Roofing Marketing | 37 Proven Strategies To Get More Leads

You don’t want another hack.

You’re sick of paying for garbage leads that don’t even answer when you call.

You’re ready to do the REAL, HARD stuff consistently that creates consistent massive amount of leads on autopilot.

^ If those things don’t apply to you, stop reading – because there’s no amount of hacky BS that’s going to save your company if you’re not going to do that real, hard stuff regularly.

And no agency is going to save you – the only reason you think that, is because they want to sell you something.

Hi, my name is Tim Brown, and I’ve successfully built a marketing agency that has driven 10’s of thousands of leads for a 100+ roofing companies, and I’m writing this by hand today on a beautiful Black Friday morning. Instead of blasting out a garbage deal to everyone, I’ve decided to write this as a gift back to the industry.

To put all of my best ideas for marketing a roofing company in one place – that if you read it, absorbed it, and really did what I recommended, you’d be doubling or tripling your leads this next year. Are you ready?

This complete 2025 roofing marketing guide is going to:

• Tell you exactly what I would do right now to start getting leads from the internet with no to low budget.
• 5 serious lead generation systems that if implemented will transform your business into a lead generation engine.
• The NEW way to market a roofing company for 2025 – utilizing the latest surging trends, the best A.I. tools, and turning your sales team into a creative engine that feeds marketing what it needs to WIN MORE DEALS. (Hint: You want your leads to come to your company 80% closed already if they are watching your marketing.)

If you don’t have a huge budget rock the Google Business Profile, Local Service Ads, and Facebook Groups

It will require doing the basics well.

And even if you do have a budget you should be crushing these 3 things if you want cheap and powerful lead generation strategies.

Fill out your Google Business Profile Comprehensively (go back and check)

• Make sure you’re utilizing all the space they allow on the description. Utilizing keywords and cities you serve and any other key information.
• Choose ALL of the categories of service you currently offer.
• Choose all of the cities you serve, and your service area carefully.
• Get as many reviews as you possibly can, create automations in your business, and do contests between your sales people to see who can get the most reviews (have them ask the customer to mention by name and the likelihood goes up!)
• Post on Google Business Profile at least once a week, with the different services you want to rank for.

(We do have a *BRAND NEW* Google Maps ranking service if you want to get more aggressive with this, that includes automations from your CRM to your Google Business Profile – all designed to help you rank higher on maps more consistently. Send us a message to get started with that.)

We use maps like this to see where you’re currently ranking in your area, and try to help you rank higher in maps in more spots near you:

Sign up for Local Service Ads, Get Confirmed and Spend What You Can

Google Local Service ads are also called ‘Google Guaranteed’

And they show up right at the top of Google Search results.

Like this:

So it makes sense that you might want to dominate that area of the search results if you can.

So every single roofer should be on there, and maxing out the spend they can if they are getting legit deals from it:

• Sign up for Google Guaranteed here.
• Upload your relevant credentials and confirm licenses etc.
• Set your categories, location areas, and budget (set it high, it likely won’t spend it all.)
• Continue monitoring the quality of leads, and make sure you’re responding in a super timely way.

If you want, we have a whole FREE course on Google Guaranteed ads here you can take! 🙂

Be in all the local Facebook Groups in your area, answering questions, referring and tagging your company

Most roofers aren’t even trying on Facebook.

They don’t even have their company name in their bio.

You could EXPLOIT that and be the super involved roofer that rakes in the leads.

Simply by doing the basics well and consistently:

• Posting useful tips instead of posting just promotion all the time.
• Aggressively making new local connections every day instead of letting your friend list stagnate.
• Posting every day, instead of once a week.
• Making a group message for all your sales people and messaging when someone is looking for a roofer.
• Tagging the company and the person you know when someone’s looking for another home service business, insurance agent or realtor. *(Obviously this helps them remember you when someone’s looking for a roofer too.)

Build out 5 Serious lead gen systems – like Google Ads, Facebook Ads, Jobsite Branding and Referral Systems

You do not want to be over-dependent on one roofing marketing technique.

It can be terrible if for some reason that goes down. Let’s say you rock at Facebook ads, and then Facebook changes it’s targeting and it’s suddenly way less effective – so DIVERSIFY.

Here are SEVEN to choose from that we’ve seen really work.

Don’t be naive – each of these will either take time, money, energy or effort.

Here they are in the order I would do them based on quickness to results, and timeline if you’re new:

1. Take insurance agents, realtors and other home service business owners out for lunch, and refer them

When I started Hook Agency 8 years ago I didn’t have a marketing budget.

I had $20k and a bit of a personal network.

My marketing budget was just enough to take someone out to lunch every weekday for a month.

I highly recommend you do this type of activity, and have your sales reps do this type of activity at least 2 times a week, to continue to expand your network with the people that can refer you:

• Explain the “Why” – people ‘can’t FLOW you, if they don’t KNOW you,’ whether it’s BNI, Chamber of Commerce, or other local social groups, you need to get around more people who own the attention of your ideal customer.
• Insurance agents really do refer roofing jobs – Once you realize 3-5 insurance agents could be massive lead generators for your company, investing time woo-ing and referring (albeit time intensive) isn’t really that crazy. Ask your homeowners “who their insurance agent is”, “do they love them”? If they don’t refer one of your preferred ones, and if they do – ask for an introduction.
• Home service businesses like Pest Control, HVAC, Interior Remodelers, or anyone who works on the outside of homes could be a big referrer – PLEASE, for the sake of your livelihood and pocketbook, make a habit of constantly networking with these people, and referring THEM. The law of reciprocity, will make them want to refer back.
• There’s not one ‘secret hack’ to get all the referrals. It’s simply relationships, being kind and consistent, and helping people realize you want them to win too. Make a habit of doing things for your referral partners weekly, and nurture relationships.
• A next level move is to create video content with your referral partners and continue to expand your usefulness to ever more public displays of promotion.

2. Wrap your trucks with big bold brand-color wraps, and put up branded Catch-all’s and yard signs on every job

Turning every job into more jobs.

“We do good work”

“Our job sites are clean”

“We care about our professionalism”

It may not always feel like just marketing – but each one of these things, from track wraps to yard signs to Catch-all’s is THE BEST MARKETING you can buy besides referrals. The closer it is to the job, the better it is – because it really just reflects on the service itself, while making sure they remember your name.

This is probably a good place in the guide to note – if your name is CLEAR, EASY-TO-REMEMBER and UNIQUE, and your logo BOLD and ICONIC you’re going to receive Word-of-Mouth marketing at a much greater rate, driving all of your marketing costs down.

3. Make sure every install and lead – gets the ‘3 Block Knock’

Sure – you’re a modern roofing company that may not need to rely on door-knocking.

But if you’re running a lead or doing a job in an area – you can make your marketing money go much further by letting the neighbors you’re helping their neighbor out and wanted to see if they need anything – or if you’re doing insurance ‘You’re neighbor is getting their roof paid for by insurance, and your roof probably sustained some damage too – I could jump up their and take a look, and if not I’ll give you a clean bill of health!’

4. Get Your Google Ads Rocking at Rolling at Least with your top keywords

Google ads for roofing companies don’t have to be complicated.

Make sure to target the areas you actually want to service, keep it tight.

After running MILLIONS of dollars of Roofing Google ads every year – here are some big keys to rocking this and not wasting money:

• Make sure you’re organizing your campaigns well, and separating each key service out into different campaigns.
• Don’t use ‘SMART campaigns’ or ‘Performance Max’ or if you do – make sure to look at the quality of the leads and adjust to not using them, if the leads are trash.
• Don’t let Google ‘auto apply suggestions.’
• Add negative keywords at least weekly for the first few months, so you’re not spending money on stuff that’s very unlikely to get leads, like ‘rooftop bar’ and ‘home depot shingles.’

5. Roll out Facebook ads with a retail offer and a Storm Damage Campaign when storms roll through

You should always be running some basic retail roofing ads – the left ad here is an example of a retail ad that you’d run year round…

And the ad on the right is an ad that you’d run in storm-affected ads right after the storm:

Two other key types of Facebook ads I’d strongly recommend:

• Testimonial video ads – Shoot a couple of video testimonials professionally, or even on your iPhone when you’re just starting out, and run those as local ads to your top zip code or 3, all the time, at whatever budget you’re comfortable spending to just keep people warm to your brand – making all of your other lead generation strategies cheaper.
• Remarketing – You can add a ‘Facebook pixel’ to your website so if anyone ever visits your website they will be seeing your ads for 7, 30, or 60 days depending on what you choose.

6. Get higher on Google Organic with heavy duty SEO

SEO is simple – but it’s not easy.

You can’t just spend a bunch of money on SEO one-time, and rank for the rest of your life.

And anyone that tells you different, is just trying to sell you a course.

Here are the basic activities of Google SEO – that you can do yourself, or have a company like us do (150+ 5-Star Google Reviews):

• Create location landing pages for all of the cities and towns you serve, make sure the keyword you want to rank for [City Name] + Roofing is at the front of the ‘Meta Title’ (with a tool like Rankmath or Yoast SEO on WordPress)
• Get 3-5 Really good backlinks from other websites as soon as possible, get local directory listings, and make sure the backlinks are generally linking back with your brand name, the URL, and rarely on the best links with the keyword you want to rank for.
• Make sure you de-index thin and duplicate content by ‘de-indexing’ things like testimonials, and other weird custom post types (often created incidentally by WordPress themes) with a tool like RankMath. And make sure the website is lightning fast with a pagespeed plugin like Optimole.

If all of these things seem a little complicated – it’s all good!

We do this for 75+ roofing companies around the country – and can do it for you.

PLUS – we do blogging, keyword research, competitive analysis and earn backlinks monthly, report on everything we completed and the leads created, while offering best in class website design and customer service.

OR – You can learn how to do all of this on our FREE Youtube playlist where I outline the exact steps I took to make a basic WordPress website and rank it to the point my friend said it was making this phone ring off the hook, even though it was an experiment website. LOL.

7. Video marketing based on questions prospects have, and keywords

Most people are making their roofing video marketing WAY too complicated.

Your videos aren’t getting any views…

Your videos aren’t selling you any deals…

That’s why you should stop making stupid nonsense videos that are just about getting views, and focus on SALES ENABLEMENT videos instead.

• Get a list of the TOP OBJECTIONS from your sales team – and address them empathetically one by one in videos that you can then share with prospects, clarify and simplify your responses to, and utilize to even train your new sales reps on the official company response to these kinds of ‘objections.’ SCALE YOUR BEST CLOSER – don’t just have some disinterested second tier salesperson or college intern make these videos.
• Answer the top 7 Questions people have in the sales process
• Ask variations of the question ‘Why are you more expensive’ and talk about real reasons, things that affect price, and utilize a pricing transparency tool on your website like Roofle.

For more on these topics – if you’re going to read one marketing book in 2025, read ‘They Ask, You Answer’ by Marcus Sheridan.

Then read – ‘Day-Trading Attention’ by Gary Vaynerchuk.

Then you can blend these attention grabbing hooks back into your content – and start finding a way to blend VIEWS and SALES ENABLEMENT.

Big surges in technology and trends that are changing Roofing Marketing that you should consider for 2025

You’re not a roofing company anymore.

You’re a world-class customer service, and luxury experience company.

You roll out the red carpet, you answer every phone call, you gift every customer after their roof goes on.

You communicate when you’re on your way, and send a text with a picture of the project consultant who’s on their way.

Dream it with me! Create the new-school of Growth-mode roofing companies, with creative uses of technology and automation.

Here are 7 Quick ways to consider going all in on automation in 2025:

1. Utilizing a tool like PulseM to text a picture of the project consultant to automatically ask for a review after the initial consult.
2. Utilizing ChatGPT, and a tool like our Youtube to Blog Post – tool to take all of your video transcripts and turn them easily into a blog post for SEO.
3. Using technology like Dope Marketing to gift people with delicious cookies after a job is completed, and/or sending postcards to all of the neighbors of a current project.
4. Utilizing Bid Mailers to automatically send custom bids to each house in an area – it measures with aerial technology and sends a quick price quote to homeowners automatically to drum up interest.
5. Utilize Chiirp to do database re-activation, ask for referrals or sell things like roof cleaning or Christmas Lights – Chiirp does automatic follow up, through e-mail and texting.
6. You answer every single call, including late hours call-answering service like Smith.Ai – Consider looking into late-night call back up, A.I. answering services for late night calls.
7. You utilize automations on Google Business Profile posting, responding to reviews, and adding photos from your CRM to your map listing with Hook Agency’s Maps SEO Product.

Take as much responsibility as you can – Marketing isn’t something to just half-a$$

Perhaps you have a few more ideas on how to effectively market your roofing company this next year.

We don’t just want to give you FREE courses, and give away all of our best information.

We want to work with you.

So let me put it this way: NO AMOUNT of information – even from a person who owns of company that’s created 10’s of thousands of roofing leads, will make up for lack of execution.

That’s why our marketing services aren’t FLUFF or CONSULTING.

We actually GET SHIT DONE.

So if you want a Roofing Marketing company that knows how to drive serious leads, please reach out now – and do the right thing for your company, your family, and your sanity:

• We drive leads through super aggressive SEO that gets you higher on Google.
• We keep Google ads tight, and drive down cost per lead.
• We make super-fast, SEO focused websites that drive leads for roofing companies.
• And we can even handle your Google Local Service Ads, and get you higher on Google Maps now too.

Please don’t wait another year looking for cheap, shitty roofing marketing companies – just to save a couple thousand bucks, when you could be making a million more with a company that knows what they’re doing.

Yeah, I believe Hook Agency is the best roofing marketing company on the planet.

And if we make a mistake, we’ll do our absolute best to make it better – with the most diligent customer service, I personally am aware of in Roofing Marketing.