5 Roofing Contractor Marketing Agencies That Are Legit

Working with a well-versed professional marketing agency in the roofing industry is essential for your roofing company. Partnering with a roofing contractor marketing agency allows you to break through the clutter and…

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roofing mareting agencies

Working with a well-versed professional marketing agency in the roofing industry is essential for your roofing company. Partnering with a roofing contractor marketing agency allows you to break through the clutter and get in front of your target market before your competition can.

Of course, the key is to find the right marketing agency for your roofing business. If you go with just any old marketing agency without first ensuring their expertise in roofing, you’ll likely end up paying for their services without seeing the increase in leads you want. At the end of the day, if a marketing agency isn’t getting you more business, then they aren’t doing their job.

So, to ensure that you find the right fit for your roofing company, here are 5 of the best roofing contractor marketing agencies.

Roofer Elite

If you need assistance with your branding, Roofer Elite is an excellent choice for a roofing marketing agency. Branding is critical to your roofing company’s success, and Roofer Elite will help you stand out. In addition to branding services, they also build custom websites and implement powerful advertising campaigns. Roofer Elite also offers customizable lead generation packages. Located in Idaho, they are a great option for roofers located out West that want a more local presence out of their roofing agency.

Black Storm Design and Marketing

Black Storm Design and Marketing is another reliable roofing agency. Black Storm takes its time to get to know your business, your business goals, and your customers and then turns this information into actionable marketing strategies. Their key services include website design, social media, retargeting, and more.

Hook Agency

Hook Agency is one of the premier roofing digital marketing agencies in the Midwest. With services that include website design and development, SEO, PPC, and social media, you can drastically boost your roofing company’s online presence by teaming up with Hook. While Hook caters to different industries, its bread and butter will always be contractors and roofers. With a deep understanding of the industry and how to best bring in quality leads to their clients, when you work with Hook Agency, you can rest assured that your business is in safe hands.

To get started on improving your roofing company’s online presence, reach out to Hook Agency Today!

Timmerman Group

Timmerman Group is a renowned agency located in St. Louis that has experience in working with many different types of companies in various industries. Utilizing its expertise in branding, SEO, PPC, social media, analytics, and website design, Timmerman Group works hard to generate results for your company. Just like with Roofer Elite, one of their top services is branding. Getting your branding right is of paramount importance for businesses regardless of their industry. If your roofing company needs to overhaul its branding, consider the Timmerman Group.

Roofing Contractor Marketing

With a name like Roofing Contractor Marketing, it’s safe to assume that the folks at RCM know what they are doing when it comes to helping roofers break through the clutter. Roofing Contractor Marketing places emphasis on helping roofers who struggle to rank on Google. Like the other SEO agencies listed here, Roofing Contractor Marketing understands the importance of organic search traffic and will create strategies to help companies increase their visibility online.

How to Make Sure You Choose the Right Roofing Agency For Your Business

These are just 5 of the many marketing agencies out there that can potentially help grow your roofing business. We say potentially because there are many agencies out there who will not get you results. So, how can you ensure that the team you choose is the perfect fit? Here are some key ways to vet potential agencies before deciding they are the one:

  • Ask for recent work – The proof is in the pudding, they say. And, when it comes to working with an agency, they should be able to provide plenty of proof that they have helped their clients achieve success.
  • See if they have experience in working with companies very similar to yours – This goes beyond them working with other roofing companies. What size of companies have they worked with in the past? Have they helped grow established businesses even more? Have they helped young companies thrive and flourish? Whatever your situation is, see if the agency has encountered it before and if they had success with that client.
  • Ask yourself if you see yourself being able to work with them – Even if an agency you’re looking at has a fantastic track record, you still need to make sure they are a good fit. Ask yourself if their work style and personality fit well with your own. Having a good working relationship is key to success when partnering with agencies. If the vibe feels off and your gut tells you this might not be the best fit, then keep searching until you find the perfect team to partner with.

Thank you for checking out our list!

Other Common Questions Related to Roofing Marketing Agencies!


How do I market my roofing business?

To market a roofing business well, you need to employ many similar techniques other small businesses use. Paid advertisement is always a good place to start. Google pay per click or Google local service ads can both increase the number of sales your roofing business is doing.

With the help of a good marketing agency, you can create content optimized for the Google search engine (SEO). Your ranking in the Google search engine will directly determine how many people can see your website and the roofing services you offer. 

If you’ve already created content but haven’t optimized it for SEO, an agency can help rebuild your content using keywords and popular search terms in your area. SEO is the number one marketing tool small businesses rely on as it brings in more organic sales from actual customers. 

On your business website, make sure to share previous positive customer reviews.

How do roofers get clients?

Roofers get clients by using the marketing tools on offer, like many other small businesses. Roofing installation and repair is a service that has been around for a long time and will always be necessary, unlike some industries. For that reason, some older forms of marketing still work.

For example, while long letters in the mail probably won’t bring in many new clients, pamphlets with a short explanation of your roofing services and contact information delivered to homes in the area will realistically still work. This detail is especially true if you live in a residential or commercial building area. 

Since roofing is a business that’s done on clients’ properties, having content sent directly to them in the mail is still a practical form of marketing. However, it’s still a smart practice to create a high-quality website and social media presence for your clients to see when they want to look you up.

How do I increase roof sales?

If you’re looking to increase your roof sales, ensure your SEO is ranked very high. Most consumers choose a business in the top 3-5 bars of Google search, so work with an agency or marketing professional to ensure your content is as optimized as possible. 

If you’ve seen several months go by without an uptick in sales or with no new customers, it means your business isn’t showing up when people look for roofers in your area. If changing your SEO ranking isn’t enough, paid marketing on Google or social media sites in your area may be a strategic move for your business.

Finally, look into the area in which you’re trying to find clients. Try to get a good idea about whether or not people in the area are looking for roofing services, and if you can specialize your services to provide a solution to an ongoing problem a client may have had.

How do roofers get leads?

Roofers get leads through promotional marketing, just like other companies that offer home services. Paid advertising, optimized content creation for your website and social media pages, and presenting with a positive reputation and case studies from satisfied clients can all help roofers get leads. 

Roofers can get leads that are more specific to their profession in a few ways. Whether or not they’re working in a commercial area, roofers may contact and collaborate with brokers who can provide them with prospective client information, generating leads that way. 

Roofers may also work with realtors or attend roofing trade shows. Trade shows can be a great place to generate leads and find collaborative solutions with other roofers and industry professionals. While it’s less common, roofers may also go door to door to generate leads. 

The most cost-effective and quickest way to get leads as a roofer is to work with a talented marketing professional.

What do roofing leads cost?

It can cost anywhere between 15 and 150 dollars to buy a roofing lead. The price hinges on where you get it and if it’s exclusive or shared. How much a roofer wants to pay for a lead depends on the total cost of the job and how much profit the roofer will make. 

As a roofer, you may pay for leads from other contractors, third-party brokers, or shared lead outlets online or otherwise. A shared lead will always be less lucrative than an exclusive lead because the roofer will be competing against other contractors for the job. 

The best way to generate organic, exclusive leads is to have a professional and easy-to-access online presence. If a prospect can find the website and look at the roofing services easily through Google search, the roofer is generating their exclusive leads through their site. 

Ideal scenario, a marketing agency can build you a professional website – and you attract those leads yourself, so that you own every lead that comes in, and the systems that create more leads.

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