Roofing Leads: 17 Lead Generation Tips For Roofers

Roofing Lead Generation 2021

This guide is getting a much-needed update for 2024. The world has been shaken up, old tactics are getting less effective. The pounding doors people are still loud, but less confident. Your instincts are right – if you don’t OWN DIGITAL, then you’re possibly missing out on a huge treasure trove of leads that you […]

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Roofing Promotions: Ideas for Promos That Get Deals

Roofing Promotions That Actually Get Deals

Most roofing companies struggle to find new clients. They also work to keep their current customers happy and loyal. The roofing industry is highly competitive, so it’s not easy to stay afloat in the marketplace with just one or two services that you offer. You need something more if you want your company to grow […]

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Digital Door Knocking: What is it? And How to Win

Digital Door Knocking: What Is It?

Door-to-door sales have been a hallmark of success for many businesses. But we’re living in a time when the world is evolving very fast. That means companies must adapt their sales strategies to survive or thrive. In today’s digital era, digital door-knocking is the new door-knocking. So if you have been dorr-knocking, it’s time you […]

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The 3 Most Common Roofing Sales Compensation Plans

Roofing Sales Compensation Comp Plans - Sales Strategies

Roofing Sales is a gold rush, right? Well – for the best sales people, it certainly can be. But it’s important that owners and salespeople alike come up with a roofing sales compensation plan that ensures these three things: That the work be done in a quality manner that earns 5-star reviews and word-of-mouth referrals. […]

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Positive Thinking in Roofing Leadership: Why & How to Do It

Positive Mindset in Roofing

This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Personally, as a business owner I workout regularly, and meditate personally – which help me be mentally sharper / generally more optimistic – so I was curious and started looking for anything else people do to help them be […]

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What’s a Roofing Marketing Manager Do? What to Look For [Job Description]

Roofing Marketing Manager

Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to […]

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The Ideal Roofing Marketing Plan for 2024 (+ Budget Percentages)

**5% of Revenue Allocated to Marketing**

*As illustrated, investing in marketing is crucial for growth. The pie chart shows a dedicated 5% of total revenue directed towards driving your business forward.*

**Insight from Henry Ford:** 
*"Halting advertising to cut costs is akin to stopping a clock to save time."*

_Watch our expert team craft effective roofing marketing strategies for 2024._

Industry experts suggest 5% for your overall marketing budget if you’re a roofing company. That’s 5% of your overall revenue – is allocated for marketing. It does depend of course if you are trying to grow! If you’re not trying to grow – perhaps you don’t need to spend nearly as much on marketing. Trying […]

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3 Bottlenecks in Roofing Companies & How To Get Over Them

A man in a white polo shirt passionately explains strategies for roofing companies to overcome bottlenecks. The "ROOFING INSIGHTS" backdrop is prominently displayed, with people and equipment softly blurred in the background.

We spoke with Dustin Biegler of Apple Roofing about three major roofing company bottlenecks.  In this interview, Dustin discusses significant issues that roofing company leaders face and provides valuable solutions.  If you are a leader of a roofing company, read below to get relevant advice and support.  First Bottleneck: Sales and Profit  One of the […]

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How to Use Cold Email to Score More Commercial Roofing Deals

On a wooden desk, a person reviews a laptop displaying an email notification. Accompanying the setup are a small plant, yellow envelope, and various documents. The email reveals an open red envelope icon with a blue letter inside, announcing exclusive commercial roofing deals via cold email.

So you’re a roofing company, but you’re having trouble landing high-profile, consistent clients? That’s ok! We’re here to help. It’s a struggle that many business owners have gone through, but it doesn’t need to be that way. Cold emails are an invaluable tool that any business owner could use to gain new clients. In fact, […]

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Roofing Door-Knocking Strategies & Repeatable Sales Processes (w/ Adam Bensman)

The Roof Strategist - Adam Bensman Roofing Door Knocking Strategies

The roofing business is a notoriously competitive industry. The reason it’s so competitive is that this industry also offers a high potential for profit. If you are serious about going after that profit, you’re going to need the proper strategies. We’re not talking about a slapdash effort with a few guys and a couple of […]

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