Roofing SEO Search Engine Optimization best marketing agency Hook Agency Leads

Roofing SEO Services Company

Drive more leads with our relentless process

  • Roofing SEO with monthly reporting
  • Designers + Developers to make changes on your site
  • We write content & get links that drive visibility

ROOFING SEO: DON’T LET INFERIOR SERVICE PROVIDERS SHOW UP ABOVE YOU ON GOOGLE

  • SEO, in general, is one of the most powerful marketing systems and often can result in ROI of over 200%.
  • Our average client gets over double the leads yearly from Google traffic.
  • We have 165+ 5-star reviews and 9 case studies telling you exactly how we do it.
  • Our founder and lead strategist has been referenced by industry experts Larry Kim, Jeff Bullas, Neil Patel and has written for Forbes.

DIVE DEEPER:

SEO for Roofing Companies That Can Double or Triple Your Leads

Search Engine Optimization, or SEO for short, is optimizing and marketing your website to encourage search engines to rank your website higher in their results. This means that sites with better SEO will bring in more monthly traffic.

But the most critical part of SEO is the keywords you’re trying to rank for. As a roofing company, you are only interested in bringing in traffic that is interested in a new roof, so you must market your website to rank highly for roofing queries.

We have been doing roofing SEO for years, and we know the websites we can build links from and those we can’t.

This gives us a unique ability to rank your site for competitive keywords that will bring in targeted traffic each month, the kinds of people who have their credit cards in their hands and are already ready to purchase.

Building Your Brand and Getting Serious Results

If you do any marketing at all for your roofing company, digital marketing should be it.

As the most cost-effective marketing strategy for small and medium-sized businesses, digital marketing can help propel you ahead of the competition without breaking the bank.

We’ll work with you to discuss your business goals and which digital marketing strategies to implement to meet them. We love helping small businesses thrive with Roofing SEO and we’re looking forward to teaming up with you!

 

 

Writing content for your website

Content

We can handle keyword targeting + writing content for you and your team. We know how to write things that increase traffic and leads, and our writers specialize in roofing content writing.

Link-Building

We can help earn links to your site from around the web, which is important for ranking high on Google. We do this in new ways all the time, and we build links in a way that’s natural and powerful.

Technical SEO

Technical SEO

We make technical changes on your site monthly, looking for every advantage to rank. PLUS – we report back to you on all edits and key numbers – zeroing in on the quality of the leads.

What is Roofing SEO? (What is it, and how do you do it?)

Roofing SEO is just a method for getting your website higher on Google:

  • Creating content that gets indexed on Google.
  • Optimizing your service pages ‘meta titles’ and ‘meta descriptions’ to attract high ranking and clicks from Google.
  • Ensuring your website pages are well-ordered, and load quickly (and other technical SEO tasks)
  • You can do it yourself – or have a company do it!
  • Tons more tips and getting started ideas below.

Roofing SEO: Do it yourself? vs. Hiring an Agency vs. Hiring Internally

You need 3 basic things to rank CURRENTLY in Google (Especially for competitive keywords.)

  • A Rhythm for putting out content on your website.
  • A Network of sites or a system for getting more links from other sites back to yours.
  • Good website ‘hygiene’, continually improving the site technically so it’s well-ordered.

We have 15+ roofing SEO clients (105+ five-star reviews), and I’ve helped people go from 50 to 1500 leads each year. These methods once got a client 1200 leads in 3 weeks after a storm (no shit) – we are constantly leveling up our strategies. We collaborate with people like Dmitry Lipinskiy of Roofing Insights, JobNimbus, SumoQuote, etc… I’m always picking these people’s brains about how we can make what we’re doing better. Not to mention – every roofing client’s PROBLEMS with our service sharpen us, and I’m obsessed with getting better, and our team is too…

In this section, we will explain how to do each of these things. Either YOURSELF (if you’re at 100k-1M, you should be doing some of your own marketing, cheap SEO companies are dog shit,) I’ll explain exactly what we do to rank our clients consistently on the first page and WHO to hire if you want to do this internally and how to equip them to win. (I believe that can be a good option if you have more than 2-3 marketers on your team – so bigger companies.)

FIRST OF ALL – THE RHYTHM FOR PUTTING OUT CONTENT ON YOUR WEBSITE:

Yourself: Read ‘They Ask, You Answer’, listen for common questions in the sales process, read some articles on ‘Keyword Research’, try out Ahrefs for the $7 trial for 7 days, make a list of topics, and make pages on your website for your top 10 cities you target.

Ahrefs for Roofers - Keywords, Number of Searches, Difficulty

What we do: We create a year content calendar and use our tools to find keywords with higher volume but lower competition. We have a separate Roofing SEO writer crank out those landing pages and blog posts focused on persuasion (the title + first paragraph should grab people’s attention), and they focus on getting the keywords and synonyms in there. We double back every 3-6 months and improve things that ranked.

We’re always trying to challenge the audience and emotionally Hook them on what the company does better than competitors and why they choose you, from what’s been working in the sales process.

keyword research for roofing seo

If you Hire an internal person, Find someone who can write! Buy them courses on keyword research, competitive analysis, and persuasive writing – have them complete a course a month, and create an aggressive monthly goal for blog posts and landing pages to finish.

SECOND – YOU’LL NEED A STRATEGY FOR GETTING LINKS BACK TO YOUR WEBSITE:

If it’s just you – Great! You can use your entrepreneurial vibes and outreach to sites that might let you write for them. You can pitch HARO – Help a Reporter Out, and you’ll land 1 out of every 5. You can do local directory listings and press release distribution. SEO is a long game, though, so consider doing a few days’ push (doing all of the above) and then returning to it every couple of months, trying to do another push. Otherwise, you can burn yourself out. But it does become fun as you start your first few keywords.

If you hire us – we do all of the same things. Local directory listings, press releases, guest post outreach, anything where we see opportunities to get more links at scale. We’ve got a network of sites that we can tap that are home services related or about construction.

If you hire an internal person: The real deal here is you’re probably going to want to have a BUDGET + have someone internally working on this (can be the writer/marketer – find someone that is vigorous.) Even if you email 100 websites and ask to write for their website (a great way to get backlinks), 90 won’t answer you, and 6 or 7 out of 10 that do answer you will ask for some $ to publish a ‘guest post’ on your site. If you mention you’d pay in the subject line, your hit rate will go up substantially. Keep the $ low, and you can negotiate later.

guest post outreach roofing seo, how to get backlinks for a roofing company

THIRD – GOOD WEBSITE HYGIENE:

If just you – Install the YOAST plugin or the RankMath plugin on WordPress and write out all of your key page meta titles and descriptions. Ensure things like tags and categories are de-indexed, and start learning a bit of basic technical SEO if you can.

If you hire us – We do the stuff I just mentioned + We are always looking for little improvements like schema markup that gives Google more info about what it’s trying to parse, and a lot of our big effort in this area is around upgrading content that starts ranking, and doing ‘on page SEO’ which means adding additional information, and formatting to ensure the page or post has the most advantage possible when ranking.

FAQ schema for roofing seo, how to do search engine optimization for roofing companies

If you hire an internal person: This might be the hardest one to approximate with a hire (whose primary job doesn’t have ‘SEO’ somewhere in the title.) Realistically – this might not be your 3rd marketing hire, but in my opinion, you might want it to be in your top 10.

IN SHORT – UP TO 1M… LEARN SEO. YOU DESERVE IT, IT’S A GREAT TIME.
1M – 10M – Have an agency do it for you. It’s hard to know a hard-working SEO-focused marketer from a sloppy book report writer.

10M+ Consider augmenting your internal marketing team, at least with technical SEO.

100M+ What are you doing here – hire a technical SEO, Writer, and P.R.-focused backlink person, silly. 🙂

Quick value proposition//  Why we’re different than other marketing agencies- if you ever want to work with my company, Hook Agency:

  • We only work with contractors
  • We do gorgeous websites, AND we know SEO
  • We take vigorous monthly action on people’s behalf for their SEO. 150+ five-star reviews, collab with industry experts, get shit done Google Specialized team

 

The Quick-start SEO Guide for Roofing Companies

It’s time to take significant action if you haven’t already…

If you’ve ever bought SEO – I’m sorry to let you know that many SEO companies don’t know how to get serious results for roofing companies. But even if you’ve had SEO “done on your site,” I think you should go ensure these things are done, a lot of SEO people are scams and snake oil, or they do crazy shit and think that’s all SEO is…

This is rubber hits the road stuff… Listen up.

Let me share some money-making tips with you. No joke, if you took JUST these seven tips and implemented them vigorously over the next week, you will undoubtedly see your traffic from Google increase significantly.

Don’t be the business owner that leaves 10’s of thousands of dollars on the table – just because you don’t want to take 10-20 hours, and make sure your website is as visible as possible on Google. Do these seven things now, and reap the benefits over the next 3 to 6 months.

1. DO LOCAL DIRECTORY LISTINGS + GET AS MANY 5-STAR REVIEWS AS POSSIBLE.

What are “local directory listings?”
Local directory listings are exactly what they sound like – any directories around the web that allow you to add a business to them. The most important part is that they all have the EXACT SAME –
A. Name
B. Address
C. Phone Number

These are often called ‘NAP listings’ – Get them now by using Yext, Moz Local, or even a Fiverr Gig.

Why do 5-star reviews get you higher on Google?

Google uses 5-star reviews to choose who to show at the top of the maps. Do everything you can to get more of them as soon as possible, then make it a habit to ask every happy customer.

How to do it: Getting more 5-star reviews
Use Podium, PulseM, or ask in a heartfelt way a couple of weeks after you’ve completed work for them – like I do!

2. WRITE META-TITLES & DESCRIPTIONS FOR ALL YOUR TOP-MONEY-MAKING SERVICE PAGES.

What do meta-titles and descriptions do?

A “meta-title” is the blue text in Google search results pages.
A “meta description” is the text that shows below it.
You can change this text by using a tool like Yoast SEO or editing it in your content management system/website backend.

Why are they so important, and how will this make you money?

These meta-titles and descriptions are INSANELY important for getting higher on Google. Your money-making keywords should be towards the beginning of these. You should use a blend of different keywords – use a tool like Ahrefs, SEMRush, or Google Keyword Planner to see what terms have the most searches – but even attempting to guess at what people are searching and changing these would be better than not filling them out at all.

How to do it: First, Install Yoast SEO or RankMath – or make sure your content management system (we use WordPress) can edit meta-titles and descriptions.

3. CREATE VIDEOS FOR ALL OF YOUR KEY SERVICE PAGES.

Why does video even matter for getting more Google traffic and acquiring leads?

Video is powerful because it helps people stay on your page longer, tells the story / gives your differentiating features more quickly than any other method. Check out how we integrated the most recent video on First American’s site and other ‘trust factors’ to help people understand why they are the ONLY choice in their area for roofing services.

How to get good seo for roofers

Introducing – Dwell Time & Bounce Rate

You know that Google is smart, right?

They can tell when people stay on your website and jump right back to search results after viewing your page.
Dwell time = How long they stay, and it’s one component that determines whether Google will serve you up again and whether you get higher in the results.

Bounce rate = When people leave the site quickly – Google counts that against you, and too high of a bounce rate, and boom – you drop rankings.

How to do it: Flip out that phone or get a decent DSLR video camera.

Are you convinced you need to get videos on your site to help people stay on your site longer? Flip out that iPhone and film yourself talking in front of a good looking backdrop or up on the top of the roof. Take it to the next level with a DSLR camera, and use Premiere Pro or iMovie to mix something magical that will keep them watching for a full minute and a half. Boom! Your dwell time average is headed in the right direction.

4. GET 5 GUEST POST LINKS BACK TO YOUR SITE.

Guest post providers

We help our clients get more guest post links back to their site – amongst ten other methods for getting links back to the site. The concept is simple: find a site with high ‘domain authority’ (check it out with the tool Mozbar) or ‘domain rating’ (check it out with the tool Ahrefs) and ask them if you can write a blog post for them – then link back to your site.

Anchor text

Once you get someone to let you – pay attention to the text you link back to your site with. It should be a mix of your brand, URL, random text, brand, + your money-making keyword, and for your best links, just the keyword = likely [your city] + [your service].

Doing this vigorously month after month helped our client become #1 for ‘La Crosse Roofing’.

Do it now: 3 Places to get guest posts:

Outreach Mama
Authority Builders
NoBS.link

5. WRITE 700+ WORDS FOR ALL OF YOUR SERVICE PAGES, USE FAQ’S TO AUGMENT YOUR CONTENT

Why word count matters = Google needs context to what the page is about

Google can’t read your mind. You have to write content to explain your service using your keyword in subheads and at the beginning and end of the page. Bold a sentence with the keyword, and talk about sub-topics (synonyms + LSI keywords related words to the main topic.)

How do you figure out what to write about?

Google your main topic and look at the words at the bottom: ‘people also search for’ and ‘people also ask.’ Still, the best way to add content is by thinking about what your ideal customers want to know about and asking your salespeople what people ask the most often during the sales process.

Do it now: Google your primary services and look at the ‘people also ask’ meta boxes.
Write answers to this content and add the text to your service pages, alternating images and text so it doesn’t suffer from the dreaded ‘wall of text’ – which might drive actual-ideal customers away once they hit the page.

Roofing seo marketing, local seo for roofing companies

6. GET AT LEAST 3 ‘GIANT GUIDES’ OUT ON THE SITE TO AUGMENT “TIME ON SITE.”

Google loves giant content.

For some reason – Google loves it when you provide comprehensive content, which increases ‘dwell time.’ We’ve also seen a lot of evidence that this topical relevance gets shared with different content, not just the guide.

So if you provided a 3000-word guide for ‘siding materials’ – your ‘siding’ page would get more love in Google.
It sounds weird – but I’ve seen it repeatedly, and it’s badass.

Know your ideal customer – and create extensive guides they’d love – make them super-comprehensive

Don’t just write content to rank; write stuff that actual customers will love. That’s why starting with questions your ideal customers ask and then using one of the keyword research tools to find what keywords people Google related to is powerful.

How to do it: take a guess, Google that, and see if you can make something 10X as good as the next thing that exists.

7. INSTALL YOAST SEO AND DE-INDEX YOUR THIN & DUPLICATE CONTENT.

Yoast SEO is excellent.

Yoast SEO makes de-indexing thin and duplicate content easy – you need to know where to look. This is easily one of the most impactful things you can do for your site in less than 10 minutes.

Most sites have problems with it!

Many sites create extra random pages that don’t show up on the site in an obvious way. If you’ve never worked with a professional SEO company (and sometimes if you have worked with a low-end provider), your site PROBABLY has this, unfortunately. Low-end web designers who work with themes have horrible problems with this – don’t blame them, they don’t know any better!

Yoast SEO, Rankmath seo for roofing companies, google marketing

Why thin and duplicate content has to be completely de-indexed

Thin and duplicate content makes your site look like a watered-down mess, and it’s hard for Google to know what page to serve up. In turn, your site might be getting much lower rankings than it deserves – when low-end providers get served above the best – we find that JUST PLAIN WRONG.

How to do it: Install Yoast, tap SEO > Search Appearance, and De-index tags, categories, and any testimonials or miscellaneous post types.

Just a reminder on some of the website stuff…. If you haven’t done these things from the persuasive web design lesson.

How to get more leads with a roofing seo company

BONUS: GET A SOLID ‘ONE-TWO PUNCH’ AROUND THE SITE OF CALL-TO-ACTION + TRUST FACTORS – TO INCREASE YOUR CONVERSION RATE.

Who cares if you get people to your site who don’t convert? Make sure your site looks high-end, and always ask for business with a blend of ‘trust factors’ like badges and testimonials + a contact form.

We love having a ‘get a free consultation’ right away on every service page, which seems to increase leads immediately.

 

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

We Get Sh*t Done

We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

10th Fastest Growth
Company in Mpls

Service Titan Top 3
Marketing Agency

View Case Studies
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Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Phil Pratt

Veterans Contracting

"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"

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Shaun Hunt

Voyager Exteriors

"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."

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Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

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Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

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A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

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Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

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Courtney Owens

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Writing Content That Converts: SEO Blogging for Roofing Companies


1. Content that solves the problem for a prospect if they were trying to do it themselves.

One of the examples of this… “How to quickly mitigate a roof leak…” You may not be the one to handle that, but then you can get the business of a repair or replacement

2. Content that helps them at an earlier point than you’d normally help but introduces your solution.

  • How much should a roof cost
  • What types of shingles are the best
  • How to pick your siding colors + trim

3. Content that explains the entire strategy in detail but also demonstrates all of the work to do it right.

How to roof a house
4. Content that talks about a competing solution and also tells them ‘there’s another way!

Is there a giant national competitor in town
Why not use HomeAdvisor or Angie’s list for a big purchase like a roof…

4. Content that lists the 5-10 solutions they could use (including your competitors) and sells your specialty within it.

5. Talk about the problem! Problem, Agitation, Solution Formula (or PAS). 

6. The content upgrade… make a bigger, better version of existing content that ranks

You can let them download the full thing at the end of the shorter version in exchange for their e-mail. Voila – a lead!

Get Higher on Google Maps (Advanced Tips for Roofers)

  1. Create or claim your Google My Business listing
  2. Verify your Google My Business listing by call or postcard.
  3. Update your Name, Address, and Phone Number to current, accurate information.
  4. Ensure you’ve filled out all of the relevant fields fully. (Correct service area + address, business hours/workdays – website, List your specific offerings clearly and, try to add keywords naturally when possible)
  5. Ensure you’ve added all relevant categories
  6. Add at least 3 high-quality photos (at least one of your office, your team, and quality work you’ve completed)
  7. Get as many great reviews as possible (consider rewarding your employees for getting them).
  8. Respond to all reviews – good or bad, professionally and cheerfully resolve disputes. (Ask for keywords in our reviews – add keywords to replies as well )
  9. List your business in other directories (100+ perhaps) with the same name, address, and phone number. WhiteSpark has a great list of these in different areas + they have an amazing service if you want some meticulous The key is to Go back and anywhere your company is mentioned – ensure consistency on name, address, and phone number
  10. Ensure you have landing pages for all of the top 5 cities you serve – and have keyword-focused meta titles and descriptions.
  11.  Create local content that helps people in your area beyond just your sales pages.
  12. Link your Google My Business yourwebsite.com/?gmb (so that you can track progress and visits in Google Analytics)
  13. Corresponding landing pages with keyword-rich meta titles + descriptions
  14. Use Click through focused language, not just the keywords
  15. Location-based keywords in the anchor text of inbound links to your domain
  16. A good quantity of inbound links to your domain from locally relevant domains. (You also want a diversity of inbound links to your domain – here’s how.)
  17. Get links from local websites through sponsorship Links in your area. Intitle: sponsors “Minneapolis” -&num=100 (Mozbar to download CSV file of all results) pitch w $500
  18. A video with the city, state zip in the name
  19. XIF location data – generator  GeoImgr – or use a Geotagged map photo plugin

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 3M+ because of the significant investment required.

In a meeting room, three professionals collaborate on website design: one navigates the discussion using a laptop, another brings creative flair with tattoos and a beanie, while the third contributes insights from across the table. A whiteboard and large monitor enhance their strategic session.

OUR PROCESS

  • Quick intro call
  • Strategy Meeting + Proposal Website Kickoff
  • 30 Days – Design Presentation
  • 60 Days – Development Quality Assurance + Content Entry
  • 90 Days – Development Review + Final Edits 100 Days- Launch
In a meeting room, three professionals collaborate on website design: one navigates the discussion using a laptop, another brings creative flair with tattoos and a beanie, while the third contributes insights from across the table. A whiteboard and large monitor enhance their strategic session.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

How Can Content Help My SEO?
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Quality, well-written content is extremely beneficial for your search engine optimization — especially when that content features keywords that your customers are searching for. When certain blogs or pages are ranking high for a keyword, they will get clicked on more — and Google notices that.

To simply put it, Google rewards websites that have content that void of grammatical errors, are dense with keywords (but not overly saturated), and are high in quality.

How do your roofing SEO services get me more leads?
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These marketing techniques are designed to get your website featured around the internet using articles that will link back to the pages that you want to rank.

These links signal to Google that your page is popular and credible, encouraging them to rank it higher in the results pages. Our services often double our client’s website traffic and leads – we can share with you our exact methods, send us a message now!

How did you start doing SEO for roofing companies?
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When I was a web designer at another marketing agency, a woman worked with me – she referred me to her roofer friend who needed a website.

We launched a pretty cool website, I also happened to get a 20k promotion at the job – but I didn’t love it.

I wanted our clients to respect us, and I want to get more specialized (we did everything for everyone.)

And so… when I went out on my own, I started getting more construction and home services clients, particularly roofers.

Roofers now make up over a third of clients, and our biggest specialty is getting them higher on Google.

So you could say SEO for roofing companies is the top specialty for our 28-person team.

How long does it take for results with SEO?
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We try to get you significant changes within 6 months of working with you and a clear ROI in 9 months.

If you hear that other places can get you results sooner than that, you may want to think twice about them as it is not realistic. If you want real results, it can take more time and effort.

Who’s a great fit for our Roofing SEO Services?
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People who have a domain over a year old.

People who are on WordPress (the most popular website backend system.)

People who have over 500 people on their website monthly already.

People who are willing to scale their staff if business takes off.

People who have 1 hour a month to work collaboratively with their SEO company.

People who believe in digital marketing, and understand that getting higher in Google’s organic search can be a significant revenue driver.

What are the basics of SEO?
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SEO is split into two parts; on-page and off-page. On-page SEO is the technical structure of your web pages, and off-page SEO includes signals like the number of links to a page. We do everything that we can to improve both.

What are your top Roofing SEO tips?
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  1. Do local directory listings – and make sure you have a consistent name, address and phone number on every single one.
  2. Write meta-titles and descriptions for all of your top money-making service pages, and for that matter – make sure they each have their own page.
  3. Create videos to explain each of your services, ideally on-location. The ‘time on site’ increase that videos bring, actually helps your site rank higher.
  4. Get links back to your site with methods like “guest posting”, which just means writing for other websites and linking back. (we do this for our Roofing SEO clients.)
  5. Write 700+ words on each of your main service pages.
  6. Get at least 3 giant guides out on the site, and write blogs regularly (we also do this for our clients.)

Click here for a full explanation of our top SEO Tips for Roofers

How else should you market a roofing company?
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SEO is just one component of a full-stack roofing marketing plan. I break down marketing well into two key buckets:

  1. Brand – You need to have your trucks wrapped, a big sign on your building, and ideally you should be doing events out in the community, involved in local organizations etc. Spreading not only your logo, but also your key value proposition far and wide – means sharing what you stand for with your community. The obvious ones being quality, reliability, and customer service – but how are you different as well. Ideally, people associate that difference with your brand and your broader reputation.
  2. Lead Generation – Any activity that’s intended to get roofing leads on a rhythmic, regular basis from Thumbtack and HomeAdvisor, to SEO and Pay-Per-Click advertising on Google or Facebook. Think outside the box – but also after you’ve tested numerous ideas, double down hard on what works. This is how and when so many companies come to us – they say, “I already know being high on Google works – we just need help scaling that against our competition.”

BONUS – The best marketing looks a little bit like sales, and the best sales looks a little bit like marketing. Be open to a blended approach to your efforts, and don’t just look at your competition for ideas. Chances are – if they’re already doing it, it may not differentiate you from them at all.

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
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