Do you want more leads? I create SEO-friendly websites on WordPress so that your company can get more business – not just have a pretty website.
“Six months ago we were reading Tim Brown’s client reviews just like you are now. We decided to contact Tim based on the reviews we read. That decision turned out to be one of the best actions our company, Whiskers To Tails Petsitting, has made in our seven years of business. Our sales have increased from 20% to 40% on a daily basis, and the site performs perfectly from a mobile phone. We have added five additional staff members to handle the increase in business.”
”We have been able to better tell our story to prospects and investors resulting in increased buy-in and new customers. Tim gets it! He is highly collaborative and is focused on increasing our conversions – not just driving targeted traffic. He checks in regularly to make sure the people contacting us are the right kinds of leads. This goes beyond web design and SEO – working with Tim is working a business partner who is in it to win it with us.”
WordPress is one of the most widely supported CMS's and anywhere you turn a rock you can find a WordPress developer. It's nice to know that you won't be stuck with some proprietary tool that no one knows how to use.
It's also structured very well for SEO – and has a lot of tools that you can add-on to help build out the visibility and usability over time.
Citations for WordPress being awesome for SEO / Search Visibility
Best Search Engine Friendly CMS - SEO Works
Why WordPress is the Best CMS - Nada Global
The key here is that WordPress really isn't that amazing on it's own. You will need to install a plugin like Yoast SEO to really get the most out of WordPress. No CMS is by itself really anything but a base-level tool to implement SEO from, but with WordPress and Yoast you'll be set up to fairly quickly and efficiently implement the necessary SEO Optimization. Some of these may be fairly simple, but you still need to do them to really get the most out your setup:
A lot of the things Google's Director of Webspam Matt Cutts said in this video uploaded in 2013 still apply.
And this is still just the "on-site" stuff. No matter what CMS you use these things will be important. If you don't have a habit, or strategy for getting links to your website, the competition who does will likely win the SEO battle whether they're on whether it's Joomla, Drupal, Magento, or Squarespace.
[bctt tweet="“No matter what CMS you use, the competitor with a real content and backlink strategy wins”"]
So what comes up over and over as the best CMS for SEO - from the people that are paying the most attention to SEO?
It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable,Marketing Land and Search Engine Land — are built on WordPress.
Not only do the general implements need to be in place like sitemaps and disallow rules on certain categories of items in the site, the tools need to enable teams to be able to carry out the internal linking, meta-titles, and meta-descriptions, and easily add new content - they need to be easy to access and understand.
For new web developers, designers and teams working on small to mid-size websites and marketing and lead-generation sites for larger companies I see WordPress as being a very smart place to start. It's built to expand.
[bctt tweet="“Whatever Content Management System you choose, it should be built to gracefully expand.”"]
The whole point of WordPress at the beginning was to give an easy way to build and maintain a blog, to set up a format to display new dynamic content on a regular basis. Since then it's grown, and developers have gotten great at presenting really nice home and static pages for marketing material, and WordPress allows for 'Custom Post Types' which can house custom content types like 'Doctors,' 'Locations,' or 'Products' and you can add them like a post with custom information, and a custom display on the front-end of the website.
For non-designer's and developers- A quick word on the difference between WordPress.com and WordPress.org sites:
WordPress.com provides a free blog that you can host on their site as a sub-domain - or have connected to a the domain name of your choice, but you're always kind-of renting space. WordPress.com tends to be more for bloggers, beginner's and enthusiasts, and anyone with a serious website should self-host or have their designer, developer, or agency host their website to make sure they have the most freedom possible.
WordPress.org allows you (or your designer or developer) to download the core of the WordPress Content Management System, and develop locally on their computer and/or upload via FTP or 'File Transfer Protocol' to whatever hosting. In this way you have more control over the site - freedom to use a wider range of tools and plugins - and can develop the site in freedom rather than relying on the closed-off version on WordPress.com.
Not only do we care about all of these technical aspects of SEO, but the website needs to keep people's eyes on the site. Here's how you do it in 5 quick bullet points:
You need a designer or developer who really is conscious of SEO first and foremost. So for all those about to rock (a new website,) just ask. Ask the professionals you're working with how they plan on making sure the site is visible on search engines. You're looking for some of these things yes, but most of all you're looking for experience in thoughtfully making sure sites are indeed search engine friendly. So a mini-list in a review of things to think about in this process:
So yes, there are many reasons why WordPress is the best for SEO, but if all of these things are thoughtfully considered by a designer, developer or team with another CMS, than other CMS's can be highly effective as well. I think WordPress is the #1 CMS right now for people thinking about SEO and small to mid-size businesses because it's everywhere and there's tons of documentation and familiarity - that may change in coming years. There may be even more powerful and customizable one's that are on the horizon, we shall see.
My Verdict: The Best CMS for SEO is WordPress. Leave a comment if you have any thoughts on this, if you agree or disagree, or have any other important SEO factors for people considering a new site could use. Thanks for reading.
I've not touched every CMS out there, but I did look into ways to wield other CMS' effectively for SEO – here are some of the things I've found. In the end it's really about what your specific team feels most comfortable with as long as certain key elements are in place.
Damn. This is un-nerving. What if I pay tons of moola to have a website built and Google just doesn't care about it at all?
Google respects consistency - so your local listings need to have the same Name, Address and Phone Number everywhere. Like, exactly. SEO people even have shorthand for this, they call it NAP for short. Are your NAP listing's consistent?
Backlinks - are insanely important. They are way more important than Google at present would ever publicly disclose. After doing experiments on my own site and then implement strategies around backlinking on other sites I can tell you that high quality backlinks are the secret sauce that will really start to push your sites search engine visibility up significantly.
[bctt tweet="“Backlinks are insanely important. Way more important than Google would ever publicly disclose.”"]
So in addition to the list of super-important questions at the beginning of this section, there is one last strategy.
Some methods to do this are creating resources or thought pieces that are so undeniably valuable or entertaining that people are compelled to link to them, guest posting on sites by going through their provided process or reaching out directly to people that run the site, or asking to be added to resource-list articles if you have a high quality resource.
The point is here that you have to get those links on solid sites. For every industry the places will be different. If you can find a way to outsource this process, perhaps it will be worth it for you - but the ideal will always be providing value for your niche demographic and in that post linking to your site as the traffic can flow through that link and not just the 'domain authority' providing a positive sign to Google as to the value of your site. But no matter what that positive sign to Google is huge – don't underestimate it.
Right now, a lot of industry professionals are familiar with WordPress – so it's not that another Content Management System is out of bounds, it's just generally not ideal at present moment for a lot of people to get an obscure CMS or one that's built for developers rather than clients. Some teams are super familiar with Drupal, Joomla, or Concrete5 and in their case (as long as the web development on those projects is done well,) WordPress might not be the best option. As long as these over-arching development things are in place and the tools are there - choose what the team is familiar with.
If they don't care about SEO, I would advise out of the gate businesses shouldn't spend money on a web designer if they aren't confident in their business model just yet. Get to squarespace.com, and make a website yourself. Squarespace is sleak and stylish and requires only a small degree of taste to implement a decent looking design. But according to numerous articles and forum discussions around the web like these below; WordPress is still the best content management system for getting found on Google and other search engines - which of course, these days is absolutely crucial to online success:
Every WordPress website has a "theme", but not every WordPress web design project has a custom theme.
A lot of my competitors modify $50 themes and sell the result for thousands of dollars – and I don't disparage them of that. There are ways to add value and create a customized look – but that's not 'Fully custom' design.
The reason I like to make a WordPress theme from scratch each time I work with a new client is that I'm forming the site to their specific needs, not making concessions just because it's the functionality that the pre-built theme can offer.
If I had to choose a commercial theme on the market – a couple that come to mind are the Bridge theme, and Salient theme which have hundreds of positive reviews and many options for layouts. It's still work to get content in and mess around with themes so for many business owners, they'd rather just hire a professional that builds WordPress websites for a living, and knows how to make sites that help customers take action.
Yes - absolutely! I have helped many clients create a shop on their WordPress site and even integrate different payment and fulfillment options with WooCommerce. WordPress web design with WooCommerce can accommodate up to 500 products, before I might suggest using Shopify or Magento to be on the safe side.
WordPress wasn't built for E-commerce, but it has grown with the help of WooCommerce to accommodate small to medium size shops quite well with tons of add-ons for any functionality you might want!
WordPress themes work by styling the content that you enter into the WordPress CMS.
This means you can create posts and pages in WordPress that can look totally different when different themes are applied.
Custom WordPress themes can be fitted to your needs as the site owner, but more commercial WordPress themes are built in a way that you can drag and drop items around and build the website pages without knowing code. This of course still takes time to master, and many people would rather spend their time running their business and have a professional create a custom theme for them.
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