Marketing Planning

Get Inspired: Epic Roofing Business Goals Worth Chasing Right Now

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer

Estimated Read Time:  23 minutes


business goal setting

Setting clear goals is vital for your business’s growth and prosperity. By establishing a well-defined vision and mission, you can steer your roofing company toward unwavering growth. Let’s get into the importance of goal-setting and how a meticulously crafted business plan can serve as your roadmap to success.

We will explore various aspects, such as identifying your strengths, understanding market dynamics, leveraging technology advancements, developing effective pricing strategies, and enhancing communication with clients. We’ll discuss steps to improve service quality, build a solid reputation in the industry, and leave a lasting legacy through exceptional workmanship.

So let’s get started and discover how setting goals and creating a comprehensive business plan can help take your roofing business to new heights!

What Is a Business Plan?

A business plan is like a roadmap for your roofing company. It’s a document that outlines your goals, strategies, and financial projections. Think of it as a blueprint that guides you toward success.

Importance of a Business Plan for Roofing Contractors

Having a solid business plan is crucial for roofing contractors. It helps you navigate the competitive market and make informed decisions that align with your long-term goals.

A business plan provides you with a clear roadmap for growth and development. It outlines your mission, vision, and key objectives, giving you direction on where you want to take your roofing company.

It helps you identify potential challenges and opportunities in the market. By conducting a thorough market analysis as part of your business plan, you can understand the competitive landscape and target market for your roofing services. This knowledge allows you to tailor your strategies accordingly and stay ahead of the competition.

A well-crafted business plan enables you to make informed decisions. Whether it’s expanding into new markets or investing in new equipment, having a detailed plan in place ensures that every decision aligns with your overall goals. It also helps you anticipate potential risks and develop contingency plans to mitigate them.

YouTube video

Key Components of a Roofing Business Plan

To create an effective business plan for your roofing company, several key components should be included:

  1. Executive Summary: This section overviews your company’s mission, vision, and key objectives. It gives readers a snapshot of what your roofing business is all about.
  2. Market Analysis: Conducting thorough market research is essential to understanding the competitive landscape and identifying target customers. Analyze customer demographics, competitors’ strengths and weaknesses, industry trends, and potential growth opportunities.
  3. Marketing Strategy: Outline how you will promote your roofing services to attract customers. Identify the most effective marketing channels (such as online advertising, social media, or local networking) and develop strategies to reach your target audience.
  4. Financial Projections: Include a detailed financial forecast that outlines your expected revenue, expenses, and profitability over a specific period. This will help you gauge the financial feasibility of your business and make informed decisions about resource allocation.

Remember, a business plan is not set in stone.

Why Do You Need a Roofing Business Plan?

Having a solid plan in place is essential. A roofing business plan acts as a roadmap that guides your company toward its goals and objectives. It provides direction, helps you stay focused amidst challenges, and improves decision-making within the company. Let’s dive into why having a roofing business plan is so important.

Benefits of Having a Roofing Business Plan

  1. Increased chances of securing funding: A well-defined business plan increases your chances of securing funding from investors or lenders. When seeking financial support for your roofing business, potential investors want to see that you have a clear vision and strategy. A comprehensive business plan showcases your professionalism and demonstrates how you intend to achieve profitability.
  2. Staying focused on goals: The roofing industry can be competitive and full of distractions. However, with a solid business plan, you can stay focused on your goals even when faced with challenges or tempting opportunities that may divert your attention. Your plan serves as a constant reminder of what you set out to achieve, helping you make informed decisions that align with your long-term objectives.
  3. Improved decision-making: Making critical decisions without proper guidance can be risky for any business. Having a clear direction outlined in your roofing business plan ensures that decisions are made based on strategic thinking rather than impulsive reactions. By referring to the objectives and strategies defined in the plan, you can assess potential outcomes and choose the best course of action for your company’s success.

Executive Summary

The executive summary is like the Cliff Notes version of your roofing business plan. It gives a quick overview of everything important so investors can decide if they want to learn more. Think of it as the highlight reel that showcases the most critical aspects of your business.

Your executive summary should include key points such as your mission statement, target market, financial projections, and growth strategies. These are the details that potential investors will be looking for when deciding whether to invest in your roofing business.

Start with a clear and concise mission statement that defines what your roofing business is all about. This should capture the essence of your company’s goals and values in just a sentence or two.

Next, provide an overview of your target market. Who are you trying to reach out to with your roofing services? Are you targeting residential customers, commercial clients, or both? Highlight any unique selling propositions or competitive advantages that set you apart from other roofing businesses in the area.

Financial projections are another crucial aspect to include in your executive summary. Investors want to see that you have a solid plan for generating revenue and turning a profit. Provide an estimate of projected sales and expenses for at least the first few years of operation.

Finally, outline your growth strategies. How do you plan on expanding your roofing business over time? Are there specific marketing tactics or partnerships you will pursue? Share any innovative ideas or plans for scaling up and increasing market share.

Remember, this section needs to be concise and impactful. Use bullet points or short sentences to convey key information quickly and effectively. Investors don’t have time to read through lengthy paragraphs, so make sure each sentence packs a punch.

What Is Your End Goal?

Think about the last time you took a road trip with a set destination. You probably did not just hop on the road without a map and hope you got where you wanted. You likely looked at a map and saw the route you needed to take.

The same principle applies to a business. Knowing where you want to end is a good way to figure out how you will get there.

YouTube video

What is an End Goal?

Using the phrase “end goal” might be a little dramatic in some instances. In business, an “end goal” could merely refer to something you want to accomplish with your business.

Perhaps that involves just trying to make it through the first two years of your business opening. Maybe you want to integrate your family into the business. 

However, the most common and most practical business end goal is to generate revenue. You cannot just leave it at that, though. You will need to have a set revenue benchmark in mind, such as generating 5 million, 10 million, 15 million, or whatever number you think is reasonable. 

Start With a Foundation Before You Grow

Your first business end goal might be to grow. That is all good, but you cannot attain that growth goal until you have the foundation.

Imagine you have a goal to complete a marathon. You cannot just decide to do it and expect to do well. You will have to train your body, feed it the right foods, and get it in shape before you set foot on the racecourse.

The same principle applies to trying to grow in business. You need a stable, profitable foundation before you can decide to go bigger. It is all about having control over your workers and your assets and helping everything run smoothly.

Keep Track of Your Numbers

As part of your foundation, you will need to track three things: how much work you sell, how much work you do, and how well that work turned out. Each one needs to be strong, so you need to sell a lot of work, have qualified people to do the job and perform well. You cannot have great sales and not have the right people to do the work.

Break Your End Goal into Small Doable Chunks

You cannot accomplish an end goal in business without having first broken it down into pieces. 

If you want to reach a million dollars, for example, look at a few things. Note your job size (how many people are needed to accomplish the job), how many jobs you perform in a year, your close rate (you sell one job out of every three job proposals), and how many sales leads you will need to earn those job proposals.

Also, consider your budget. How much money may you need to spend to generate sales leads? What price should you set your services at to ensure a profit?

Breaking your goal into tiny increments not only makes the process less overwhelming but it gives you a little more control over all parts of your business.

Do Not Forget to Pre-Qualify Your Leads

Several contractors make the mistake of chasing every possible lead they get, which may sound good in theory, but you do not want to waste time on useless leads.

Consider your ideal customer. What kinds of people would benefit most from your services? Where might they live? What is their education? Their income? Do they communicate best through phone calls or email? All these factors combine to form a person who is perfect for your business.

Defining your target lead will lessen how many proposals you make, but you will likely have more people wanting to learn more. Focus on what you do well in your roofing marketing, and do not try to do everything for every possible customer.

Talk Everything Out with an Eager, Qualified Team

Creating a business plan and identifying the road map to your end goal takes a team of people. Brainstorm together how you can differentiate yourself from the competition, what a reasonable revenue goal is, and what your ideal lead looks like.

Do not be afraid of taking advice from an expert in the field. It will help to have someone on your team with experience and can prevent you from making small mistakes when starting. 

Consider a Construction Business Prepaid Card System

Managing expenses and controlling spending within your roofing business can be a hassle, but there’s a solution that can make it easier: a prepaid card system. With this system, you load funds onto prepaid cards that your employees can use for authorized purchases. Here are some advantages of using a prepaid card system:

  • Convenience: A prepaid card system provides a convenient way to manage expenses. Instead of dealing with cash transactions or reimbursement processes, you can load funds onto the cards and distribute them to your employees.
  • Reduced Risk: By eliminating the need for cash transactions, you reduce the risk of theft or loss. With cash, there’s always the chance that it could go missing or be stolen. But with prepaid cards, you have greater control over your company’s finances.
  • Transparency: Prepaid cards allow for transparency in spending. You can easily track where funds are being spent and ensure they are being used for authorized purposes only. This helps you maintain control over your budget and prevent any misuse of funds.

How a Prepaid Card System Can Streamline Financial Transactions

Financial transactions in the construction industry can often be complex and time-consuming. However, implementing a prepaid card system can streamline these processes and make them more efficient. Here’s how:

  • Quick Access to Funds: With prepaid cards, employees have quick access to funds without the need to go through reimbursement processes or wait for checks to clear. This saves time and ensures that work isn’t delayed due to financial constraints.
  • Simplified Expense Tracking: Keeping track of expenses is crucial for any business, including roofing companies. A prepaid card system simplifies expense tracking by providing detailed transaction records that can be easily accessed online or through mobile apps.
  • Seamless Integration with Accounting Software: Many prepaid card systems can integrate with popular accounting software, allowing for seamless monitoring of expenditures. This integration eliminates manual data entry and ensures accurate financial records.

Reduce Customer Turnover

Customer turnover can have a significant impact on the success of roofing businesses. When customers leave and take their business elsewhere, it can lead to decreased revenue and hinder the growth of the company. Acquiring new customers is not only time-consuming but also more costly than retaining existing ones. Reducing customer turnover is crucial for sustaining long-term success in the roofing industry.

YouTube video

To reduce customer turnover rate, roofing businesses can implement several strategies:

Provide Exceptional Customer Service

One effective way to retain customers is by providing exceptional customer service throughout every stage of the project. Roofing companies should prioritize clear communication, responsiveness, and professionalism. By addressing any concerns promptly and ensuring that customers feel heard and valued, businesses can build trust and loyalty.

Offer Maintenance Programs or Extended Warranties

Another strategy to incentivize repeat business is by offering maintenance programs or extended warranties. These additional services provide value to customers beyond the initial installation or repair job. By offering ongoing support and regular maintenance checks, roofing businesses can demonstrate their commitment to customer satisfaction and prolong the lifespan of roofs.

Regularly Communicate with Customers

Maintaining positive relationships with customers requires consistent communication. Roofing companies should make an effort to stay in touch with their customer base even after completing a project. Regular follow-ups, newsletters, or personalized emails can help keep customers informed about industry updates, seasonal maintenance tips, or special offers. This proactive approach shows that the company cares about its customers’ needs beyond immediate transactions.

By implementing these strategies, roofing businesses can reduce customer turnover rate and foster long-term customer loyalty. However, companies need to remember that building strong relationships with customers takes time and effort.

Make a Plan for the Winter Slow Season

The slow winter season can be a challenging time for roofing businesses. Reduced demand and limited working hours due to weather conditions can significantly impact revenue generation and productivity. However, with proper planning and strategic measures, you can navigate through this period successfully. Here are some tips to help you prepare a plan to overcome the challenges faced during the winter slow season:

Challenges Faced by Roofing Businesses during the Slow Winter Season

  • Reduced demand due to weather conditions: During the winter months, homeowners tend to delay or postpone roof repairs or replacements due to unfavorable weather conditions such as snow, ice, and cold temperatures. This decrease in demand directly affects your ability to generate revenue.
  • Limited working hours: With fewer daylight hours available during winter, your team’s productivity may be impacted as they have less time to work on projects. It becomes crucial to optimize working schedules and prioritize tasks efficiently.

Top Five Tips for Preparing a Plan to Navigate the Slow Winter Season

  1. Diversify services: Consider offering winter-specific services such as snow removal or repairs related to ice dams or leaks caused by freezing temperatures. By expanding your service offerings, you can attract customers who require immediate assistance during the winter months.
  2. Develop a marketing strategy: Emphasize the importance of roof maintenance during winter through targeted marketing campaigns. Educate homeowners about potential risks associated with neglecting their roofs during this season and highlight how regular inspections and maintenance can prevent costly damages.
  3. Plan ahead financially: Save up during peak seasons when business is thriving so that you have enough funds to cover expenses during slower periods like winter. This financial planning will help ensure that you can sustain your operations without facing cash flow issues.
  4. Build strong customer relationships: Stay connected with your existing customers throughout the year by providing exceptional service and maintaining regular communication channels. By nurturing these relationships, you increase the likelihood of receiving repeat business and referrals, even during the slow winter season.
  5. Invest in employee training: Utilize the slower winter months to invest in training and upskilling your team. This will not only enhance their expertise but also boost their morale and motivation, leading to improved performance when business picks up again.

Revamp Your Marketing Efforts

To take your roofing business to new heights, revamp your marketing plan. Effective marketing plays a significant role in boosting brand awareness, attracting potential customers, and differentiating your company from competitors. Strategic marketing strategies can generate leads and contribute to the growth of your roofing business.

YouTube video

How Effective Marketing Can Transform Your Roofing Company’s Success

Marketing is the key to success for any roofing business. It helps create visibility and increases brand recognition among your target audience. Through well-planned marketing efforts, you can showcase your expertise, highlight the unique aspects of your services, and build trust with potential clients.

One major advantage of effective marketing is that it sets you apart from other roofing companies in the market. It’s essential to stand out by showcasing what makes you different. Whether emphasizing exceptional customer service or highlighting specialized skills, effective marketing enables you to communicate these qualities effectively.

Strategic marketing efforts generate leads and contribute directly to business growth. By reaching out to potential customers through various channels, such as social media platforms or online advertising campaigns, you can attract individuals actively seeking roofing services. This targeted approach ensures that you’re connecting with people who are most likely to convert into paying customers.

Strategies to Revamp Your Marketing Efforts for Better Results

  • Use digital platforms: Leverage the power of social media platforms like Facebook, Instagram, and Twitter to reach a broader audience. Share engaging content related to roofing tips and advice while showcasing successful projects you’ve completed. Invest in search engine optimization (SEO) techniques for your website so potential customers can easily find you when searching for roofing services online.
  • Get customer testimonials: Nothing builds trust like positive feedback from satisfied customers. Collect testimonials from happy clients and prominently display them on your website or social media pages. These testimonials act as social proof and help potential customers feel more confident choosing your roofing services.
YouTube video
  • Collaborate with local influencers or industry professionals: Partnering with local influencers or industry professionals can expand your reach and expose your roofing business to a wider audience. Seek out individuals with a strong online presence in your area and collaborate on content or promotions that align with both parties’ interests.

Set S.M.A.R.T. goals.

Setting S.M.A.R.T. goals is crucial for the success of any roofing business. These goals are specific, measurable, achievable, relevant, and time-bound objectives that guide business planning. They provide clarity and focus on what needs to be accomplished within a defined timeframe. For roofing contractors, applying S.M.A.R.T. principles ensures that their goals are realistic and attainable.

Explanation of S.M.A.R.T. Goals and Its Relevance to Roofing Businesses

S.M.A.R.T. goals break down larger aspirations into smaller, actionable targets for your roofing business. Let’s take a closer look at each component:

  1. Specific: Your goals should be clear and well-defined, leaving no room for ambiguity or confusion. Instead of saying “increase revenue,” specify the exact amount you want to achieve within a specific period.
  2. Measurable: It’s essential to establish metrics or indicators that allow you to track progress toward your goals objectively. This could include tracking the number of new clients acquired or the percentage increase in customer satisfaction ratings.
  3. Achievable: While it’s important to aim high, setting unrealistic goals can lead to frustration and disappointment. Ensure your objectives are challenging but within reach based on your resources, capabilities, and market conditions.
  4. Relevant: Align your goals with the overall vision and mission of your roofing business. Consider how each goal contributes to long-term success and growth in customer satisfaction, brand reputation, or market share.
  5. Time-bound: Setting deadlines is crucial for maintaining focus and accountability in achieving your objectives. Determine specific dates or timeframes by which you expect to accomplish each goal.

Create a roadmap that guides your actions and decisions effectively while staying aligned with the vision you have for your roofing business.

Set Short, Medium, and Long-Term Goals.

It’s not enough to set any goal; you need to set goals at different time horizons – short, medium, and long-term – to ensure strategic planning across various timeframes.

Importance of Setting Goals at Different Time Horizons for Roofing Businesses

Having a mix of short-term, medium-term, and long-term goals is essential. Each type of goal serves a specific purpose in guiding your actions and driving growth.

Short-term goals provide immediate direction for your day-to-day operations. These are the smaller milestones that you aim to achieve within weeks or months. They help you stay focused on the tasks at hand and ensure progress is being made toward your end goal. For example, a short-term goal could be to complete a specific number of roofing projects within a month or increase customer satisfaction ratings by a certain percentage.

On the other hand, long-term goals shape the overall vision and growth plans for your roofing business. These are the big-picture objectives that you want to accomplish over an extended period of time – usually years. Long-term goals give you something to strive for and help define the direction in which you want your business to go. They can include expanding into new markets, increasing market share by a certain percentage, or becoming the go-to roofing contractor in your area.

Examples of Short, Medium, and Long-Term Goals for Roofing Contractors

To give you a better idea of what these different types of goals might look like for a roofing contractor:

  • Short-Term Goal: Complete 10 residential roof repairs within the next month.
  • Medium-Term Goal: Increase revenue by 20% over six months through targeted marketing campaigns.
  • Long-Term Goal: Become the top roofing contractor in the region within five years, with a 30% market share.

By setting goals at different time horizons, you create a roadmap for your business’s success. Short-term goals keep you focused on immediate tasks, medium-term goals help you track progress and make adjustments, and long-term goals provide a vision for future growth.

YouTube video

Share Your Goals with People You Trust

Sharing your goals with trusted individuals in your network can bring several benefits to your roofing business. It’s important to have a support system that understands and believes in your aspirations. Here are some reasons why sharing your goals with trusted individuals is beneficial:

Benefits of sharing goals with trusted individuals in your network

  • Accountability: When you share your goals with others, they become aware of what you want to achieve. This creates a sense of accountability as they will hold you responsible for taking the necessary steps towards achieving those goals. Their support and encouragement can motivate you to stay focused and committed.
  • Feedback and advice: Trusted individuals in your network can provide valuable feedback on your goals. They may offer insights or suggestions based on their own experiences or expertise, helping you refine and improve your objectives. Their advice can be instrumental in shaping the direction of your roofing business.
  • Networking opportunities: Sharing your goals opens up networking opportunities within your trusted circle. Others may have connections or resources that can assist you in reaching your targets faster or more efficiently. By discussing your aspirations openly, you increase the chances of connecting with people who can contribute positively to the growth of your business.
  • Collaboration possibilities: Your trusted network members may share similar interests or complementary skills that align with your goals. By sharing what you aim to achieve, you might discover potential collaboration opportunities where you can work together towards mutual success. Collaborating with like-minded individuals can lead to innovation, increased productivity, and expanded reach for both parties involved.

How to effectively communicate and share your goals

  1. Choose the right people: Identify individuals who genuinely care about your success and have a vested interest in supporting you along the way. These could be mentors, peers in the industry, or even close friends and family members who understand your aspirations.
  2. Be clear and specific: Clearly articulate your goals, ensuring that they are specific, measurable, achievable, relevant, and time-bound (SMART). This clarity will help others understand what you aim to accomplish and provide more targeted support.
  3. Express enthusiasm: Share your goals with passion and enthusiasm.

Roofing business goals can propel your company to new heights and redefine what is possible in the industry. By aiming high and challenging yourself and your team, you can create a sense of purpose and drive that will energize your business. Embrace innovation, sustainability, and customer satisfaction as key pillars of your goals, pushing the boundaries of traditional roofing practices. With dedication, perseverance, and a clear vision, you can transform your business and leave a lasting impact on the roofing industry. Now is the time to set ambitious goals that will inspire you and your team to achieve greatness in roofing.

I hope this article has inspired you to set epic roofing business goals worth chasing right now!


What are some common business goals for a roofing company?

Some common business goals for a roofing company include increasing customer satisfaction, expanding the client base, improving profitability, enhancing brand reputation, and staying ahead of competitors.

How can I improve customer satisfaction in my roofing business?

To improve customer satisfaction in your roofing business, focus on providing excellent communication, delivering quality workmanship, offering competitive pricing, being responsive to customer needs, and ensuring timely project completion.

What strategies can I use to expand my client base as a roofing contractor?

To expand your client base as a roofing contractor, consider networking with other professionals in related industries, leveraging online platforms for marketing and lead generation, offering referral incentives to existing customers, and showcasing positive testimonials from satisfied clients.

How can I improve the profitability of my roofing business?

Improving the profitability of your roofing business involves closely monitoring expenses, optimizing operational efficiency, negotiating favorable supplier contracts, accurately estimating project costs and timelines, and implementing effective pricing strategies based on market conditions.

What steps can I take to enhance the brand reputation of my roofing company?

To enhance the brand reputation of your roofing company, prioritize delivering exceptional service and craftsmanship consistently. Actively engage with customers through social media channels and promptly address any concerns or issues. Encourage satisfied customers to leave reviews or testimonials that highlight their positive experiences working with your company.

Are You a Home Service Business Who Wants to Increase Your Qualified Leads?

Contact Us Now

 100+ 5-Stars



The Roofing Academy