How Roofing Contractors do Consultations During COVID-19

On Hook Agency's website: During the COVID-19 pandemic, a woman wearing a face mask participates in a video call with masked contractors. Her laptop signifies the current climate of caution. The workspace is illuminated by natural light, featuring potted plants and a closed notebook.

The Coronavirus and all the changes that have come along with it have caused roofing contractors to have to get more creative with the way they are doing their consultations. With people having to social distance and shelter in place, what was once a simple consultation process is now a bit more of a challenge. […]

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COVID-19: How it’s Affecting Roofing Contractors

A tool belt equipped with a hammer, wrench, and other essentials lies on a rooftop under construction, symbolizing the expertise of roofing contractors. In the background, blurred green foliage offers a tranquil contrast to this dynamic work environment.

The Coronavirus has brought a lot of changes and challenges to the world over the past month. As a result, businesses are being forced to come up with new and resourceful ways to keep work going. The changes taking place in the roofing community are coming in a variety of different ways and with things […]

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34 Roofing Statistics Everyone Running a Roofing Business Needs to See

A hard-hatted individual in a plaid shirt strides confidently along a road, carrying an upward-trending graph. Trees and mountains rise under a bright sky, symbolizing the roofing industry's growth and potential.

Roofing systems are very intricate and have a lot of moving pieces with many different factors to consider such as materials, technology, project estimation, and proper training. But even with all these factors to consider, it seems that there are good times ahead for the roofing industry. There is an expected growth of over 4% […]

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52 Construction SEO Keywords + Contractor SEO Keywords

Construction SEO Keywords, Roofing SEO Keywords

Construction SEO Keywords + Contractor SEO keywords – Highest Volume & Traffic is brought to you courtesy of my in-depth research using SEMRush, Ahrefs, and multiple other SEO tools. The crucial piece to understand is that each of these also has varying degrees of difficulty to rank for – because each will have different amounts of […]

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Using The Nextdoor App for Remodeling | Handyman Jobs

nextdoor business profile

If you’ve read any of my blogs here, then you’ve probably noticed that I tend to reference “breaking through the clutter.” While at times this phrase is overused by marketers — me being one of them — it rings more accurate today than ever before. Your consumers, no matter your industry, are inundated with thousands […]

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10 Roofing Sales Tips/Strategies (Pre-sale, Objections + Closing Secrets)

Roofing Sales Tips

Are you a roofer or a roofing salesman who wants to have much better luck selling your roofing services? If so, then this roofing guide is about to rock your world. We’re about to brainstorm 10 of the most robust sales strategies, so you can quickly increase your closing percentage without begging, dancing, or jumping […]

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Roofing Google Ads (5 Best Practices, Examples, 10 Free Templates)

Two workers expertly install a solar panel on a beige-sided house with maroon shingles. One secures the panel from the roof, while the other efficiently passes tools from a ladder below.

We love SEO here at Hook Agency for its long-term power and ability to turn your website and brand into an asset and authority. Google Ads should not be forgotten. It can be a powerful tool if used correctly and even work with SEO by boosting each other up. Although, if done incorrectly, Google Ads […]

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Roofing Sales Salary | 7 Creative Roofing Salesman Pay Commission Structures

Roofing Salary

Are you a roofer who wants to hire a sales rep, or maybe you own a roofing company and want to expand? Maybe you’d love to bring on sales help, but you’re not sure how to compensate the best roof salesperson? Let’s take a closer look into various roofing sales salaries so you can attract […]

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Roofing Advertisements: 9 Creative Roofing Advertising Examples

**Clever Billboard Design: "Hot Shingles In Your Area"**

Firehouse Roofing's creative billboard showcases the catchy slogan "Hot Shingles In Your Area," effectively using a roof shingle background for visual impact. The branding is reinforced with the logo positioned on the right. Notably, a power pole partly conceals this striking advertisement, adding an intriguing element to its presentation.

Roofing is something that many homeowners don’t really think about until they need it. But when they do need your services, how do you make sure that your roofing company is the one they first think about? In addition to putting efforts into your content marketing and SEO, being creative with your advertising is another […]

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7 Keys to Mastering Cashflow in Your Roofing Business

Mastering Cashflow for Your Roofing Business

If you’re a master of roof repair and run or manage a fantastic roofing business, then your cashflow is critically important. It’s crucial to track money as it comes in, and as it leaves your business. If you don’t realize how vital cashflow is for your roofing business, then here’s a startling fact. According to this […]

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