We did our best to curate the best HVAC websites design inspiration we could find.
Without further ado – the stars of the show, HVAC companies who really know how to roll out the red carpet for their customers/website visitors!
Table of Contents
But first what makes a ‘Winning HVAC Website’?
We know what creates leads on an HVAC website design – and it comes from our experience designing and developing 50+ contractor websites, and doing A/B tests, user tests and monitoring analytics. Here are the 5 critical components of a winning HVAC website design:
- Strong visual call-to-actions throughout the site.
- Testimonials and other trust factors.
- Emotionally persuasive headlines + images.
- An emphasis on Search Engine Optimization throughout the website design and development process.
- 5. Really clear differentiating features / unique value propositions – what do you do that’s so different that your competitors couldn’t say. (Hint: It’s not the easy stuff that comes to mind: customer service, etc.)
1. NorthWind HVAC – Website Design (by Hook Agency)
One of the key parts of the winning website formula is having strong trust factors to prove to the user that they should stay on this site.
The whole point of this HVAC Website design is to show that Northwind HVAC is a dependable company with their trust factors prominently placed above the fold. The accompanying copy strengthens and clarifies that this company cares about what they do.
The design is accessible without sacrificing style, with a bold hero image that makes you feel like you are actually in the Rocky Mountains. As you scroll, the fresh design continues to instill trust and qualification with a satisfaction guarantee and over 30 years of experience.
2. Degree HVAC Services – Website Design (by Hook Agency)
We wanted to highlight the core of HVAC services — comfort and relaxation. This example of Degree HVAC Services has a fresh and clean feel to it, with the promise of keeping your home comfortable. It utilizes key features from our winning website formula, specifically badges and testimonials, as well as consistent call-to-action points.
What sets it apart, is the functionality. Just because HVAC isn’t as flashy as other services, it doesn’t mean that these websites have to skip out on fun drop-downs, animations, and transitions. These key features help the brand stand out from its competitors and build a strong web presence.
3. Comfort Masters – HVAC Website Design (by Hook Agency)
What it does well: Always lead with an audience focused headline, a call-to-action button, phone number, and badges or ratings to help customers trust you quickly.
4. ComfortHub Heating and Air Conditioning
What it does well: I love the sleek design, angles, and photography as well as the call-to-action buttons and services listed quickly.
What could be better: Showing reviews and ‘trust factors’ sooner in the design.
Perhaps we’re partial to Standard because their office is 2 blocks away from ours 🙂
5. Standard Heating and Air Website (Minneapolis)
What it does well: I really love Standard’s brand – it feels high-end, and certainly bringing their people to the forefront emphasizes their size and capabilities.
What could be better: I believe the call-to-action could be clearer (what’s my next step as a visitor.) Also – I think pictures and testimonials of happy customers are really important to keep prominent right when a visitor lands on the website.
6. Reddi HVAC Website (Wichita)
What it does well: Super simple design, with the phone number quick, the way to email, and the live chat. Surprisingly, not very many HVAC companies I looked at were using live chat as of 2020. Seems like an opportunity, especially if you have customer service people at the ready for phone calls at the office anyways.
What could be better: Reviews, badges, and testimonials should be prominent and above the fold. The contact link on the navigation bar should be called out, and ideally, there would be at least one smiling face of a happy customer right when you land on the page.
7. Jacobs Heating & Air Conditioning (Portland)
What it does well: I absolutely love the smiling couple up front on the site, presumably clients. The bullet points with key differentiating features is brilliant and so is the big phone number in the header – I’m sure this helps the flow of leads into their site on a regular basis.
What it could do better: Once again – I’d pair the happy couple with a little testimonial from a client. Other than that, this is a stellar example of an “above the fold” design – meaning if someone didn’t scroll they could get a lot of the key information and be able to move forward with this HVAC company if they wanted to.
3 HVAC website builders if your just starting out
I don’t really suggest them – but there are 3 options for ‘website builders’ that will work for a construction company.
We love WordPress for real, and substantial reasons- but you can definitely get started with a Wix website or Squarespace, start blogging, and get links back to your website (huge for Google visibility.)
- Squarespace–for photography heavy websites with simple sleek design (not great for SEO.)
- Wix – A ton of different templates, but with more options, often ends up looking unprofessional.
- Weebly– makes rolling out a mobile site primary.
5 Easy HVAC website ideas you can do quickly
We believe getting trust is the most important part of making an effective HVAC company website.
- So our first suggestion is to have a ‘review carousel’ with images of the people who left the reviews, a 5-star icon, and where the review was left (a third-party logo gives the review credibility.)
- Have a ‘Get a quote’ form at the top of every selling page, and a button on the top right of each pages menu nudging people in the direction of the primary purpose of the website.
- Include real pictures of your team, your office, and your happy customers – as much as you possibly can.
- Prominently display your phone number next to the call to action button in the menu, and ensure your address is on the bottom of each page.
- Make sure you have 500+ words on every page of your website, and break up your text with images, so people aren’t confronted with a ‘wall of text.’
Where else to get inspired for web design for HVAC Companies
- Pinterest and search – “HVAC website design”
- Dribbble – and search “HVAC”
- Behance – and search “HVAC” or “Heating and cooling”
A few final words about HVAC Websites Design Inspiration
Clearly – it’s not just about visually stunning design when it comes to an HVAC websites design, it’s also about creating clear hierarchy, getting trust – and making everything super easy to get to.
If your website doesn’t have all of these things – and doesn’t visually represent your company in the most professional light, it may be time for a redesign.
People trust Hook Agency to create a high-end visually persuasive website because:
- We know how to combine SEO and visual design.
- We know how to make an easy-to-edit website on industry-standard WordPress.
- We have designers who develop as well, and do completely custom website’s so you don’t end up with a weird looking website like some companies who build on slow & clunky themes.
Send us a message today if we can help you’d like our help creating a stunning HVAC website design for your company!
Frequently Asked Questions About HVAC Website Design
Are there any HVAC templates / HVAC WordPress themes?
A ‘WordPress theme’ is a way to roll out a structure / look on a WordPress site very quickly. ProHaus is one option for HVAC companies ($79), originally meant for plumbers and builders, Airtech is made for HVAC companies ($59), FreshAir ($49), and HeaCool ($59), are others. There is a lot of work to rolling out HVAC WordPress templates & themes – so use a little caution when you see the demonstrations, as they are hard to match. Always deploy ‘sample content’ whenever you use a WordPress theme as soon as possible after purchasing and before adding any content yourself.
What makes heating and cooling websites successful?
successful is PROMOTION. Whether you do aggressive SEO, Facebook ads, or Google PPC – the promotion is what really gets the leads. The website design needs to be 80% to ideal, and then aggressive promotion is absolutely essential. Whether you’re at 80% (and your website gets trust, and calls customers to action) and you need to promote more aggressively is the real question. Is your promotion aggressive enough?
Website design companies for air conditioning company?
What is a good marketing strategy for air conditioning company?
To have an effective marketing strategy for your HVAC company – you need to be where people are searching, build your brand, and be social. How to be there when people are searching? Create regular content for questions people ask in the sales process, answer questions, and earn links from other websites around the web. Identify your top 50 keywords and use tight keyword targeting in Google ads, build your brand by sponsoring local teams, taking out a billboard, and taking local events by storm. Be social by creating a rhythm on 2-3 key social media platforms sharing the stories of your customers, reviews, how-to videos and sharing your blog content (answering top customer questions.)
Work with an HVAC marketing company that cares:
Yes indeed – we can help you get in front of more customers.