Ready to hook better leads with savvy Google ad management?
It takes more than HVAC skills to convert a lead into a viable customer. From paid ads to social media campaigns, our team knows how to get results and score more business for your company.
- We use custom keywords that define your industry and speak to your audience.
- Specially crafted copy reaches your target demographic.
- Our visually appealing ads attract attention across ad networks.
Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.
The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.
What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.
Get in Touch
Fill in your information below and we’ll reach out the schedule a time to talk about your goals for your business.
How long does it take?
Month one is set up, month 2 is Google learning, month 3 we start seeing real results.
What should my ad budget be?
For contractors making over a million dollars we suggest no lower than 2.5k. Generally – we have a lot of clients spending 3k-5k a month on the ad spend itself (separate from our ad management fee) Contact us for pricing.
Where do my ads show up?
Text or search ads show up on the Google search engine results page as the top 3 results. Remarketing or display ads show around the web on various popular websites, to stay top of mind for people that have already visited the website.
HVAC PPC Made Custom for Your Business
You work hard to maintain your business, so you probably want to stretch your advertising dollars as far as possible. That means there’s not much margin for error when it comes to paying for marketing. However, marketing is necessary to generate leads and expand your business.
So, how much time can you commit to learning how to market your business effectively? There are a lot of components, including design, copywriting, and coding. Perhaps you could contract some aspects and do the rest yourself, but that still takes you away from the work that matters.
Whether you’re frustrated with Google ads that don’t quite perform or hoping to branch out to social media platforms, like Facebook, we can help. Don’t guess or take chances with your marketing budget. Let our team of experts craft a custom campaign that actually works, so you can focus on running your business.
What is PPC in HVAC?
This is where Pay-Per-Click, an innovative online advertising model, takes center stage. It’s the fuel that propels HVAC businesses into the digital stratosphere, putting their products and services right in the spotlight. This potent strategy empowers you to strategically place advertisements online, driving customer engagement and escalating business growth like never before. Welcome to the future of HVAC marketing – harness the power of PPC and witness your business take flight.
What does PPC stand for?
PPC, in the world of digital advertising, stands for Pay-Per-Click. This advertising model allows businesses, including those in the HVAC industry, to place online ads and pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to earn them organically. This strategy can lead to increased visibility, higher traffic, and potentially more conversions for your HVAC business.
What’s an example of PPC?
A prime example of PPC (Pay-Per-Click) advertising is Google Ads, formerly known as Google AdWords. In this system, businesses bid on keywords relevant to their products or services. When users search for those keywords on Google, the business’s ad may appear at the top of the search results page.
Let’s consider an HVAC company, “Cool Breeze Comfort Solutions.” They might bid on keywords like “AC repair,” “heating services,” or “HVAC maintenance.” When a user types these keywords into Google, an ad for “Cool Breeze Comfort Solutions” could appear above the organic search results. Each time a user clicks on their ad, leading them to the “Cool Breeze Comfort Solutions” website, the company pays a predetermined fee. This is a classic example of how PPC advertising operates.
7 Key Principles to Ignite Your HVAC PPC Campaigns
If you’re reading this, chances are you’re an HVAC company looking to supercharge your marketing efforts. You’re in the right place. Today, we’ll be turning up the heat on HVAC PPC (Pay-Per-Click) strategies, introducing unusual ideas and hot takes that will leave your competition in the cold. Brace yourselves; it’s time to revolutionize the way you think about PPC.
Bidding on Branded Terms: An Unconventional Approach
We’re starting with a controversial tip: Bid on your own brand name. It may sound counter-intuitive – why pay for clicks you’re already getting organically? But here’s the twist: if you don’t, your competitors might. They could hijack your brand’s visibility, riding on your reputation to lure away potential customers. So, challenge the status quo and protect your brand!
Negative Keywords: The Hidden Powerhouse
Negative keywords are your secret weapon. They prevent your ads from appearing in irrelevant searches, saving you precious ad spend. In the HVAC industry, this can be crucial. Ensure you’re not wasting money on searches for “HVAC jobs” or “DIY HVAC repair.” This might be a bold move, but it’s one that will pay off.
Seasonality: Embrace the Heat (and Cold)
HVAC services are highly seasonal, and your PPC campaigns should reflect that. When summer’s scorching heat or winter’s freezing cold hits, people are looking for HVAC solutions. Capitalize on these hot and cold periods to maximize your ROI.
Hyperlocal Targeting: Make Your Neighbors Your Customers
Let’s be radical here: Broad, sweeping campaigns might sound appealing, but they can end up being a drain on resources. Instead, focus on hyperlocal targeting. Your next customer might be just around the corner, and with hyperlocal PPC, you can make sure your ad is the first they see.
Mobile Optimization: It’s Not Optional Anymore
In this age, not having a mobile-optimized PPC campaign is akin to leaving money on the table. More than half of all web traffic now comes from mobile devices. If your PPC campaign isn’t optimized for mobile, you’re missing out on a huge chunk of potential customers. So go ahead, defy convention and optimize your campaign for mobile-first.
Landing Page Experience: First Impressions Matter
Let’s challenge the notion that PPC is all about the ad itself. A great ad can attract clicks, but it’s the landing page experience that converts those clicks into customers. Make sure your landing page aligns with your ad, answers potential questions, and has a clear call to action.
Continuous Testing: The Secret Ingredient
Here’s a hot take: PPC is not a “set it and forget it” type of strategy. The most successful campaigns are those that undergo continuous testing and tweaking. Always be on the lookout for what works, what doesn’t, and how you can improve. This is the path to PPC success.
There you have it: seven unconventional yet powerful principles to shake up your HVAC PPC efforts. Remember, sometimes the most challenging ideas can yield the most rewarding results. Now, go forth and conquer the PPC world, HVAC-style!
Boosting Your Online Impact with HVAC PPC Services
In the competitive digital marketplace, a business’s success often hinges on its online advertising strategy. One instrumental component of this strategy is Pay-Per-Click (PPC) advertising. However, its fullest potential is realized when tailored to a specific industry — introducing the unique benefits of HVAC PPC services.
Why focus on HVAC? Effective industry-specific PPC campaigns require a deep understanding of your customer’s behaviors, needs, and preferences. By honing our services for HVAC PPC, we help your business traverse the digital advertising landscape, shaping a PPC strategy that resonates with your HVAC audience and ensures your business is at the forefront of those who matter most — your potential customers.
HVAC PPC Services: Navigating Your Industry-Specific Digital Advertising Journey
We are thrilled to offer comprehensive HVAC PPC services, expertly tailored to meet the distinct needs of HVAC businesses. Our services encompass search advertising, display advertising, and remarketing, all intended to amplify your online visibility within the HVAC industry.
Search Advertising for HVAC
Search advertising involves strategically placing online advertisements within search engine results. Our HVAC-specific services include:
- Keyword research and selection, focusing on HVAC-related terms
- Ad copywriting, emphasizing HVAC services
- Bid management, tailored for HVAC industry competition
Each component is tackled with a distinctive HVAC-centric approach.
Display Advertising for HVAC
Display advertising involves showcasing your ads on relevant third-party websites. Our HVAC-focused services include:
- Creating visually appealing HVAC-related banner ads
- Identifying the right display networks, targeting HVAC customers
- Utilizing targeting and retargeting strategies to reach HVAC audiences
These strategies enhance your brand’s visibility and engagement within the HVAC market.
Remarketing for HVAC
Remarketing involves showing ads to individuals who have previously interacted with your HVAC website or services. Our HVAC-specific services cover:
- Remarketing list creation based on previous HVAC service interactions
- Tailored HVAC-related ad design
- Conversion tracking for HVAC service inquiries
These efforts re-engage potential HVAC customers and improve conversion rates.
Leverage the HVAC Advantage with Our PPC Services
Why choose us as your HVAC PPC partner? Our thorough understanding of the HVAC market positions us ideally to assist your business in establishing a robust online presence. Our goal extends beyond simply increasing your ad visibility; we aim to ignite substantial growth for your HVAC business.
With our insights into the unique dynamics of the HVAC market, we’re prepared to optimize your PPC campaigns and foster a deeper connection with your potential customers. We prioritize transparency and are eager to demonstrate the tangible results we can deliver — higher click-through rates, improved engagement, and increased conversion rates for your HVAC services. Let us be your HVAC PPC guide, driving your business towards a future of digital success.
Top 7 HVAC PPC Agencies: Heating Up Business Growth with Targeted Advertising
In the HVAC industry, staying ahead of the competition and reaching potential customers effectively is essential for business success. Pay-Per-Click (PPC) advertising has become a powerful tool for HVAC companies to generate leads, increase brand visibility, and drive growth.
To help HVAC businesses achieve their marketing goals, several specialized PPC agencies have emerged, each offering expertise in targeted advertising. In this blog post, we present the top 7 HVAC PPC agencies that have earned a reputation for heating up business growth with their strategic PPC campaigns.
1. HVAC Leads: Focused PPC Solutions for HVAC Companies HVAC Leads takes the lead as a specialized PPC agency catering exclusively to HVAC companies. They understand the unique challenges faced by the industry and offer focused PPC solutions. HVAC Leads’ expertise lies in creating highly targeted campaigns that connect HVAC businesses with their ideal customers, driving a steady flow of leads.
2. Blue Corona: Boosting HVAC Business with PPC Expertise Blue Corona is a full-service digital marketing agency with a strong focus on PPC advertising for HVAC companies. Their team of PPC experts creates data-driven campaigns to maximize ROI and increase conversions. Blue Corona’s industry-specific knowledge makes them a valuable partner for HVAC businesses seeking growth.
3. HVAC Marketing Pros: Elevating SEO for HVAC Excellence
HVAC Marketing Pros is a dedicated agency focused on elevating SEO for HVAC companies. Their team of experts specializes in web design, digital marketing, and, most importantly, SEO strategies tailored specifically for HVAC businesses. By optimizing HVAC websites and implementing effective SEO techniques, HVAC Marketing Pros ensures improved search engine rankings, increased organic traffic, and enhanced online visibility. With their industry-specific knowledge and a proven track record, HVAC Marketing Pros is the go-to agency for HVAC companies seeking to establish a dominant online presence and attract more customers.
4. Scorpion: Scoping Out PPC Opportunities for HVAC Companies Scorpion is a results-oriented digital marketing agency that scopes out PPC opportunities for HVAC companies. Their team of PPC specialists analyzes market trends and competitors to develop targeted campaigns that generate high-quality leads. Scorpion’s focus on data and analytics ensures campaigns remain on track for success.
5. Straight North: Straightforward PPC Solutions for HVAC Businesses Straight North is a well-established digital marketing agency with expertise in PPC advertising. They offer straightforward PPC solutions tailored to HVAC businesses’ needs. With a focus on driving leads and conversions, Straight North’s PPC campaigns deliver tangible results for HVAC companies.
6. Contractor Media: Empowering HVAC Growth with PPC Contractor Media empowers HVAC companies with effective PPC campaigns. Their team of PPC experts understands the intricacies of the HVAC industry and designs campaigns to drive growth. Contractor Media’s goal-oriented approach ensures that PPC investments deliver optimal returns for HVAC businesses.
7. HVAC PPC Ninja: Mastering HVAC Advertising with Precision
HVAC PPC Ninja is a seasoned digital marketing agency that specializes in mastering HVAC advertising with precision. They have earned a reputation for delivering exceptional PPC campaigns that drive leads and conversions for HVAC companies. With a ninja-like focus on data analysis and industry trends, HVAC PPC Ninja crafts highly targeted campaigns that ensure HVAC businesses get the most out of their PPC investments. Their strategic approach and commitment to delivering results make them a top choice for HVAC companies seeking PPC success.
For HVAC companies seeking to boost their business growth
…and reach potential customers effectively, PPC advertising is an invaluable tool.
These top 7 HVAC PPC agencies have earned recognition for their expertise in developing targeted campaigns that drive leads and increase brand visibility. From focused solutions and data-driven strategies to transparent communication and tangible results, these PPC agencies have proven their ability to heat up business growth for HVAC companies. Partnering with any of these reputable firms can be the catalyst for HVAC businesses to achieve exceptional results and stand out in a competitive market
“I trust that they know what they’re doing – and they’ve proven it.”
First American Roofing
“Revenue-wise, it has paid off quite a bit.”
Commonly Asked Questions
What is your approach to PPC?
We see company’s doing PPC that know how to spend money quick and in-efficiently. We pride our selves on a slower approach, building up what’s working, and trimming negative keywords that don’t make you money. We may not spend 10k the first month, but we also make sure your spending is much more targeted than many who may be more reckless.
How does PPC help vs. SEO?
SEO is amazing for getting leads in 6-9 months from the start of your project, but PPC can help you get more leads tomorrow – and the next day, and feed your sales team for the foreseeable future. We’re of the mind, that if you can afford to do both – and you need to see immediate results, you should start PPC as soon as possible.
Do you handle ad design, and landing pages?
Visual/display ad design is part of the initial fees on your PPC campaign. Website Design Edits and Landing Page Creation are billed separately if we are building them out on your site. We have the staff to help you with this and are willing to price them efficiently as part of an initial project or down the road. Be confident knowing that all of our skills are in-house and ready to help at any time. Including coders, designers, writers, and SEO specialists + along with your Roofing PPC / Google ad specialists that will be running your campaigns.
How much do you charge for PPC Management?
We start at $997 for any spend under $5,000 in budget, and it scales up slowly from there for higher spends. We try to be extremely reasonable in our pricing, and it includes setup and monthly reporting. We are open to reporting more often at the beginning of our services, but in general after the first few months – we find it makes sense to share key findings and changes in a monthly call.