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Contractor SEO

Own Your Marketing With Relentlessly Lead-Focused Contractor SEO

We help get more of the people that are looking for your services and capture them by writing the content they are looking for. This is done through contractor SEO and will help you get the most out of your marketing.

  • Monthly reporting + marketing dashboard
  • Designers + Developers available to make changes on your website.
  • We write content on your behalf and get links for higher Google visibility.
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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
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PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Writing content for your website

Content

We can handle keyword targeting + writing content for you and your team.

Linking from other websites to yours

Links

We earn high authority links back to your site from around the web.

Technical SEO

Technical SEO

We identify terms that people are searching for across the web and target your pages.

Don’t let inferior service providers show up above you on Google, it’s just plain wrong

“Just understand Google is God when it comes to home service.” – Tommy Mello, A1 Garage Door Services

  • We find the terms that people are searching for so we can target pages to those keywords
  • We find new terms to go after every month and build out that content
  • We get you the high authority backlinks you need directing back to your site and help with your search engine rankings

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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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Got Questions?

We understand that choosing a marketing agency is tough. Check out this video for answers to our most frequently asked questions. We want to be your partner for your home service marketing efforts. But more importantly, we want to help you evolve.

Check Out More Resources

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

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Contractor SEO that is fully dedicated to bringing you more leads and building up your business

When it comes to getting more leads, it is not only the number of leads you get that matters, but the number of qualified leads that you are actually able to sell to, otherwise, what’s the point?

During our contractor SEO process, we take the time to really get to know you and your business so we can find the right customers to target and focus on them with your SEO strategy.

With our services, we build out a content calendar that has the keywords that are centered towards your target audience so we can get these posts and pages to rank and get in front of them and actually get noticed and get them converted.

A contractor diligently updates his SEO strategies on a laptop while sitting at a kitchen island amidst an ongoing renovation. Surrounding him are tools and cables, with open cabinets in the backdrop. Pendant lights provide illumination from above.

SEO for contractors that understand how important ranking on Google is, to their business

Some people don’t think Google is very important to their contracting business. We don’t make our services for those people. They can buy $2,000 dollar SEO – and have someone outsource everything across the world.

We’re a contractor SEO agency, for companies that are driven, and relentless around finding the best leads, with the best closing rates – that turn into profitable jobs and long-term referrers of their business. 

A contractor I was chatting with recently, told me a story of a very solid $200,000 job when the average job for what they do is $15,000. It was a multi-family unit – and he said they got the job from a referral.

I said… ‘Wait… don’t tell me just what I want to hear – but where did the original customer that referred that job to you come from?’

“Google Ads! Actually Skyler and I talked about that particular lead on one of our reports, before it closed.”

Referrals are beautiful, but Google expands your network so you have more places to get referrals from.

  • You need your companies network to expand.
  • Yes, sometimes you get several deals that close from Google ads, and boom it’s very clear that the profit from those jobs is 5x or 10x what you spent on the ads + management of those ads.
  • But also – you increase the ‘nodes’ in your network, beyond just word of mouth.

Leveraged right – Google ads, increases word of mouth. Of course, this hinges on your company being great at customer service, clearly communicating, and yes – even asking for referrals regularly.

How’d you become an SEO company for Contractors?

Great question!

When I started my business, I knew I wanted to specialize in something, and I went with WordPress and lead generation.

I was ranking #1 for Minneapolis SEO (😂 Still trying a little bit, but not really) – and three of my first five recurring clients were contractors:

  • An asphalt contractor
  • A remodeling contractor / home builder
  • A roofing contractor

I learned I actually love talking to contractors and I love their vibe – in comparison to big, corporate companies or technology companies.

So I started to go after contractors more – and my business coach said I should NICHE full-time.

Cut to 6 years later – and we don’t work with anyone besides contractors / home service businesses.

It’s now been over a year of CONTRACTORS ONLY, and it’s been one of the best decisions we’ve ever made as a business:

  • Our processes are improving constantly to serve a tight group of businesses.
  • It’s also easier for us to connect on a marketing + sales level.
  • We hire and fire with serving contractors in mind, and our team is vetted based partly on whether they are motivated by service small business construction + home service businesses.

Amplify Your Online Presence with Contractor SEO Services

In the digital landscape that now defines the business world, a company’s growth and success hinge significantly on its online visibility. The main engine driving this visibility is Search Engine Optimization (SEO), but its true power is unlocked when customized for a particular industry — hence, the distinctive benefits of Contractor SEO services.

Why contractor? Successful industry-centric SEO strategies necessitate a deep understanding of your customer’s habits, needs, and preferences within the contractor industry. By focusing our services on Contractor SEO, we support your business in exploring the digital sphere, crafting an SEO strategy that resonates with your contractor audience, ensuring your business is easily found by those who matter most — your potential customers.

Contractor SEO Services: Pioneering Your Industry-Specific Digital Journey

We are delighted to offer comprehensive Contractor SEO services, specifically tailored to meet the distinct needs of contractor businesses. Our services span on-page, off-page, and technical SEO, all aimed at amplifying your online visibility within the contractor industry.

On-Page SEO for Contractor Businesses

On-page SEO involves optimizing individual web pages on your site to rank higher and attract more relevant traffic. Our services include:

  • Meta-tags optimization, with a focus on contractor-related terms
  • HTML code refinement, tailored for contractor businesses
  • Strategic keyword placement and density, targeted towards contractor customers

Each element is managed with a distinct contractor-centric approach.

Off-Page SEO for Contractor Businesses

Off-page SEO revolves around enhancing your website’s credibility through actions taken outside of your website. Our commitment includes:

  • Building high-quality backlinks, with a preference for contractor-related sites
  • Harnessing the power of social media marketing, tailored for the contractor community
  • Leveraging influencer marketing, particularly influencers in the home improvement and contractor sectors

These strategies boost your website’s credibility and raise its overall ranking within the contractor industry.

Technical SEO for Contractor Businesses

Technical SEO involves optimizing your website’s technical aspects to enhance user experience. Our services encompass:

  • Enhancing website speed, vital for showcasing high-quality images of your construction projects
  • Ensuring mobile-friendliness, for easy access to your services on-the-go
  • Creating XML sitemaps, to help search engines index your contractor services
  • Implementing schema markups, to highlight your contractor business in search results

These efforts result in a seamless, user-friendly experience for your contractor customers.

Unlock the Contractor Advantage with Our SEO Services

Why choose us as your Contractor SEO partner? Our deep understanding of the contractor market positions us perfectly to assist your business in building a robust online presence. Our goal goes beyond merely improving your search rankings — we aim to ignite significant growth for your contractor business.

With our insights into the unique dynamics of the contractor market, we’re prepared to optimize your online presence and cultivate a deeper connection with your potential customers. We value transparency and are eager to show the tangible results we can deliver — increased web traffic, heightened engagement, and improved conversion rates for your contractor services. Let us be your Contractor SEO guide, driving your business towards a future of digital success.

Other Top 7 Contractor SEO Companies

In the world of contracting services, establishing a strong online presence is crucial for contractors to connect with potential clients and grow their businesses. Contractor SEO (Search Engine Optimization) serves as the foundation of successful online strategies, driving organic traffic, increasing brand visibility, and generating valuable leads.

To cater to the specific needs of contractors, several specialized SEO companies have emerged, each offering expertise in contractor SEO strategies. In this blog post, we introduce the top 7 contractor SEO companies that have earned a reputation for building a solid online foundation and empowering contracting businesses.

1. Contractor SEO Pros: Mastering SEO for Contractor Excellence Contractor SEO Pros takes the lead with its mastery of SEO for contractor excellence. They understand the unique challenges faced by contractors, enabling them to develop highly targeted SEO campaigns. Contractor SEO Pros’ comprehensive approach ensures contracting businesses achieve higher search engine rankings, attract qualified leads, and dominate their local markets.

2. ContractorWeb: Constructing Digital Success for Contractors ContractorWeb is a results-driven agency focused on constructing digital success for contracting companies. Their team of SEO experts specializes in contractor-related keywords and optimized content to increase online visibility. ContractorWeb’s commitment to delivering measurable results and optimizing ROI makes them a valuable partner for contractors seeking growth.

3. BuildSEO: Empowering Contractor Brands with Strategic SEO BuildSEO excels in empowering contractor brands through strategic SEO initiatives. Their team of specialists tailors SEO strategies to align with clients’ business goals. BuildSEO’s industry-specific knowledge and focus on lead generation set them apart in the contractor SEO landscape.

4. Contractor Growth SEO: Nurturing Online Success for Contractors Contractor Growth SEO is a versatile digital marketing agency that nurtures online success for contracting businesses. Their creative and data-driven approach ensures that SEO efforts drive targeted traffic, increase conversions, and boost brand reputation. Contractor Growth SEO’s emphasis on customer satisfaction and transparent communication makes them a preferred choice for contractors.

5. Contracting Webmasters: Elevating Contractor Brands with SEO Expertise Contracting Webmasters is a dedicated agency elevating contractor brands with SEO expertise. Their team of SEO professionals implements effective strategies to increase online visibility and improve search engine rankings. Contracting Webmasters’ focus on measurable results and customer-centric approach makes them a sought-after choice for contractors.

6. Contractor Marketing: Growing Contractors with Effective SEO Solutions Contractor Marketing is a forward-thinking agency focused on growing contractors with effective SEO solutions. Their customized approach ensures that SEO campaigns align with specific business objectives. Contractor Marketing’s dedication to staying ahead of industry trends and delivering exceptional customer service sets them apart in the contractor SEO landscape.

7. Contractor SEO Hub: Hub of SEO Excellence for Contractors Contractor SEO Hub is a reputable agency serving as a hub of SEO excellence for contracting businesses. Their team of marketing experts crafts strategies that improve search rankings, drive leads, and enhance online presence. Contractor SEO Hub’s focus on driving measurable results and ROI, combined with their understanding of the contractor industry, makes them a preferred partner for contractors.

In the contracting services industry, a robust online presence is essential for contractors to succeed

These top 7 contractor SEO companies have proven their ability to build a solid online foundation, from driving organic traffic to increasing brand visibility for contracting businesses.

With tailored strategies, data-driven campaigns, and industry-specific knowledge, these contractor SEO companies are valuable partners for businesses seeking a dominant online presence in the competitive contractor market. Partnering with any of these reputable firms can be the catalyst for contractors to achieve remarkable results and thrive in the digital age.

FAQs

Commonly Asked Questions

What is SEO?
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SEO is shorthand for Search Engine Optimization.

It is anything that has to do with getting more website traffic from search engines – normally these days that means Google, as Google traffic accounts for 2/3rds of all search engine traffic on the internet.

How does SEO work?
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SEO works through many different factors, but the top thee are:

  • By creating a structure of well organized and planned content, both Users and Google are able to navigate it better.
  • You are able to answer customer’s questions and give them information on subjects you are looking to rank for.
  • By earning more high-quality backlinks with authority that help your website that will get you more authority.

Why is SEO important?
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Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them.

They trust in the algorithm of Google to serve the best results towards the top of the ‘organic’ results, or the other results besides the ads – your job (or a professional SEO experts’ job) is to make sure your website is seen as the best result. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic for most terms besides high volume ones.

How will SEO help my business?
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SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.

You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.

What is the difference between SEO and paid Google advertisements?
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Google advertisements will bring you fast results, but once you stop spending money, you will stop seeing results.

Sioux Falls SEO is able to get your company to rank higher in the search results even after you stop paying for it. It is a process that will keep your business on top of search engines for a longer period of time.

How long does it take to get results from SEO?
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It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work.

That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine.

If you have an agency or team doing SEO + something else

When I say 1 to 3 months for some initial returns, or 6-8 months for significant ROI – I mean that much time concerted SEO effort, not SEO effort watered down with a redesign or an SEO + PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double.

So my suggestion is to have a team totally dedicated to your SEO efforts, and if you want PPC done make sure that budget is entirely separate from your Search Engine Optimization work.

How does Contractor SEO help to build up my qualified leads and grow my business?
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When Contractor SEO is done right, you will get results that bring you more leads. A lot of companies out there don’t understand what it takes to bring you more leads.

We only spend our time on the things that work and have been proven to bring the most out of your contractor SEO and get you more of the qualified leads that you’re looking for.

People are searching for companies like yours and we’re here to help you be seen by them by optimizing your website to rank for the keywords and phrases that they are searching for.

If you’re looking to build your business and get more leads, send us a message and see if we’re a match!

Why should I trust your process – do you have Contractor SEO reviews?
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We have hundreds of Google reviews, and an average of 82% more traffic for our clients as of the end of this previous quarter. We aim to increase that and to turn every client into a case study.

We have driven traffic and leads for other Contractor companies– and if you area  Contractor SEO client we do everything in our power to make your website a Traffic and Leads powerhouse.

Send us a message now, so we can make you a shining example of ‘dominating Google.’

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