Roofing marketing companies have gotten better than ever.
Not too long ago, there were not as many options out there — and some of the options that did exist were ultimately very bad. For instance:
- They wouldn’t give you access to your website or own all the content.
- Websites would be templated, with little or no customization.
- “Marketing companies” would sell you leads but not help build your systems to get those leads.
- Avoid agencies that do these 3 things – none of our top 7 agencies do these things:
- “Copy / Paste” Marketing
- “Set it and Forget It” Marketing
- “Black Box” Marketing
I know what you’re thinking: “Tim, don’t you have your own marketing agency? Are you just going to shill for your company?” Let’s address that right off the bat.
Yes, I run HookAgency.com where we specialize in SEO, PPC, and websites, and we’re really good at what we do. But here’s the thing, having an abundance mindset in business means acknowledging and showcasing others who are also doing great work.
A Note on Choosing Marketing Agencies
Before we dive in, a quick caveat: every marketing agency has its ups and downs. Some people have had bad experiences with every agency out there, so I’m not 100% endorsing any of these. Check them out thoroughly and see which one might meet your needs.
If you have any deeper questions – please don’t hesitate to reach out. You might find it useful to contact some of the highly-rated roofing marketing companies in this article, such as Webrunner Media, Roofer Marketers, and Ascend Digital Agency, and ask for their client success stories or case studies. These documents often include details about the number of leads generated or the return on investment (ROI) for their clients, which can give you a sense of their success rates.
You can also ask them for references or testimonials from current or past clients. Speaking directly with these clients can provide firsthand insights into the effectiveness of a company’s services.
The Top 7 Roofing Marketing Companies for 2024
In general, these roofing marketing companies below are better than that. Although we are a roofing marketing agency as well, we often get asked, “Who else would you suggest if we don’t go with you?” and these companies are our go-tos:
1. Web Runner Media
Focus: Google Ads
First on our list is Web Runner Media. They are highly specialized in Google Ads, catering to various industries including roofing, hardscaping, and more.
- Specialization: Google Ads
- Industries: Roofing, Hardscaping, and others
- Reputation: Good feedback from clients
We’ve heard fantastic things about their work and have seen some impressive results. So, if Google Ads are a crucial part of your strategy, this agency could be a great fit.
4.9 STARS ON GOOGLE (BASED ON 67 REVIEWS)
From what I understand, Webrunner media is very good with Google ads for roofing and has solid reporting and systems for making sure you know what you need to do in between meetings. We’ve had overlapping clients and they produced a solid amount of leads and do nice landing pages when appropriate if you need them.
Here are a few reviews that explain why people like working with them:
Here is their rating on Google Business Profile as of this post:
2. Ascend Digital Agency
Excellence in SEO
Next up is Ascend Digital Agency. The person to know here is Michael Sterns. He’s highly recommended in various Facebook marketing groups, and I’ve seen the behind-the-scenes work on his projects.
- Expertise: SEO and Website Design
- Key Person: Michael Sterns
- Results: Positive feedback and good traffic graphs
Their websites look great, and more importantly, the SEO work they do results in noticeable traffic and keyword ranking increases. This often correlates directly to more leads for your business.
5 STARS (BASED ON 20 REVIEWS)
Michael Stearns and Ascend Digital Agency have a ton of people in the Roofing Facebook groups vouching for them, and swearing by the lead flow. They can help you set up your Google ads and allow for a ‘paid discovery’ before buying something bigger. Michael is very communicative, according to reviews, and gets the leads he promises.
Reviews:
Rating:
3. Dope Marketing
Print and Direct Mail Solutions
Dope Marketing is a partner of ours and handles print marketing exceptionally well. They offer services like yard signs and direct mail, which are essential for roofing businesses.
- Specialization: Yard Signs, Direct Mail
- Technology: CRM Integration
- Reputation: Positive feedback from overlapping clients
Their approach integrates with your CRM to automate the sending of marketing materials, making it easier to manage large volumes.
4.5 STARS (BASED ON 40 REVIEWS)
Direct mail and so much more – Dope Marketing stands for ‘Data on Previous Engagement.’ They have the ability to automatically send direct mail to areas where a job sells automatically. They connect with nearly every roofing CRM. They do hand-written notes at scale with an auto-writer and so much more.
Not to mention yard signs, Christmas cards for your customers, and tons of traditional print stuff.
Reviews: 
Rating:
4. Contractor Dynamics
Training for Roofing Businesses
Contractor Dynamics is more of a training company than a traditional marketing agency, but they’re incredibly well-regarded in the industry for their training programs.
- Focus: Training in Facebook Ads, Video Content, and SEO
- Reputation: Highly recommended
They provide comprehensive training that can significantly enhance your in-house marketing capabilities. Clients who’ve gone through their programs often see remarkable improvements in their campaigns.
5 STARS (BASED ON 26 REVIEWS)
Contractor Dynamics is more of a marketing training agency with videos and weekly workshops, as well as workshops for your team. Joseph Hughes is a respected voice in the roofing space, speaks at events, and has deep expertise in Facebook ad training, in particular.
Reviews:
Rating:
5. Best Roofer Marketing
Holistic Marketing Solutions
Out of Atlanta, Best Roofing Marketers offers a blend of affordable coaching and courses, along with services for video content, websites, and ongoing marketing efforts.
- Key Person: Bruce Leeffler
- Specialties: Video Content, Websites, Sales Coaching
- Approach: Affordable coaching and comprehensive services
Bruce and his team are committed to doing right by their clients, and they have a strong reputation in the industry.
6. Restoration Referral System
Increasing Referrals from Insurance Agents
Though not a traditional agency, Restoration Referral System offers unique solutions for increasing leads through referrals from insurance agents.
- Focus: Increasing referrals
- Method: Building relationships with insurance agents
- Course: In-depth system training
Their system involves providing value to insurance agents and creating a reciprocal referral network, which can significantly boost your referral leads.
5 STARS (BASED ON 23 REVIEWS)
Matt Danskin is in a league of his own as far as roofing marketing goes – almost un-categorizable, but we’ll try. His system involves turning insurance agents into referral partners. They also have a software, but the core value here is the intellectual property and his ability to train your team and turn them into a squad of referral generating bad-asses.
Reviews:
Rating:
7. Hook Agency
Our Own Specialties
Lastly, we have to mention Hook Agency, based in Minneapolis. We are a team of 30 with a strong focus on the roofing industry, and we pride ourselves on our transparency and customer service.
- Specialties: SEO, PPC, Website Design
- Team Size: 30 people
- Approach: Transparent, aggressive work ethic
“We are kind of open. We’re open that we’ll recommend competitors. We’re open with all of our secrets.” – Tim, Hook Agency
4.9 Stars (Based on 150+ Reviews)
Get a 10 Minute Demo of Our Services + What a Report Looks Like
We’re known for being highly transparent with our deliverables and sharing a lot of our knowledge freely through platforms like YouTube. We care deeply about our clients and strive to provide exceptional customer service.
Rating:
So there you have it, folks. These are the top seven roofing marketing agencies to consider for 2024. Each of these has its strengths, so make sure to vet them thoroughly to see which one aligns best with your company.
5 Biggest Mistakes When Choosing a Roofing Marketing Agency
Marketing agencies have burned a lot of roofing companies.
- A lot of marketing companies over-promise.
- A lot of roofers frankly buy with ‘wishful thinking.’
- Avoid the 5 following mistakes for the best results.
1. Believing the smooth corporate salesman.
A lot of the people selling at marketing agencies have never actually done the work.
This makes it confusing when they talk about the work being done.
Ideally, you’d get a better experience by asking to talk to people who are doing the work. (this is why our salesperson came from doing Google ads before this job.)
2. Not owning your website.
There are very large players in the roofing marketing agency space that don’t let you own your website, and I find that very sad.
- They have their own proprietary system they build the website, and when you leave, no one else can work on it.
- You pay monthly, but when you leave – they would take your website down.
- Basically, it comes down to, when you leave – people do weird stuff, and frankly, we believe that’s not right.
3. Choosing a roofing marketing agency that does 10 other things besides marketing
“We do sales consulting”
“We do leadership training”
“We do Google ads”
“We do vehicle wraps”
We’ve seen companies like these burn a lot of clients. It’s hard to be a specialist when you do 100 things, and you often bite off more than you can chew.
Choose someone who’s specialized in marketing and ideally specializes in a particular type of marketing so you know they’re experts.
4. Choosing an agency that they have to teach about roofing
With all these amazing roofing marketing agencies – why would you go with some shlub you find at your BNI group?
Because you can give him a painfully hard handshake when he fails to deliver?
I hope you’re doing your hand exercises because it gets tiring explaining the same roofing basics repeatedly so they don’t embarrass you online.
5. Trying to go the cheap route over and over again
I’m not trying to say you should never try the cheap route…
But ‘fool me once, shame on me,’ and ‘fool me twice…’
“Hire the cheap agency over and over again,” and don’t be confused when they don’t deliver consistent leads.
What to Consider When Choosing Your Roofing Marketing Company
- Choose someone you can feel a rapport with and will push to hit your marketing goals.
- Choose someone with expertise in roofing marketing, in general – because there are a ton of efficiencies after you’ve done this 10+ times.
- Choose someone who cares about their long-term reputation in the market and would be remiss to mess it up by doing poor work.
Best of luck finding the best roofer marketers for your needs!
I appreciate you taking the time to read this. If you’ve had experiences with any of these agencies or have other recommendations, feel free to let me know. I’m always keen to hear your thoughts and experiences.
How do I market my roofing business?
To market a roofing business well, you must employ many similar techniques that other small businesses use. Paid advertisement is always a good place to start. Google pay-per-click or Google local service ads can both increase the number of sales your roofing business is doing. With the help of a good marketing agency, you can create content optimized for the Google search. Your ranking in the Google search engine will determine how many people can see your website and the roofing services you offer. If you’ve already created content but haven’t optimized it, an agency can help rebuild your content using keywords and popular search terms in your area. Content optimization is the number one marketing tool small businesses rely on as it brings in more organic sales from customers. On your business website, make sure to share previous positive customer reviews.
How do roofers get clients?
Roofers get clients by using the marketing tools on offer, like many other small businesses. Roofing installation and repair is a service that has been around for a long time and will always be necessary, unlike some industries. For that reason, some older forms of marketing still work. For example, while long letters in the mail probably won’t bring in many new clients, pamphlets with a short explanation of your roofing services and contact information delivered to homes in the area will realistically still work. This detail is especially true if you live in a residential or commercial building area. Since roofing is a business done on clients’ properties, having content sent directly to them in the mail is still a practical form of marketing. However, it’s still a smart practice to create a high-quality website and social media presence for your clients to see when they want to look you up.
How do I increase roof sales?
To increase your roof sales, ensure your website is ranked very high. Most consumers choose a business in the top 3-5 bars of Google search, so work with an agency or marketing professional to ensure your content is as optimized as possible. If you’ve seen several months go by without an uptick in sales or with no new customers, your business isn’t showing up when people look for roofers in your area. If changing your ranking isn’t enough, paid marketing on Google or social media sites in your area may be a strategic move for your business. Finally, look into the area where you’re trying to find clients. Try to get a good idea about whether or not people in the area are looking for roofing services and if you can specialize your services to solve an ongoing problem, a client may have had.
How do roofers get leads?
Roofers get leads through promotional marketing, just like other companies that offer home services. Paid advertising, optimized content creation for your website and social media pages, and presenting with a positive reputation and case studies from satisfied clients can all help roofers get leads. Roofers can get leads more specific to their profession in a few ways. Whether or not they’re working in a commercial area, roofers may contact and collaborate with brokers who can provide them with prospective client information, generating leads that way. Roofers may also work with realtors or attend roofing trade shows. Trade shows can be a great place to generate leads and find collaborative solutions with other roofers and industry professionals. While it’s less common, roofers may go door to door to generate leads. The most cost-effective and quickest way to get leads as a roofer is to work with a talented marketing professional.
What do roofing leads cost?
It can cost anywhere between 15 and 500 dollars to buy a roofing lead. The price hinges on where you get it and if it’s exclusive or shared. How much a roofer wants to pay for a lead depends on the total cost of the job and how much profit the roofer will make. As a roofer, you may pay for leads from other contractors, third-party brokers, or shared lead outlets online or otherwise. A shared lead will always be less lucrative than an exclusive lead because the roofer will be competing against other contractors for the job. The best way to generate organic, exclusive leads is to have a professional and easy-to-access online presence. If a prospect can find the website and look at the roofing services easily through Google search, the roofer is generating exclusive leads through their site. Ideal scenario: a marketing agency can build you a professional website – and you attract those leads yourself so that you own every lead that comes in and the systems that create more leads.
