Staying ahead in HVAC means more than knowing the latest tools and techniques, it means learning from the people shaping the future of the trade.
Whether they’re running $50M companies or creating binge-worthy content from the job site, these top influencers are making serious waves.
From sales strategy to field hacks, these are the voices driving the next generation of HVAC—and they’re anything but boring.
- But you don’t just want boring old content!
- These top 8 influencers are either high-powered CEO’s or fun to watch creators.
- These are folks effecting the HVAC industry, and shaping what it will become in the next 5-10 years.
*These CEO’s and influencers are not in any particular order.*
1. Victor Rancour – “Everyone’s Favorite Influencer”
CEO, Profit Rocket Group
Victor Rancour is the founder of Absolute Airflow, which he launched in 2018 and quickly scaled to over $50 million in residential HVAC service. After entering the trade as a tech in 2015, he discovered a talent for sales—winning AirTime 500’s Top Selling Tech multiple times. Now, he trains thousands of techs across the country through his Profit Rocket Business Blueprint, helping business owners fast-track their growth and avoid the struggles he faced early on.
🔹 Built a $50M HVAC business in Southern California
🔹 Nationally known sales trainer for techs and owners
🔹 Founder of the Profit Rocket Business Blueprint
2. Amanda August – “Inspiring Leadership at GoGrasshopper.com”
CEO, Grasshopper Heating & Cooling
Amanda transformed a commercial install-only company into a residential HVAC powerhouse. She leads with heart and business savvy, setting an example for women and entrepreneurs in the trades.
🔹 Turned a struggling business into a thriving one
🔹 Advocates for branding, culture, and team growth
🔹 Active speaker and mentor in the home service space
Connect with Amanda on LinkedIn
3. Joe Crisara – “ServiceMVP & Uncle Joe Moments”
With over 35 years in the trades, Joe Crisara has become one of the most trusted voices in HVAC sales coaching. As the founder of ServiceMVP, he teaches contractors how to close more jobs by focusing on empathy, value, and trust. Joe’s “performance-based” selling approach helps techs and business owners shift their mindset, serve customers better, and boost revenue—all while staying ethical and customer-focused. His direct style, real-world experience, and signature “Uncle Joe” moments have made him a favorite across the industry.
🔹 Creator of the ServiceMVP sales system
🔹 Trusted coach for thousands of techs and owners
🔹 Known for blending empathy with proven results
Follow Joe Crisara on Facebook
4. Joshua Griffin – “HVAC Guide for Homeowners”
Owner, Griffin Air / Content Creator
Joshua Griffin runs Griffin Air in Virginia and is the creator behind NewHVACGuide.com and the HVAC Guide for Homeowners YouTube channel. He’s passionate about educating homeowners on how to make informed decisions when purchasing or replacing HVAC systems. His content promotes transparency and helps bridge the knowledge gap between consumers and contractors.
🔹 Runs NewHVACGuide.com and HVAC Guide for Homeowners
🔹 Champions pricing transparency
🔹 Offers simple breakdowns of complex topics
5. Tommy Mello – “The Home Service Millionaire”
Founder, A1 Garage Door Service & Home Service Expert Podcast
Tommy Mello is the CEO of A1 Garage Door Service and host of the Home Service Expert podcast. After building his business past $100 million in revenue, he now shares his strategies for hiring, systems, and leadership with others in the trades. Tommy is also the author of Home Service Millionaire, a guide for growing a home service business at scale.
🔹 Host of the Home Service Expert podcast
🔹 Author of Home Service Millionaire
🔹 Focuses on hiring, leadership, and scale
Watch Home Service Expert on YouTube
Follow Home Service Expert on Youtube
6. Tersh Blissett – “Home Service Mastery & Remote Ops”
Founder, Service Emperor & Podcast Host
Tersh Blissett is the founder of Service Emperor and host of the Service Business Mastery podcast. Known for running a fully remote HVAC, plumbing, and electrical company, he shares how contractors can use systems, delegation, and automation to grow sustainably. Tersh is a go-to resource for tech-forward service business insights.
🔹 Pioneered fully remote HVAC company
🔹 Shares tech-forward business tips
🔹 Great resource for systematizing growth
Watch Service Business Mastery on YouTube
Connect with Tersh on LinkedIn
7. Ryan Chute – “The Wizard of Ads”
Partner, Wizard of Ads
Ryan Chute is a partner at Wizard of Ads and helps home service businesses grow through storytelling, branding, and strategy. He blends neuroscience with marketing to build brands that connect emotionally and stand out. Ryan’s work focuses on helping contractors charge premium prices through better messaging.
🔹 Crafts story-based marketing for contractors
🔹 Expert in building memorable brands
🔹 Helps businesses break through commodity pricing
8. Dan Antonelli – “Branded, Not Blanded”
President, KickCharge Creative
Dan Antonelli is the president of KickCharge Creative and a leader in home service branding. He’s helped over 2,000 companies develop logos, truck wraps, and visual identities that stand out. His book, Branded Not Blanded, is a must-read for contractors who want to dominate their market through branding.
🔹 Author of Branded Not Blanded
🔹 Advocate for bold, differentiated branding
🔹 Trusted by top HVAC and plumbing brands
9. JeffJDemHVAC – “Real Work, Real Tips”
HVAC Tech & Creator
Jeff shares daily content from the job site, giving followers an authentic look at the life of an HVAC tech. From tool reviews to install walk-throughs, his Instagram is a valuable resource for techs looking to learn and relate to someone in the field doing the work every day.
🔹 Active HVAC tech sharing firsthand experience
🔹 Tips for tools, installs, and troubleshooting
🔹 Gritty, unfiltered look at the trade
Follow @JeffJDemHVAC on Instagram
10. Trent Parker – “MrFatCheeto”
HVAC Entertainer
Trent Parker brings humor to the trades with viral HVAC reels and skits that poke fun at life in the field. His content is lighthearted, relatable, and widely shared, making him a favorite among techs and contractors looking for a daily laugh and some community connection.
🔹 Viral HVAC reels and funny moments
🔹 Makes HVAC relatable and fun
🔹 Builds community with laughter
Follow Trent Parker on Facebook
11. Chris Stephens – “HVACR Videos Guy”
HVAC Tech & YouTuber
Chris Stephens is a refrigeration and HVAC tech who documents real job site diagnostics and repairs on his HVACR Videos YouTube channel. He’s respected for his technical depth and willingness to show the gritty, unfiltered side of the trade to help others learn.
🔹 Breaks down complex refrigeration concepts
🔹 Transparent about real job site challenges
🔹 Over 200k+ subscribers on YouTube
12. Bryan Orr – “Tech Trainer & Podcast Host”
Founder, HVAC School
Bryan Orr is the founder of HVAC School, one of the most listened-to podcasts and blogs in the industry. He delivers highly technical, practical training for HVAC professionals, helping them sharpen their skills and stay up to date with changes in the field.
🔹 Hosts the HVAC School Podcast
🔹 Popular for tech tips, deep dives, and guest interviews
🔹 Offers training resources for free
Visit HVAC School
Listen on Apple Podcasts
13. HVAC Jess – “Field Tech & Influencer”
HVAC Technician & Content Creator
HVAC Jess shares daily content from the job site, showing what it’s like to be a woman in the trades. She’s built a strong following by being real, helpful, and motivational—offering a fresh perspective and encouraging more women to enter HVAC.
🔹 Advocates for women in HVAC
🔹 Shares product reviews, install tips, and daily work life
🔹 Strong community-builder on Instagram and TikTok
14. Gene Slade – “The Polarizing Sales Powerhouse”
Gene Slade is a well-known name in HVAC sales training, and not without controversy. As the founder of Lead Ninja, he’s built a reputation for aggressive, high-ticket strategies that some love and others question. What’s undeniable is his impact. Gene has helped contractors close big deals, boost their average tickets, and rethink how they communicate value. Whether you see him as a disruptor or a motivator, he’s got people in the trades talking.
🔹 Founder of Lead Ninja and sales coach
🔹 Known for bold, high-ticket strategies
🔹 Loved by fans, debated by critics
15. Jason Walker – “Master of the Hustle”
Jason Walker is the founder and host of HVAC Masters of the Hustle, a podcast and YouTube channel where top performers in the trades share how they broke through to the next level. A former comfort advisor turned coach, Jason brings raw, real-world experience to every episode. His focus is on helping techs and sales pros develop the mindset, confidence, and hustle it takes to win big in HVAC.
🔹 Host of HVAC Masters of the Hustle
🔹 Former top-producing comfort advisor
🔹 Shares success stories from industry leaders
Watch HVAC Masters of the Hustle on YouTube
HVAC Influencers Are Everywhere
From job sites to TikTok, HVAC pros are showing up, sharing knowledge, and building serious influence. Whether they’re fixing furnaces or dropping wisdom on Instagram, these leaders are shaping the future of the trades.
Want a real look at what’s hot (or keeping people cool)? Just search “HVAC” on TikTok—you’ll find techs, tools, and stories that are as real as they get.
Know someone who belongs on this list? Message me on Facebook and let’s keep building it.
