
Solar Marketing Services
Get More Solar Leads with a Google-Certified Team
Partner with the experts trusted by top solar providers. We help you generate more qualified leads through smart SEO strategies, high-converting paid ads, and powerful website design — all tailored to the solar industry. Let’s make your marketing work harder, so you can close more deals.
Hook Better Leads With Our Services
We know you don’t just want more leads – you want the right leads.
We work with a ton of specialty contractors and are committed to getting insanely good with solar companies marketing. We know our methods work with solar companies and have a proven track record and case studies in this industry.
- We have in-house writers who get to know your brand and write blog articles and ‘landing pages’ on your website that turn your website into a traffic magnet over time.
- We create a content calendar with you, doing keyword research on what people are searching most, what your competitors are ranking for, and workshop what would appeal to your ideal customers.
- SEO is not easy, but having a team you can trust working diligently on your behalf is invigorating. We report to you monthly with a live marketing dashboard, and make moves every month to get higher on Google.
What are you looking for in a solar marketing agency?
We have been successfully increasing leads with solar marketing services for 4+ years and work with a ton of roofing/solar companies as well.
We know what works – and can show you case studies to prove that.
Solar digital marketing comes down to a few basic concepts, and relates to everything we do, as we ONLY work with home service businesses:
- Identify who your ideal customer is – what is their demographic, psychographic, economic profile?
- Where do they hang out, in real-life and on the internet?
- How can we get in front of them, at the exact time they are looking for solar?
Hook Agency = Your Solar Website + Google Marketing Team
We are not new to the space, and in fact every single one of our marketing experts has been chosen because they love home service + small business, and our culture is built around getting more leads and taking things off your plate.
Yes, we have a ton of roofing clients, but many have solar divisions – so we are always learning and pushing around content marketing for solar companies, and identifying keywords that work for solar businesses.
Hook Agency has writers, SEO’s, web designers, developers and paid ads specialists that can help your solar business thrive in this period of opportunity in the solar industry.
If scaling fast – and taking advantage of the opportunities now available in solar, is important to you. We are here to help you put more rocket fuel in action for your business.
Top 5 Ways to Leverage Solar Lead Generation Experts Now
Identify a winning team that understands the industry.
Whether you hire internally, or work with a pre-assembled group of specialists, going fast will always beat starting from scratch:
- Persuade with the help of solar web designer
- Make the website fast + clean with a solar web developer.
- Get more leads now with a solid solar PPC ad management specialist.
- Get more people coming to the site with a SEO specialist.
- Create content that converts with a solar content marketing expert and writer.
Video, social media, and graphic design round out the team. We strongly suggest hiring marketers internally for these 3 tasks in particular as they are somewhat intimate and work best when the people can work alongside your management team.
As for the first 5 – you could hire internally, or you could hire Hook Agency and we’d encapsulate all of this work for you, and leverage our proven processes to get more bang for your buck!
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
Fun Under Pressure
When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
Built Solid on
Traction – EOS
10th Fastest Growing
Company in Mpls
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 3M+ because of the significant investment required.
Why Solar Companies Need a Marketing Partner Who Gets the Industry
Marketing solar isn’t like marketing just any service. Your customers are making a major investment — and they need to trust you from the first click.
At Hook Agency, we specialize in home services and have deep experience helping solar companies grow. We know what moves the needle:
- Clear, benefit-driven messaging that makes solar simple and compelling.
- SEO strategies that target ready-to-buy homeowners.
- Landing pages and ads that educate first, then convert.
You don’t need a generalist agency. You need a partner who understands how to get real, qualified leads for solar — and who has the results to back it up.
If you’re ready to grow faster, let’s connect.
How We Drive Solar Leads That Actually Turn Into Sales
Not all marketing leads are created equal — especially in the solar world.
You don’t just need more form fills or phone calls. You need homeowners who are serious about investing in solar, and ready to move forward. That’s where Hook Agency shines.
We build strategies focused on qualified intent — using SEO, PPC, and landing page design to attract the right people at the right time:
- SEO: We target keywords buyers actually search for like “best solar installers near me,” “solar panel installation cost,” and “solar tax credit 2025” — not just vanity terms.
- PPC Ads: Our solar ads focus on education, cost savings, and trust factors to pull in motivated buyers, not tire kickers.
- Landing Pages: Every page is designed to filter and qualify leads naturally, getting you higher-quality conversations and fewer dead-end calls.
By aligning your marketing strategy with real buyer behavior, we help solar companies like yours get more valuable leads — and close more deals.
Solar marketing isn’t just about traffic or clicks. It’s about filling your pipeline with people ready to say yes to solar.
What Makes Hook Agency Different for Solar Marketing?
There are plenty of marketing companies out there. So why Hook?
Because we’re not just running campaigns — we’re building momentum for your business.
- We specialize in home services: Unlike agencies who split their time across industries, we go deep on solar, roofing, and home improvement marketing.
- We build custom strategies: No cookie-cutter templates. We craft plans that match your local market, your goals, and your growth stage.
- We’re proactive partners: You’ll get live dashboards, monthly strategy check-ins, and a team that’s constantly pushing to get better results — not just setting and forgetting.
- We know what works: Our case studies speak for themselves — higher rankings, more leads, and real revenue growth for solar companies.
At the end of the day, we care about one thing: helping your business thrive. If you’re ready for a team that treats your marketing like it’s their own — and pushes just as hard as you do — you’re in the right place.
Because of the level of attention and expertise we bring, we’re not the cheapest option — and that’s by design.
[Check out this quick video on why we charge more — and why it’s worth it.]
What to Expect When You Work With Hook Agency
Choosing the right solar marketing partner is a big decision. We believe you should know exactly what you’re getting — and what kind of value you can expect from day one.
When you work with us, you’ll get:
- A clear roadmap for growing your leads and building your brand online.
- Transparent reporting that shows what’s working (and what we’re improving) every month.
- A team that’s invested in your success — asking the right questions, bringing new ideas, and constantly pushing your marketing forward.
- Proven strategies tailored to the solar industry, not generic approaches that waste your time and budget.
Even if you’re just starting to explore your options, we’re happy to answer questions and point you in the right direction. No pressure — just real advice based on what we’ve seen work for solar companies like yours. If you’re ready to learn more, we’d love to connect and see if it’s a good fit.
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
How are you different from other Solar marketing + lead generation companies?
- We are niched in construction + home services.
- We actually get the work done for you. We are 100% lead generation focused, and do more content + links in the first 3-6 months than most solar marketing companies do in a year.
- We have case studies on case studies of successful marketing campaigns + lead generation case studies for home services businesses.
How will SEO help my business?
SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.
You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.
What are your top Solar SEO strategies?
We believe SEO doesn’t live in a bubble. That’s why unlike many Solar SEO companies we make ‘Conversion Rate Optimization’ tweaks like adding call-to-actions and trust factors like testimonials in key places to increase your conversion rate.
Other than that very important Solar SEO Strategies include:
1. We perform a competitive analysis and find the keywords that they’re ranking for and target those topics and then go after those topics and take over that top spot.
2. We get backlinks for your website that will build authority for your website and help you rank higher.
3. We also make changes to your website structure so your website is easier for Google to crawl (like de-indexing thin, and duplicate content – HUGE!)