The rise of roofing influencers has shifted how contractors build trust, gain visibility, and connect with both peers and customers.
What was once a behind-the-scenes industry is now front and center on Instagram, YouTube, and TikTok—led by roofers who share their work, their stories, and their personalities with the world.
These influencers aren’t just showing off jobsites.
They’re shaping roofing culture, inspiring others, and creating opportunities for brand partnerships.
And the most effective ones have one thing in common: authenticity. They’re not trying to be someone they’re not—they’re just documenting the real work, giving value, and staying consistent.
Here’s what sets top roofing influencers apart:
- They create content around their real-life work and tools they actually use
- They’re trusted voices in sales, education, and roofing techniques
- They aren’t afraid to bring personality and fun into a serious trade
- They turn visibility into real business opportunities—both for themselves and their partners
In this post, we’re highlighting some of the roofing industry’s most influential voices—and how collaborating with them can elevate your brand.
Dmitry Lipinskiy (Roofing Insights)
Subscribe to Dmitry on YouTube
Dmitry has made a name for himself as one of the boldest voices in roofing. With educational YouTube content, sharp opinions, and a willingness to call out poor practices in the industry, he’s often compared to the TMZ of roofing. He also regularly covers product reviews, events, and controversies, helping contractors stay in-the-know.
- A bold voice in the industry, Dmitry produces educational and controversial content on YouTube.
- Known for industry hot takes and calling out bad practices.
- Blends news-style updates with product reviews and event promotions.
Best Damn Roofer (Josh Bigger)
Josh brings humor and high-energy chaos to the roofing world, but behind the persona is a smart marketer and business owner. His parody videos and outrageous skits aren’t just for laughs—they drive awareness for his product lines like Green Army Tools and PrimeLine. He’s also known for working directly in the field, giving him real credibility.
- Canadian roofer with an outrageous and entertaining persona.
- Known for parody videos, music, and branding (Green Army Tools).
- Marketing savvy with multiple spin-off brands.
Adam Bensman (The Roof Strategist)
Focused and professional, Adam is the go-to for roofing sales training on YouTube. His concise videos are packed with value, offering tips sales reps can use immediately. From new hires to seasoned pros, thousands in the industry have learned from his step-by-step sales process.
- Sales training leader on YouTube with actionable, professional tips.
- Helps thousands of reps improve pitches and close deals.
- Respected for clarity, consistency, and free value.
John Senac (Roof Pro / NTS)
John is widely respected for his deep knowledge of discontinued shingles and insurance restoration work. He trains roofers across the country and is known for his ability to simplify technical details. His personal brand is strong, and his logo is practically its own character in the industry.
- Authority on discontinued shingles and insurance claims.
- Known for live training events and nationwide presence.
- Highly personal brand known throughout the industry.
Deshaun Bryant (Roof Hustlers)
With daily motivation and consistent social media presence, Deshaun has become a favorite among roofing sales teams. He’s known for his bow tie, charisma, and ability to speak to both new reps and seasoned pros alike. Whether you need a push or practical training, he delivers.
- High-energy trainer and motivator known for daily content.
- Recognizable by his bow tie and motivational presence.
- Bridges entry-level and experienced reps with practical tips.
Donovan Morgan (Roof Gallery / Roof by Don)
Donovan is a creative force who blends roofing with art, music, and community building. He founded the world’s first Roofing Museum and is constantly pushing the boundaries of what roofing content can be. From viral videos to rap tracks and brand sponsorships, he’s leading a movement.
- Creative force behind the Roof Gallery and viral video content.
- Known for music, events, and original branding.
- Collaborates with shingle manufacturers and sponsors.
Andrew Intyre (Masters Roofing Memphis)
Andrew has built a strong local brand presence through consistent, high-quality content focused on community, family, and professionalism. With a mix of behind-the-scenes clips, team highlights, and project walkthroughs, he’s helping redefine what roofing content can look like while promoting a positive image of the trade.
- Consistent, community-driven content from Memphis.
- Family-oriented brand showcasing real roofing work.
- Builds trust and connection through authentic storytelling.
Becca Switzer (Roof Sales Mastery)
A sales trainer and entrepreneur, Becca has built a strong online presence through her courses and marketing efforts. She’s driven ticket sales for major events and regularly promotes affiliate offers that align with her audience. Her content blends humor, real talk, and sales strategy.
- Sales trainer with proven online course success.
- Strong presence through affiliate marketing and events.
- Known for engaging, educational, and humorous content.
Rich (The Roofer’s Helper)
Though not loud in the public scene, Rich dominates in reach. His Roofer’s Helper account has some of the highest follower counts in the industry, and he curates content that resonates across platforms. He doesn’t chase the spotlight but remains one of roofing’s biggest digital voices.
- Quiet giant in the social stats game with 100k+ followers across platforms.
- Focuses on curated content and high-volume reach.
- Minimal conference presence but consistent online.
Samantha DeCoteau (Roofer Girl)
Roofer Girl brings fresh energy to the influencer space. She’s active on TikTok and Instagram, partners with major brands, and brings authenticity as someone actually out there roofing. Her fun and educational style helps bring visibility to women in the industry.
- Active female roofer and influencer with sponsorship deals.
- Strong TikTok and Instagram presence.
- Known for entertaining, informative content and brand collabs.
Michelle Mulder (LittlestRoofer)
Littlest Roofer is one of the most unique personalities in the roofing space, bringing family-friendly fun and positivity to Instagram. With creative edits, colorful installs, and a recognizable look, she’s become a rising star among the next generation of roofing influencers.
- Fun, approachable content with a family-friendly vibe.
- Unique personal branding and visual identity.
- Engages regularly with her audience through playful, educational posts.
Team Up With the Right Influencer for Your Business
The right roofing influencer can do more than just get eyes on your brand—they can drive real engagement, build trust with your ideal customers, and help your business stand out in a competitive market. These creators bring credibility, community, and consistency to the table—traits that make a measurable difference in marketing.
When exploring influencer partnerships, keep these principles in mind:
- Look for authentic alignment – Choose influencers whose values and voice match your brand.
- Prioritize trust and credibility – The best influencers have already earned the respect of their audience.
- Think beyond vanity metrics – Engagement and audience relevance often matter more than follower count.
- Build long-term relationships – Strong partnerships over time yield better results than one-off promotions.
With the right collaboration, you can amplify your message, reach the right audience, and grow your business in a way that feels both strategic and real.
