There is a lot of information and SEO companies out there, but a good chunk of those companies and information are not doing the right things to get you to where you want to be.
Let’s get started!
1. Ensure your Google My Business listing is fully complete and kept up to date
If you don’t have a Google My Business listing, you need to make one ASAP!
You don’t even need to have a website in order to do this so there shouldn’t be anything holding you back from doing so.
So what should you know about Google My Business?
- You can sign up even if you don’t have a website.
- Make sure you’re getting reviews
- Your name, address, and phone number should be consistent across the web.
- Throw in a photo or two of team members and your office, even if they aren’t professionally done.
- Make sure all the fields are filled out – and whip through it.
2. Get More Online Reviews
Getting reviews for your business may be one of the most underrated HVAC SEO tips on this list. You may not think it, but having good reviews is extremely important, especially now that so many people go to them when making a final decision on a product or service.
Thinking your business is doing fine without them? After all, it’s just a review, right? What will that do for my business?
What can 5-star reviews do for my business?
Google uses 5-star reviews when they decide who is showing on the top of the maps. It is also a great way to get more trust from potential customers. When they see the experience other people have had with your business, they are more willing to choose you because they know what to expect.
I already have reviews, I’m good, right?
If you already have some reviews and think all is fine and dandy, you may want to think again.
A few good reviews just isn’t enough, and as your reviews get older, consumers may not think they are as valid. That is why it is important to continue getting them.
How do I get more reviews?
The process of getting reviews may be simpler than you think.
Honestly, it’s just as simple as asking clients that you’ve completed work for. You can do this through a kindly-worded email or phone call.
You may be more likely to get them to do it by making it more likely for them by giving directions or a guide/process on how they are able to leave a review.
It is also a good idea for you to respond to the reviews left on your page whether they are good or bad. When you respond to the negative, it is important to take ownership and how that you are taking responsibility and are trying to improve from past mistakes.
3. Incorporate Video
Video is a great tool for you to improve your HVAC SEO.
With the popularity of video being greater than ever before, this is something that you should be taking full advantage of. Your potential customers are looking to be entertained and are searching for easier ways to consume their information.
Where should I put my videos?
Now more than ever people are going onto YouTube to learn something new. In fact, YouTube is the second-highest search engine only behind Google.
Another great reason for using YouTube as a host for your video is that you are also easily able to embed videos from YouTube into your website pages and blog posts.
How does video help with my SEO?
When you have video, you are able to bring people onto your website for longer and bring up the engagement on the site.
One thing that Google pays close attention to for its ranking algorithm is user engagement and how those users interact with what’s on your page. When you put video on your page, it will help to keep them there for longer so Google can take that information and use it to boost your SEO ranking. This is because it sees time-on-page as people liking your content and seeing it as useful so you can be rewarded for it.
Here is a great video explaining why video is Good for SEO:
4. Optimize Site Speed
These days, speed is king and is becoming more and more important for the users and improving search engine rankings.
When you have a slow site that keeps users waiting, it causes them to become impatient and move on to a competitor’s site that is actually responding.
How can I make my site faster?
This is one of those questions that depends on the way your particular site was built. If you have a site that is built on WordPress like the sites we build, here are some great options for you to utilize.
- When you use image compression plugins, they will optimize your images files so they are optimized for quicker downloads.
- Use caching plugins so you can enable browser caching.
- Remove any of the plugins that you aren’t using and be sure to maintain it.
5. Start Making Quality SEO Content
Content is becoming more and more important for SEO, but it can be difficult to stand out with all the other content out there. That is why good and quality content is important.
Where can I get started with getting good content?
The starting point for good SEO content is going to start with the keyword research. This helps you to target your niche and get them the useful information that they are searching for.
What else can I do for good content?
- Make your content unique and don’t just copy the competition. You can do similar work and improve on what they have done.
- Have content that is user-friendly and written in a simple way for your audience to understand. You are trying to be helpful here, not prove how much you know.
- Make sure your content is laid out with good formatting and headings.
- Try to make your content engaging and interesting. Things like video and graphs are great for this because it will increase engagement and keep people interested.
6. De-index thin & duplicate content
DO NOT SKIP THIS!!!!!
This is a critical HVAC SEO tip for most companies out there.
You want to make sure that your website does not have a lot of thin and duplicating content.
This may seem like a simple and unimportant thing to do, but it is massively important.
How can I check for thin and duplicate content?
You can check for this just by simply looking on the backend of your website and check for duplicates.
You can also just Google “site:yourwebsite.com” to see if a bunch of random and unimportant pages show up for your site.
7. Be Mobile Responsive
In the world we’re living in today, not being mobile responsive will destroy your efforts in SEO.
With so many people browsing the web on their mobile devices and tablets, it is more important than ever to have a website that they are able to navigate and have a good experience with. In fact, more searches are coming from these types of devices over the standard desktop computer and laptops.
Why is mobile-friendly so important for my SEO?
Part of the algorithm Google has is testing your site for mobile-friendliness and indexing websites for mobile-first.
What can I do to make sure that my website is optimized for mobile?
A few things you can do for making sure your website is optimized for mobile are the following:.
- Check to make sure all your content can be accessed from mobile devices.
- Be sure you have a ‘responsive’ design for your mobile design.
Now that you have some of the best HVAC SEO tips out there, it’s time to put them into action. Good Luck!