Home Services Meta Ads
GET IN FRONT OF HOMEOWNERS BEFORE THEY EVEN KNOW THEY NEED YOU
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Show up on Facebook, Instagram, and Messenger, not just Google
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Build brand recognition that makes every other channel work harder
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Creative-driven strategy backed by real benchmarks, not guesswork
YOU DESERVE AN AGENCY THAT TREATS META LIKE A REAL CHANNEL
Meta isn’t a “set it and forget it” platform, and we don’t run it like one. At Hook, we manage your Meta Ads the same way we manage PPC, with dedicated strategist touches, ongoing creative testing, and a plan for what comes next.
We build campaigns around video content, professional shoots, and messaging that’s specific to your business, not generic templates recycled across every contractor in the country. With transparent reporting and a team that actually looks at performance every week, you’ll always know what’s working and what’s next.
Get Started
What to Expect on Your Intro Call?
Get a behind-the-scenes look at what happens on your first intro call with Hook Agency, how we learn your goals and map out the right marketing strategy for your business.
Visit Our YouTubeFor Home Services, Meta Is the Channel Everyone Sees
YOUR COMPETITORS ARE ALREADY IN THE FEED, ARE YOU?
Homeowners are scrolling Facebook and Instagram every day, long before they ever search Google. If your brand isn’t showing up there, someone else’s is — and they’re building the recognition that gets called first when a problem hits.
Meta Ads isn’t a replacement for SEO or PPC. It’s the digital billboard that follows your ideal customer around social media, making every other channel more efficient in the process.
- Homeowners spend hours a day on Facebook and Instagram, more than on Google.
- Meta builds brand recognition that lowers cost and increases conversion across your other channels.
- The businesses winning on Meta right now are the ones investing in real creative, not stock templates.
Creative-First Strategy
We run a professional video and photo shoot every 60 days, giving us fresh, authentic content that actually performs, not stock footage everyone's seen before.
Full-Funnel Campaign Structure
Every account runs three core campaigns, main scaling, remarketing, and creative testing, so new creative gets a fair shot before it earns its place in the budget.
Landing Pages Built to Match
Every offer gets a landing page or microsite that mirrors the exact message in the ad. No generic homepage redirects, the click matches the promise.
WHY SHOULD YOU CHOOSE AN AGENCY THAT’S SPECIALIZED IN META ADS?
Meta rewards businesses that treat it as an ongoing creative engine, not a campaign you launch and walk away from. We handle strategy, creative planning, campaign structure, and reporting, so you get the upside of a dedicated in-house team without the overhead.
| Hook Agency | Budget Agencies | In-House/DIY | |
|---|---|---|---|
| 🧑💻 Point of Contact | Dedicated Account and Project Managers | Inconsistent response or automated communication | Internal person wearing multiple hats with lack of specialty |
| 📈 Results | Clear benchmarks: sub-$200 cost per lead, sub-$400 cost per qualified lead | Moving the goalpost with vague ROI | Dependent on experience and team size |
| 🗣️ Reporting | Live dashboard + two strategist touches per month | May be vague & impersonal or automated | Low priority, easy to overlook |
| 🎯 Strategy | Structured 3-campaign framework built for home services | “One-size-fits most” applied to all | Learn as you go with limited data to compare |
| 📝 Creative | Professional shoot every 60 days, rotated every 7–10 days | Templated deliverables with little forethought | Limited by in-house time and skill |
| 🖥️ Landing Pages | Custom microsite/landing page matched to every offer | Generic homepage or form redirect | Often skipped entirely |
KNOW WHAT’S RUNNING AND WHY IT’S WORKING
You’ll never wonder what we’re doing with your ad budget. Every account gets two strategist touches a month, one focused on performance (what’s winning, what’s getting paused, what’s getting added) and one focused on content planning (what we’re shooting or designing next).
Before your monthly report, we run a full status check and prep a live dashboard so you can see exactly what’s been published, what’s been tested, and where your results are heading.
- Two strategist touches per month: performance review + content planning
- Underperforming creative rotated out every 7–10 days
- Live dashboard showing campaign performance and creative rotation
WHAT ARE THE CLEAR DELIVERABLES FOR A META ADS ENGAGEMENT?
In your first 30 days, we build your account structure, launch with your existing assets, and start warming up your campaigns, Meta accounts need time to mature, so we don’t launch cold with an untested budget. Your first professional shoot happens during onboarding, with edited creative rolling in throughout month one.
Every account is built around three core campaigns designed to give every piece of creative a fair shot and keep your top performers scaling.
Each month you can expect:
- A main scaling campaign, a remarketing campaign, and a dedicated creative testing campaign
- New creative rotated in every 7–10 days based on real performance data
- A professional content shoot every 60 days, about two hours of your time
- A custom landing page or microsite for every offer, matched message-to-message with the ad
- Full ownership of your raw footage and finished ad creative, usable anywhere
FAQs
Commonly Asked Questions
How is Meta different from Google Ads or SEO?
Meta reaches homeowners while they’re scrolling, before they’re actively searching for a contractor. It builds brand recognition and trust that makes your SEO and PPC leads convert more easily, rather than competing with them.
Is Meta a good fit if our PPC leads aren’t converting?
Not usually. If the issue is close rate or follow-up speed, Meta won’t fix that, it’s a different problem. Meta works best as an addition for businesses ready to scale, not a Hail Mary for a broken sales process.
How long before we see results?
Meta accounts need time to warm up, we ask for a three-month commitment to get through the learning phase. Most accounts see cost-per-lead and cost-per-qualified-lead stabilize within that window.
What creative do you actually need from us?
About two hours every 60 days for a professional shoot. We also test static images, ask for any existing brand assets you have, and rotate creative regularly so your account never goes stale.
Do we own the ads and footage you create?
Yes. All raw footage and finished ad creative live in your account drive. Use them on your website, YouTube, or anywhere else you want.
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
