Solar Marketing Services
Get More Solar Leads with a Google-Certified Team
Partner with the experts trusted by top solar providers. We help you generate more qualified leads through smart SEO strategies, high-converting paid ads, and powerful website design — all tailored to the solar industry. Let’s make your marketing work harder, so you can close more deals.
Hook Better Leads With Our Services
We know you don’t just want more leads – you want the right leads.
We work with a ton of specialty contractors and are committed to getting insanely good with solar companies marketing. We know our methods work with solar companies and have a proven track record and case studies in this industry.
- We have in-house writers who get to know your brand and write blog articles and ‘landing pages’ on your website that turn your website into a traffic magnet over time.
- We create a content calendar with you, doing keyword research on what people are searching most, what your competitors are ranking for, and workshop what would appeal to your ideal customers.
- SEO is not easy, but having a team you can trust working diligently on your behalf is invigorating. We report to you monthly with a live marketing dashboard, and make moves every month to get higher on Google.
What are you looking for in a solar marketing agency?
We have been successfully increasing leads with solar marketing services for 4+ years and work with a ton of roofing/solar companies as well.
We know what works – and can show you case studies to prove that.
Solar digital marketing comes down to a few basic concepts, and relates to everything we do, as we ONLY work with home service businesses:
- Identify who your ideal customer is – what is their demographic, psychographic, economic profile?
- Where do they hang out, in real-life and on the internet?
- How can we get in front of them, at the exact time they are looking for solar?
Hook Agency = Your Solar Website + Google Marketing Team
We are not new to the space, and in fact every single one of our marketing experts has been chosen because they love home service + small business, and our culture is built around getting more leads and taking things off your plate.
Yes, we have a ton of roofing clients, but many have solar divisions – so we are always learning and pushing around content marketing for solar companies, and identifying keywords that work for solar businesses.
Hook Agency has writers, SEO’s, web designers, developers and paid ads specialists that can help your solar business thrive in this period of opportunity in the solar industry.
If scaling fast – and taking advantage of the opportunities now available in solar, is important to you. We are here to help you put more rocket fuel in action for your business.
Top 5 Ways to Leverage Solar Lead Generation Experts Now
Identify a winning team that understands the industry.
Whether you hire internally, or work with a pre-assembled group of specialists, going fast will always beat starting from scratch:
- Persuade with the help of solar web designer
- Make the website fast + clean with a solar web developer.
- Get more leads now with a solid solar PPC ad management specialist.
- Get more people coming to the site with a SEO specialist.
- Create content that converts with a solar content marketing expert and writer.
Video, social media, and graphic design round out the team. We strongly suggest hiring marketers internally for these 3 tasks in particular as they are somewhat intimate and work best when the people can work alongside your management team.
As for the first 5 – you could hire internally, or you could hire Hook Agency and we’d encapsulate all of this work for you, and leverage our proven processes to get more bang for your buck!
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
Fun Under Pressure
When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
Built Solid on
Traction – EOS
10th Fastest Growing
Company in Mpls
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Aaron Christy
Indy Roof & Restoration
"We have been using hook for almost a year now. Vinny is our rep and has went over and above for us. We have had their work independently checked as we have trust issues with SEO companies and they are doing what they are saying and executing very well. On top of that, Vinnys reporting and keeping us in the loop is top notch."
Courtney White
Greentek Roofing & Aolar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Justin Puetz
Justin Puetz
"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"
Alexa Nicholas
McCormick Renovations
"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."
Robin Scherer
Trust Roofing
"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"
Darren Smith
Aquarius Home Services
"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."
Jacob Wadding
Arch Exteriors
“Hook Agency has been an outstanding partner for our business over the past few years. They built our website with precision and creativity, ensuring it perfectly represents our brand. They also handle all our PPC campaigns, consistently meeting or exceeding our required ROI. Their SEO expertise has significantly boosted our online presence.”
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 3M+ because of the significant investment required.
Why Solar Companies Need a Marketing Partner Who Gets the Industry
Marketing solar isn’t like marketing just any service. Your customers are making a major investment — and they need to trust you from the first click.
At Hook Agency, we specialize in home services and have deep experience helping solar companies grow. We know what moves the needle:
- Clear, benefit-driven messaging that makes solar simple and compelling.
- SEO strategies that target ready-to-buy homeowners.
- Landing pages and ads that educate first, then convert.
You don’t need a generalist agency. You need a partner who understands how to get real, qualified leads for solar — and who has the results to back it up.
If you’re ready to grow faster, let’s connect.
How We Drive Solar Leads That Actually Turn Into Sales
Not all marketing leads are created equal — especially in the solar world.
You don’t just need more form fills or phone calls. You need homeowners who are serious about investing in solar, and ready to move forward. That’s where Hook Agency shines.
We build strategies focused on qualified intent — using SEO, PPC, and landing page design to attract the right people at the right time:
- SEO: We target keywords buyers actually search for like “best solar installers near me,” “solar panel installation cost,” and “solar tax credit 2025” — not just vanity terms.
- PPC Ads: Our solar ads focus on education, cost savings, and trust factors to pull in motivated buyers, not tire kickers.
- Landing Pages: Every page is designed to filter and qualify leads naturally, getting you higher-quality conversations and fewer dead-end calls.
By aligning your marketing strategy with real buyer behavior, we help solar companies like yours get more valuable leads — and close more deals.
Solar marketing isn’t just about traffic or clicks. It’s about filling your pipeline with people ready to say yes to solar.
What Makes Hook Agency Different for Solar Marketing?
There are plenty of marketing companies out there. So why Hook?
Because we’re not just running campaigns — we’re building momentum for your business.
- We specialize in home services: Unlike agencies who split their time across industries, we go deep on solar, roofing, and home improvement marketing.
- We build custom strategies: No cookie-cutter templates. We craft plans that match your local market, your goals, and your growth stage.
- We’re proactive partners: You’ll get live dashboards, monthly strategy check-ins, and a team that’s constantly pushing to get better results — not just setting and forgetting.
- We know what works: Our case studies speak for themselves — higher rankings, more leads, and real revenue growth for solar companies.
At the end of the day, we care about one thing: helping your business thrive. If you’re ready for a team that treats your marketing like it’s their own — and pushes just as hard as you do — you’re in the right place.
Because of the level of attention and expertise we bring, we’re not the cheapest option — and that’s by design.
[Check out this quick video on why we charge more — and why it’s worth it.]
What to Expect When You Work With Hook Agency
Choosing the right solar marketing partner is a big decision. We believe you should know exactly what you’re getting — and what kind of value you can expect from day one.
When you work with us, you’ll get:
- A clear roadmap for growing your leads and building your brand online.
- Transparent reporting that shows what’s working (and what we’re improving) every month.
- A team that’s invested in your success — asking the right questions, bringing new ideas, and constantly pushing your marketing forward.
- Proven strategies tailored to the solar industry, not generic approaches that waste your time and budget.
Even if you’re just starting to explore your options, we’re happy to answer questions and point you in the right direction. No pressure — just real advice based on what we’ve seen work for solar companies like yours. If you’re ready to learn more, we’d love to connect and see if it’s a good fit.
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
How are you different from other Solar marketing + lead generation companies?
- We are niched in construction + home services.
- We actually get the work done for you. We are 100% lead generation focused, and do more content + links in the first 3-6 months than most solar marketing companies do in a year.
- We have case studies on case studies of successful marketing campaigns + lead generation case studies for home services businesses.
How will SEO help my business?
SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.
You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.
What are your top Solar SEO strategies?
We believe SEO doesn’t live in a bubble. That’s why unlike many Solar SEO companies we make ‘Conversion Rate Optimization’ tweaks like adding call-to-actions and trust factors like testimonials in key places to increase your conversion rate.
Other than that very important Solar SEO Strategies include:
1. We perform a competitive analysis and find the keywords that they’re ranking for and target those topics and then go after those topics and take over that top spot.
2. We get backlinks for your website that will build authority for your website and help you rank higher.
3. We also make changes to your website structure so your website is easier for Google to crawl (like de-indexing thin, and duplicate content – HUGE!)
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
