Roofing

101 Roofing Blog Ideas (Steal These Article Topics)

Blogging is insanely powerful for roofers – to get higher on Google and be seen on social media. But if you don’t target your blog articles towards stuff people are actually searching,…

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Blogging is insanely powerful for roofers – to get higher on Google and be seen on social media. But if you don’t target your blog articles towards stuff people are actually searching, you’ll just waste hours and money!

  • Ideally, you target questions people are asking during the sales process.
  • Use a tool like Ahrefs, SEMRush or Google Keyword Planner to find things people are really searching.
  • Or if you need a quick fix – grab a topic from the giant list of 101 below!

Roofing Blog Ideas

  1. Faqs About a New Roof
  2. What to Ask a Roofing Contractor
  3. When to Replace Your Roof
  4. Should You Repair, Patch, or Replace Your Roof
  5. The Cost to Repair, Patch, or Replace Your Roof
  6. Diy Roof Replacement Vs. Professional Roofing Replacement
  7. Environmentally Friendly Roofing Options
  8. Comparing Roofing Materials
  9. Getting Your Roof Ready for Winter
  10. Holiday Outdoor Light-hanging Tips
  11. Light Hanging Techniques
  12. Light Hanging Safety
  13. Hanging Lights Without Damaging Your Roof
  14. How Snow and Ice Impact Your Roof
  15. How to Safely Remove Snow From Your Roof
  16. How to De-ice Your Roof
  17. Spring Cleaning the Roof Checklist
  18. How Bad Weather Impact Your Roof
  19. Benefits of Having a Professional Roof Inspection to Assess Storm Damage
  20. How to Spot Hail Damage
  21. What You Need to Know Before Installing a Skylight
  22. What You Need to Know Before Installing Rooftop Solar Panels
  23. Cleaning/maintaining Gutters
  24. How to Remove Mold From Your Roof
  25. Does Your Home Need Roof Ventilation?
  26. Choosing the Right Roof for Historic/older Homes
  27. What to Look for in the Roof When You’re Buying a Home
  28. Roofing: Trends and What’s Popular
  29. Are Solar Panels Safe for My Roof?
  30. What to Do When a Tree Falls on Your Roof.
  31. How to Clean Your Gutters
  32. How Long Does It Take to Replace a Roof.
  33. Can You Replace a Roof by Yourself
  34. Does Heat Affect Your Roof?
  35. What Can Damage Your Roof
  36. How Long Does a Roof Last
  37. What to Do When Your Roof Starts Leaking.
  38. Worst Ideas for Protecting Your Roof
  39. What to Know About Your Roof as a Homeowner
  40. Effects of the Roof When Buying and Selling a Home.
  41. Advances in Roofing Technology
  42. Items Needed to Put on a Roof
  43. How to Better Insulate Your Roof
  44. What to Expect From a Roofing Estimate
  45. Can You Live in Your Home While Redoing Your Roof
  46. Do You Need to Clean Your Roof
  47. How to Clean Your Roof
  48. What to Use for Cleaning Your Roof
  49. Choosing the Right Roof Ventilation
  50. Preventing Problems With Roof Ventilation 
  51. What Roof Ventilation Does for the Roof 
  52. What a Homeowner Needs to Know About Roof Ventilation
  53. Best Time of Year to Replace Your Roof
  54. How to Get Your Roof Ready for Spring
  55. What to Do When You Have Broken Roof Shingles
  56. How to Stop the Roofing Tiles From Clogging Your Gutter
  57. What Is a Living Roof
  58. How to Care for Your Living Roof
  59. Are Living Roofs a Good Idea
  60. How to Choose a Roofing Contractor
  61. Where to Find a Roofing Contractor
  62. The Pros and Cons of Patching Your Roof Vs Replacing It
  63. Pros and Cons of Different Roof Coatings
  64. How Moss Affects Your Roof
  65. How Insufficient Ventilation Causes Your Roof to Rot
  66. Addressing Punctures in Your Roof
  67. How to Inspect Your Roof
  68. Why You Should Inspect Your Roof
  69. How to Fix a Leaky Ceiling
  70. What a Bad Roofing Job Looks Like
  71. What a Good Roofing Job Looks Like
  72. When You Should Choose a Metal Roof
  73. Do You Need to Replace a Metal Roof
  74. Why Roofing Is Such a Dangerous Job
  75. Typical Day in the Life of a Roofer
  76. How to Become a Roofer
  77. Roofing Client Stories
  78. How Shingles Are Made
  79. Can You Get a Heated Roof
  80. The Process of Installing a Roof
  81. Can You Install a Roof by Yourself
  82. The Gear You Need as a Roofing Professional
  83. What Shoes Should You Wear While Installing a Roof
  84. Best Work Gloves for Working With Shingles
  85. The Proper Way to Set Up a Ladder
  86. DIY Roofing Fails
  87. 10 Most Severely Damaged Roofs From Hail
  88. Signs Wind Has Damaged Your Roof.
  89. Are Your Shingles Strong Enough to Hold Santa and His Sleigh?
  90. How Large of a Team Should You Have for Replacing a Roof?
  91. When Is It Too Hot to Work on a Roof
  92. Should You Get a Second Opinion on a Roof Inspection?
  93. Best Shingle Brands for Making a Long-lasting Roof
  94. Can Excessive Sun Exposure Damage Your Roof?
  95. How to Patch a Leaky Shingle
  96. How Much Snow Is Too Much Snow for Your Roof?
  97. The Right Way to Diy Your Roof.
  98. Signs Your Roofing Contractor Is Ripping You Off.
  99. Technology That Makes Roof Installment Easier.
  100. Dramatic Roof Replacements [before and After Pics]
  101. Fastest Roof Installment Ever (and How They Did It)

Blog Writing Tips

 

Now that you have plenty of ideas to get you started on writing your first blog, you may be wondering, “How do I go about actually writing this thing?” Well, luckily we have a couple of tips to get you started.

Blogging Tip #1: Include Keywords that Your Audience is Already Searching for

The #1 purpose of a blog is to provide valuable information to people that need it most. When you do this consistently, Google will consider you an expert in your industry and show your content to more people. 

The best way to make sure that you are providing relevant information to your ideal audience is to find out the keywords (or questions) that they are searching for. Keyword research is one of the best ways to find out what your audience is asking Google. 

Check out a couple of our favorite keyword research tools:

  • Moz Keyword Explorer
  • Google Keyword Planner
  • KWFinder 

Blogging Tip #2: Include a Challenger Viewpoint

Is there anything that your business believes, that goes against the grain or challenges the industry? Are there common problems that you believe you can help your readers solve? If so, include these viewpoints in your articles and show your readers that you are on their side. 

For example, you could say that “It’s just plain wrong for homeowners to have to worry about roofing scams that waste their time and money.” and then give your readers the 5 Top Roofing Scams to Look Out For in an article. The main takeaway from this tip is that you want to make your customers feel special, and you want to help them solve common problems with your content. 

Blogging Tip #3: Images, Links, and Videos

Let’s be real here, roofing content can be a bit boring. While most roofing blogs are filled with super valuable and helpful content, they aren’t the most engaging things to read, especially for the average homeowner. That’s why it is important to make your content as engaging as possible, using more than just your words.

Images, YouTube videos, links to products, even gifs, and emojis can make your blog content stand out amongst the thousands of other roofing company blog articles that are out there. At Hook, we like to make sure that all “walls of text” in our blogs are broken up by other content, as demonstrated below. 

content entry example

Just make sure that you are using licensed stock images, or giving credit when you include images or videos from another source.

Now It’s Your Turn

If you think you still need a bit more help on writing your first blog, check out our Content Writing Checklist. Or, if you think it would be best to get this task off of your plate, and you are looking for a company that knows how to wield blogging to get you significantly more business – let us know!

We love helping roofing company blogs thrive – as we write so much roofing content.

We help roofing contractors like you create heavy-duty traffic AND LEADS on their website – send us a message now to learn more about how we do it.

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