Home Services PPC
Home Services PPC Management that Gets Results
We know what it takes to help you cut through the noise of your competitors to get more business for your home services company.
- We make eye-catching ads that capture your target market’s attention
- We find and target the top keywords that your audience is searching for
- We structure and monitor your account, updating you monthly on our progress
Ads/Copy
Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.
Structure
The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.
Keywords
What search terms that have many people searching them are worth going after. We can find these more quickly.
Home Services PPC Done For You
Stop wasting time and money trying to manage Google Ads on your own. Our home services PPC experts take the guesswork out of pay-per-click advertising and deliver real results for contractors who want more qualified leads—fast.
PPC is one of the best tools to generate immediate traffic while your SEO efforts gain traction. But without the right strategy, it’s easy to burn through your ad budget with nothing to show for it. That’s where we come in.
- We manage every aspect of your Google Ads campaigns, from keyword research to ad copy to ongoing optimization
- We identify the most profitable services and locations to target so you get better ROI
- We provide monthly reporting that’s clear, honest, and tied to business results (not vanity metrics)
You work hard to run your business. Let us take PPC off your plate so you can focus on delivering great service while we bring in the leads. With years of experience helping roofers, plumbers, HVAC companies, and other home service pros, we know what it takes to drive results—and we’ll treat your budget like it’s our own.
Clearly Defined Campaigns to Help You Reach Your Goals
We specialize in a slow and steady approach to home services PPC management, and we’re ready to implement our finely-tuned and tested strategies on your ad account. Many other marketing companies just throw out their client’s money and fail to generate positive ROI results. Our team takes the time to build up your account with keywords and copy that reach your ideal audience and cut out the search terms that aren’t generating any valuable leads.
Our experts create compelling ad copy, eye-catching display ads, and professional landing pages by conducting research to identify the greatest-performing keywords on your website and your competitors’ websites. With that knowledge, we enable you to show up in search engine results that are most likely to be frequented by your ideal consumers.
With this calculated approach, we make the most out of every single dollar of your ad spend. Most marketing companies use methods that don’t work, essentially throwing your hard-earned cash out the window. Don’t waste time when it comes to reaching your target customer, and get the jobs that you want with our expert PPC team.
FREE PPC OPPORTUNITY REPORT
Contact us now, and mention the ‘Free Home Services PPC Opportunity Report’
The initial call is an important step in understanding your service area, the key services you want to target, and the number of people searching for that service. After we have this information, it’s time to take a closer look at what areas are the most profitable and how you can reach those potential customers.
By taking a comprehensive look at your area, key services you want to target, and how many people are searching in your area, we can help develop a strategy tailored specifically to meet your needs. We’ll assess current trends in the market and design an opportunity report similar to below that maximizes customer engagement with minimal effort on your part. Additionally, our team will also be able to identify which channels work best for reaching potential customers so that you don’t waste time or money on ineffective marketing tactics.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
Fun Under Pressure
When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
100+ 5-Star google Reviews and Counting
Chase Courtney
Courtney Construction
If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…
Alicia Tetrault
Pro Shine Air Duct Experts
We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.
Angelica Brager
Young Construction
We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…
Steph Laurer
Badgerland Exteriors
“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Karly Rolls
Rolls Mechanical
"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…
Kristin Sullivan
Bob's AC
"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."
Courtney White
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.
High-Converting Landing Pages Built for Home Services PPC
A great PPC campaign is only as strong as the page it sends traffic to. That’s why we don’t just stop at writing compelling ads, we build high-converting landing pages that are designed specifically for contractors and home service companies.
Our landing pages are built to turn clicks into calls and form fills, with a clear layout, trust-building elements like reviews and certifications, and strong calls to action. We apply proven conversion rate optimization (CRO) techniques to every campaign we manage.
Here’s what that means for you:
- Faster lead generation from your Google Ads traffic
- Better cost-per-lead results on your home services PPC campaigns
- Pages that speak directly to your ideal customer’s needs and pain points
When your ads and landing pages are aligned, you don’t just get more clicks—you get better customers. We make sure every part of your pay-per-click funnel is working to grow your business.
FAQs
Commonly Asked Questions
How does PPC help vs. SEO?
SEO is amazing for getting leads in 6-9 months from the start of your project, but PPC can help you get more leads tomorrow – and the next day, and feed your sales team for the foreseeable future. We’re of the mind that if you can afford to do both and you need to see immediate results, you should start PPC as soon as possible.
What is remarketing – and why do you love it so much?
We believe if someone comes to your website – that they should see your company all around after they leave. The reason we love remarketing so much is that you pay pennies on the dollar for remarketing click-through, and 2nd and 3rd time visitors are much more likely to convert. In fact, people may take 6-8 times coming back to your website before they become a customer. Once you understand this dynamic, remarketing (sometimes known as retargeting) becomes much more obvious. We love how effective this is for many of our PPC clients, and how it increases their brand awareness as well.
How much do you charge for PPC Management?
We start at $2k for any spend under $5k in budget, and it scales up slowly from there for higher spends. We try to be extremely reasonable in our pricing, and it includes setup and monthly reporting. We are open to reporting more often at the beginning of our services, but in general after the first few months – we find it makes sense to share key findings and changes in a monthly call.
Do my PPC results last even after I’m done paying?
No, the minute you stop paying for your PPC ads, that is when they stop. It is not like SEO where you will continue to see results after you stop with the work and putting money towards it.
It is kind of like a billboard, except in a digital form where you pay for a certain amount of time so it is seen, and then when you stop paying, it is taken down.
Helpful Resources
Check Out Our Top Resources
