Roofing

From Constant Turnover to 200% More First-Page Rankings

Young Construction came to Hook Agency after cycling through seven account managers in a single year, none specializing in roofing, with strategy resetting every time. What followed was 19 months of consistent execution focused on rebuilding the SEO foundation and finally creating compounding momentum. The result: a 200% increase in first-page rankings and steady visibility gains setting up long-term lead growth.

333

calls and form submissions in 2025

200%

YoY increase in local first-page rankings

A group of five people, including one individual in a wheelchair wearing a floral shirt, pose and smile on the street in front of the Young County Arena—constructed by Young Construction. The remaining individuals stand behind in casual summer attire. Trees and houses are visible in the background.

Industry

Roofing

Location

Mason City, IA

Annual Revenue

$3M-$10M

In this case study

How 19 months of steady SEO work turned around a year of stalled progress and revolving account managers.

A 200% increase in first-page rankings and 39% improvement in keyword position, the foundation building toward long-term lead growth.

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.
Angelica Brager

Business Development

When Young Construction partnered with Hook Agency, the company wasn’t starting from zero, but they were starting from frustration.

After cycling through seven different account managers in a single year, none of whom specialized in roofing or fully understood Young Construction’s markets, progress had stalled. Strategy shifted constantly, execution lacked consistency, and SEO efforts never had time to compound.

The goal was clear: stop the churn, rebuild the foundation, and finally create momentum.

The Results at a Glance

  • 176 confirmed inbound leads from 333 calls and form submissions in 2025
  • 200% year-over-year increase in local first-page rankings
  • 39% improvement in overall keyword position since baseline
  • Stable SEO growth following 19 months of consistent execution

While lead volume is still building, the significant visibility gains demonstrate strong foundational progress, the critical first step in creating sustainable, long-term organic lead growth.

Pain Points

Before working with Hook Agency, Young Construction faced several challenges that made sustained growth nearly impossible:

  • Seven account managers in one year, creating constant resets
  • No industry-specific expertise in roofing or local contractor SEO
  • Inconsistent strategies that never stayed in place long enough to work
  • A website weighed down by unnecessary code and unclear structure
  • Local markets blended together without clear geographic differentiation

The business needed a partner that understood roofing, local service markets, and long-term SEO, not just surface-level tactics.

Rebuilding the Website and SEO Foundation

The first move was rebuilding the website to remove friction, for users and search engines.

Young Construction’s new site launched with significantly less code bloat, improved content structure, and faster load times. Images were optimized to improve site speed, and internal structure was cleaned up to ensure authority flowed to priority pages.

From there, SEO execution focused on clarity and location relevance.

Key actions included:

  • Creation of service-specific location pages
  • A location hub to clearly differentiate Florida and Iowa markets
  • Optimized important blog content to better match roofing search intent
  • Development of location-specific blog content to support local authority
  • Implementation of local business schema
  • Strategic link building to increase authority
  • Citation cleanups to remove inconsistencies across directories

This ensured Google clearly understood what Young Construction offers and where they offer it.

On Hook Agency’s website, a laptop and smartphone showcase the Young Construction roofing site. The devices display the Young Construction logo, Google ratings, and the “We Build Better Roofs” tagline on a black background with orange and white accents.

SEO Built for the Future

In addition to traditional SEO improvements, the site was also structured to perform well in AI-driven search results. Content clarity, internal linking, and page relevance were refined to ensure Young Construction is recognized as a trusted local roofing authority as search behavior continues to evolve.

Since the SEO start date in April 2024, these combined efforts have driven a 200% increase in local first-page rankings and a 39% improvement in overall position, setting the stage for continued lead growth.

Youtube video

Why This Case Study Matters

Young Construction’s results didn’t come from shortcuts, they came from stability, industry expertise, and consistent execution.

Today, the company benefits from:

  • A faster, cleaner website built for SEO and conversion
  • Strong gains in local visibility across multiple markets
  • A clear geographic strategy separating service areas
  • An SEO foundation designed to compound over time

This is what happens when a roofing company finally gets a marketing partner that understands the industry, and sticks with a strategy long enough for it to work.

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