Roofing Profit Secrets: Lessons From The Pros

Four industry experts share roofing profit strategies in the "Roofing Profit Panel" and "Roofing Cashflow Kings," revealing actionable insights for business success.

Most roofing companies don’t have a revenue problem, they have a profit problem. You can pull in millions a year and still feel broke at the end of every season. That’s why smart contractors are looking beyond revenue and focusing on roofing profit secrets that actually work. It’s not about grinding harder or chasing every […]

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Top 7 Roofing Lead Generation Companies for 2025

Roofing Leads - Two roofers on a shingled roof are actively engaged in their craft. While one expertly installs shingles, the other documents the process with a smartphone to enhance roofing SEO. Clad in casual work attire, they operate under a clear sky with trees providing a natural backdrop. Best roofing marketing companies

You’re not buying leads. You’re buying problems. The kind that eat your margins, kill your follow-up, and ghost you when it’s time to close. You chase the next lead.You call. They don’t answer.You text. Nothing.And by the time you finally hear back…They already signed with someone else. It’s not your fault.The whole system’s rigged to […]

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Dan Walrack’s Top 5 Roofing Sales Strategies

On stage, Dan Walrack presents his Top 5 Roofing Sales Strategies. He addresses the audience with a microphone, while roofing materials and a presentation screen are visible in the background.

If you’ve spent any time in roofing sales, you’ve probably heard the name Dan Walrack. The guy’s been closing deals and building trust with homeowners for over two decades — and he’s got the track record to back it up. Known for his no-nonsense approach to sales and decades of real-world success, Dan’s insights have […]

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Trade School vs. College (The Unfiltered Truth)

A split image visually compares the trade school vs. college decision: on the left, a young man appears as a construction worker; on the right, he wears a graduation cap and gown.

Trade school vs. college. The debate isn’t going anywhere. Ask 10 people if young adults should go to college or pick up a trade, and you’ll get 10 different answers—and probably an argument. This topic recently blew up in an HVAC Facebook group with over 340 honest comments. People in the trades didn’t hold back, […]

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Best Home Service Websites: 10 Examples That Convert More Customers

GreenTek Roofing’s homepage delivers a standout user experience with clear roofing service details, prominent contact information, and an interactive calculator. The bold headline “This is Smart Roofing” overlays an aerial house image, all presented in a fresh green, modern design—setting the standard for home service websites.

Let’s be honest. Most home service websites miss the mark. They focus too much on the company, not enough on the customer. They’re clunky, confusing, and don’t build trust. And worst of all? They’re not converting visitors into leads. Your website should be doing the heavy lifting, booking jobs, building credibility, and turning browsers into […]

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When Should You Hire a General Manager? Key Signs & Smart Strategies

Two bearded men stand outside a house next to a car, actively discussing general manager strategies—one in a denim shirt, the other in plaid.

You’re growing. Kinda. More leads. Bigger team. But everything still runs through you. For a lot of home service business owners, growth eventually hits a wall—not because the work isn’t coming in, but because everything still depends on them. You’re answering the phones, reviewing estimates, dealing with the team, putting out fires. And even though […]

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Top Roofing Influencers: Who Should You Be Collaborating With?

Top Best Roofing Influencers to collaborate with, dmitry lipinskiy, john senac

The rise of roofing influencers has shifted how contractors build trust, gain visibility, and connect with both peers and customers. What was once a behind-the-scenes industry is now front and center on Instagram, YouTube, and TikTok—led by roofers who share their work, their stories, and their personalities with the world. These influencers aren’t just showing […]

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SEO for Home Services: Tips That Work in 2025

A team member reviews detailed SEO analytics dashboards for home services on a large monitor in a bright, modern workspace. The screen features clear charts and a prominent blue bar graph, reflecting our data-driven approach at Hook Agency.

Let’s be real. SEO isn’t optional anymore. If you run a home service business and you’re not showing up on Google, you’re missing out on jobs. Homeowners are searching right now for things like “emergency plumber near me” or “roof repair in [your city],” and if you’re not ranking, your competitors are getting the calls. […]

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251 Roofing Blog Ideas (Steal These Article Topics)

Roofing Blog Topics

Not all blog posts are created equal — and if you’re going to invest time or money into blogging, you want every post to work hard for you. ✅ Here’s a quick checklist to make sure your blogs actually drive traffic and leads: Great blogging is about meeting people where they are — giving them […]

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Job Site Branding: The Best Free Advertising for Roofers

A house undergoing roofing work is efficiently branded with tarps and netting. A ladder provides access to a worker on the roof, beneath a prominently displayed banner: "First American Roofing & Siding, Inc.

Most contractors think about SEO, Google Ads, or websites when they hear “marketing.” But one of your most powerful marketing tools is right in front of you: your job site. Your job site isn’t just where you work — it’s where you advertise. A clean, organized, and professionally branded project sends a loud message to […]

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