SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years.

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time.

Why is SEO important?

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. They trust in the algorithm of Google to serve the best results towards the top of the ‘organic’ results, or the other results besides the ads – your job (or a professional SEO experts’ job) is to make sure your website is seen as the best result. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic for most terms besides high volume ones.

How will SEO help my business?

SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.

How long does it take to get results from SEO?

It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. If you have an agency or team doing SEO + something else When I say 1 to 3 months for some initial returns, or 6-8 months for significant ROI – I mean that much time concerted SEO effort, not SEO effort watered down with a redesign or an SEO + PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double. So my suggestion is to have a team totally dedicated to your SEO efforts, and if you want PPC done make sure that budget is entirely separate from your Search Engine Optimization work.

How do I make sure results are guaranteed and long-term?

Slow is smooth. Smooth is fast. So when you or your Minneapolis SEO Agency creates content – make it significant and targeted, not worrying about the speed that it comes out, because 100 posts on your blog won’t create significant traffic, but that one that was super-targeted and useful will. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it.

What's the difference between SEO and paid Google ads?

85% of people searching on Google are clicking on the organic search results, according to Search Engine Watch. If savvy customers are skipping the paid ads – you may want to as well. It really depends on the industry. Paid ads have a little thing next to it that says ad, and are shown above and below the ‘organic’ search results. Many businesses opt to do paid ads and search engine optimization.

What are 3 things you can do for your SEO now?

1. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. 2. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. 3. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up.

Minneapolis SEO services for Home Services + Contractors

Target your pages with keyword research
Spy on your competitors and beat them in search
More leads, Monthly Reporting, Live Dashboard
Not a contractor or in Home Services? Check out this other amazing Minneapolis SEO company – Uproer

Lets Get Started

100+ 5-Stars

Award-Winning

Industry-Vetted

LET OUR MINNEAPOLIS SEO EXPERTS TURN YOUR WEBSITE INTO A TRAFFIC MAGNET

“Just understand Google is God when it comes to home service.” – Tommy Mello, A1 Garage Door Services

If you’re running a small business or are a marketing director who hasn’t been studying driving search traffic for 9+ years (as I have), then you need a partner who can navigate the choppy seas of Google algorithm changes.

Don’t leave your SEO efforts in the hands of some lone wolf SEO Consultant or another Minneapolis SEO Company who delegates the work to a sea of faces (none of whom have the amount of context on home service industry marketing as we do.)

Our team is small – but our resolve to create massive R.O.I. for our clients is high – get started today.

Content

We can handle keyword targeting + writing content for you and your team. We know how to write things that increase traffic and leads, and our writers specialize in home service content writing.

Links

We can help earn links back to your site from around the web, which is important for ranking high on Google. We do this in new ways all the time, and we build links in a way that’s natural and powerful.

Technical SEO

We make technical changes on your site every month, looking for every advantage to help you rank higher. PLUS – we report back to you on all edits and key numbers – zeroing in on the quality of your leads.

Contact Us Now

Want to get this party started? Don’t wait – and wish you had taken action sooner. Watch this short video on what you can expect on a call, check out the quick answers to common questions below, but schedule a call now to kickstart your marketing to more and better leads.

Fill This Out to Get Started:
Name
First Last
Your Company Website
Enter a complete URL (including "https://")
Preferred Method of Communication
- Phonecall
- E-mail
- Text Message
- Carrier Pigeon
Service I'm Most Interested In:
E-mail*
Your Phone Number (Not Required)
Your Message*
- Get our best marketing tips delivered to your inbox
CAPTCHA
Name
This field is for validation purposes and should be left unchanged.

No obligation consultation. Heres what happens when you submit a contact form on this website.

INCREASE TRAFFIC, LEADS, AND SALES BY LETTING US HELP BUILD YOUR BRAND

The best thing any Minneapolis small business can do for the longevity of its brand is digital marketing. Far too many contractors and home service businesses leave money on the table by neglecting their online presence. Don’t be like them!

You should be investing in digital marketing and SEO strategies to help propel your site (and ultimately, your business) far ahead of the competition – but this takes time. Luckily, that’s where we come in! You should be focused on navigating the ins and outs of running your company day-to-day, not fumbling with keyword research, technical SEO, and content writing that we can do for you.

So set up a call with us today, and we’ll discuss custom strategies that’ll set YOUR business up for success.

MINNEAPOLIS SEO SERVICES THAT ARE FOCUSED ON INCREASING YOUR REVENUE.

Before Hook Agency started offering Minneapolis SEO Services, our business was solely based on making quality websites. After making some technical changes on the site, building out some in-depth resources, and ‘guest posting’ on other websites to get links back to our site – our leads went from 1 a week to 1 a day. That’s when we knew we had to share this knowledge and do this for other companies’ websites too.

We love helping home service clients get more traffic and leads – and as Minneapolis SEO Consultants, our main goal is to create and sustain amazing relationships with our clients based on customer service and results. Let us know if we can help you drive traffic to your site, we’d love to help.

Minneapolis SEO Challenges and Opportunities for Home Services and Contractors

Every industry faces unique SEO challenges, and home services and contractors are no different. In Minneapolis, competition is fierce, and staying ahead in the digital landscape requires a strategic approach.

Challenges: Some of the common SEO challenges in this industry include a highly competitive market, understanding local SEO, and creating engaging, industry-specific content.
Opportunities: With the right Minneapolis SEO strategies, these challenges can be turned into opportunities. By optimizing your website, leveraging local SEO, and producing quality content, you can significantly improve your online visibility.

Case Studies: Consider a local plumbing service that improved their organic traffic by 200% after a 6-month long targeted local SEO campaign, and a roofing contractor who experienced a 50% increase in leads after optimizing their website content for SEO.

Minneapolis Contractors: Enhance Your Online Presence with Local SEO

If you’re a contractor operating in Minneapolis, local SEO is vital for enhancing your online presence and attracting more customers.

Importance of Local SEO: Local SEO helps your business appear in local search results, making it easier for Minneapolis residents to find and hire your services.
Strategies: Specific strategies like optimizing your Google My Business listing, targeting local keywords, and collecting customer reviews can significantly improve your local SEO.

Success Stories: For instance, a local remodeling contractor saw a 30% increase in business after implementing local SEO strategies such as claiming and optimizing their Google My Business profile and garnering positive customer reviews.

How SEO Helps Home Services Stand Out in the Minnesota Market

The home services sector in Minnesota is highly competitive. A robust SEO company Minneapolis strategy can help your business stand out and attract more clients.

Competitive Landscape: Many home service providers in Minnesota offer similar services, making it challenging to differentiate your business.
SEO Strategies: However, with the right SEO strategies like producing high-quality content, earning high-quality backlinks, and optimizing your website’s technical SEO, you can set your business apart.

Best Practices: Use localized keywords, generate locally relevant content, maintain a clean and user-friendly website, and focus on building high-quality backlinks.

The Importance of SEO in the Home Services Buyer’s Journey

SEO plays a crucial role at every stage of the home services buyer’s journey.

Awareness Stage: SEO helps increase your visibility, making it easy for potential clients to discover your services.
Consideration Stage: With informative and engaging content, you can establish trust and convince prospects to consider your services.
Decision Stage: At this stage, reviews, testimonials, and a well-optimized website can convince potential clients to choose your services over others.

Practical Tips: Create a blog to provide value and educate your customers, use SEO to boost your content’s visibility, and ensure your website is optimized to provide a seamless user experience.

The Future of SEO for Home Services and Contractors in Minneapolis

The world of SEO is dynamic, and staying updated with the latest trends can give your business a competitive edge.

Upcoming SEO Trends: Trends such as voice search optimization, mobile-first indexing, and AI in SEO are expected to dominate the future of SEO.
Preparedness: Home services and contractors in Minneapolis should start preparing for these changes now to stay ahead of the curve.

Expert Predictions: Experts predict a growth in local search and voice search in the next few years, indicating that businesses should start optimizing their websites for these trends. They also foresee AI playing a larger role in SEO, especially in content creation and customer interaction.

Unveiling the Top 7 Minneapolis SEO Companies Driving Online Growth

1. Rocket55: Empowering Minneapolis Businesses Digitally

A leading digital marketing agency in Minneapolis.
Offers cutting-edge SEO solutions for increased organic search traffic and top online rankings.
Results-driven approach ensures tangible ROI and sustained growth.

2. Hook Agency: Elevating Online Reach with Minneapolis SEO

Specializes in SEO and web design services.
Creates custom SEO strategies tailored to outshine competitors.
Expertise in website optimization, keyword research, and content creation.

3. Nativ3: Data-Driven Excellence in Minneapolis SEO

Focuses on data-driven SEO strategies.
Uses insightful analytics and research to target the audience effectively.
Emphasis on measurable results and informed decision-making.

4. First Scribe: Driving Digital Growth for Minneapolis Companies

Established digital marketing agency offering SEO, web design, and content marketing.
Collaborates closely with clients to align SEO strategies with business objectives.
Drives sustainable digital growth for businesses.

5. Plaudit Design: Optimizing Online Performance with Minneapolis SEO

Excels in web design and SEO services.
Integrates captivating design with SEO best practices.
Promises visually appealing websites with high search engine rankings.

6. Snap Agency: Minneapolis’s Key to Digital Success

Renowned digital marketing firm offering comprehensive services, including SEO.
Provides innovative strategies tailored to clients’ needs.
Emphasizes transparency and data-driven decisions.

7. TopRank Marketing: Elevating Minneapolis Brands Online

A leading SEO and content marketing agency in Minneapolis.
Prioritizes user experience and high-quality content in SEO campaigns.
Elevates brands’ online visibility with effective strategies.

Minneapolis businesses can thrive in the digital landscape by leveraging the expertise of top SEO companies:

These 7 companies have proven their ability to drive online growth, from increased organic traffic to improved search engine rankings. Partnering with these reputable SEO experts is a game-changer for businesses seeking digital success in Minneapolis. Discover how these SEO firms can elevate your online presence and propel your business forward.

“It’s been 6 months and the results we are getting are phenomenal!”

Kelsey Evenstad

Electric City

“Revenue-wise, it has paid off quite a bit.”

Josh Swisher

Northface Construction