Roofing marketing companies have gotten better than ever.
Not too long ago, there were not as many options out there— and some of the options that did exist were ultimately very bad. For instance:
- They wouldn’t give you access to your website or own all the content.
- Websites would be templated, with little or no customization.
- “Marketing companies” would sell you leads but not help build your systems to get those leads.
- Avoid agencies that do these 3 things – covered in this short video:
- “Copy / Paste” Marketing
- “Set it and Forget It” Marketing
- “Black Box” Marketing
If you have any deeper questions – please don’t hesitate to reach out. You might find it useful to contact some of the highly-rated roofing marketing companies in this article, such as Webrunner Media, Roofing Marketers, and Ascend Digital Agency, and ask for their client success stories or case studies. These documents often include details about the number of leads generated or the return on investment (ROI) for their clients, which can give you a sense of their success rates.
You can also ask them for references or testimonials from current or past clients. Speaking directly with these clients can provide firsthand insights into the effectiveness of a company’s services.
The Top 7 Roofing Marketing Companies for 2023
In general, these roofing marketing companies below are better than that. Although we are a roofing marketing agency as well, we often get asked, “Who else would you suggest if we don’t go with you?” and these companies are our go-tos:
1. Webrunner Media – 4.9 Stars on Google (Based on 67 Reviews)
From what I understand, Webrunner media is very good with Google ads for roofing and has solid reporting and systems for making sure you know what you need to do in between meetings. We’ve had overlapping clients and they produced a solid amount of leads and do nice landing pages when appropriate if you need them.
Here are a few reviews that explain why people like working with them:
Here is their rating on Google Business Profile as of this post:
2. Roofing Marketers – 5 Stars (Based on 4 Reviews)
Roofing Marketers are a great deal in that they do some multichannel marketing. They set up ‘remarketing’ for you so people who go to your site see your ads all over. They refer to it as Omnipresence, and they are very dedicated to the roofing industry.
3. Ascend Digital Agency – 5 Stars (Based on 20 Reviews)
Michael Stearns and Ascend Digital Agency have a ton of people in the Roofing Facebook groups vouching for them, and swearing by the lead flow. They can help you set up your Google ads and allow for a ‘paid discovery’ before buying something bigger. Michael is very communicative, according to reviews, and gets the leads he promises.
4. Contractor Dynamics – 5 Stars (Based on 26 Reviews)
Contractor Dynamics is more of a marketing training agency with videos and weekly workshops, as well as workshops for your team. Joseph Hughes is a respected voice in the roofing space, speaks at events, and has deep expertise in Facebook ad training, in particular.
5. Dope Marketing – 4.5 Stars (Based on 40 Reviews)
Direct mail and so much more – Dope Marketing stands for ‘Data on Previous Engagement.’ They have the ability to automatically send direct mail to areas where a job sells automatically. They connect with nearly every roofing CRM. They do hand-written notes at scale with an auto-writer and so much more.
Not to mention yard signs, Christmas cards for your customers, and tons of traditional print stuff.
6. PeakLeads.io – 5 Stars (Out of 6 Reviews)
Commercial roofing marketing experts, PeakLeads, used to go by Summa Media. They have advanced systems for procuring lucrative commercial roofing jobs with targeted e-mail marketing. They utilize some automation and persuasive copywriting to create higher $$$ revenue-generating jobs.
7. Restoration Referral System – 5 Stars (Based on 23 Reviews)
Matt Danskin is in a league of his own as far as roofing marketing goes – almost un-categorizable, but we’ll try. His system involves turning insurance agents into referral partners. They also have a software, but the core value here is the intellectual property and his ability to train your team and turn them into a squad of referral generating bad-asses.
The best low-budget option roofing marketing companies
The hardest part about making a list like this is that there are some low-budget options, but because they are so cheap, it’s really hard to publicly endorse them.
Because sometimes cheap providers don’t prioritize customer service or are trying to cut corners in certain things that ideally they wouldn’t.
The being said – I will explain a few options, and if you’d like to know more about the specific companies… MESSAGE ME ON FACEBOOK and I will tell you their names and give you personal referrals.
Honestly – I wish I could just full-blown endorse these two companies, but I don’t want to be publically held accountable for them if they don’t work out. I’m writing this as of December 1, 2023 – and they are both currently seemingly doing decent work, just perhaps not to the level of some of the other companies on this list.
1. A Company that teaches your roofing company.
This company also offers done-for-you and is, for some reason, kind of antagonistic on social media towards us even though we’ve sent them several referrals. I don’t care – I will continue to refer this company business as long as they are teaching decently.
2. A company that sells cheaper roofing websites.
This particular company seemingly took a lot of what we were doing on our websites (at least the homepage) and now has several things about their websites that I like that are different from ours. Even though their sites were a little derivative of our websites, I’ve sent them some referrals – time will likely have them increasing their prices to make the inner pages not feel generic and adding other marketing offerings.
But it’s good to have cheap options when starting out!
5 Biggest Mistakes When Choosing a Roofing Marketing Agency
Marketing agencies have burned a lot of roofing companies.
- A lot of marketing companies over-promise.
- A lot of roofers frankly buy with ‘wishful thinking.’
- Avoid the 5 following mistakes for the best results.
1. Believing the smooth corporate salesman.
A lot of the people selling at marketing agencies have never actually done the work.
This makes it confusing when they talk about the work being done.
Ideally, you’d get a better experience by asking to talk to people who are doing the work. (this is why our salesperson came from doing Google ads before this job.)
2. Not owning your website.
There are very large players in the roofing marketing agency space that don’t let you own your website, and I find that very sad.
- They have their own proprietary system they build the website, and when you leave, no one else can work on it.
- You pay monthly, but when you leave – they would take your website down.
- Basically, it comes down to, when you leave – people do weird stuff, and frankly, we believe that’s not right.
3. Choosing a roofing marketing agency that does 10 other things besides marketing
“We do sales consulting”
“We do leadership training”
“We do Google ads”
“We do vehicle wraps”
We’ve seen companies like these burn a lot of clients. It’s hard to be a specialist when you do 100 things, and you often bite off more than you can chew.
Choose someone who’s specialized in marketing and ideally specializes in a particular type of marketing so you know they’re experts.
4. Choosing an agency that they have to teach about roofing
With all these amazing roofing marketing agencies – why would you go with some shlub you find at your BNI group?
Because you can give him a painfully hard handshake when he fails to deliver?
I hope you’re doing your hand exercises because it gets tiring explaining the same roofing basics repeatedly so they don’t embarrass you online.
5. Trying to go the cheap route over and over again
I’m not trying to say you should never try the cheap route…
But ‘fool me once, shame on me,’ and ‘fool me twice…’
“Hire the cheap agency over and over again,” and don’t be confused when they don’t deliver consistent leads.
What to Consider When Choosing Your Roofing Marketing Company
- Choose someone you can feel a rapport with and will push to hit your marketing goals.
- Choose someone with expertise in roofing marketing, in general – because there are a ton of efficiencies after you’ve done this 10+ times.
- Choose someone who cares about their long-term reputation in the market and would be remiss to mess it up by doing poor work.
Best of luck finding the best roofing marketing company for your needs!
How do I market my roofing business?
To market a roofing business well, you must employ many similar techniques that other small businesses use. Paid advertisement is always a good place to start. Google pay-per-click or Google local service ads can both increase the number of sales your roofing business is doing.
With the help of a good marketing agency, you can create content optimized for the Google search. Your ranking in the Google search engine will determine how many people can see your website and the roofing services you offer.
If you’ve already created content but haven’t optimized it, an agency can help rebuild your content using keywords and popular search terms in your area. Content optimization is the number one marketing tool small businesses rely on as it brings in more organic sales from customers.
On your business website, make sure to share previous positive customer reviews.
How do roofers get clients?
Roofers get clients by using the marketing tools on offer, like many other small businesses. Roofing installation and repair is a service that has been around for a long time and will always be necessary, unlike some industries. For that reason, some older forms of marketing still work.
For example, while long letters in the mail probably won’t bring in many new clients, pamphlets with a short explanation of your roofing services and contact information delivered to homes in the area will realistically still work. This detail is especially true if you live in a residential or commercial building area.
Since roofing is a business done on clients’ properties, having content sent directly to them in the mail is still a practical form of marketing. However, it’s still a smart practice to create a high-quality website and social media presence for your clients to see when they want to look you up.
How do I increase roof sales?
To increase your roof sales, ensure your website is ranked very high. Most consumers choose a business in the top 3-5 bars of Google search, so work with an agency or marketing professional to ensure your content is as optimized as possible.
If you’ve seen several months go by without an uptick in sales or with no new customers, your business isn’t showing up when people look for roofers in your area. If changing your ranking isn’t enough, paid marketing on Google or social media sites in your area may be a strategic move for your business.
Finally, look into the area where you’re trying to find clients. Try to get a good idea about whether or not people in the area are looking for roofing services and if you can specialize your services to solve an ongoing problem, a client may have had.
How do roofers get leads?
Roofers get leads through promotional marketing, just like other companies that offer home services. Paid advertising, optimized content creation for your website and social media pages, and presenting with a positive reputation and case studies from satisfied clients can all help roofers get leads.
Roofers can get leads more specific to their profession in a few ways. Whether or not they’re working in a commercial area, roofers may contact and collaborate with brokers who can provide them with prospective client information, generating leads that way.
Roofers may also work with realtors or attend roofing trade shows. Trade shows can be a great place to generate leads and find collaborative solutions with other roofers and industry professionals. While it’s less common, roofers may go door to door to generate leads.
The most cost-effective and quickest way to get leads as a roofer is to work with a talented marketing professional.
What do roofing leads cost?
It can cost anywhere between 15 and 150 dollars to buy a roofing lead. The price hinges on where you get it and if it’s exclusive or shared. How much a roofer wants to pay for a lead depends on the total cost of the job and how much profit the roofer will make.
As a roofer, you may pay for leads from other contractors, third-party brokers, or shared lead outlets online or otherwise. A shared lead will always be less lucrative than an exclusive lead because the roofer will be competing against other contractors for the job.
The best way to generate organic, exclusive leads is to have a professional and easy-to-access online presence. If a prospect can find the website and look at the roofing services easily through Google search, the roofer is generating exclusive leads through their site.