7 HVAC Social Media Post Ideas & the Best Strategies for Growth in 2025

We’ve got you covered with the 7 HVAC social post ideas and the best strategies to captivate your audience and boost your socials. From celebrating team wins to before-and-after photo dumps, these ideas will help you connect with your audience on a deeper level while increasing likes, shares, and comments on your posts.

We’re often known for having a rather dull social media presence, but it doesn’t have to be that way!In this episode of Plumbing & HVAC Hustle, Jen McKee shared her wealth of knowledge on making your social media not just present, but also engaging and valuable.

Jen McKee started in social media back in 2018 and found herself in the trades industry around 2021. Today, she runs an agency focusing on both organic and paid social media campaigns for various trades, including plumbing, HVAC, electrical, and even roofing. Clearly, she knows her stuff!

Find her on Facebook, Instagram, TikTok, and at her official site, keyhartmarketing.com.

7 Social Media Post Ideas for HVAC Companies

Ready to level up your social media game? Here are seven engaging post ideas to try:

1. Celebrations

Celebrate the wins! This could be anything from team member birthdays and anniversaries to community events and prize giveaways.

“Celebrating your team and community achievements is a great way to build connections and showcase your company’s personality.” – Jen McKee

2. Testimonials

Share testimonials from your customers. A screenshot from Google at the very least, but for maximum effect, get out in the field! Take selfies with customers and use their reviews as captions.

Pro Tip:

“Anything with people in it performs better than posts without them.”

3. Memes

Yes, memes! Create relatable, homeowner-focused memes that educate and entertain. Talk about common issues like filter maintenance or quirky HVAC problems.

Example:Use a meme to remind people to change their air filters or to highlight the consequences of not doing regular maintenance.

4. Relatable Content

Work on weather-related memes or posts that are easy and funny. This way, you relate directly to people’s everyday experiences while subtly plugging in your services.

5. Meet the Team

Introducing yourself and your team members can build a strong connection with your audience. This not only humanizes your brand but sets you apart from competitors.

6. Photo Dumps

Utilize the carousel feature on Instagram. Share multiple pictures in a post, such as a “Day in the Life” or a recent project compilation.

Note from Jen:

“Very few people are looking at your profile holistically. What matters is getting you in the newsfeed.”

7. Video Content

Video remains king. It doesn’t need to be perfect or highly edited; just being authentic can go a long way. The more video content you create, the better you’ll get at it.

Tools and Tips for Creating Social Media Content

Creating engaging content doesn’t need to be complicated or expensive. Here are some tips on how to get and edit content:

Where to Get Content

1. Camera Roll: Start by emptying your camera roll. Gather photos and videos from your team or yourself.
2. Shot List: Jen offers a free shot list to help you figure out what types of shots to get.
3. Local Photographer: Hire a local photographer. It doesn’t need to be expensive; you can find someone for around $500-$1000.
4. Incentivize Your Team: Encourage your team to capture content by offering monthly contests or rewards for the best content.

Editing and Enhancing Your Content

Editing Tools

• TikTok: An excellent platform for video editing with a like-based algorithm, enabling your content to be seen by a broad audience.
• Capcut: A free app that’s integrated with TikTok, great for creating meme videos.
• Descript: AI-powered, fully featured, end-to-end video editor.

Pro Tip:

“Use platform-native features for adding text and closed captioning. This helps with SEO and algorithmic favorability.”

Elements of a High-Performing Video

1. Quality Checks: Ensure the lens is clean before capturing photos or videos.
2. Good Lighting: Natural window-facing light is the easiest way to enhance video quality.
3. Clear Audio: Use microphones for better sound quality – DJI mics are a great option.
4. Captions and Hooks: Always use closed captions and make sure you have a strong hook to capture attention within the first few seconds.

Where and What to Publish on Social Media

HVAC Social Media Tips for Success

Follow the social media marketing tips below to increase engagement, stretch your marketing budgets, and entice people to learn more about your business. 

Create Fresh Content

Creating fresh content that your page followers and customers will find useful is essential when using social media to market your HVAC business. The content you post on your page should be relevant to your business and the services you offer while being helpful and informative. 

For example, your HVAC business could include any of the following ideas as part of your social media content strategy: 

Use Hashtags

Before you hit publish on that fresh new content, don’t forget to add some hashtags. Hashtags allow you to increase your post reach and expand your visibility while making it easier for people interested in your topic to discover you. 

Hashtags should be short and specific to capture the right search audience. The more broad or generic a hashtag is, the more likely the content you post alongside it will get lost, and customers won’t find you. 

You can place hashtags at the beginning of your post or comment, strategically throughout your post, or at the end of a list. Be careful not to spam your post with hashtags, as this can be detrimental to its success. Instead, stick with only one or two hashtags that add value to your content, increasing the likelihood of people engaging with your post. 

Some possible HVAC-related hashtags you could play with include: 

Be Consistent

Consistency is key to any successful social media marketing strategy. This allows your audience to recognize your business at a glance and establishes confidence and customer loyalty. 

Consider a regular posting schedule with balanced content that your audience can rely on. Posting on specific days of the week at similar times makes your content reliable, while posting a healthy mix of different content keeps the page fresh and interesting.

Maintaining a consistent tone when writing social media posts is also important. For example, suppose you are a small, family-owned HVAC business with only a few technicians and a local footprint. In that case, you might adopt a more casual, neighborly tone than a nationally recognized company. 

Keeping the visual style of your social media posts on brand will also help with consistency. Posts should be designed under your brand guidelines and adhere to general design rules to make them visually pleasing. Keep the text short and easy to skim as well. 

Ask for Engagement 

Sometimes the best way to get engagement on your social posts is just to ask for it. 

When crafting a post about your HVAC business, encourage people to engage with the post by ending with a question. For example, as the weather turns and people start to think about revamping their HVAC systems, craft a post that ends by asking customers how they plan to spend their seasonal vacation. 

Doing this not only helps increase your social page engagement stats but it makes your company personable and shows that you care about your customers and what they’re up to. 

This is also an opportunity to have some fun with your customers. Try hosting a photo caption contest of your technicians on the job, and grant the winner 10 percent off installation costs for a new furnace. 

Share Positive Customer Reviews and Feedback

Happy customers and their feedback are excellent ways to curate positive social media content for your page. 

It is also helpful for acquiring new customers. 92 percent of consumers who use social media to find new products and services look at customer reviews and use them to decide. 

For example, say a happy customer posts a picture of their new, energy-efficient air conditioner on their personal Facebook page alongside a glowing review of their technician’s service. You can share their post on your social media pages and Like and Comment on the customer’s original post to say thanks. 

To elevate this review as a piece of star content, you will want to jazz it up visually with your branding and design and review for spelling and grammatical errors. 

Use Social Media to Your Advantage

Social media is a powerful marketing tool that, when used appropriately, can have lasting impacts on your customer acquisition and resulting sales. 

Using social media to market your HVAC business may feel initially overwhelming, but by implementing the posts and tips listed above, you’ll be a pro in no time. 

Conclusion

Remember, creating a strong social media presence is a muscle that needs to be exercised regularly. These ideas and tips should give you a robust start on making your social media profiles more engaging and valuable.

For more tips and insights, follow Jen McKee at Key Hart Marketing. She offers numerous free resources, including the much-talked-about shot list.