Top Roofing Influencers: Who Should You Be Collaborating With?

Top Best Roofing Influencers to collaborate with, dmitry lipinskiy, john senac

The rise of roofing influencers has shifted how contractors build trust, gain visibility, and connect with both peers and customers. What was once a behind-the-scenes industry is now front and center on Instagram, YouTube, and TikTok—led by roofers who share their work, their stories, and their personalities with the world. These influencers aren’t just showing […]

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SEO for Home Services: Tips That Work in 2025

A team member reviews detailed SEO analytics dashboards for home services on a large monitor in a bright, modern workspace. The screen features clear charts and a prominent blue bar graph, reflecting our data-driven approach at Hook Agency.

Let’s be real. SEO isn’t optional anymore. If you run a home service business and you’re not showing up on Google, you’re missing out on jobs. Homeowners are searching right now for things like “emergency plumber near me” or “roof repair in [your city],” and if you’re not ranking, your competitors are getting the calls. […]

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251 Roofing Blog Ideas (Steal These Article Topics)

Roofing Blog Topics

Not all blog posts are created equal — and if you’re going to invest time or money into blogging, you want every post to work hard for you. ✅ Here’s a quick checklist to make sure your blogs actually drive traffic and leads: Great blogging is about meeting people where they are — giving them […]

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Job Site Branding: The Best Free Advertising for Roofers

A house undergoing roofing work is efficiently branded with tarps and netting. A ladder provides access to a worker on the roof, beneath a prominently displayed banner: "First American Roofing & Siding, Inc.

Most contractors think about SEO, Google Ads, or websites when they hear “marketing.” But one of your most powerful marketing tools is right in front of you: your job site. Your job site isn’t just where you work — it’s where you advertise. A clean, organized, and professionally branded project sends a loud message to […]

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SearchLight Digital Demo and Review 2025

On Hook Agency’s website, our SearchLight Digital demo prominently features a laptop displaying an advanced data analytics dashboard. This interactive interface includes clear graphs and metrics that illustrate revenue pipelines and efficiency metrics. The design is visually framed by an abstract network theme, highlighted with icons such as a light bulb and a bar graph, symbolizing innovation and insightful analysis.

If you’re spending thousands on ads but not seeing deposits in your business account, listen up: your marketing is working harder than your sales team. This was the brutal reality check during the SearchLight Digital demo and live review. They pulled back the curtain on real HVAC marketing data and exposed a truth most contractors […]

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LSA Marketing: What are Local Service Ads + How Do They Work?

Local Service Ads - Person on Computer, Google Guaranteed

If you’re a home service business looking to generate more local leads, Google’s Local Services Ads (LSAs) offer one of the most efficient ways to connect with ready-to-buy customers — right at the moment they’re searching for your services. ✅ In this guide, we’ll walk you through: Whether you’re new to LSAs or looking to […]

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Roofing Marketing | Proven Strategies To Get More Leads

Two men are engaged on a roofing project. The man in an orange shirt installs roofing materials, while the man in a yellow shirt, wearing sunglasses, captures a photo for the Roofing SEO Marketing Guide 2024–2025 cover. Shingles and tools surround them amidst a backdrop of lush greenery.

You don’t want another hack. You’re sick of paying for garbage leads that don’t even answer when you call. You’re ready to do the REAL, HARD stuff consistently that creates consistent massive amount of leads on autopilot. If that doesn’t sound like you? Stop reading. Seriously. There’s no life raft of shortcuts coming to save […]

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Roofing Estimates Template | 11+ Free Roofing Estimate Templates

Two professionals, dressed in business attire and seated at a wooden table, finalize a "Roofing Estimates" document. Sunlight filters through, illuminating the scene and emphasizing a professional atmosphere.

Are you a roofer who wants to present your latest roofing job in an orderly fashion? If so, then you’re going to love this guide. You’re about to get your hands on 11 of the best roofing templates for nearly any situation. So if you’re sick of handing your clients an estimate on a paper […]

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7 Best Roofing Marketing Agencies 2025 (Real Reviews)

Roofing Leads - Two roofers on a shingled roof are actively engaged in their craft. While one expertly installs shingles, the other documents the process with a smartphone to enhance roofing SEO. Clad in casual work attire, they operate under a clear sky with trees providing a natural backdrop. Best roofing marketing companies

Roofing marketing companies have gotten better than ever.  Not too long ago, there were not as many options out there — and some of the options that did exist were ultimately very bad. For instance: I know what you’re thinking: “Tim, don’t you have your own marketing agency? Are you just going to shill for […]

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When Is the Slow Season for Roofing? Do Roofers Work in Winter?

A worker in a black jacket climbs an aluminum ladder against the siding of a house. The image is overlaid with the text: "Winter Roofing" and "Understanding Seasonal Challenges for Roofers in Snowy Regions." Bare trees are visible in the backdrop.

Roofing is a seasonal game, and in cold-weather states, the slow season typically runs from December to early spring when full replacements become impractical. Understanding the Roofing Business Cycle Roofing is a seasonal industry, with business fluctuating depending on weather conditions, demand, and homeowner priorities. Winter Roofing: What Roofers Do When Full Replacements Aren’t Possible […]

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