Home Services Meta Ads
GET IN FRONT OF HOMEOWNERS BEFORE THEY EVEN KNOW THEY NEED YOU
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Show up on Facebook, Instagram, and Messenger, not just Google
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Build brand recognition that makes every other channel work harder
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Creative-driven strategy backed by real benchmarks, not guesswork
YOU DESERVE AN AGENCY THAT TREATS META LIKE A REAL CHANNEL
Meta isn’t a “set it and forget it” platform, and we don’t run it like one. At Hook, we manage your Meta Ads the same way we manage PPC, with dedicated strategist touches, ongoing creative testing, and a plan for what comes next.
We build campaigns around video content, professional shoots, and messaging that’s specific to your business, not generic templates recycled across every contractor in the country. With transparent reporting and a team that actually looks at performance every week, you’ll always know what’s working and what’s next.
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What to Expect on Your Intro Call?
Get a behind-the-scenes look at what happens on your first intro call with Hook Agency, how we learn your goals and map out the right marketing strategy for your business.
Visit Our YouTubeFor Home Services, Meta Is the Channel Everyone Sees
YOUR COMPETITORS ARE ALREADY ON THE FEED, ARE YOU?
Homeowners are scrolling Facebook and Instagram every day, long before they ever search Google. If your brand isn’t showing up there, someone else’s is — and they’re building the recognition that gets called first when a problem hits.
Meta Ads isn’t a replacement for SEO or PPC. It’s the digital billboard that follows your ideal customer around social media, making every other channel more efficient in the process.
- Homeowners spend hours a day on Facebook and Instagram, more than on Google.
- Meta builds brand recognition that lowers cost and increases conversion across your other channels.
- The businesses winning on Meta right now are the ones investing in real creative, not stock templates.
Creative-First Strategy
We run a professional video and photo shoot every 60 days, giving us fresh, authentic content that actually performs, not stock footage everyone's seen before.
Full-Funnel Campaign Structure
Every account runs three core campaigns, main scaling, remarketing, and creative testing, so new creative gets a fair shot before it earns its place in the budget.
Landing Pages Built to Match
Every offer gets a landing page or microsite that mirrors the exact message in the ad. No generic homepage redirects, the click matches the promise.
WHY SHOULD YOU CHOOSE AN AGENCY THAT’S SPECIALIZED IN META ADS?
Meta rewards businesses that treat it as an ongoing creative engine, not a campaign you launch and walk away from. We handle strategy, creative planning, campaign structure, and reporting, so you get the upside of a dedicated in-house team without the overhead.
| Hook Agency | Budget Agencies | In-House/DIY | |
|---|---|---|---|
| 🧑💻 Point of Contact | Dedicated Account and Project Managers | Inconsistent response or automated communication | Internal person wearing multiple hats with lack of specialty |
| 📈 Results | Clear benchmarks: sub-$200 cost per lead, sub-$400 cost per qualified lead | Moving the goalpost with vague ROI | Dependent on experience and team size |
| 🗣️ Reporting | Live dashboard + two strategist touches per month | May be vague & impersonal or automated | Low priority, easy to overlook |
| 🎯 Strategy | Structured 3-campaign framework built for home services | “One-size-fits most” applied to all | Learn as you go with limited data to compare |
| 📝 Creative | Professional shoot every 60 days, rotated every 7–10 days | Templated deliverables with little forethought | Limited by in-house time and skill |
| 🖥️ Landing Pages | Custom microsite/landing page matched to every offer | Generic homepage or form redirect | Often skipped entirely |
KNOW WHAT’S RUNNING AND WHY IT’S WORKING
You’ll never wonder what we’re doing with your ad budget. Every account gets two strategist touches a month, one focused on performance (what’s winning, what’s getting paused, what’s getting added) and one focused on content planning (what we’re shooting or designing next).
Before your monthly report, we run a full status check and prep a live dashboard so you can see exactly what’s been published, what’s been tested, and where your results are heading.
- Two strategist touches per month: performance review + content planning
- Underperforming creative rotated out every 7–10 days
- Live dashboard showing campaign performance and creative rotation
WHAT ARE THE CLEAR DELIVERABLES FOR A META ADS ENGAGEMENT?
In your first 30 days, we build your account structure, launch with your existing assets, and start warming up your campaigns, Meta accounts need time to mature, so we don’t launch cold with an untested budget. Your first professional shoot happens during onboarding, with edited creative rolling in throughout month one.
Every account is built around three core campaigns designed to give every piece of creative a fair shot and keep your top performers scaling.
Each month you can expect:
- A main scaling campaign, a remarketing campaign, and a dedicated creative testing campaign
- New creative rotated in every 7–10 days based on real performance data
- A professional content shoot every 60 days, about two hours of your time
- A custom landing page or microsite for every offer, matched message-to-message with the ad
- Full ownership of your raw footage and finished ad creative, usable anywhere
FAQs
Commonly Asked Questions
Should I use an agency or do an internal hire?
The basic habits of home services can bring you a long way, without deep knowledge – but 10+ years doing this has taught me that real expertise takes time.
That’s why with a team of 28 all dedicated to increasing website traffic and conversion, multiplied by an avg. 40 hours a week – 1120 hours a week total learning what works and what doesn’t, rubbing shoulders, sharing knowledge with each other – allows us to go deeper than the average in-house SEO.
For most growth-oriented businesses we believe hiring a SEO Services company is smarter than hiring in-house. You benefit from 1000’s of hours of testing and refining processes.
How Can Content Help My SEO?
Quality, well-written content is extremely beneficial for your search engine optimization — especially when that content features keywords that your customers are searching for. When certain blogs or pages are ranking high for a keyword, they will get clicked on more — and Google notices that.
To simply put it, Google rewards websites that have content that void of grammatical errors, are dense with keywords (but not overly saturated), and are high in quality.
How long are your contracts?
Our home services SEO contracts start out as 12-month contracts, and go month-to-month from there. SEO does take time, but we make sure to talk about clear ROI in 6-9-12 months, and it starts to compound after that. We suggest people don’t work with an SEO company if they don’t plan on thinking long-term about SEO.
We’re probably not the best choice if you aren’t willing to work with us for a year or longer.
What happens if I cancel SEO?
Almost everything we do will continue to benefit for a long time. Writing guest articles for other websites that link back to you, the content we write on your site, and in some cases, the P.R. mentions we’ve earned back to your site will continue to benefit you and potentially even increase lightly in effectiveness over the next 6-12 months after you stopped working with us / even if you stopped working with us. That being said NEW EFFORT regularly, is what will ensure that that graph doesn’t level off and even start dropping in the long-term.
Can I get SEO results quickly?
Getting to the top of Google is valuable.
And as such, it’s the most valuable for clients of ours that sell something that really has a high-profit margin, and perhaps a high price tag – that doesn’t mean the local dry cleaners can’t benefit from SEO as well. It might be quicker to use SEO to get to the top of Google for dry-cleaning services, but harder and longer to get to the top of Google for wealth-advising, luxury home building or other higher margin, higher value terms.
This doesn’t mean it’s not worth it to rank, in fact, the opposite is true – but it may mean there is thicker competition because of the high reward for ranking in these categories. Nonetheless, we love helping companies in an ongoing, aggressive, and sustained effort to keep your company at the top of Google results – our SEO Services can be custom-tailored to your unique needs while implementing our systematic, consistently effective approach that has worked for many other companies.
