Most roofing companies struggle to find new clients. They also work to keep their current customers happy and loyal. The roofing industry is highly competitive, so it’s not easy to stay afloat in the marketplace with just one or two services that you offer. You need something more if you want your company to grow […]
Read More… from Roofing Promotions: Ideas for Promos That Get Deals
Door-to-door sales have been a hallmark of success for many businesses. But we’re living in a time when the world is evolving very fast. That means companies must adapt their sales strategies to survive or thrive. In today’s digital era, digital door-knocking is the new door-knocking. So if you have been dorr-knocking, it’s time you […]
Read More… from Digital Door Knocking: What is it? And How to Win
Roofing Sales is a gold rush, right? Well – for the best sales people, it certainly can be. But it’s important that owners and salespeople alike come up with a roofing sales compensation plan that ensures these three things: That the work be done in a quality manner that earns 5-star reviews and word-of-mouth referrals. […]
Read More… from The 3 Most Common Roofing Sales Compensation Plans
This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Personally, as a business owner I workout regularly, and meditate personally – which help me be mentally sharper / generally more optimistic – so I was curious and started looking for anything else people do to help them be […]
Read More… from Positive Thinking in Roofing Leadership: Why & How to Do It
Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to […]
Read More… from What’s a Roofing Marketing Manager Do? What to Look For [Job Description]
Industry experts suggest 5% for your overall marketing budget if you’re a roofing company. That’s 5% of your overall revenue – is allocated for marketing. It does depend of course if you are trying to grow! If you’re not trying to grow – perhaps you don’t need to spend nearly as much on marketing. Trying […]
Read More… from The Ideal Roofing Marketing Plan for 2024 (+ Budget Percentages)
We spoke with Dustin Biegler of Apple Roofing about three major roofing company bottlenecks. In this interview, Dustin discusses significant issues that roofing company leaders face and provides valuable solutions. If you are a leader of a roofing company, read below to get relevant advice and support. First Bottleneck: Sales and Profit One of the […]
Read More… from 3 Bottlenecks in Roofing Companies & How To Get Over Them
So you’re a roofing company, but you’re having trouble landing high-profile, consistent clients? That’s ok! We’re here to help. It’s a struggle that many business owners have gone through, but it doesn’t need to be that way. Cold emails are an invaluable tool that any business owner could use to gain new clients. In fact, […]
Read More… from How to Use Cold Email to Score More Commercial Roofing Deals
The roofing business is a notoriously competitive industry. The reason it’s so competitive is that this industry also offers a high potential for profit. If you are serious about going after that profit, you’re going to need the proper strategies. We’re not talking about a slapdash effort with a few guys and a couple of […]
Read More… from Roofing Door-Knocking Strategies & Repeatable Sales Processes (w/ Adam Bensman)
As a roofing company or contractor, you need leads to keep your business going—but you don’t want just any leads. You want high-quality prospects that are cost-effective and make sense. A contractor-focused agency knows the roofing industry and is more adept at sending the right customers your way. A non-niched agency may be good at […]
Read More… from Contractor-Focused Agency vs. Non-Niched Agency (+ Hiring Marketing Manager)
