Roofing SEO Services Company
Drive more leads with our relentless SEO process
- Roofing SEO with monthly reporting
- Designers + Developers to make changes on your site
- We write content & get links that drive visibility
ROOFING SEO: DON’T LET INFERIOR SERVICE PROVIDERS SHOW UP ABOVE YOU ON GOOGLE
- SEO, in general, is one of the most powerful marketing systems and often can result in ROI of over 200%.
- Our average client gets over double the leads yearly from Google traffic.
- We have 165+ 5-star reviews and 9 case studies telling you exactly how we do it.
- Our founder and lead strategist has been referenced by industry experts Larry Kim, Jeff Bullas, Neil Patel and has written for Forbes.
DIVE DEEPER:
SEO for Roofing Companies That Can Double or Triple Your Leads
Search Engine Optimization (SEO) is the process of optimizing your website so that Google ranks it higher, putting your business in front of homeowners searching for roofing services. The better your SEO, the more traffic, leads, and booked jobs you get—without paying for ads.
But not all traffic is created equal. The key to roofing SEO isn’t just ranking higher—it’s ranking for the right keywords. You don’t need random visitors; you need homeowners actively looking for a new roof.
At Hook Agency, we’ve specialized in roofing SEO for years. We know:
- Which websites provide high-quality backlinks to boost your rankings
- Which roofing keywords convert the best
- How to structure your content so Google favors your site over competitors
This gives us the ability to rank your website for competitive, high-intent keywords, driving targeted traffic—homeowners who are ready to buy. When done right, SEO isn’t just about rankings; it’s about putting credit-card-ready customers in front of your business every month.
Building Your Brand and Getting Serious Results
If you do any marketing at all for your roofing company, digital marketing should be it.
As the most cost-effective marketing strategy for small and medium-sized businesses, digital marketing can help propel you ahead of the competition without breaking the bank.
We’ll work with you to discuss your business goals and which digital marketing strategies to implement to meet them. We love helping small businesses thrive with Roofing SEO and we’re looking forward to teaming up with you!
Content
We can handle keyword targeting + writing content for you and your team. We know how to write things that increase traffic and leads, and our writers specialize in roofing content writing.
Link-Building
We can help earn links to your site from around the web, which is important for ranking high on Google. We do this in new ways all the time, and we build links in a way that’s natural and powerful.
Technical SEO
We make technical changes on your site monthly, looking for every advantage to rank. PLUS – we report back to you on all edits and key numbers – zeroing in on the quality of the leads.
What is Roofing SEO? (What is it, and how do you do it?)
Roofing SEO is the strategy of getting your website to rank higher on Google so more homeowners find and contact you. Here’s how it works:
- Creating high-value content – Blog posts, service pages, and FAQs that answer common roofing questions and attract organic traffic.
- Optimizing key website elements – Fine-tuning meta titles, descriptions, and on-page keywords to boost rankings and click-through rates.
- Technical SEO enhancements – Improving site speed, mobile-friendliness, and site structure so search engines (and customers) love your website.
- Earning trust with backlinks – Getting links from high-authority sites to build credibility and help Google recognize your website as an industry leader.
You can tackle SEO yourself—or partner with a team that lives and breathes roofing marketing. Either way, the right approach can put your business in front of more high-intent customers.
👇 Tons of actionable SEO tips below!
Roofing SEO: Do it yourself? vs. Hiring an Agency vs. Hiring Internally
To rank well on Google—especially for competitive roofing keywords—you need three core things:
✅ A Consistent Content Strategy – Regularly publishing blog posts, location pages, and service pages that answer what homeowners are searching for.
✅ A Strong Backlink Network – Getting high-authority sites to link back to you, signaling to Google that you’re a trusted expert.
✅ Technical SEO & Site Health – Ensuring your website is fast, mobile-friendly, and optimized for Google’s algorithm updates.
We’ve helped 15+ roofing companies go from 50 to 1,500+ leads per year, and in one case, a client landed 1,200 leads in just three weeks after a storm (no joke). Our strategies evolve constantly because we’re in the trenches with top industry players like Dmitry Lipinskiy (Roofing Insights), JobNimbus, and SumoQuote—always refining our approach.
Every challenge from our clients pushes us to get better, and we’re obsessed with staying ahead of the curve.
Which Route is Best for You?
📌 DIY Roofing SEO (For companies under $1M in revenue)
If you’re doing $100K–$1M, you should be handling some of your own marketing. Cheap SEO companies are a waste of money. In this section, I’ll break down exactly how to rank on Google without flushing cash down the drain.
📌 Hire an SEO Agency (For companies looking to scale fast)
If you want predictable, high-intent leads, an experienced agency can make SEO a growth engine for your business. I’ll explain the exact methods we use to rank our clients consistently on page one.
📌 Build an In-House Team (For companies with 2-3+ marketers)
If you’re a larger roofing company with an internal marketing team, I’ll show you who to hire and how to equip them to win—so you get the benefits of in-house control without the steep learning curve.
No fluff—just real, proven strategies that get roofing companies more leads. Let’s dive in.
The Roofing SEO Playbook: How to Rank & Win More Leads
If you want your roofing company to dominate Google, you need three key elements:
- A consistent content strategy
- A proven backlink-building system
- Strong website hygiene and technical SEO
Here’s how to approach each one—whether you’re doing it yourself, hiring an agency, or building an in-house team.
The Rhythm of Consistent Content: The Lifeblood of SEO
🚀 How to Do It Yourself:
- Read They Ask, You Answer by Marcus Sheridan to understand how to turn customer questions into content.
- Listen for common questions in the sales process and turn them into blog topics.
- Learn keyword research (try Ahrefs’ $7 trial) and build a list of high-volume, low-competition topics.
- Create city-specific pages for your top 10 service areas (Google LOVES localized content).
🔧 What We Do (Hook Agency’s Approach):
- We create a year-long content calendar using advanced keyword research tools.
- Our Roofing SEO writers craft persuasive blog posts and landing pages.
- Every 3-6 months, we revisit and optimize pages that are ranking to improve their performance.
- We challenge the audience, emotionally hook them, and highlight why your company stands out in the industry.
🧠 If You Hire an Internal SEO Person:
- Find someone who can write! (Persuasion + clarity matter.)
- Invest in keyword research and SEO courses (set a goal of 1 course per month).
- Set aggressive monthly targets for blog posts and landing pages.
Backlink Strategy: Getting Other Websites to Boost Your Authority
🚀 How to Do It Yourself:
- Reach out to websites in your industry and ask to write guest posts.
- Use Connectively formerly called HARO (Help a Reporter Out)—you’ll land 1 out of every 5 pitches.
- Submit your business to local directories and publish press releases.
- Do focused “SEO sprints”—intense efforts every couple of months to build links, then step back to avoid burnout.
🔧 What We Do (Hook Agency’s Approach):
- We handle guest post outreach, press releases, and directory listings.
- We have a network of home services & construction sites to tap for backlinks.
- We constantly look for new opportunities to scale link-building efforts.
🧠 If You Hire an Internal SEO Person:
- Budget for paid guest post placements (many sites will charge a small fee to publish your content).
- Encourage aggressive outreach—expect 90% of emails to get ignored, but the 10% that respond will pay off.
- Use smart subject lines (mentioning payment upfront boosts response rates).
Good Website Hygiene: Keeping Your Site Fast & Search-Friendly
🚀 How to Do It Yourself:
- Install Yoast SEO or RankMath on WordPress to handle meta titles and descriptions.
- Ensure tags & categories are de-indexed (to prevent duplicate content issues).
- Learn the basics of technical SEO (crawl errors, internal linking, schema markup).
🔧 What We Do (Hook Agency’s Approach):
- We implement schema markup to help Google understand your site.
- We focus on on-page SEO—optimizing formatting, adding relevant keywords, and improving site structure.
- We upgrade & refresh pages that start ranking to push them higher.
🧠 If You Hire an Internal SEO Person:
- This is harder to DIY unless SEO is in their job title.
- Consider hiring a technical SEO specialist once your company reaches a certain scale.
- Prioritize ongoing training & tool investments to stay ahead of Google updates.
TL;DR – What’s the Best SEO Approach for Your Roofing Company?
📌 If you’re under $1M: Learn SEO yourself—it’s one of the best investments you can make.
📌 If you’re between $1M–$10M: Hire an agency—good SEO is too complex to be handled by general marketers.
📌 If you’re at $10M+: Augment your internal team with a dedicated SEO expert.
📌 If you’re at $100M+: Hire a full-time SEO strategist, writer, and backlink specialist.
SEO is a long game, but if you commit to it, the lead flow will be unstoppable.
**Quick value proposition**
Why we’re different than other marketing agencies – if you ever want to work with my company, Hook Agency:
- We only work with contractors
- We do gorgeous websites, AND we know SEO
- We take vigorous monthly action on people’s behalf for their SEO. 150+ five-star reviews, collab with industry experts, get shit done Google Specialized team
The Quick-start SEO Guide for Roofing Companies
It’s time to take significant action if you haven’t already…
If you’ve ever bought SEO – I’m sorry to let you know that many SEO companies don’t know how to get serious results for roofing companies. But even if you’ve had SEO “done on your site,” I think you should go ensure these things are done, a lot of SEO people are scams and snake oil, or they do crazy shit and think that’s all SEO is…
This is rubber hits the road stuff… Listen up.
Let me share some money-making tips with you. No joke, if you took JUST these seven tips and implemented them vigorously over the next week, you will undoubtedly see your traffic from Google increase significantly.
Don’t be the business owner that leaves 10’s of thousands of dollars on the table – just because you don’t want to take 10-20 hours, and make sure your website is as visible as possible on Google. Do these seven things now, and reap the benefits over the next 3 to 6 months.
The Roofing SEO Plan: 7 Must-Do Steps for Higher Rankings & More Leads
To dominate Google search results, you need a structured, repeatable SEO strategy that covers:
- Local visibility (Google Maps & directories)
- On-page optimization (meta-titles, content, and site speed)
- Backlink-building (getting other sites to boost your authority)
- Engaging content (video, FAQs, and long-form guides)
Here’s exactly what to do, why it matters, and how to do it.
1. Get Listed on Local Directories & Rack Up 5-Star Reviews
What Are Local Directory Listings?
Local directories are websites that list your business (Google My Business, Yelp, Angi, etc.). To rank well, your Name, Address, and Phone Number (NAP) must be identical across every listing.
How to Do It:
- Use Yext, Moz Local, or Fiverr gigs to submit your business to directories.
- Double-check that your NAP is consistent everywhere online.
Why Do 5-Star Reviews Help?
Google prioritizes businesses with lots of high-quality reviews in Google Maps rankings.
How to Get More Reviews:
- Use Podium or PulseM to automate review requests.
- Ask every happy customer personally within 1-2 weeks of project completion.
- Make it part of your sales process—don’t leave it to chance.
2. WRITE META-TITLES & DESCRIPTIONS FOR ALL YOUR TOP-MONEY-MAKING SERVICE PAGES.
What do meta-titles and descriptions do?
A “meta-title” is the blue text in Google search results pages.
A “meta description” is the text that shows below it.
You can change this text by using a tool like Yoast SEO or editing it in your content management system/website backend.
Why are they so important, and how will this make you money?
These meta-titles and descriptions are INSANELY important for getting higher on Google. Your money-making keywords should be towards the beginning of these. You should use a blend of different keywords – use a tool like Ahrefs, SEMRush, or Google Keyword Planner to see what terms have the most searches – but even attempting to guess at what people are searching and changing these would be better than not filling them out at all.
How to do it: First, Install Yoast SEO or RankMath – or make sure your content management system (we use WordPress) can edit meta-titles and descriptions.
3. CREATE VIDEOS FOR ALL OF YOUR KEY SERVICE PAGES.
Why does video even matter for getting more Google traffic and acquiring leads?
Video is powerful because it helps people stay on your page longer, tells the story / gives your differentiating features more quickly than any other method. Check out how we integrated the most recent video on First American’s site and other ‘trust factors’ to help people understand why they are the ONLY choice in their area for roofing services.
Introducing – Dwell Time & Bounce Rate
🧐 You know that Google is smart, right?
They can tell when people stay on your website and jump right back to search results after viewing your page.
Dwell time = How long they stay, and it’s one component that determines whether Google will serve you up again and whether you get higher in the results.
Bounce rate = When people leave the site quickly – Google counts that against you, and too high of a bounce rate, and boom – you drop rankings.
How to do it: Flip out that phone or get a decent DSLR video camera.
Are you convinced you need to get videos on your site to help people stay on your site longer? Flip out that iPhone and film yourself talking in front of a good looking backdrop or up on the top of the roof. Take it to the next level with a DSLR camera, and use Premiere Pro or iMovie to mix something magical that will keep them watching for a full minute and a half. Boom! Your dwell time average is headed in the right direction.
4. GET 5 GUEST POST LINKS BACK TO YOUR SITE.
Guest post providers
We help our clients get more guest post links back to their site – amongst ten other methods for getting links back to the site. The concept is simple: find a site with high ‘domain authority’ (check it out with the tool Mozbar) or ‘domain rating’ (check it out with the tool Ahrefs) and ask them if you can write a blog post for them – then link back to your site.
Anchor text
Once you get someone to let you – pay attention to the text you link back to your site with. It should be a mix of your brand, URL, random text, brand, + your money-making keyword, and for your best links, just the keyword = likely [your city] + [your service].
Doing this vigorously month after month helped our client become #1 for ‘La Crosse Roofing’.
Do it now: 3 Places to get guest posts:
- Outreach Mama
- Authority Builders
- NoBS.link
5. WRITE 700+ WORDS FOR ALL OF YOUR SERVICE PAGES, USE FAQ’S TO AUGMENT YOUR CONTENT
Why word count matters = Google needs context to what the page is about
Google can’t read your mind. You have to write content to explain your service using your keyword in subheads and at the beginning and end of the page. Bold a sentence with the keyword, and talk about sub-topics (synonyms + LSI keywords related words to the main topic.)
How do you figure out what to write about?
Google your main topic and look at the words at the bottom: ‘people also search for’ and ‘people also ask.’ Still, the best way to add content is by thinking about what your ideal customers want to know about and asking your salespeople what people ask the most often during the sales process.
Do it now: Google your primary services and look at the ‘people also ask’ meta boxes.
Write answers to this content and add the text to your service pages, alternating images and text so it doesn’t suffer from the dreaded ‘wall of text’ – which might drive actual-ideal customers away once they hit the page.
6. GET AT LEAST 3 ‘GIANT GUIDES’ OUT ON THE SITE TO AUGMENT “TIME ON SITE.”
Google loves giant content.
For some reason – Google loves it when you provide comprehensive content, which increases ‘dwell time.’ We’ve also seen a lot of evidence that this topical relevance gets shared with different content, not just the guide.
So if you provided a 3000-word guide for ‘siding materials’ – your ‘siding’ page would get more love in Google.
It sounds weird – but I’ve seen it repeatedly, and it’s badass.
Know your ideal customer – and create extensive guides they’d love – make them super-comprehensive
Don’t just write content to rank; write stuff that actual customers will love. That’s why starting with questions your ideal customers ask and then using one of the keyword research tools to find what keywords people Google related to is powerful.
How to do it: take a guess, Google that, and see if you can make something 10X as good as the next thing that exists.
7. INSTALL YOAST SEO AND DE-INDEX YOUR THIN & DUPLICATE CONTENT.
Yoast SEO is excellent.
Yoast SEO makes de-indexing thin and duplicate content easy – you need to know where to look. This is easily one of the most impactful things you can do for your site in less than 10 minutes.
Most sites have problems with it!
Many sites create extra random pages that don’t show up on the site in an obvious way. If you’ve never worked with a professional SEO company (and sometimes if you have worked with a low-end provider), your site PROBABLY has this, unfortunately. Low-end web designers who work with themes have horrible problems with this – don’t blame them, they don’t know any better!
Why thin and duplicate content has to be completely de-indexed
Thin and duplicate content makes your site look like a watered-down mess, and it’s hard for Google to know what page to serve up. In turn, your site might be getting much lower rankings than it deserves – when low-end providers get served above the best – we find that JUST PLAIN WRONG.
How to do it: Install Yoast, tap SEO > Search Appearance, and De-index tags, categories, and any testimonials or miscellaneous post types.
Just a reminder on some of the website stuff…. If you haven’t done these things from the persuasive web design lesson.
BONUS: GET A SOLID ‘ONE-TWO PUNCH’ AROUND THE SITE OF CALL-TO-ACTION + TRUST FACTORS – TO INCREASE YOUR CONVERSION RATE.
Who cares if you get people to your site who don’t convert? Make sure your site looks high-end, and always ask for business with a blend of ‘trust factors’ like badges and testimonials + a contact form.
We love having a ‘get a free consultation’ right away on every service page, which seems to increase leads immediately.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
We Get Sh*t Done
We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
Built Solid on
Traction – EOS
10th Fastest Growing
Company in Mpls
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Phil Pratt
Veterans Contracting
"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"
Shaun Hunt
Voyager Exteriors
"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Justin Puetz
Justin Puetz
"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"
Alexa Nicholas
McCormick Renovations
"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."
Robin Scherer
Trust Roofing
"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"
Darren Smith
Aquarius Home Services
"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."
Courtney Owens
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Writing Content That Converts: SEO Blogging for Roofing Companies
1. Content that solves the problem for a prospect if they were trying to do it themselves.
One of the examples of this… “How to quickly mitigate a roof leak…” You may not be the one to handle that, but then you can get the business of a repair or replacement
2. Content that helps them at an earlier point than you’d normally help but introduces your solution.
- How much should a roof cost
- What types of shingles are the best
- How to pick your siding colors + trim
3. Content that explains the entire strategy in detail but also demonstrates all of the work to do it right.
How to roof a house
4. Content that talks about a competing solution and also tells them ‘there’s another way!
Is there a giant national competitor in town
Why not use HomeAdvisor or Angie’s list for a big purchase like a roof…
4. Content that lists the 5-10 solutions they could use (including your competitors) and sells your specialty within it.
- Best Roofing Companies in your city – For instance, ‘8 Best Houston, TX Roofing Companies’ or ‘5 Best Roofing Companies in Denver‘
5. Talk about the problem! Problem, Agitation, Solution Formula (or PAS).
6. The content upgrade… make a bigger, better version of existing content that ranks
You can let them download the full thing at the end of the shorter version in exchange for their e-mail. Voila – a lead!
Get Higher on Google Maps (Advanced Tips for Roofers)
If you want to rank higher in Google Maps, you need to optimize every aspect of your Google My Business (GMB) listing, improve your local SEO, and build a strong backlink profile from local sources.
⚙️ Fully Optimize Your Google My Business Listing
- Claim & Verify Your Listing – If you haven’t claimed your Google My Business (GMB) profile, do it now. Verify it via call or postcard.
- Ensure NAP Consistency – Your Name, Address, and Phone Number (NAP) must be identical across all online listings.
- Fill Out Every Relevant Field –
- Service areas
- Business hours & workdays
- Website URL
- Services & offerings (add keywords naturally where possible)
- All available business categories
- Add High-Quality Photos – At least:
- One photo of your office or shop
- One of your team at work
- One showcasing before-and-after results of a recent project
- Get More 5-Star Reviews – Encourage every happy customer to leave a review. Consider rewarding employees who help collect reviews.
- Respond to All Reviews – Whether good or bad, respond professionally and include relevant keywords where possible.
📍 Strengthen Your Local SEO & Citations
- List Your Business in 100+ Local Directories – More directory citations help reinforce your legitimacy. WhiteSpark has an excellent list of directories by region.
- Audit Your Existing Mentions – Anywhere your business is mentioned online, double-check your NAP consistency.
- Create Location-Specific Landing Pages – For each of your top five cities, have a dedicated landing page with:
- Keyword-focused meta titles & descriptions
- Location-based content that helps homeowners beyond just selling services
- Unique customer testimonials for each location
- Interlink Your GMB Profile & Website – Add a dedicated tracking link (e.g., yourwebsite.com/?gmb) to monitor progress in Google Analytics.
💪 Build Local Authority with Backlinks & Sponsorships
- Earn Local Backlinks – You need a good number of inbound links from locally relevant domains. The best types of local backlinks include:
- Links from local directories
- Mentions on community blogs & business websites
- Local sponsorships and event pages
- Use Localized Anchor Text – When getting backlinks, use location-based keywords (e.g., “Minneapolis Roofing Company”).
- Get Sponsorship Links – Find local sponsorship opportunities with a Google search hack:
- Search:
intitle:sponsors “Minneapolis” -&num=100 - Use MozBar to download a CSV of local sponsorships.
- Offer $500 sponsorships to get listed on local sites.
- Search:
- Optimize Local Videos – Create a video with the city, state, and zip code in the file name before uploading it to YouTube.
- Geotag Your Photos – Use GeoImgr or a geotagging plugin to embed location data into images before adding them to your site.
📈 Keep Click-Through & Engagement High
- Write Click-Worthy Titles & Descriptions – Don’t just stuff in keywords—write compelling titles that encourage clicks.
- Diversify Your Backlinks – Google values a variety of inbound links. Use different types of sources to build credibility.
- Boost Engagement on GMB – Post updates, answer questions, and add fresh photos regularly to keep your listing active.
Final Thoughts
Google My Business is one of the most powerful and cost-effective ways to get more local leads. By following these advanced strategies, your roofing company can outrank competitors, attract more traffic, and generate more calls.
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 3M+ because of the significant investment required.
OUR PROCESS
- Quick intro call
- Strategy Meeting + Proposal Website Kickoff
- 30 Days – Design Presentation
- 60 Days – Development Quality Assurance + Content Entry
- 90 Days – Development Review + Final Edits 100 Days- Launch
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
How Can Content Help My SEO?
Quality, well-written content is extremely beneficial for your search engine optimization — especially when that content features keywords that your customers are searching for. When certain blogs or pages are ranking high for a keyword, they will get clicked on more — and Google notices that.
To simply put it, Google rewards websites that have content that void of grammatical errors, are dense with keywords (but not overly saturated), and are high in quality.
How do your roofing SEO services get me more leads?
These marketing techniques are designed to get your website featured around the internet using articles that will link back to the pages that you want to rank.
These links signal to Google that your page is popular and credible, encouraging them to rank it higher in the results pages. Our services often double our client’s website traffic and leads – we can share with you our exact methods, send us a message now!
How did you start doing SEO for roofing companies?
When I was a web designer at another marketing agency, a woman worked with me – she referred me to her roofer friend who needed a website.
We launched a pretty cool website, I also happened to get a 20k promotion at the job – but I didn’t love it.
I wanted our clients to respect us, and I want to get more specialized (we did everything for everyone.)
And so… when I went out on my own, I started getting more construction and home services clients, particularly roofers.
Roofers now make up over a third of clients, and our biggest specialty is getting them higher on Google.
So you could say SEO for roofing companies is the top specialty for our 28-person team.
How long does it take for results with SEO?
We try to get you significant changes within 6 months of working with you and a clear ROI in 9 months.
If you hear that other places can get you results sooner than that, you may want to think twice about them as it is not realistic. If you want real results, it can take more time and effort.
Who’s a great fit for our Roofing SEO Services?
People who have a domain over a year old.
People who are on WordPress (the most popular website backend system.)
People who have over 500 people on their website monthly already.
People who are willing to scale their staff if business takes off.
People who have 1 hour a month to work collaboratively with their SEO company.
People who believe in digital marketing, and understand that getting higher in Google’s organic search can be a significant revenue driver.
What are the basics of SEO?
SEO is split into two parts; on-page and off-page. On-page SEO is the technical structure of your web pages, and off-page SEO includes signals like the number of links to a page. We do everything that we can to improve both.
What are your top Roofing SEO tips?
- Do local directory listings – and make sure you have a consistent name, address and phone number on every single one.
- Write meta-titles and descriptions for all of your top money-making service pages, and for that matter – make sure they each have their own page.
- Create videos to explain each of your services, ideally on-location. The ‘time on site’ increase that videos bring, actually helps your site rank higher.
- Get links back to your site with methods like “guest posting”, which just means writing for other websites and linking back. (we do this for our Roofing SEO clients.)
- Write 700+ words on each of your main service pages.
- Get at least 3 giant guides out on the site, and write blogs regularly (we also do this for our clients.)
Click here for a full explanation of our top SEO Tips for Roofers
How else should you market a roofing company?
SEO is just one component of a full-stack roofing marketing plan. I break down marketing well into two key buckets:
- Brand – You need to have your trucks wrapped, a big sign on your building, and ideally you should be doing events out in the community, involved in local organizations etc. Spreading not only your logo, but also your key value proposition far and wide – means sharing what you stand for with your community. The obvious ones being quality, reliability, and customer service – but how are you different as well. Ideally, people associate that difference with your brand and your broader reputation.
- Lead Generation – Any activity that’s intended to get roofing leads on a rhythmic, regular basis from Thumbtack and HomeAdvisor, to SEO and Pay-Per-Click advertising on Google or Facebook. Think outside the box – but also after you’ve tested numerous ideas, double down hard on what works. This is how and when so many companies come to us – they say, “I already know being high on Google works – we just need help scaling that against our competition.”
BONUS – The best marketing looks a little bit like sales, and the best sales looks a little bit like marketing. Be open to a blended approach to your efforts, and don’t just look at your competition for ideas. Chances are – if they’re already doing it, it may not differentiate you from them at all.
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Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
