management. Daily tracking, huddles, and […]

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Home Services Web Design: 7 Powerful Examples 2025

Home Service Web Design

A lot of people get their Home Services Website Design confused: They couldn’t be more wrong – after designing 100+ home service website designs and testing things with A/B tests, analytics, and User testing this is what actually works – with examples of what we’re talking about below. What works for Home Services Web Designs […]

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Top Plumbing Sales Coaches to Boost Your Close Rates in 2025

Plumbing Door Knocking - All City Plumbing Sales Training

Plumbing company owners know that technical skills alone won’t drive business growth. 1. HVAC Masters of the Hustle Overview: HVAC Masters of the Hustle is well-known for transforming sales teams in HVAC and plumbing industries. They specialize in high-energy, results-driven coaching, focusing on refining sales techniques and increasing closing rates. Unique Approach: Their method combines […]

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121 Best Plumbing Name Ideas to Get The Flow Going

Greatest Plumbing Company Names: A skilled plumber tightens a pipe under the sink in a bright, modern kitchen.

The demand for plumbers is always growing! With the high demand for plumbers, there are more and greater opportunities for starting a plumbing business. Plumbers play a very important part of our lives. Plumbers and home services companies the ones who handle the most needed tasks in order for us to live our daily lives. […]

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Plumbing Website Design Inspiration 2025 – 9 Gorgeous Examples

HVAC and plumbing website design inspiration for 2024

Plumbing website inspiration is a little harder to come by on average, as a lot of plumbing websites look out-dated. We decided to curate 5 awesome plumbing websites to give some examples of companies who invested in their websites, leading to better and more high-quality leads. We’ll give you what we like and what we […]

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Plumbing Website Design Inspiration 2025 – 8 Gorgeous Examples

Home Services Web Design Example, Plumbing Website Design, Plumber Web Designer

Plumbing website inspiration is a little harder to come by on average, as a lot of plumbing websites look out-dated. We decided to curate 5 awesome plumbing websites to give some examples of companies who invested in their websites, leading to better and more high-quality leads. We’ll give you what we like and what we […]

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Limitations of Marketing and the Power of Memberships

HVAC maintenance check

Getting in front of someone five times is far more effective than reaching out to three times as many people just once. Jonathan Bannister, host of the Home Service Hustle Podcast, and owner of  Cornerstone Marketing Solutions discusses the compelling strategy of membership programs and highlights the inherent disadvantages of relying solely on traditional marketing. […]

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How to Stop Losing Leads With Fractional CSR’s for Home Services

Pink Callers - Fractional CSR's home services

Losing leads is a common frustration for businesses, especially when significant resources have been invested in generating them. In a recent episode of the Plumbing and HVAC Hustle Podcast, Michelle Myers of Pink Callers shared her insights on preventing lead loss and ensuring smooth operations. Here are actionable strategies based on her experience to help […]

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