Website color schemes have more of an effect on the persuasiveness of your website than most businesses would like to admit.
- “It’s just a frilly add-on”
- “Let’s just use the colors we used last time.”
- “Let the CEO or the management change it however they want.”
Below we share why color schemes matter and will give you 58 Website Color Schemes for 2020 – 2021!
The crazy part is that color scheme matters way more than you think – and a cohesive and eye-catching color scheme is one of the top aspects of web design that will make your website MORE ATTRACTIVE + BEAUTIFULLY DESIGNED (Step one – Step Two = Get more traffic Search Engine Optimization.)
38 percent of visitors will stop engaging with a website if the content or layout is unattractive. (Blue Corona)
Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
Table of Contents
8 New Color Schemes for 2021
Website color schemes for 2021 – will include a lot of use of photography to solidify the color scheme – a lot of shape cutouts out of white, and a splash of similarly bright colors that draw your eye, but then settle you into deeper – natural colors with the use of earth tones, and deeper hues.
First here are few predictions for color trends in 2021 based on fashion designers and paint companies:
1. Infrared & Purple
Bright Red: #DE354C
Deep Red: #932432
Pure Purple: #3C1874
Purple Tinged Grey: #283747
2. Earthtone Red and Green
Red Highlight: #B73225
Blue Minded: #004E7C
Maroon 6: #591COB
Grey Water: #5C5F58
Lighter Grey: #DCE1E3
3. Tan + Green Website Color Scheme 2021 by Gatto Web
Makeup Tan: #DDAF94
Complimentary Green: #266150
Dark Highlight: #4F4846
Lightly Off White: #FDF8F5
4. Classic Double Blue Color Scheme
Dark Blue: #12232E
Lighter Blue: #007CC7
Lightest Blue: #4DA8DA
Shadow of Dark Blue: #203647
Shadow of Light Blue: #EEFBFB
5. Greyscale + One (Yellow) 2021 Website Color Scheme
Dark Grey: #3F3F3F
Medium Grey: #707070
Egg Yellow: #FFD6C
6. Greenery + Gradients Website Color Scheme 2021 by Anna Senkova
Dark Green: #164A41
Medium Green: #4D774E
Light Green: #9DC88D
Natural Yellow: #F1B24A
7. Greenery + Pearl Website Color Scheme 2021 by Delightful Designs
Green Leaf: #39603D
Brown Grey: #3C403D
Color Mood Board for 2021
I hope you enjoyed these website color schemes, and this mood board for 2021 website color schemes. I know it was super fun putting it together – and although it’s low word count, it took a good amount of time to curate.
Here’s the original post! Website Color Schemes 2020-2021
Web design can be fun!
Especially when you have the right color scheme.
That’s why we’ve curated the absolute best of the best 50 epic color schemes from the far reaches of Dribbble, Awwwards, Pinterest, Behance, and a couple of great blogs.
After your done finding the web color palette of your dreams – check out our Analytics Basics, SEO Basics, and our Modern Fonts articles to continue making your website awesome. And, of course, let us know if we can ever help you with our small business website design services!
Summer 2020 Update – 13 New Website Color Schemes for 2020
1. Minimal Colors, Soft Beach by Duminda Perera
Bright blue: #51e2f5
Blue Green: #9df9ef
Dusty White: #edf756
Pink Sand: #ffa8B6
Dark Sand: #a28089
2. Minimal Colors – Purple 90’s Color Scheme by Duminda Perera
Ice Cold: #a0d2eb
Freeze Purple: #e5eaf5
Medium Purple: #d0bdf4
Purple Pain: #8458B3
Heavy Purple: #a28089
3. Bright Power by Duminda Perera
Yass Queen: #ff1d58
Sister Sister: #f75990
Crown Yellow: #fff685
Blue Light: #00DDFF
Brutal Blue: #0049B7
4. Rethink. Color Scheme by Sajon
Brightly Orange: #ff1e00
Dimly Blue: #e8f9fd
Alert/Highlight Green: #59ce8f
5. Global Charity Website Color Schemes by Cuberto
Brightly Orange Number 2: #f43a09
Grandpa Orange: #ffb766
Grey Blue Green: #c2edda
Live Green: #68d388
6. Banking and Finance Website Color Schemes by Juliene Renvoy
Blue Greeny: #5cbdb9
Teeny Greeny: #ebf6f5
7. Intense green, blue, and red color scheme
Bright Green: #beef00
Electric Red: #ff0028
Deep Green: #657a00
Power Blue: #1400c6
8. White space, tan, purple, yellow color website scheme
Background Tan: #fceed1
Yellow Gloves: #f2d53c
9. Deep blue and tan – color palette
Sand Tan: #e1b382
Sand Tan Shadow: #c89666
Night Blue: #2d545e
Night Blue Shadow: #12343b
10.Tan, pink and red color scheme
Ragin Beige: #fff5d7
Coral Pink: #ff5e6c
Sleuthe Yellow: #feb300
Pink Leaf: #ffaaab
11. Pink, Green, and Purple illustration web design color scheme
Grassy Green: #9bc400
Purple Mountains Majesty: #8076a3
Misty Mountain Pink: #f9c5bd
Factory Stone Purple: #7c677f
12. Bright and colorful – scheme for 2020
Green Treeline: #478559
Purple baseline: #161748
Pink highlight: #f95d9b
Bluewater lowlight: #39a0ca
13. Yellow, Red/Pink/Orange – Bright Scheme
Yellow Background: #ffde22
Pink / Red Circle: #ff414e
Orange Circle: #ff8928
White Layover: #ffffff
2019 Website Color Schemes:
1. 70’s Inspired – Modern Color Palette
Mountain Shadow Blue: #101357
Old Makeup Pink: #fea49f
Goldenrod Yellow: #fbaf08
Bluebell Light Blue: #00a0a0
Bold 2019 Green: #007f4f
2. Lightning Blue Purple – Simple Web Color Palette
Lightning Blue: #51d0de
Lightning Purple: #bf4aa8
Brain Wrinkle White: #d9d9d9
3. Metallic Blue, Purple, Red – Website Color Palette
Blue Popsicle: #0f2862
Purple Shadow: #091f36
Grey Blue Leaf: #4f5f76
4. Apricot Avalanche – Web Design Color Schemes
Apple Core: #DCC7AA
5. Strong Contrast and Trustworthy
Left Blue: #1561ad
Right Blue- Muted: #1c77ac
6. Classic Red Gold Website Color Palette
Redder than you: #ff3a22
Darker Gold: #a4893d
Silver Tongue: #628078
7. Subtle and Succulent Web Color Scheme
Barely Green: #acb7ae
The Brown-shirts: #82716e
Tan Blonde: #e4decd
8. Photographic Memory
Green Mountain: #3d7c47
Blue Mountain: #09868b
Light Blue Backdrop: #76c1d4
Barely Gray Edge: #f7f7f7
9. Futuristic Lightbrite
Grey silver: #bccbde
10. Trapper Keeper Red & Purple
Painful Red: #eb1736
35 Years Old Purple: #5252d4
Lighter purple on the gradient: #7575dd
Shadow Purple Red: #781a44
11. Easter Egg Sandwich
Ironic Blues: #0e0fed
Blue Underling: #94f0f1
Pinky Ring: #f2b1d8
Egg Yellows: #ffdc6a
The Original set of website color schemes:
1. Intellectual Nonchalance
Light Blue Green: #6ed3cf
Soft Purple: #9068be
Tasty Eighties Grey: #e1e8f0
Rich Red: #e62739
Found on Trendy Web Color Palettes from Awwwards
2. Extra Snug
French Laundry Blue: #3a4660
Comfortably Tan: #c9af98
Peachy Kreme: #ed8a63
Brown Bonnet: #845007
Found on Desi Shirt by Filip Dueskau on Behance
3. Dark Horse
Are ya yellow?!: #feda6a
Silver Fox: #d4d4dc
Deep Matte Grey: #393f4d
Dark Slate: #1d1e22
Found on Vintage Rides Concept by Creativa Studio on Dribbble
4. Sleepy Green Streaks
Simpler Lime Green: #7dce94
Scuffed Dark Grey: #3d3d3f
Vanilla Grey: #f6f5f3
5. Precious Metals
Rose Gold: #bd8c7d
Soft Gold: #d1bfa7
Found on KAE Branding by Socio Design
6. European Bodies
Yellow Hand: #fbf579
Lonely Blue: #005995
Stationary Pink Red: #fa625f
Found on Website Inspiration by Mind Sparkle Mag
7. Simple Brilliant Accents
Red Overlaid: #cd5554
Photographed Brown: #91684a
Algae Green: #00c07f
Heritage Blue: #313d4b
Found on Website Inspiration by Mind Sparkle Mag
Still hungry for more? Check out the amazingness on Mind Spark Mag and page through the awesome examples. Such a great curation of modern, often Swiss-inspired web design.
Part Two – Observations on interplay and color in context
Elements of color are essential not only in the way they pair with other complementary shades but also in the quantity and placement in relationship to those other colors and in how it relates to other patterns and photographic elements next to it and elsewhere on the website. In this section, I will share/curate websites with beautiful color schemes, hexadecimal codes, and just a brief note about why color being used works in context as well.
8. Blue Red
Deep Red: #b11a21 – In an overlay, juxtaposed against flat blue, the photographic background gives depth.
Lighter Red: #e0474c – The smiling face coming through the red, makes it feel striking.
Blue Beans: #7acfd6 – The flat blue provides a contrast to the photo behind the red.
Light Classy Grey: #f1f0ee – Simple light grey is used to provide depth behind a later photographic section, with white below.
Found on Website Inspiration by Mind Sparkle Mag
9. Sunny and Calm
Morning Sky: #CAE4DB – Never underestimate a color palette created by a photograph to set the tone of your design.
Honey: #DCAE1D – In this case, the palette is set with the photo and then echoed in the subtitle.
Cerulean: #00303F – Cerulean is incredibly classy as a black or dark grey alternative if used consistently throughout.
Mist: #7A9D96 – This clean, natural color is established in the photo but could be used on a lower full-width block or buttons as well.
Found on Inspiring Website Color Schemes by Canva
9. Dark and Orange
Dark Grey: #393939 – Dark designs take a little bit more fore-thought but can provide tons of contrast if used well.
Deep Orange: #FF5A09 – With different shades of oranges, there is depth and gradient, without venturing into totally new colors.
Light Orange: #ec7f37 – Utilizing illustrative elements, requires a bit of flexibility for the natural lightness and darkness to contour objects.
Orange Yellow: #be4f0c – Using on color over on the color wheel can keep the palette looking classy, bold, and restrained.
Found on Great Color Schemes by One Extra Pixel
Fresh: #4ABDAC – Once again the color overlaid over the photographic elements provides a classy modern touch
Vermillion: #FC4A1A – A figure in the foreground is worked into the context, still paying attention to how it complements the overall structure of the design. In fact, one might even be able to surmise that the design was down around this figure.
Sunshine: #F7B733 – The Yellow provides only a juxtaposed call to action and highlights important parts
Clean: #DFDCE3 – Clean grey, utilized in the photograph, keeps the structure un-encumbered by more colors or patterns in these sharp headshots.
Found on Inspiring Website Color Schemes by Canva
11. Basic blue-green
Ol’ trusty blue: #368cbf – Blue wins for trust in color psychology, but make sure it’s a tasteful hue, as some blues are too out of the box. Just like my art teacher said with paints, you should always mix them before applying to canvas, lest you get something that looks like you just slapped the colors out of the box.
Accent color green: #7ebc59 – Corporate Blue + Eco-conscious green = Every website ever. But don’t overlook the use of common color schemes just because their common. Wield familiar colors together when it serves your purpose of feeling trustworthy.
Dark Slate: #33363b – Breaking up white space with a darker header, footer, or full-width sections provides relief from things that are too repetitive.
Light grey: #eaeaea – This truly is one of the most common color schemes around the website, particularly for technology companies. Are you sick of it yet? I like it.
Found on Free awesome WordPress Themes by ColorLib
The vital part of this section is a reminder that colors don’t live in a vacuum. How they relate to each other is complex, and pairing them not only with other colors that complement them but in degrees and quantities that work well together is important. When I show that orange and yellow are working well together, always keep in mind the context and how much of each are present. There might be a tiny sliver of yellow, so it’s not just that they work well, but how much of each and where.
Part Three – On the absence of color and well done monochromatic color schemes
Taking color out of the mix entirely – for certain parts of a website – or composition, in general, can be a classy yet straightforward way to increase the seriousness, or elevate the intensity of a piece. This is evidenced by how we feel when we see a black and white photo; either we sense certain self-importance or appreciate the simplicity and recognize an air of positive sophistication.
This concept and tone are also present in websites where only one color and various hues of that color are used, allowing the eyes to rest and revel in all that is blue, or all that is green, or 3 shades of purple. I will also include some monochromatic + 1 color schemes which mean black, white, any shades of gray plus one other color, and it’s shaded. The same general principles are at play in each of these scenarios. By eliminating all other colors except a select few, you can actually enhance the way the few remaining colors play together and increase the dramatic tension of the website – if it’s done well.
In the end – the website design alone won’t sell more stuff if that’s your goal. Combine these high-end styles with Search Engine Optimization to get more leads.
12. Stark Contrast
Slate: #262626 – Repeat after me, all grays are not equal
Secondhand Grey: #3f3f3f
Whitish: #f5f5f5 – Repeat after me, all whites are not equal
Light grey: #dcdcdc
13. True Black and white + Photography
Golden wheat: #a39274
Soft Wheat: #dfd8c8
Deep gray: #252523
This color scheme, of course, also demonstrates what a great photo can do for the overall look of your site if juxtaposed with the strong contrast of the flat color elements.
15. Minty refreshed
Touch of Grey: #f5f5f5
Deep purple: #201d3a – Not quite B&W+1 – Hint of purple in the corner of the photograph
Found at Dapper Ink by Joel Reid on Dribbble
16. Blue + White
Optimism Blue: #269ccc
Blue Algae: #9ed2c5
Flat Grey: #7b7b7b
Found on fltdsgn.com
And a couple more greyscale websites to make it abundantly clear that greyscale can be extremely beautiful.
16. Experimental Simple Photography – Square separations
Found on InspirationDE by Sam Thies
17. The floating object, angled section separation, simple editorial typography
Found on flatdsgn.com by Roland and ‘We Ain’t Plastic’
18. The rectangle around letters, creative letter blocking
Found on Behance, by Diana Polar
This whole section calls to mind how much we overlook the use of negative space in design and rely instead on our ability to fill space. Leaving white space and filling only a portion of it intentionally establishes a sophistication in design, and now crowded frills can beat. Pair this sensibility with a tasteful choice of typographic elements and well-crafted photographic assets to make anything look high-end.
Part Four – On the interplay of typography and color
Typography, color, layout. None of these elements stand alone in any composition, and to talk about one without the other leaves an incomplete picture. Always be paying attention to how the character of your web design color scheme plays with your typographical elements. Fonts should be hand-selected for their attributes, not selected haphazardly.
19. Charcoal Black, Gold and lot’s of white space
Golden top: #d8ab4e
Golden bottom: #b48c36
Charcoal Black: #040404
19B. Font Pairings to compliment the color Choices – Gin Rough and Amiri
Gin Rough – by Fort Foundry, Available on MyFonts – By taking the high-end feeling gold gradient and pairing it with very intentional shaped typographic elements, the designers of this site juxtaposed the rugged and elegant.
Amiri Rough – Available through Google Fonts – Looks gorgeous as a testimonial or call out quote.
20. Clean Khaki Red
Cotton Red: #c53211
Clean Deep Grey: #2e3830
20B. Font Pairings to compliment the color Choices – Futura Bold and Museo Slab
Futura Bold – is as classic as it is simple. Common similar fonts like Gotham Black, Montserrat, or Proxima Nova can allow you a similar but different flavor. Still, Futura Bold will be useful for a lot of situations – and plays well in this simple red, gray, tan color scheme as uppercase titles.
Museo Slab – As both the 100 weight in the blockquote above and the paragraph text (font-weight: 400), Museo Slab provides readability, whether big and small. Futura, Museo Slab over these comfortably simple colors feel not necessarily classic, but modern and original. The restraint in both color choices and typography leads to a very cohesive feel that leaves the whole website feeling integrated and branded.
21. Hip Modern Pastels
Pastel Peach: #dea6af
Sky Blue: #8cbcd0
Pastel Pink: #e6dbc9
21B. Font Pairing to complement the color Choices – Calibre – the European Design Ketchup
Calibre – I love the look that many modern European websites achieve with this mature, swiss feeling typeface. It’s going to see a lot more use in America before it gets overdone here. The no-frills application below shows you the confidence with which a lot of European designers are using it. Impeccably played.
No matter what colors you use, your website will be better if it uses a very well thought out typeface or two. Finding a balance between the color and the fonts is not necessarily scientific – it requires a certain poetic association, but that doesn’t mean it’s entirely subjective. The colors can either be diametrically opposed to the personality/personalities of the typeface(s), or be in direct alignment with them.
A few words of encouragement
Using descriptive words like ‘masculine,’ ‘feminine,’ ‘rugged,’ ‘classic,’ ‘clean,’ ‘modern,’ and ‘expressive,’ can help you talk about color schemes and typefaces with your clients and others working on your design with you. It’s important not to get caught up in the semantics – or meanings of the words – too strictly. Rather, use them as they are useful to you and discard them as soon as they become contentious.
The crucial piece is that your designs serve the purpose that they are intended for – that they are effective. By taking some time to start projects with a color scheme that meets the emotional needs of the prime demographic, you are setting them up for success. At it’s most basic level, that means not making a website for men purple as it’s statistically their least preferred color. You also wouldn’t want to make a medical website black as it connotates death, or giving a very light and airy yellow color scheme for a serious subject lest it insinuates frivolity.
At it’s most acute, intention in a web design color scheme means communicating the brand voice, the emotional appeal, occasionally being open to things previously learned by others (green for an environmental project, blue for a technology project, red for sports and aggression,) and following your instinct as you dive headfirst into what would truly speak to this particular market. The greatest designers were all guessing, too, and took a stab at something new. Jump in, soak up what’s already out there in the particular market the product or service is in. Then, look at the most visually appealing and effective designs in all markets and try your hand. After you’ve tried some pre-mixed hex color schemes listed above or elsewhere – mix up your own.
[bctt tweet=”“The greatest designers were all guessing too and took a stab at something new.””]
Recognize your hidden powers, trust your creative instincts, and get your hands dirty.
Part Five – What is a modern color palette?
Well, I’ll tell you one thing a modern color palette is not using super simple versions of the colors we traditionally think of: blue, green, yellow, etc. Regardless of if you can make simple colors look good together or not – it seems unsophisticated and relatively bland. I remember my painting teacher in college saying always to mix your paints with intention at the beginning of a session – because people who just squeeze them out of a tube are going to find the look of their painting drab indeed.
What we want is a modern color palette that appeals to the refined tastes of today’s consumer. It can be bold and fresh, or earthy and rusty – but it should never look haphazard.
22. A Sleek Modern Color Palette
Dark Blue/Purple: #111c30
Dark Pink Makeup: #9a4d55
Comfortable Couch Beige: #80756b
23. A Subdued Modern Color Palette
Tiny Sweet Blue: #b5e9e9
Creamy Light Tan: #fef6dd
Pinkie Pie: #ffe1d0
Yellow Horse: #fff1b5
Green Thumb: #dcf3d0
24. A Fresh Modern Color Palette
Deep Purple: #1d1145
Trapper Keeper Green: #0db4b9
Pink Boot: #f2a1a1
Modern Pink Backpack: #e76d89
25. An Earthy Modern Color Palette
Red branches: #de493c
Green Trees: #608074
Blue/Green Mist: #daefd9
26. A Rusted Modern Color Palette
Deep rusted red: #c1432e
Silver head-dress: #4b6777
Rusted Gold: #ce9e62
Black for Contrast: #2c2c2c
5 of the Best Website Color Scheme Generators to Get You Started
There are obviously a lot of choices to choose from when it comes to the colors you choose for your website. Lucky for you, some great online color scheme generators can help you find the perfect fit for you.
With an easy click-to-copy feature, you can paste the HEX codes the existing color schemes they already have available.
With the option to choose from complementary, analogous, triad, split-compliment, and square color combinations, this fun tool allows you to explore numerous color options and helpful images below the color wheel to help you visualize each color combo.
If you want to get extremely detail-oriented with your color schemes, then check out the Cooler app, which allows you to get very technical with your colors for a highly-customizable web color scheme.
The Palette Generator is an awesome way to help turn your favorite landscape, cityscape, or any photo into a color scheme. Easily upload a picture, and this tool does the rest.
Another tool that allows for highly customizable colors; Paletton is a great app for expanding your color scheme repertoire.
62 percent of businesses polled said they believe a web site should be re-designed every 2-3 years! Source: Hook Agency
Frequently Asked Questions about Website Color Schemes
What is the best color for a website?
Blue is definitely the safest choice since it has the highest number of people saying it’s there favorite at 35%. However – clearly, if your competitors are all using blue, it might make sense to ‘differentiate’ your offering and brand. Your brand colors should be appealing, and ‘white space’ is an important part of that. Make sure you give space to the elements you do include, have a contrast between text and backgrounds, and don’t overwhelm the visitor – trying to be too flashy or being novel just for the sake of novelty.
How many colors should a website have?
Consider that 51% of brands choose monochrome logos, 39% use two colors, and only 19% of companies choose full-color logos. Besides photographs, 1, 2, and 3 color websites seem to be easier to pull off well than trying to make a website with a rainbow of colors. That being said – if you have a professional designer, clearly Microsoft and Google believe there’s a benefit of working with more colors as they both use at least 4 solid colors in their design.
Why might I consider hiring a professional website designer?
Choosing a color scheme is tricky – but there are far more heavy-duty problems in a website design that may benefit from the help of a seasoned designer. Professional web designers have tried 100’s of things and realized what methods do and don’t work – ideally, if you work with a team like Hook Agency they’ve also A/B tested websites, made changes based on Analytics, and know how to make your website easy to find on Google.
You’ve uncovered a secret hatch into the inner workings of the internet! 😉
We know how to do amazing things like this very cool FAQ add-on to our listing here on Google. We know how to wield your website on Google through a practice called ‘Search Engine Optimization’ – so, beyond website color schemes, we know how to DRIVE BUSINESS from Google traffic. If you’d like to work with a professional web design team – send us a message now at email@example.com!
Another tactic we use to optimize rankings is a little something called inter-linking. So if you’ve ever wondered who the sexiest man in MN is, or wanted to read a plumber SEO guide, give them a read!