Ready to hook better leads with savvy Google ad management?
It takes more than HVAC skills to convert a lead into a viable customer. From paid ads to social media campaigns, our team knows how to get results and score more business for your company.
- We use custom keywords that define your industry and speak to your audience.
- Specially crafted copy reaches your target demographic.
- Our visually appealing ads attract attention across ad networks.
HVAC PPC done for you by experts
We know you’ve invested your blood, sweat and tears into your company – and we can help you reap more of the rewards by owning your marketing – and wielding your Google ad spend better.
- We can also help you with Facebook ads, Instagram ads, and any other ad network that requires a savvy eye and a team of marketers – from coders to copywriters.
- We’re here for you – so you can more time running your company, rather than trying to learn about marketing stuff that you’d rather have done for you.
Free HVAC PPC Opportunity Report
Contact us now, and mention the ‘Free PPC Opportunity Report’
After we have an initial call – we can take a look at your area, key services you want to target, and how many people are searching in your area – and put together a report similar to this:
Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.
The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.
What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.
Monthly PPC Management + Reporting, and a Live Marketing Dashboard = Starting at [Contact Us for Pricing]
Get in Touch
Fill in your information below and we’ll reach out the schedule a time to talk about your goals for your business.
How long does it take?
Month one is set up, month 2 is Google learning, month 3 we start seeing real results.
What should my ad budget be?
For contractors making over a million dollars we suggest no lower than 2.5k. Generally – we have a lot of clients spending 3k-5k a month on the ad spend itself (separate from our ad management fee) Contact us for pricing.
Where do my ads show up?
Text or search ads show up on the Google search engine results page as the top 3 results. Remarketing or display ads show around the web on various popular websites, to stay top of mind for people that have already visited the website.
HVAC PPC Made Custom for Your Business
You work hard to maintain your business, so you probably want to stretch your advertising dollars as far as possible. That means there’s not much margin for error when it comes to paying for marketing. However, marketing is necessary to generate leads and expand your business.
So, how much time can you commit to learning how to market your business effectively? There are a lot of components, including design, copywriting, and coding. Perhaps you could contract some aspects and do the rest yourself, but that still takes you away from the work that matters.
Whether you’re frustrated with Google ads that don’t quite perform or hoping to branch out to social media platforms, like Facebook, we can help. Don’t guess or take chances with your marketing budget. Let our team of experts craft a custom campaign that actually works, so you can focus on running your business.
What is PPC in HVAC?
This is where Pay-Per-Click, an innovative online advertising model, takes center stage. It’s the fuel that propels HVAC businesses into the digital stratosphere, putting their products and services right in the spotlight. This potent strategy empowers you to strategically place advertisements online, driving customer engagement and escalating business growth like never before. Welcome to the future of HVAC marketing – harness the power of PPC and witness your business take flight.
What does PPC stand for?
PPC, in the world of digital advertising, stands for Pay-Per-Click. This advertising model allows businesses, including those in the HVAC industry, to place online ads and pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to earn them organically. This strategy can lead to increased visibility, higher traffic, and potentially more conversions for your HVAC business.
What’s an example of PPC?
A prime example of PPC (Pay-Per-Click) advertising is Google Ads, formerly known as Google AdWords. In this system, businesses bid on keywords relevant to their products or services. When users search for those keywords on Google, the business’s ad may appear at the top of the search results page.
Let’s consider an HVAC company, “Cool Breeze Comfort Solutions.” They might bid on keywords like “AC repair,” “heating services,” or “HVAC maintenance.” When a user types these keywords into Google, an ad for “Cool Breeze Comfort Solutions” could appear above the organic search results. Each time a user clicks on their ad, leading them to the “Cool Breeze Comfort Solutions” website, the company pays a predetermined fee. This is a classic example of how PPC advertising operates.
7 Key Principles to Ignite Your HVAC PPC Campaigns
If you’re reading this, chances are you’re an HVAC company looking to supercharge your marketing efforts. You’re in the right place. Today, we’ll be turning up the heat on HVAC PPC (Pay-Per-Click) strategies, introducing unusual ideas and hot takes that will leave your competition in the cold. Brace yourselves; it’s time to revolutionize the way you think about PPC.
Bidding on Branded Terms: An Unconventional Approach
We’re starting with a controversial tip: Bid on your own brand name. It may sound counter-intuitive – why pay for clicks you’re already getting organically? But here’s the twist: if you don’t, your competitors might. They could hijack your brand’s visibility, riding on your reputation to lure away potential customers. So, challenge the status quo and protect your brand!
Negative Keywords: The Hidden Powerhouse
Negative keywords are your secret weapon. They prevent your ads from appearing in irrelevant searches, saving you precious ad spend. In the HVAC industry, this can be crucial. Ensure you’re not wasting money on searches for “HVAC jobs” or “DIY HVAC repair.” This might be a bold move, but it’s one that will pay off.
Seasonality: Embrace the Heat (and Cold)
HVAC services are highly seasonal, and your PPC campaigns should reflect that. When summer’s scorching heat or winter’s freezing cold hits, people are looking for HVAC solutions. Capitalize on these hot and cold periods to maximize your ROI.
Hyperlocal Targeting: Make Your Neighbors Your Customers
Let’s be radical here: Broad, sweeping campaigns might sound appealing, but they can end up being a drain on resources. Instead, focus on hyperlocal targeting. Your next customer might be just around the corner, and with hyperlocal PPC, you can make sure your ad is the first they see.
Mobile Optimization: It’s Not Optional Anymore
In this age, not having a mobile-optimized PPC campaign is akin to leaving money on the table. More than half of all web traffic now comes from mobile devices. If your PPC campaign isn’t optimized for mobile, you’re missing out on a huge chunk of potential customers. So go ahead, defy convention and optimize your campaign for mobile-first.
Landing Page Experience: First Impressions Matter
Let’s challenge the notion that PPC is all about the ad itself. A great ad can attract clicks, but it’s the landing page experience that converts those clicks into customers. Make sure your landing page aligns with your ad, answers potential questions, and has a clear call to action.
Continuous Testing: The Secret Ingredient
Here’s a hot take: PPC is not a “set it and forget it” type of strategy. The most successful campaigns are those that undergo continuous testing and tweaking. Always be on the lookout for what works, what doesn’t, and how you can improve. This is the path to PPC success.
There you have it: seven unconventional yet powerful principles to shake up your HVAC PPC efforts. Remember, sometimes the most challenging ideas can yield the most rewarding results. Now, go forth and conquer the PPC world, HVAC-style!
Commonly Asked Questions
What is your approach to PPC?
We see company’s doing PPC that know how to spend money quick and in-efficiently. We pride our selves on a slower approach, building up what’s working, and trimming negative keywords that don’t make you money. We may not spend 10k the first month, but we also make sure your spending is much more targeted than many who may be more reckless.
How does PPC help vs. SEO?
SEO is amazing for getting leads in 6-9 months from the start of your project, but PPC can help you get more leads tomorrow – and the next day, and feed your sales team for the foreseeable future. We’re of the mind, that if you can afford to do both – and you need to see immediate results, you should start PPC as soon as possible.
Do you handle ad design, and landing pages?
Visual/display ad design is part of the initial fees on your PPC campaign. Website Design Edits and Landing Page Creation are billed separately if we are building them out on your site. We have the staff to help you with this and are willing to price them efficiently as part of an initial project or down the road. Be confident knowing that all of our skills are in-house and ready to help at any time. Including coders, designers, writers, and SEO specialists + along with your Roofing PPC / Google ad specialists that will be running your campaigns.
How much do you charge for PPC Management?
We start at $997 for any spend under $5,000 in budget, and it scales up slowly from there for higher spends. We try to be extremely reasonable in our pricing, and it includes setup and monthly reporting. We are open to reporting more often at the beginning of our services, but in general after the first few months – we find it makes sense to share key findings and changes in a monthly call.