“Houzz works for only 20 percent of contractors. For Art or custom builders. If you’re on the visionary side, not on the commodities side – with custom, and artistic custom design – Houzz will work for you.”
Houzz is all about the pictures, it’s basically ‘Pinterest’ for home building, remodeling, and exteriors – if you inspire people with your ideas and design – you can inspire them into working with you on Houzz.
But for many – it’s not going to lead to the type of leads you’re hoping for – especially if you only work it short-term, and aren’t consistently interacting with people who comment on your photos.
Houzz isn’t really lead generation as much – and is more for inspiration. It is definitely something you should be on, and it’s great for branding yourself well – but don’t expect it to bleed leads.
What does it mean to really leverage Houzz well – even if you aren’t on Houzz pro?
Do your best to create inspirational galleries for recent projects, and showcase your very best work on a regular basis around themes – and consistently. If you win a ‘Best of Houzz’ – use it on your site, and showcase it along with any other honors. Houzz does carry weight with many home-owners, who use it to get inspired.
Here are some amazing insights / Houzz reviews from comments on ‘Roofing Insights’ Youtube videos.
“Advertising on Houzz is impossible to Cancel”
“The sales pitch was focused on my initial needs which were to sell on Houzz Marketplace. Turned out to be a total scam – I still have “pending” account status at the market place after paying $250 per month for more than a year and now I have been told that my cancellation request was not accepted because itwas not “in writing” and 30 days before the renewal period despite me telling my account rep I wanted to cancel twice over 12 months! Check out their shiny F rating at the BBB!
Don’t advertise unless you have a lawyer present when you want to cancel.”
– Peter D. on SiteJabbber.com
“My company decided to advertise with Houzz for a year. There was not a single qualified lead sent our way. Not one, meaning no sales and zero return on our investment. I called to cancel and was told that my account automatically renewed for a year and we would have to pay a penalty if we wantedout. Customer service is horrible and this is a complete and utter waste of money.”
– Stephanie W. on SiteJabber.com
“I feel I was greatly misled by this company as a new architecture firm just starting out and wanting to get more referrals. The salesperson I initially spoke with said it would be no problem that I didn’t have many reviews or project photos and that I would be able to get a lot of work if I signed up for Pro. Then once they had my money and a 1-year contract, and months went by and I didn’t get a single lead, they blamed it on me for not having enough reviews and project photos. I really regret paying over $300 a month for Pro. This is a really big expense for me just starting out and I’m not getting anything out of it. I would recommend NOT signing up for Pro unless you’re a well-established designer or contractor and have a ton of photos and reviews. When I voiced my concerns to my reps they blew me off and didn’t address what I said. Save your money for better uses and don’t fall for the hypey, upbeat sales pitch.”
– Anne Baker, on TrustPilot.com
But it’s not all negative – here’s a positive one! (Seems like there’s a lot more positive from the customer and not the Houzz Pro side, so had to sort through those.)
Thank you, Houzz you saved my business from closing. My name is Robert McJones. My business was about to close because of low production. Last month I received a call from Mr. Jason Lopez and offered me a project for residential interior painting for one of their Real Estate Investors. At first, I did not qualify because my insurance was too low in coverage but thank God Mr. Lopez was able to me with the insurance also. Now the competition is not an issue for me because of the steady production Houzz provides me. Thank you Houzz, thank Mr. Lopez.
– Robert McJones, Trust Pilot
We believe in getting leads from every and all viable angles
I didn’t try to curate these (very mixed reviews) to rip on Houzz.
We believe on being on Houzz for sure, though perhaps not paying for their premium listing options through Houzz Pro.
If you’re a construction company, you should be finding the best options for getting your company out there on a regular basis – and sometimes that may mean augmenting your ‘owned marketing’ with HomeAdvisor, Thumbtack, Houzz and other listing services.
But the ideal is – that you OWN more of it that you’re paying for, and you’re building a marketing system that honors your brand and attracts people to YOU – not just ‘someone who does what you do.’
The importance of owning your brand, and ranking on Google with your website
We believe in getting people more Google traffic to THEIR website, not just to see their work on someone else’s site, who can decrease your visibility any time they want to – if someone else pays more than you.
So overall – I’m suggesting ‘Search Engine Optimization‘ – alongside of these methods, and built for the long-term, so that you OWN your lead-generation machine, and continue to build it out with content and links back to your website from other places on the internet.
We can help you do that! Check out our 35+ 5-star reviews on Google, check out our case studies and send us a message now to get started increasing your construction companies visibility, it’s our specialty!