Originally published July 3, 2024. Updated November 3, 2026.
Most roofing marketing agencies promise the world. Some deliver. A lot of them quietly burn roofers for a year and leave them with a website they don’t own.
We run one of these agencies, so yes, we’re on this list. But roofers ask us all the time, “Who else would you trust if we don’t go with you?” This is our honest answer.
Below are the 9 roofing marketing agencies and tools we’d actually recommend in 2026: what each one is best at, their current Google ratings, and the questions to ask before you sign anything.
On this list? Grab your Best in Class badge
We checked every agency’s website and Google rating on November 3, 2026.
One more thing: in 2026, homeowners are asking ChatGPT and Google’s AI “who’s the best roofer near me?” Your agency needs a plan for that too. More below.
- SEO, AEO, Google Ads and LSA for roofers
- Published pricing, nothing hidden
- You own your website and ad accounts
“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed.”
Steph Laurer, Badgerland Exteriors (roofing)Need the website too? See our Custom Websites
The best roofing marketing agencies in 2026 (quick answer)
The best roofing marketing agencies in 2026 are Hook Agency (full-service SEO, AEO, Google Ads and websites), Webrunner Media (Google Ads), Ascend Digital Agency (SEO and websites), Dope Marketing (direct mail), Bid Mailers (mailed roof estimates), Ride the Wave (Facebook Groups), Contractor Dynamics (training), Best Roofer Marketing (video and websites) and Restoration Referral System (insurance agent referrals).
| Agency | Best for | Type | Google rating (Nov 2026) |
|---|---|---|---|
| Hook Agency | SEO, AEO, Google Ads, LSA and websites under one roof | Full-service agency | 4.9 (185+ reviews) |
| Webrunner Media | Google Ads (Google Premier Partner) | Agency | 4.9 (162 reviews) |
| Ascend Digital Agency | SEO and websites | Agency | 4.9 (133 reviews) |
| Dope Marketing | Automated direct mail and yard signs | Direct mail platform | 4.8 (1,583 reviews) |
| Bid Mailers | Mailing real roof estimates to homes you pick | Direct mail app | Not checked |
| Ride the Wave | Leads from local Facebook Groups | Agency | Not checked |
| Contractor Dynamics | Training your team to market in-house | Training | 5.0 (205 reviews) |
| Best Roofer Marketing | Video and websites | Agency | Not checked |
| Restoration Referral System | Referrals from insurance agents | Training | 5.0 (84 reviews) |
Roofing Marketing in 2026: What’s Changing
The game is shifting fast. Homeowners expect more than a phone number and a logo, they want trust signals, online reviews, and a smooth digital experience before they ever pick up the phone.
In 2026, roofing marketing isn’t just about running ads. The top agencies are helping contractors:
- Build websites that actually convert, not just look pretty
- Leverage video and local content to show credibility and expertise
- Automate lead follow-up so no potential customer slips through the cracks
- Optimize Google Maps, reviews, and SEO to dominate local search
If your marketing isn’t keeping up with these trends, you’re leaving leads, and revenue, on the table. The agencies on our list know how to fix that.
Will ChatGPT recommend your roofing company?
More homeowners now ask ChatGPT, Gemini or Google’s AI Overviews to recommend a roofer before they ever scroll the map. Those AI answers pull from your reviews, your Google Business Profile, your website and what other sites say about you.
That’s called AEO (answer engine optimization). Any roofing agency you hire in 2026 should be able to tell you how you show up in AI answers today and what they’ll do about it. Here’s how we approach AEO for home service companies.
A Note on Choosing Marketing Agencies
Before we dive in, a quick caveat: every marketing agency has its ups and downs. Some people have had bad experiences with every agency out there, so I’m not 100% endorsing any of these. Check them out thoroughly and see which one might meet your needs.
If you have any deeper questions – please don’t hesitate to reach out. You might find it useful to contact some of the highly-rated roofing marketing companies in this article, such as Webrunner Media, Ascend Digital Agency and Hook Agency, and ask for their client success stories or case studies. These documents often include details about the number of leads generated or the return on investment (ROI) for their clients, which can give you a sense of their success rates.
You can also ask them for references or testimonials from current or past clients. Speaking directly with these clients can provide firsthand insights into the effectiveness of a company’s services.
The 9 Best Roofing Marketing Agencies and Tools for 2026
Ratings are from Google as of November 3, 2026. Every company here has a different strength, so match the agency to the problem you actually have.
1. Hook Agency (Yes, That’s Us)
SEO, AEO, Google Ads, LSA and Websites for Roofers
We run Hook, so put a grain of salt on this one. We put ourselves first because we can show you exactly what we do, what it costs and what it produced. You can check every claim below.
- What we do: SEO, AEO (getting recommended by ChatGPT and Google’s AI answers), Google Ads, Local Service Ads, Meta Ads, websites and branding for roofers and home service companies.
- Published pricing: Local SEO + AEO is $3,750/mo. Google Ads + LSA starts at $2,000/mo. Meta Ads starts at $3,000/mo. It’s all on our pricing page.
- You own everything: your website, your ad accounts and your content. Full access, always.
- Proof: 185+ five-star Google reviews (4.9 average), 200+ contractors served and $240M+ in revenue driven for clients, per our case studies.
- We eat our own cooking: our founder co-founded Owl Roofing in the Twin Cities, so we see roofing marketing from the owner’s side, not just the agency side.
- Who we’re not for: brand-new roofing companies. We work best with established roofers ready to grow.
“We are kind of open. We’re open that we’ll recommend competitors. We’re open with all of our secrets.” – Tim, Hook Agency
4.9 Stars on Google (185+ Reviews)
Real roofing results: Badgerland Exteriors (Sauk City, WI) got 121 marketing-qualified leads in 2025 at $291.76 per qualified lead on a $3,500/month Google Ads budget. Young Construction (Mason City, IA) saw a 200% jump in local first-page rankings and 176 confirmed leads in 2025.
Want to see it before you talk to anyone? Watch our 14-minute demo, including what our reporting looks like.
Rating:
2. Webrunner Media
Focus: Google Ads
First on our list is Webrunner Media. They are highly specialized in Google Ads, catering to various industries including roofing, hardscaping, and more.
- Specialization: Google Ads
- Industries: Roofing, Hardscaping, and others
- Reputation: Good feedback from clients
We’ve heard fantastic things about their work and have seen some impressive results. So, if Google Ads are a crucial part of your strategy, this agency could be a great fit.
4.9 Stars on Google (162 Reviews, Nov 2026)
From what I understand, Webrunner Media is very good with Google ads for roofing and has solid reporting and systems for making sure you know what you need to do in between meetings. We’ve had overlapping clients and they produced a solid amount of leads and do nice landing pages when appropriate if you need them.
Here are a few reviews that explain why people like working with them:
Here is their rating on Google Business Profile as of this post:
3. Ascend Digital Agency
Excellence in SEO
Next up is Ascend Digital Agency. The person to know here is Michael Stearns. He’s highly recommended in various Facebook marketing groups, and I’ve seen the behind-the-scenes work on his projects.
- Expertise: SEO and Website Design
- Key Person: Michael Stearns
- Results: Positive feedback and good traffic graphs
Their websites look great, and more importantly, the SEO work they do results in noticeable traffic and keyword ranking increases. This often correlates directly to more leads for your business.
4.9 Stars on Google (133 Reviews, Nov 2026)
Michael Stearns and Ascend Digital Agency have a ton of people in the Roofing Facebook groups vouching for them, and swearing by the lead flow. They can help you set up your Google ads and allow for a ‘paid discovery’ before buying something bigger. Michael is very communicative, according to reviews, and gets the leads he promises.
Reviews:
Rating:
4. Dope Marketing
Print and Direct Mail Solutions
Dope Marketing is a partner of ours and handles print marketing exceptionally well. They offer services like yard signs and direct mail, which are essential for roofing businesses.
- Specialization: Yard Signs, Direct Mail
- Technology: CRM Integration
- Reputation: Positive feedback from overlapping clients
Their approach integrates with your CRM to automate the sending of marketing materials, making it easier to manage large volumes.
4.8 Stars on Google (1,583 Reviews, Nov 2026)
Direct mail and so much more – Dope Marketing stands for ‘Data on Previous Engagement.’ They have the ability to automatically send direct mail to areas where a job sells automatically. They connect with nearly every roofing CRM. They do hand-written notes at scale with an auto-writer and so much more.
Not to mention yard signs, Christmas cards for your customers, and tons of traditional print stuff.
Reviews: 
Rating:
5. Bid Mailers
Mail Real Roof Estimates to the Homes You Pick
Bid Mailers is a newer twist on direct mail. You drop pins on homes that look like they need a roof in their app. They measure the roof from satellite, build a branded 5-page estimate with a photo of the house and your price, and mail it to the homeowner.
- Best for: residential roofers who want to get a real price in front of homeowners before a competitor knocks.
- Pricing: $3.50 per mailer, all-in, with no contracts or subscriptions. First order is 500 mailers for $1,050 (about $2.10 each), per their site.
- Based in: Tigard, Oregon.
It pairs well with the right neighborhoods after a storm, or with streets around your current jobs.
6. Ride the Wave
Leads From Local Facebook Groups
Homeowners post “Need a roofer” in local Facebook Groups every day, and somebody gets that job. Ride the Wave manages your presence in those groups: they find the right local groups, write posts worth reading, engage daily, and send the hot leads to your inbox or CRM. No ads.
- Best for: roofers who want referral-style leads without more ad spend.
- Background: it started as a landscaping company’s secret weapon before becoming an agency for home service businesses.
- Roofing example (their numbers): Rybo Roofing, $800,000 in revenue from 277 leads over two years.
Ask them how they handle posting and how many groups they’ll cover in your area before you sign.
7. Contractor Dynamics
Training for Roofing Businesses
Contractor Dynamics is more of a training company than a traditional marketing agency, but they’re incredibly well-regarded in the industry for their training programs.
- Focus: Training in Facebook Ads, Video Content, and SEO
- Reputation: Highly recommended
They provide comprehensive training that can significantly enhance your in-house marketing capabilities. Clients who’ve gone through their programs often see remarkable improvements in their campaigns.
5.0 Stars on Google (205 Reviews, Nov 2026)
Contractor Dynamics is more of a marketing training agency with videos and weekly workshops, as well as workshops for your team. Joseph Hughes is a respected voice in the roofing space, speaks at events, and has deep expertise in Facebook ad training, in particular.
Reviews:
Rating:
8. Best Roofer Marketing
Holistic Marketing Solutions
Out of Atlanta, Best Roofing Marketers offers a blend of affordable coaching and courses, along with services for video content, websites, and ongoing marketing efforts.
- Key Person: Bruce Leeffler
- Specialties: Video Content, Websites, Sales Coaching
- Approach: Affordable coaching and comprehensive services
Bruce and his team are committed to doing right by their clients, and they have a strong reputation in the industry.
9. Restoration Referral System
Increasing Referrals from Insurance Agents
Though not a traditional agency, Restoration Referral System offers unique solutions for increasing leads through referrals from insurance agents.
- Focus: Increasing referrals
- Method: Building relationships with insurance agents
- Course: In-depth system training
Their system involves providing value to insurance agents and creating a reciprocal referral network, which can significantly boost your referral leads.
5.0 Stars on Google (84 Reviews, Nov 2026)
Matt Danskin is in a league of his own as far as roofing marketing goes – almost un-categorizable, but we’ll try. His system involves turning insurance agents into referral partners. They also have a software, but the core value here is the intellectual property and his ability to train your team and turn them into a squad of referral generating bad-asses.
Reviews:
Each of these has real strengths. Vet them the same way you’d vet a sub: ask for references and ask to see real reporting.
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Questions to ask a roofing marketing agency in 2026
- Do you report booked jobs, or just leads and clicks? Leads are easy to inflate. Booked roofs aren’t.
- Who owns the website, ad accounts and content if I leave? The answer should be “you.”
- Do you only work with roofers and home service companies? You shouldn’t have to teach them what a tear-off is.
- Who actually does the work? Ask to meet the person running your account, not just the salesperson.
- What’s your plan for AI search? Ask how you show up when someone asks ChatGPT for the best roofer in your city.
- What does it cost, all in? Agencies that publish pricing are easier to trust.
4 Biggest Mistakes When Choosing a Roofing Marketing Agency
Marketing agencies have burned a lot of roofing companies.
- A lot of marketing companies over-promise.
- A lot of roofers frankly buy with ‘wishful thinking.’
- Avoid the 5 following mistakes for the best results.
1. Believing the Smooth Corporate Salesman
A lot of the people selling at marketing agencies have never actually done the work.
This makes it confusing when they talk about the work being done.
Ideally, you’d get a better experience by asking to talk to people who are doing the work. (This is why our salesperson came from doing Google ads before this job.)
2. Not Owning Your Website
There are very large players in the roofing marketing agency space that don’t let you own your website, and I find that very sad.
- They have their own proprietary system they build the website, and when you leave, no one else can work on it.
- You pay monthly, but when you leave – they would take your website down.
- Basically, it comes down to, when you leave – people do weird stuff, and frankly, we believe that’s not right.
3. Choosing a Roofing Marketing Agency That Does 10 Other Things Besides Marketing
“We do sales consulting”
“We do leadership training”
“We do Google ads”
“We do vehicle wraps”
We’ve seen companies like these burn a lot of clients. It’s hard to be a specialist when you do 100 things, and you often bite off more than you can chew.
Choose someone who’s specialized in marketing and ideally specializes in a particular type of marketing so you know they’re experts.
4. Choosing an Agency You Have to Teach About Roofing
With all these amazing roofing marketing agencies – why would you go with some shlub you find at your BNI group?
Because you can give him a painfully hard handshake when he fails to deliver?
I hope you’re doing your hand exercises because it gets tiring explaining the same roofing basics repeatedly so they don’t embarrass you online.
What to Consider When Choosing Your Roofing Marketing Company
- Choose someone you can feel a rapport with and will push to hit your marketing goals.
- Choose someone with expertise in roofing marketing, in general – because there are a ton of efficiencies after you’ve done this 10+ times.
- Choose someone who cares about their long-term reputation in the market and would be remiss to mess it up by doing poor work.
Best of luck finding the best roofer marketers for your needs!
I appreciate you taking the time to read this. If you’ve had experiences with any of these agencies or have other recommendations, feel free to let me know. I’m always keen to hear your thoughts and experiences.
Ready to stop guessing and start growing?
The best roofing companies aren’t “trying” marketing in 2026. They’re committing to systems that produce booked jobs every month.
If your phones aren’t ringing the way they should, it’s usually not your crews or your craftsmanship. It’s your visibility. See how Hook markets roofing companies, or watch the 14-minute demo first.
Frequently asked questions
Who is the best roofing marketing agency?
It depends on what you need. For full-service SEO, AEO, Google Ads and websites, Hook Agency is a strong pick (4.9 stars from 185+ Google reviews). For Google Ads only, Webrunner Media. For direct mail, Dope Marketing or Bid Mailers. For Facebook Groups, Ride the Wave.
How much does roofing marketing cost?
It varies a lot by agency and service. As one published example, Hook Agency charges $3,750/month for Local SEO + AEO and starts Google Ads + LSA management at $2,000/month, plus your ad spend. Always ask for all-in pricing in writing.
How do roofers get leads?
The fastest leads usually come from Google Ads and Local Service Ads. Long term, SEO and a strong Google Business Profile bring steadier, cheaper leads. Direct mail, Facebook Groups and insurance agent referrals can add more on top.
Will ChatGPT recommend my roofing company?
It can, if your reviews, Google Business Profile, website and mentions on other sites clearly show who you are, where you work and why you’re trusted. That’s what AEO (answer engine optimization) focuses on.
Should I own my roofing website?
Yes. Some agencies build on systems you can’t take with you. Make sure your contract says you own your website, content and ad accounts.
