The competitive landscape for law firms right now means that it is essential to employ a smart, strategic and well-executed SEO strategy to break through the clutter. There are people out there who need your services, but the trick is, they have to be able to find you.
The three really important keys to making effective financial web design are simple:
The return on investment for a solidly designed website depends on what a client is worth for your company.
If your average client is worth 20k over the course of the lifetime of working with them – and every 1 of 10 people that becomes a lead on your website becomes a customer – and you get 10 leads a month, we can do a little math on what getting five more leads a month would mean for your site.
A lead would be worth $2,000 in estimated revenue.
Meaning you have $20,000 in estimated revenue coming in with 10 leads.
If you can get two more leads a month your site would then be worth $24,000 a month.
Multiply that for the next 2 years, since a new site should keep its persuasiveness / value if done professionally for at least that long and you’re return on investment is 4K x 24 months = 96k.
This is compounded if you continue to do SEO on your site regularly, and in some cases doing search engine optimization we’ve been able to double the leads for financial industry clients a year in. Imagine 20 leads instead of 10 for 24 months = 480k.
Of course is a regular investment so subtract some of that for the SEO budget, but a website is intended to push up revenue and a partner should be chosen with this goal in mind – not merely to get the cheapest deal on a website possible.
We create websites in a way that makes it easy for companies to edit them themselves, but the real value-add is building in the right kind of content and information out so that customers on Google can find them and their pages are targeted for the right terms.
We help with this process during the web design process and can you help your site be built right to get traffic from the beginning. This is our specialty – and we’d love to help your financial company create a website that acts as a traffic and lead magnet.
This does start with having a professionally designed – built for search engine traffic – website. From there it moves to driving traffic with ongoing SEO.
We offer SEO for financial services companies after your site is designed, and do monthly reporting on the leads your site is generating and push that up over time. If you are looking to try and do some of this in house my suggestions revolve around two high power habits:
1. Finding ways to get links back to your website from other high domain authority websites.
2. Creating valuable content in the form of resources and answers to commonly asked questions in a blog or other articles.
Technology companies often have the most fun when it comes to their website designs. They have A/B tested them, analyzed…
These ideas for Marketing Financial Services, and marketing financial advisors – were curated for the sole purpose of getting you…
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