We can all tell a great website when we see it: it’s orderly, professional and encourages users to hang around and discover more about the organization. However, that doesn’t guarantee that your site visitors will automatically consider using your construction services. For most residential construction companies, your website is your window of opportunity to make more sales. Most potential clients will come across your site from Google or Yelp, but it’s your content that will assure them that your services are worth their time.
Many in the construction business miss business growth opportunities because they lack alignment between marketing and sales. You may be investing your time and effort into branded collateral, trade shows and your social media, but your marketing may not be converting any new leads. The following strategies will help you get new leads and a leg up on your competition.
Create Engaging Content
Most people look to experts for engaging content. Develop a blog about your residential construction business accessible from your website. A continuous flow of new and engaging content will move your website toward the top of search engine results pages. If you try to invest in construction lead generation without developing your unique content, you will always attract low-quality leads. Engaging content will make your prospects feel like they are making intelligent decisions for their construction solutions.
Engaging content may include:
Photos – Before and after photos can be a real deal breaker for new prospects.
Videos – An excellent way to stay on top of the marketing curve. How to’s, FAQs and educational videos are easy to create, and add value to your market.
Case studies – Featured projects are a perfect way of showing and explaining to your prospects how you handle your projects and the outcomes you deliver to your customers.
Consumer Awareness Guides – This content will assist in educating your market and also helps them in the process of decision-making.
Since you already know your niche, the next thing is putting that knowledge to use. If you are carrying out remodeling work in a certain neighborhood, try placing locally targeted advertisements in as many places as you can – social media, Google ads or even on more traditional billboards. When selecting a construction firm: potential customers will want to ascertain that you have done some great work previously. They want a brand they can trust.
Contact Your Clients And Prospects
Call your clients, prospects or referral sources each week instead of leaving messages. You can also create time to meet several prospects, clients and referral sources in-person once a week. Try using Remodelers AutoPilot app to help you stay in touch with your former customers, leads and prospects. By staying in contact with them, you will keep your construction company fresh in their minds and open new opportunities for yourself.
Focus On One Segment Of The Market
Carry out some analysis and select one section of the construction market to concentrate on. If you narrow your focus on a single market, you can generate content specifically for that market. Once you make relevant content, your users are in a better position to connect with your offer. Moreover, having this focus enables you and your firm to focus on those clients and projects that are more rewarding, more enjoyable, more profitable and less stressful.
Be Available For Your Construction Clients
Being available means that all your channels of communication are open, and there’s someone available and ready to take the calls of your customers and prospective buyers at all times. Do not allow your email account to remain messy with unread messages or your Twitter account to waste away. Your fast and timely response means that your clients will be glad you can solve their construction problems quickly and it will lead to better reviews and an upper hand on your competition.
Regardless of the strategies you settle for, sticking to your plan until it becomes a habit will guarantee your success. Habits often take effort to maintain, but they produce great results in the long run. So have a plan, stick to it, and you will get more leads than you can handle.