On a construction site, two workers in hard hats and reflective vests study blueprints, likely under a skilled contractor's guidance. One points out details as the other attentively observes. A surveying tool in the foreground captures vital site information.

Contractor SEO

Own Your Marketing With Relentlessly Lead-Focused Contractor SEO

We help get more of the people that are looking for your services and capture them by writing the content they are looking for. This is done through contractor SEO and will help you get the most out of your marketing.

  • Monthly reporting + marketing dashboard
  • Designers + Developers available to make changes on your website.
  • We write content on your behalf and get links for higher Google visibility.
Writing content for your website

Content

We can handle keyword targeting + writing content for you and your team.

Linking from other websites to yours

Links

We earn high authority links back to your site from around the web.

Technical SEO

Technical SEO

We identify terms that people are searching for across the web and target your pages.

Don’t let inferior service providers show up above you on Google, it’s just plain wrong

“Just understand Google is God when it comes to home service.” – Tommy Mello, A1 Garage Door Services

  • We find the terms that people are searching for so we can target pages to those keywords
  • We find new terms to go after every month and build out that content
  • We get you the high authority backlinks you need directing back to your site and help with your search engine rankings

 

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

We Get Sh*t Done

We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

10th Fastest Growth
Company in Mpls

Service Titan Top 3
Marketing Agency

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

Review Rating
Phil Pratt stands confidently, sporting a shaved head, beard, and sunglasses perched on his head. He wears a blue jacket over a white shirt. The subtly blurred background hints at green foliage and outdoor furniture.

Phil Pratt

Veterans Contracting

"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"

Review Rating
Shaun Hunt, with short dark hair and a beard, is impeccably dressed in a light gray suit, white shirt, and dark tie against a plain gray background.

Shaun Hunt

Voyager Exteriors

"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."

Review Rating
Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

Review Rating
On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

Review Rating
Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

Review Rating
A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

Review Rating
A man with short brown hair and a beard smiles warmly at the camera, embodying the soothing charm of Aquarius Home Services. Dressed in a gray sweater over a blue collared shirt, he exudes confidence against a neutral background.

Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

Review Rating
Courtney Owens, with long wavy blonde hair and a black top, faces the camera with a neutral expression. Layered necklaces adorn her as she stands outdoors, set against a soft-focus background.

Courtney Owens

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

Review Rating

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

A contractor diligently updates his SEO strategies on a laptop while sitting at a kitchen island amidst an ongoing renovation. Surrounding him are tools and cables, with open cabinets in the backdrop. Pendant lights provide illumination from above.

Contractor SEO that is fully dedicated to bringing you more leads and building up your business

When it comes to getting more leads, it is not only the number of leads you get that matters, but the number of qualified leads that you are actually able to sell to, otherwise, what’s the point?

During our contractor SEO process, we take the time to really get to know you and your business so we can find the right customers to target and focus on them with your SEO strategy.

With our services, we build out a content calendar that has the keywords that are centered towards your target audience so we can get these posts and pages to rank and get in front of them and actually get noticed and get them converted.

A contractor diligently updates his SEO strategies on a laptop while sitting at a kitchen island amidst an ongoing renovation. Surrounding him are tools and cables, with open cabinets in the backdrop. Pendant lights provide illumination from above.

SEO for contractors that understand how important ranking on Google is, to their business

Some people don’t think Google is very important to their contracting business. We don’t make our services for those people. They can buy $2,000 dollar SEO – and have someone outsource everything across the world.

We’re a contractor SEO agency, for companies that are driven, and relentless around finding the best leads, with the best closing rates – that turn into profitable jobs and long-term referrers of their business. 

A contractor I was chatting with recently, told me a story of a very solid $200,000 job when the average job for what they do is $15,000. It was a multi-family unit – and he said they got the job from a referral.

I said… ‘Wait… don’t tell me just what I want to hear – but where did the original customer that referred that job to you come from?’

“Google Ads! Actually Skyler and I talked about that particular lead on one of our reports, before it closed.”

Referrals are beautiful, but Google expands your network so you have more places to get referrals from.

  • You need your companies network to expand.
  • Yes, sometimes you get several deals that close from Google ads, and boom it’s very clear that the profit from those jobs is 5x or 10x what you spent on the ads + management of those ads.
  • But also – you increase the ‘nodes’ in your network, beyond just word of mouth.

Leveraged right – Google ads, increases word of mouth. Of course, this hinges on your company being great at customer service, clearly communicating, and yes – even asking for referrals regularly.

How’d you become an SEO company for Contractors?

Great question!

When I started my business, I knew I wanted to specialize in something, and I went with WordPress and lead generation.

I was ranking #1 for Minneapolis SEO (😂 Still trying a little bit, but not really) – and three of my first five recurring clients were contractors:

  • An asphalt contractor
  • A remodeling contractor / home builder
  • A roofing contractor

I learned I actually love talking to contractors and I love their vibe – in comparison to big, corporate companies or technology companies.

So I started to go after contractors more – and my business coach said I should NICHE full-time.

Cut to 6 years later – and we don’t work with anyone besides contractors / home service businesses.

It’s now been over a year of CONTRACTORS ONLY, and it’s been one of the best decisions we’ve ever made as a business:

  • Our processes are improving constantly to serve a tight group of businesses.
  • It’s also easier for us to connect on a marketing + sales level.
  • We hire and fire with serving contractors in mind, and our team is vetted based partly on whether they are motivated by service small business construction + home service businesses.

Amplify Your Online Presence with Contractor SEO Services

In the digital landscape that now defines the business world, a company’s growth and success hinge significantly on its online visibility. The main engine driving this visibility is Search Engine Optimization (SEO), but its true power is unlocked when customized for a particular industry — hence, the distinctive benefits of Contractor SEO services.

Why contractor? Successful industry-centric SEO strategies necessitate a deep understanding of your customer’s habits, needs, and preferences within the contractor industry. By focusing our services on Contractor SEO, we support your business in exploring the digital sphere, crafting an SEO strategy that resonates with your contractor audience, ensuring your business is easily found by those who matter most — your potential customers.

Contractor SEO Services: Pioneering Your Industry-Specific Digital Journey

We are delighted to offer comprehensive Contractor SEO services, specifically tailored to meet the distinct needs of contractor businesses. Our services span on-page, off-page, and technical SEO, all aimed at amplifying your online visibility within the contractor industry.

On-Page SEO for Contractor Businesses

On-page SEO involves optimizing individual web pages on your site to rank higher and attract more relevant traffic. Our services include:

  • Meta-tags optimization, with a focus on contractor-related terms
  • HTML code refinement, tailored for contractor businesses
  • Strategic keyword placement and density, targeted towards contractor customers

Each element is managed with a distinct contractor-centric approach.

Off-Page SEO for Contractor Businesses

Off-page SEO revolves around enhancing your website’s credibility through actions taken outside of your website. Our commitment includes:

  • Building high-quality backlinks, with a preference for contractor-related sites
  • Harnessing the power of social media marketing, tailored for the contractor community
  • Leveraging influencer marketing, particularly influencers in the home improvement and contractor sectors

These strategies boost your website’s credibility and raise its overall ranking within the contractor industry.

Technical SEO for Contractor Businesses

Technical SEO involves optimizing your website’s technical aspects to enhance user experience. Our services encompass:

  • Enhancing website speed, vital for showcasing high-quality images of your construction projects
  • Ensuring mobile-friendliness, for easy access to your services on-the-go
  • Creating XML sitemaps, to help search engines index your contractor services
  • Implementing schema markups, to highlight your contractor business in search results

These efforts result in a seamless, user-friendly experience for your contractor customers.

Unlock the Contractor Advantage with Our SEO Services

Why choose us as your Contractor SEO partner? Our deep understanding of the contractor market positions us perfectly to assist your business in building a robust online presence. Our goal goes beyond merely improving your search rankings — we aim to ignite significant growth for your contractor business.

With our insights into the unique dynamics of the contractor market, we’re prepared to optimize your online presence and cultivate a deeper connection with your potential customers. We value transparency and are eager to show the tangible results we can deliver — increased web traffic, heightened engagement, and improved conversion rates for your contractor services. Let us be your Contractor SEO guide, driving your business towards a future of digital success.

Other Top 7 Contractor SEO Companies

In the world of contracting services, establishing a strong online presence is crucial for contractors to connect with potential clients and grow their businesses. Contractor SEO (Search Engine Optimization) serves as the foundation of successful online strategies, driving organic traffic, increasing brand visibility, and generating valuable leads.

To cater to the specific needs of contractors, several specialized SEO companies have emerged, each offering expertise in contractor SEO strategies. In this blog post, we introduce the top 7 contractor SEO companies that have earned a reputation for building a solid online foundation and empowering contracting businesses.

1. Contractor SEO Pros: Mastering SEO for Contractor Excellence Contractor SEO Pros takes the lead with its mastery of SEO for contractor excellence. They understand the unique challenges faced by contractors, enabling them to develop highly targeted SEO campaigns. Contractor SEO Pros’ comprehensive approach ensures contracting businesses achieve higher search engine rankings, attract qualified leads, and dominate their local markets.

2. ContractorWeb: Constructing Digital Success for Contractors ContractorWeb is a results-driven agency focused on constructing digital success for contracting companies. Their team of SEO experts specializes in contractor-related keywords and optimized content to increase online visibility. ContractorWeb’s commitment to delivering measurable results and optimizing ROI makes them a valuable partner for contractors seeking growth.

3. BuildSEO: Empowering Contractor Brands with Strategic SEO BuildSEO excels in empowering contractor brands through strategic SEO initiatives. Their team of specialists tailors SEO strategies to align with clients’ business goals. BuildSEO’s industry-specific knowledge and focus on lead generation set them apart in the contractor SEO landscape.

4. Contractor Growth SEO: Nurturing Online Success for Contractors Contractor Growth SEO is a versatile digital marketing agency that nurtures online success for contracting businesses. Their creative and data-driven approach ensures that SEO efforts drive targeted traffic, increase conversions, and boost brand reputation. Contractor Growth SEO’s emphasis on customer satisfaction and transparent communication makes them a preferred choice for contractors.

5. Contracting Webmasters: Elevating Contractor Brands with SEO Expertise Contracting Webmasters is a dedicated agency elevating contractor brands with SEO expertise. Their team of SEO professionals implements effective strategies to increase online visibility and improve search engine rankings. Contracting Webmasters’ focus on measurable results and customer-centric approach makes them a sought-after choice for contractors.

6. Contractor Marketing: Growing Contractors with Effective SEO Solutions Contractor Marketing is a forward-thinking agency focused on growing contractors with effective SEO solutions. Their customized approach ensures that SEO campaigns align with specific business objectives. Contractor Marketing’s dedication to staying ahead of industry trends and delivering exceptional customer service sets them apart in the contractor SEO landscape.

7. Contractor SEO Hub: Hub of SEO Excellence for Contractors Contractor SEO Hub is a reputable agency serving as a hub of SEO excellence for contracting businesses. Their team of marketing experts crafts strategies that improve search rankings, drive leads, and enhance online presence. Contractor SEO Hub’s focus on driving measurable results and ROI, combined with their understanding of the contractor industry, makes them a preferred partner for contractors.

In the contracting services industry, a robust online presence is essential for contractors to succeed

These top 7 contractor SEO companies have proven their ability to build a solid online foundation, from driving organic traffic to increasing brand visibility for contracting businesses.

With tailored strategies, data-driven campaigns, and industry-specific knowledge, these contractor SEO companies are valuable partners for businesses seeking a dominant online presence in the competitive contractor market. Partnering with any of these reputable firms can be the catalyst for contractors to achieve remarkable results and thrive in the digital age.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

What is SEO?
faq arrow

SEO is shorthand for Search Engine Optimization.

It is anything that has to do with getting more website traffic from search engines – normally these days that means Google, as Google traffic accounts for 2/3rds of all search engine traffic on the internet.

How does SEO work?
faq arrow

SEO works through many different factors, but the top thee are:

  • By creating a structure of well organized and planned content, both Users and Google are able to navigate it better.
  • You are able to answer customer’s questions and give them information on subjects you are looking to rank for.
  • By earning more high-quality backlinks with authority that help your website that will get you more authority.

Why is SEO important?
faq arrow

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them.

They trust in the algorithm of Google to serve the best results towards the top of the ‘organic’ results, or the other results besides the ads – your job (or a professional SEO experts’ job) is to make sure your website is seen as the best result. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic for most terms besides high volume ones.

How will SEO help my business?
faq arrow

SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.

You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.

What is the difference between SEO and paid Google advertisements?
faq arrow

Google advertisements will bring you fast results, but once you stop spending money, you will stop seeing results.

Sioux Falls SEO is able to get your company to rank higher in the search results even after you stop paying for it. It is a process that will keep your business on top of search engines for a longer period of time.

How long does it take to get results from SEO?
faq arrow

It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work.

That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine.

If you have an agency or team doing SEO + something else

When I say 1 to 3 months for some initial returns, or 6-8 months for significant ROI – I mean that much time concerted SEO effort, not SEO effort watered down with a redesign or an SEO + PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double.

So my suggestion is to have a team totally dedicated to your SEO efforts, and if you want PPC done make sure that budget is entirely separate from your Search Engine Optimization work.

How does Contractor SEO help to build up my qualified leads and grow my business?
faq arrow

When Contractor SEO is done right, you will get results that bring you more leads. A lot of companies out there don’t understand what it takes to bring you more leads.

We only spend our time on the things that work and have been proven to bring the most out of your contractor SEO and get you more of the qualified leads that you’re looking for.

People are searching for companies like yours and we’re here to help you be seen by them by optimizing your website to rank for the keywords and phrases that they are searching for.

If you’re looking to build your business and get more leads, send us a message and see if we’re a match!

Why should I trust your process – do you have Contractor SEO reviews?
faq arrow

We have hundreds of Google reviews, and an average of 82% more traffic for our clients as of the end of this previous quarter. We aim to increase that and to turn every client into a case study.

We have driven traffic and leads for other Contractor companies– and if you area  Contractor SEO client we do everything in our power to make your website a Traffic and Leads powerhouse.

Send us a message now, so we can make you a shining example of ‘dominating Google.’

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)