HVAC PPC
Ready to hook better leads with savvy Google ad management?
It takes more than HVAC skills to convert a lead into a viable customer. From paid ads to social media campaigns, our team knows how to get results and score more business for your company.
- We use custom keywords that define your industry and speak to your audience
- Specially crafted copy reaches your target demographic
- Our visually appealing ads attract attention across ad networks
Ads/Copy
Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.
Structure
The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.
Keywords
What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.
HVAC PPC done for you by experts
We know you’ve invested your blood, sweat and tears into your company – and we can help you reap more of the rewards by owning your marketing – and wielding your Google ad spend better.
- We can also help you with Facebook ads, Instagram ads, and any other ad network that requires a savvy eye and a team of marketers – from coders to copywriters.
- We’re here for you – so you can more time running your company, rather than trying to learn about marketing stuff that you’d rather have done for you.
Learn more about our HVAC PPC Services with these helpful guides:
- Google Ads Strategies for HVAC Companies That Get Results
- UItimate Guide to Google Local Service Ads for HVAC Companies
- Top Google Ads Mistakes HVAC Companies Should Avoid
HVAC PPC Made Custom for Your Business
You work hard to maintain your business, so you probably want to stretch your advertising dollars as far as possible. That means there’s not much margin for error when it comes to paying for marketing. However, marketing is necessary to generate leads and expand your business.
So, how much time can you commit to learning how to market your business effectively? There are a lot of components, including design, copywriting, and coding. Perhaps you could contract some aspects and do the rest yourself, but that still takes you away from the work that matters.
Whether you’re frustrated with Google ads that don’t quite perform or hoping to branch out to social media platforms, like Facebook, we can help. Don’t guess or take chances with your marketing budget. Let our team of experts craft a custom campaign that actually works, so you can focus on running your business.
What is PPC in HVAC?
This is where Pay-Per-Click, an innovative online advertising model, takes center stage. It’s the fuel that propels HVAC businesses into the digital stratosphere, putting their products and services right in the spotlight. This potent strategy empowers you to strategically place advertisements online, driving customer engagement and escalating business growth like never before. Welcome to the future of HVAC marketing – harness the power of PPC and witness your business take flight.
What does PPC stand for?
PPC, in the world of digital advertising, stands for Pay-Per-Click. This advertising model allows businesses, including those in the HVAC industry, to place online ads and pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to earn them organically. This strategy can lead to increased visibility, higher traffic, and potentially more conversions for your HVAC business.
What’s an example of PPC?
A prime example of PPC (Pay-Per-Click) advertising is Google Ads, formerly known as Google AdWords. In this system, businesses bid on keywords relevant to their products or services. When users search for those keywords on Google, the business’s ad may appear at the top of the search results page.
Let’s consider an HVAC company, “Cool Breeze Comfort Solutions.” They might bid on keywords like “AC repair,” “heating services,” or “HVAC maintenance.” When a user types these keywords into Google, an ad for “Cool Breeze Comfort Solutions” could appear above the organic search results. Each time a user clicks on their ad, leading them to the “Cool Breeze Comfort Solutions” website, the company pays a predetermined fee. This is a classic example of how PPC advertising operates.
7 Key Principles to Ignite Your HVAC PPC Campaigns
If you’re reading this, chances are you’re an HVAC company looking to supercharge your marketing efforts. You’re in the right place. Today, we’ll be turning up the heat on HVAC PPC (Pay-Per-Click) strategies, introducing unusual ideas and hot takes that will leave your competition in the cold. Brace yourselves; it’s time to revolutionize the way you think about PPC.
- Bidding on Branded Terms: An Unconventional ApproachWe’re starting with a controversial tip: Bid on your own brand name. It may sound counter-intuitive – why pay for clicks you’re already getting organically? But here’s the twist: if you don’t, your competitors might. They could hijack your brand’s visibility, riding on your reputation to lure away potential customers. So, challenge the status quo and protect your brand!
- Negative Keywords: The Hidden PowerhouseNegative keywords are your secret weapon. They prevent your ads from appearing in irrelevant searches, saving you precious ad spend. In the HVAC industry, this can be crucial. Ensure you’re not wasting money on searches for “HVAC jobs” or “DIY HVAC repair.” This might be a bold move, but it’s one that will pay off.
- Seasonality: Embrace the Heat (and Cold)HVAC services are highly seasonal, and your PPC campaigns should reflect that. When summer’s scorching heat or winter’s freezing cold hits, people are looking for HVAC solutions. Capitalize on these hot and cold periods to maximize your ROI.
- Hyperlocal Targeting: Make Your Neighbors Your CustomersLet’s be radical here: Broad, sweeping campaigns might sound appealing, but they can end up being a drain on resources. Instead, focus on hyperlocal targeting. Your next customer might be just around the corner, and with hyperlocal PPC, you can make sure your ad is the first they see.
- Mobile Optimization: It’s Not Optional AnymoreIn this age, not having a mobile-optimized PPC campaign is akin to leaving money on the table. More than half of all web traffic now comes from mobile devices. If your PPC campaign isn’t optimized for mobile, you’re missing out on a huge chunk of potential customers. So go ahead, defy convention and optimize your campaign for mobile-first.
- Landing Page Experience: First Impressions MatterLet’s challenge the notion that PPC is all about the ad itself. A great ad can attract clicks, but it’s the landing page experience that converts those clicks into customers. Make sure your landing page aligns with your ad, answers potential questions, and has a clear call to action.
- Continuous Testing: The Secret IngredientHere’s a hot take: PPC is not a “set it and forget it” type of strategy. The most successful campaigns are those that undergo continuous testing and tweaking. Always be on the lookout for what works, what doesn’t, and how you can improve. This is the path to PPC success.
There you have it: seven unconventional yet powerful principles to shake up your HVAC PPC efforts. Remember, sometimes the most challenging ideas can yield the most rewarding results. Now, go forth and conquer the PPC world, HVAC-style!
Boosting Your Online Impact with HVAC PPC Services
In the competitive digital marketplace, a business’s success often hinges on its online advertising strategy. One instrumental component of this strategy is Pay-Per-Click (PPC) advertising. However, its fullest potential is realized when tailored to a specific industry — introducing the unique benefits of HVAC PPC services.
Why focus on HVAC? Effective industry-specific PPC campaigns require a deep understanding of your customer’s behaviors, needs, and preferences. By honing our services for HVAC PPC, we help your business traverse the digital advertising landscape, shaping a PPC strategy that resonates with your HVAC audience and ensures your business is at the forefront of those who matter most — your potential customers.
HVAC PPC Services: Navigating Your Industry-Specific Digital Advertising Journey
We are thrilled to offer comprehensive HVAC PPC services, expertly tailored to meet the distinct needs of HVAC businesses. Our services encompass search advertising, display advertising, and remarketing, all intended to amplify your online visibility within the HVAC industry.
Search Advertising for HVAC
Search advertising involves strategically placing online advertisements within search engine results. Our HVAC-specific services include:
- Keyword research and selection, focusing on HVAC-related terms
- Ad copywriting, emphasizing HVAC services
- Bid management, tailored for HVAC industry competition
Each component is tackled with a distinctive HVAC-centric approach.
Display Advertising for HVAC
Display advertising involves showcasing your ads on relevant third-party websites. Our HVAC-focused services include:
- Creating visually appealing HVAC-related banner ads
- Identifying the right display networks, targeting HVAC customers
- Utilizing targeting and retargeting strategies to reach HVAC audiences
These strategies enhance your brand’s visibility and engagement within the HVAC market.
Remarketing for HVAC
Remarketing involves showing ads to individuals who have previously interacted with your HVAC website or services. Our HVAC-specific services cover:
- Remarketing list creation based on previous HVAC service interactions
- Tailored HVAC-related ad design
- Conversion tracking for HVAC service inquiries
These efforts re-engage potential HVAC customers and improve conversion rates.
Leverage the HVAC Advantage with Our PPC Services
Why choose us as your HVAC PPC partner? Our thorough understanding of the HVAC market positions us ideally to assist your business in establishing a robust online presence. Our goal extends beyond simply increasing your ad visibility; we aim to ignite substantial growth for your HVAC business.
With our insights into the unique dynamics of the HVAC market, we’re prepared to optimize your PPC campaigns and foster a deeper connection with your potential customers. We prioritize transparency and are eager to demonstrate the tangible results we can deliver — higher click-through rates, improved engagement, and increased conversion rates for your HVAC services. Let us be your HVAC PPC guide, driving your business towards a future of digital success.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
We Get Sh*t Done
We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
100+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
10th Fastest Growth
Company in Mpls
Service Titan Top 3
Marketing Agency
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Phil Pratt
Veterans Contracting
"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"
Shaun Hunt
Voyager Exteriors
"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Justin Puetz
Justin Puetz
"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"
Alexa Nicholas
McCormick Renovations
"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."
Robin Scherer
Trust Roofing
"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"
Darren Smith
Aquarius Home Services
"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."
Courtney Owens
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.
Free HVAC PPC Opportunity Report
Contact us now, and mention the ‘Free PPC Opportunity Report’
After we have an initial call – we can take a look at your area, key services you want to target, and how many people are searching in your area – and put together a report similar to this:
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
What is your approach to PPC?
We see company’s doing PPC that know how to spend money quick and in-efficiently. We pride our selves on a slower approach, building up what’s working, and trimming negative keywords that don’t make you money. We may not spend 10k the first month, but we also make sure your spending is much more targeted than many who may be more reckless.
How does PPC help vs. SEO?
SEO is amazing for getting leads in 6-9 months from the start of your project, but PPC can help you get more leads tomorrow – and the next day, and feed your sales team for the foreseeable future. We’re of the mind that if you can afford to do both and you need to see immediate results, you should start PPC as soon as possible.
Do you handle ad design, and landing pages?
Visual/display ad design is part of the initial fees on your PPC campaign. We have the staff to help you with this and are willing to price them efficiently as part of an initial project or down the road. Be confident knowing that all of our skills are in-house and ready to help at any time. Including coders, designers, writers, and SEO specialists + along with your Roofing PPC / Google ad specialists that will be running your campaigns.
How much do you charge for PPC Management?
We start at $2k for any spend under $5k in budget, and it scales up slowly from there for higher spends. We try to be extremely reasonable in our pricing, and it includes setup and monthly reporting. We are open to reporting more often at the beginning of our services, but in general after the first few months – we find it makes sense to share key findings and changes in a monthly call.
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
