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11 (Hilarious) Houzz Reviews | Is Houzz Pro Plus Legit / Worth It?

By Tim Brown
Updated July 16, 2019

9 (Hilarious) Houzz Reviews | Is Houzz Pro Plus Legit / Worth It?
Have this post read to you in a natural voice, so you can do other things:

“Houzz works for only 20 percent of contractors. For Art or custom builders. If you’re on the visionary side, not on the commodities side – with custom and artistic custom design – Houzz will work for you.”

Houzz is all about the pictures. It’s basically ‘Pinterest’ for home building, remodeling, and exteriors – if you inspire people with your ideas and design – you can inspire them into working with you on Houzz.

But for many – it’s not going to lead to the type of leads you’re hoping for – especially if you only work it short-term and aren’t consistently interacting with people who comment on your photos.

Everyone gets a best of Houzz Houzz Pro Plus isn’t really lead generation – it’s more for inspiration. It is definitely something you should be on, and it’s great for branding yourself well – but don’t expect it to bleed leads. Read more below for the full reality.

What does it mean to really leverage Houzz Pro+well – even if you aren’t paying on Houzz Pro Plus?

Do your best to create inspirational galleries for recent projects, and showcase your very best work on a regular basis around themes – and consistently. If you win a ‘Best of Houzz’ – use it on your site, and showcase it along with any other honors. Houzz does carry weight with many homeowners who use it to get inspired.

Here are some amazing insights / Houzz reviews from comments on ‘Roofing Insights’ Youtube videos.

Houzz Reviews - Contractors

“Advertising on Houzz is impossible to Cancel.”

“The sales pitch was focused on my initial needs which were to sell on Houzz Marketplace. Turned out to be a total scam – I still have “pending” account status at the market place after paying $250 per month for more than a year and now I have been told that my cancellation request was not accepted because itwas not “in writing” and 30 days before the renewal period despite me telling my account rep I wanted to cancel twice over 12 months! Check out their shiny F rating at the BBB!

Don’t advertise unless you have a lawyer present when you want to cancel.”

– Peter D. on

“My company decided to advertise with Houzz for a year. There was not a single qualified lead sent our way. Not one, meaning no sales and zero return on our investment. I called to cancel and was told that my account automatically renewed for a year and we would have to pay a penalty if we wantedout. Customer service is horrible and this is a complete and utter waste of money.”

– Stephanie W. on

“I feel I was greatly misled by this company as a new architecture firm just starting out and wanting to get more referrals. The salesperson I initially spoke with said it would be no problem that I didn’t have many reviews or project photos and that I would be able to get a lot of work if I signed up for Pro. Then once they had my money and a 1-year contract, and months went by and I didn’t get a single lead, they blamed it on me for not having enough reviews and project photos. I really regret paying over $300 a month for Pro. This is a really big expense for me just starting out and I’m not getting anything out of it. I would recommend NOT signing up for Pro unless you’re a well-established designer or contractor and have a ton of photos and reviews. When I voiced my concerns to my reps they blew me off and didn’t address what I said. Save your money for better uses and don’t fall for the hypey, upbeat sales pitch.”

– Anne Baker, on

But it’s not all negative – here’s a positive one! (Seems like there’s a lot more positive from the customer and not the Houzz Pro side, so had to sort through those.)

Thank you, Houzz you saved my business from closing. My name is Robert McJones. My business was about to close because of low production. Last month I received a call from Mr. Jason Lopez and offered me a project for residential interior painting for one of their Real Estate Investors. At first, I did not qualify because my insurance was too low in coverage but thank God Mr. Lopez was able to me with the insurance also. Now the competition is not an issue for me because of the steady production Houzz provides me. Thank you Houzz, thank Mr. Lopez.

– Robert McJones, Trust Pilot

Does Houzz work for small business? We believe in getting leads from every and all viable angles –

I didn’t try to curate these (very mixed reviews) to rip on Houzz.

We believe in being on Houzz for sure, though perhaps not paying for their premium listing options through Houzz Pro.

If you’re a construction company, you should be finding the best options for getting your company out there on a regular basis – and sometimes that may mean augmenting your ‘owned marketing’ with HomeAdvisor, Thumbtack, Houzz and other listing services.

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But the ideal is – that you OWN more of it than you’re paying for, and you’re building a marketing system that honors your brand and attracts people to YOU – not just ‘someone who does what you do.’

Frequently asked questions about Houzz

Is Houzz free for contractors?

It’s a free showcase – until they do get somewhat aggressive to upsell you. You’re able to display the projects you’ve done for other clients, at absolutely no cost. You can set up a free account, upload those photos, and get free advertising out of Houzz. We suggest sticking with the free account 100% and spending your effort getting your best work in front of more people. Resist their heavy-duty sales approach.

How do I use Houzz for my business?

1. Consider including a house badge on your site 2. Ask clients to review you on Houzz (first have them review you on Google if you don’t have many reviews there.) 3. Contact other vendors or companies on Houzz that you want to network with. 4. Be helpful to customers asking questions on Houzz. 5. Ask genuinely helpful questions to engage people on the platform.

How do I cancel Houzz pro?

Houzz Pro membership is generally a 12-month deal with no option for cancellation.

If you want to deactivate your account:

  1. Go to Your Houzz, then click Edit Profile and Settings.
  2. On the left bar, click “Advanced Settings.” From the “Advanced Settings” page, you can deactivate your Houzz account.

Consider this before signing up – from a concerned contractor – I didn’t read many good reviews about the program, even in the heavier populated cities. They all had one thing in common, very poor ROI. Few calls, expensive advertising ($300 – $700 per month), and many quoted them as the worst mistake they ever made in their business advertising.

Another contractor responding to the first – My leads from Houzz have all been really weak. I’m with Ben – have a solid Houzz profile, but invest your time and/or money into a good website that converts.

What is Houzz, and how does it work?

Houzz is a remodeling directory, a resource for contractors to get in front of prospects, but not a great central hub for all your marketing efforts. According to Houzz, they are – the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish.

Is Houzz free?

Yes, for homeowners – and the basic Houzz pro account is also free. Be prepared for heavy upsells, though.

The importance of owning your brand, and ranking on Google with your website

Is Houzz Pro Worth It? Houzz Pro Reviews for construction companies We believe in getting people more Google traffic to THEIR website, not just to see their work on someone else’s site, who can decrease your visibility any time they want to (if someone else pays more than you). 

So overall – I’m suggesting ‘Search Engine Optimization‘ – alongside these methods. Search Engine Optimization is built for the long-term, so that you OWN your lead-generation machine, and continue to build it with content and links back to your website from other places on the internet.

We can help you do that! Check out our 40+ 5-star reviews on Google, our case studies, and send us a message now to get started increasing your construction companies’ visibility, it’s our specialty!


Watch this quick video to see how savvy businesses save time and hook better leads:

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Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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5 months ago

Horrible experience with Houzz. Empty promises and their contract… Oh my god, I dont know how they can still be in business , how come no one has gone after them , yet!

Terry Doyle
Terry Doyle
1 year ago

Don’t go near Houzz Pro. They present a wonderful picture of all they will do for you but do not deliver! I have not received 1 qualified lead since I started months ago. Once they get your credit card number you’ll never get away from them. They are scam artists! The public who look at Houzz are really just looking to use your ideas without paying you.
Is anyone out there interested in grouping together to go after these people?

Roger DeGregori
Roger DeGregori
1 year ago
Reply to  Terry Doyle

Had the same awful experience.. Paid $500+ monthly. Once they sign u up there is zero follow thru or concern to help generate business as promised. It clearly shows that they know its a scam and the only hope of signing you up for another year is only going to happen by auto renewal.. We got customers to post reviews, we populated out PRO page with tons of images as directed, never got a single lead, not even a phone call fishing for info.. HOUZZ is a giant waste of money as it delivers on none of what they represent… Read more »

10 months ago

Looks like your business is a Fish Gallery? Probably a little riskier when your business is selling expensive fish tanks, Roger… Works great for my friends.

4 months ago
Reply to  Tim Brown

This is literally the worst company you can advertise with. Their customer service is a total sham. I wish you luck in trying to talk to a manager at this company, they can’t connect you with one but will sure put in 500 requests for one to call you back (and no one ever calls you back). We received no leads and spent almost $10,000 with them. I would not recommend this company to anyone.

Sunshine tutt
Sunshine tutt
11 months ago
Reply to  Terry Doyle

They have done the same to me and are taking over 600 a month and have made me overdrawn in my account despite immediately telling them i wanted out they were not delivering anything and could never reach them… not one lead that was even respectable

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