A large array of solar panels, representing the renewable energy industry, paired with effective solar marketing agency services, website design, and lead generation strategies to drive customer engagement and growth.

Solar Marketing Services

Hook better leads with a Google specialized team

We work with some of the top solar providers out there to help improve their marketing and increase the number of leads they get through Search Engine Optimization, management of paid ads, and effective website design.

Technician installing solar panels on a residential roof, highlighting the craftsmanship and expertise that a solar marketing agency uses to promote residential solar services through custom website design and lead generation strategies.

We know you don’t just want more leads – you want the right leads.

We work with a ton of specialty contractors and are committed to getting insanely good with solar companies marketing. We know our methods work with solar companies and have a proven track record and case studies in this industry.

  • We have in-house writers who get to know your brand and write blog articles and ‘landing pages’ on your website that turn your website into a traffic magnet over time.
  • We create a content calendar with you, doing keyword research on what people are searching most, what your competitors are ranking for, and workshop what would appeal to your ideal customers.
  • SEO is not easy, but having a team you can trust working diligently on your behalf is invigorating. We report to you monthly with a live marketing dashboard, and make moves every month to get higher on Google.

What are you looking for in a solar marketing agency?

We have been successfully increasing leads with solar marketing services for 4+ years and work with a ton of roofing/solar companies as well.
We know what works – and can show you case studies to prove that.

Solar digital marketing comes down to a few basic concepts, and relates to everything we do, as we ONLY work with home service businesses:

  • Identify who your ideal customer is – what is their demographic, psychographic, economic profile?
  • Where do they hang out, in real-life and on the internet?
  • How can we get in front of them, at the exact time they are looking for solar?

Close-up view of solar panels installed on a residential roof, showcasing the clean, renewable energy solution that solar companies provide. A solar marketing agency specializes in driving leads and customer engagement for these businesses through effective website design, SEO, and targeted lead generation strategies, helping solar companies grow their customer base and increase sales.

Hook Agency = Your Solar Website + Google Marketing Team

We are not new to the space, and in fact every single one of our marketing experts has been chosen because they love home service + small business, and our culture is built around getting more leads and taking things off your plate.

Yes, we have a ton of roofing clients, but many have solar divisions – so we are always learning and pushing around content marketing for solar companies, and identifying keywords that work for solar businesses.

Hook Agency has writers, SEO’s, web designers, developers and paid ads specialists that can help your solar business thrive in this period of opportunity in the solar industry.

If scaling fast – and taking advantage of the opportunities now available in solar, is important to you. We are here to help you put more rocket fuel in action for your business.

Top 5 Ways to Leverage Solar Lead Generation Experts Now

Identify a winning team that understands the industry.

Whether you hire internally, or work with a pre-assembled group of specialists, going fast will always beat starting from scratch:

  • Persuade with the help of solar web designer
  • Make the website fast + clean with a solar web developer.
  • Get more leads now with a solid solar PPC ad management specialist.
  • Get more people coming to the site with a SEO specialist.
  • Create content that converts with a solar content marketing expert and writer.

Video, social media, and graphic design round out the team. We strongly suggest hiring marketers internally for these 3 tasks in particular as they are somewhat intimate and work best when the people can work alongside your management team.

As for the first 5 – you could hire internally, or you could hire Hook Agency and we’d encapsulate all of this work for you, and leverage our proven processes to get more bang for your buck!

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

We Get Sh*t Done

We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

10th Fastest Growth
Company in Mpls

Service Titan Top 3
Marketing Agency

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

Review Rating
Phil Pratt stands confidently, sporting a shaved head, beard, and sunglasses perched on his head. He wears a blue jacket over a white shirt. The subtly blurred background hints at green foliage and outdoor furniture.

Phil Pratt

Veterans Contracting

"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"

Review Rating
Shaun Hunt, with short dark hair and a beard, is impeccably dressed in a light gray suit, white shirt, and dark tie against a plain gray background.

Shaun Hunt

Voyager Exteriors

"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."

Review Rating
Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

Review Rating
On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

Review Rating
Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

Review Rating
A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

Review Rating
A man with short brown hair and a beard smiles warmly at the camera, embodying the soothing charm of Aquarius Home Services. Dressed in a gray sweater over a blue collared shirt, he exudes confidence against a neutral background.

Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

Review Rating
Courtney Owens, with long wavy blonde hair and a black top, faces the camera with a neutral expression. Layered necklaces adorn her as she stands outdoors, set against a soft-focus background.

Courtney Owens

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

Review Rating

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 3M+ because of the significant investment required.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

How are you different from other Solar marketing + lead generation companies?
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  • We are niched in construction + home services.
  • We actually get the work done for you. We are 100% lead generation focused, and do more content + links in the first 3-6 months than most solar marketing companies do in a year.
  • We have case studies on case studies of successful marketing campaigns + lead generation case studies for home services businesses.
How will SEO help my business?
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SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.

You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.

What are your top Solar SEO strategies?
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We believe SEO doesn’t live in a bubble. That’s why unlike many Solar SEO companies we make ‘Conversion Rate Optimization’ tweaks like adding call-to-actions and trust factors like testimonials in key places to increase your conversion rate.

Other than that very important Solar SEO Strategies include:

1. We perform a competitive analysis and find the keywords that they’re ranking for and target those topics and then go after those topics and take over that top spot.

2. We get backlinks for your website that will build authority for your website and help you rank higher.

3. We also make changes to your website structure so your website is easier for Google to crawl (like de-indexing thin, and duplicate content – HUGE!)

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)