Roofing Paid Ad Management
Smart Roofers Utilize Hook To Run Their Ads
We build high-converting Google Ads campaigns for roofers who want real results. From keyword targeting to call tracking and landing pages that convert, we handle the details so you can focus on closing more jobs.
- Target the keywords that actually convert
- Let us help you create better ad copy
- Get visually designed ads for display ad networks
Ads/Copy
We write ad copy that speaks directly to homeowners with roofing needs—storm damage, leaks, and replacements. Clear, persuasive, and built to drive clicks.
Structure
We organize your ad account by service and location. This keeps things efficient and ensures your budget targets the highest-value leads.
Keywords
We focus on keywords like “roof repair near me” or “roof estimate [city]” that bring in serious buyers, not just clicks.
Roofing PPC, Done For You by Experts
You’ve built your business with hard work—now it’s time to let your marketing do some heavy lifting. We help roofing companies turn Google Ads into booked jobs and steady growth.
Our team specializes in roofing PPC, with Google Ads pros, writers, and devs working together to maximize every dollar. You stay focused on running your company—we handle the clicks, calls, and conversions.
Get Your PPC Opportunity Report
Curious what your roofing business could be getting from paid ads? Let’s find out.
After a quick call, we’ll analyze your service area, top keywords, and monthly search volume—then send you a custom report showing real opportunities for growth.
👉 Mention “Free PPC Opportunity Report” when you reach out!
Tried Google Ads and Didn’t See Results?
If your last PPC attempt fell flat, it probably wasn’t the platform—it was the setup.
Here’s what we fix for roofing companies right out of the gate:
- Campaign structure matters. We organize your account by service and location so your budget goes to the right clicks.
- Conversion tracking is essential. Calls and form fills are tracked, so we know exactly what’s working.
- Your landing page has to match the message. If the ad says “Free Roof Inspection,” the page needs to say it too—or you’ll lose the lead.
- Bad ads get cut. We review performance weekly and shift budget toward the top-performers.
Paid ads can work—you just need the right setup and someone who’s watching closely.
Target Smarter, Not Harder
Great roofing ads don’t just get seen, they get seen by the right people.
We use advanced targeting tools to make sure your ads show up for high-intent homeowners in your service area.
🎯 Geo-targeting by zip code, city, or radius
👨👩👧👦 Demographic filters to reach ideal customers
🔄 Retargeting that brings back website visitors who didn’t convert the first time
When your ads reach the right audience, your cost per lead goes down, and your close rate goes up.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
Fun Under Pressure
When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
Chase Courtney
Courtney Construction
If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…
Alicia Tetrault
Pro Shine Air Duct Experts
We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.
Angelica Brager
Young Construction
We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…
Steph Laurer
Badgerland Exteriors
“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Karly Rolls
Rolls Mechanical
"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…
Kristin Sullivan
Bob's AC
"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."
Courtney White
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.
Ads that actually get the click + landing pages that win the business
There are terrible Roofing PPC providers out there that don’t even know how to make new pages on your website, and that definitely don’t have 3+ web designers and developers on staff ready to create landing pages for each campaign that is lucrative for you.
We know what it takes to scale marketing campaigns that get massive results for our clients – and we LOVE working with roofers. You need more leads, in a scalable, efficient way that feeds your sales team and creates sustainable growth in revenue. We’re here to help.
10 Keys to Successful Roofing PPC Campaign:
First – 5 Tips for Writing Ads That Convert
1. Make your call-to-action stand out – Every ad needs a call-to-action, but don’t make it an afterthought. Test out different CTA’s on different ads!
2. Include Trust Factors – Customers will click on your ad if they TRUST that it will provide them a solution. Examples: certifications, warranties, 5-Star reviews.
3. Identify and Showcase unique value propositions – What makes your business different from all the other contractors running Google Ads? “#1 Roofer in [city]” is okay to use on occasion, but every roofer says that. What’s can you say that’s unique?
4. Give them a fast solution with a call-only ad –People Searching on Google are often looking for fast answers. Give them a fast solution with a Call Only Ad
5. Always use every available extension – What are extensions and how do they work? Essential Extensions for Contractors:
- Snippet
- Lead Form
- Callout
- Promotion
- Sitelink
- Location
- Call
- Image
Tips for Managing Your Account
6. Choose the right keywords and watch how they perform – Do your research (Use tools like Google Keyword Planner, Ahrefs, Spyfu, Semrush) Be aware of the match types.
7. Know your numbers – The #1 Goal with Google Ads is to make MONEY! Numbers to Know
- Projected Clicks
- Ad Spend
- Conversion Rate
- Lead Value
- Closing Rate
8. Choose the Right Bidding Strategy For Your Goal – What is bidding strategy? – Often people want to maximize clicks But you have to work with Google, and tell them what you want them to do with your money.
9. ABO – Always be Optimizing – Check Your Campaigns for Key Performance Indicators. Check Your Search Terms Report Are you getting impressions and clicks for the right keywords?
10. Ensure Conversion-Focused Landing Pages – Make Google like your landing page (relevant to ads and using keywords.) Make Visitors want to fill out your form.
Mistakes to Avoid Doing PPC For Roofing Companies
Many roofing PPC agencies copy and paste ads from one client to the next.
This may seem inconsequential at first, but unfortunately, it has serious consequences for the effectiveness of those campaigns.
- Your company has special qualities that actually make you different from other companies and those facts will actually make the ads more effective.
- Mistakes can get made, and copy+paste roofing ppc companies end up advertising for things you don’t do. It sounds crazy – but we’ve seen it many times.
- This ‘Copy+Paste’ Roofing PPC Mistake leads to LAZY THINKING, you want your agency to be thinking critically about every aspect of your campaign, not just lazily rolling out your ads.
It’s not really the copy and paste that is the end of this kind of approach, it’s the whole culture around using the same strategy over and over, without considering the companies differences, their service area and their specialties that make them the most money.
We do completely custom Roofing Google ads, as well as websites and SEO. Think of us as the high-touch, custom roofing marketing company. You may pay a little more than some companies, but when it comes to your digital marketing – trying to pay the least, often means your hard-earned money can be squandered.
Ads are not a place you want to get careless – because the money can be spent so quickly.
Why choose a website, SEO + PPC focused roofing lead gen agency
We know where the best leads come from.
They come from REFERRALS and SEARCH ENGINES.
That’s not to say there’s anything wrong with Facebook Ads, Angi Leads, or the multitude of shared lead programs out there.
But we want you to have exclusive leads that want to work with your company.
You are not the same as every company on Angi. You are a force to be reckoned with. Roofing leads that come from search are significantly ‘higher intent’ than almost any other source on the planet.
- You’re not interrupting their social feed with an offer that has nothing to do with what they were looking at.
- You’re not competing with the 4 other companies that Angi sold the lead to.
- You’re not wasting money on leads where the source is questionable, or you don’t know exactly how the person found you.
Search Engine leads are ‘high intent’
They are high intent to PURCHASE.
And nothing else matters.
It doesn’t matter how good your offer is on social media, if they didn’t come there to buy.
So the reason they login to an app or go on a particular website, and with search and Google the reason is to FIND SOMEONE LIKE YOU.
So – that’s why we focus so intensely on search engines.
WHAT CAN I EXPECT?
Our first month we spend the time to get to know what makes your company unique as well as the best services to target for maximum ROI. Here’s a brief outline of what you can expect from our team in the first 30 days.
- Quick intro call
- Strategy Meeting + Proposal
- Kickoff + We start work
- Landing Page + Ads Presentation
- Launch Campaign
- Monthly reporting calls
FAQs
Commonly Asked Questions
How much does your PPC management cost?
Pricing starts at $2k for budgets under $5000 and scales up from there.
With our PPC services, you will get a monthly reporting call that will give you updates on everything that is going on so you can get a better understanding of what is happening. You are able to get more reporting calls, but it is recommended that you just stick with the one per month, as more are usually not necessary.
How does PPC work?
If you’ve ever tried PPC but didn’t get the results you were hoping for, we definitely understand. It can be tough to strategize, especially if you don’t know what you’re doing or how you can maximize your efforts.
We take the time to steadily attract the right customers and make sure that your money is being used in the right places giving you the best results for your dollar.
A lot of people will go with the “all-in” approach, which does not necessarily give you the results you want, and could be a giant waste of money if it doesn’t work out. We find what’s working and what isn’t and expand on the parts that are working for your business goals.
Do my PPC results last even after I’m done paying?
No, the minute you stop paying for your PPC ads, that is when they stop. It is not like SEO where you will continue to see results after you stop with the work and putting money towards it.
It is kind of like a billboard, except in a digital form where you pay for a certain amount of time so it is seen, and then when you stop paying, it is taken down.
How does PPC ads help my business?
PPC ads are a nice strategy to implement if you are looking for quick results. Your content gets put to the top of the search results, but has a downside to it as well. When you stop paying for this, you will stop seeing results right away. Thats is why this is a good pairing with SEO so you could see results before the SEO takes off.
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