5 Ways Roofing Companies Can Prepare for Storm Season

A man in a suit joyfully extends his arms as money falls from the sky around him, symbolizing preparedness for prosperity amidst the chaos of storm season.

A storm can hit anywhere on the planet at any time! Hails, heavy rain, and blizzards are some unpleasant experiences the United States has faced before – and by all scientific predictions, will encounter again.  Whenever storms hit, roofs are likely to be at the center of the chaos and consequently get badly damaged. Fortunately, […]

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Achieve Sky-High Success: 5 Secrets to Explosive Roofing Business Growth

roofing company growth

250% yearly growth in one year? Why would anyone be so ambitious? You may ask.  Everyone has different reasons for starting a business, which is perfectly fine. But if you’d love to build a business that shapes society like Amazon or Apple, then 250% business growth yearly will sound reasonable.  Most roofers try hard to […]

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What Works on Facebook Now for Roofers

Facebook for roofers

Facebook is inarguably the world’s largest and most utilized social media platform! And will probably sustain its dominance. If you own or market for a roofing company, it’s a marketing strategy you don’t want to overlook.  However, here’s the most beautiful thing about Zuckerberg’s blue platform for you as a roofing business owner – You […]

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Five Roofing Sales Mistakes That Destroy Profitability

On Hook Agency's website, a scene unfolds: A woman whispers insights about roofing sales to a man in a plaid shirt, standing at the turquoise kitchen counter. Nearby, an individual in a brown jacket reviews a document, highlighting potential errors. The surroundings are neatly organized with books and spice jars lining the counter.

Only a handful of roofing businesses have mastered the art of managing consistent profitable sales in the industry. The determining factor of success, we’ve observed, is to have that astute skill of avoiding common roofing sales mistakes many companies make today. After careful deliberation, we highlighted five of these mistakes. If profits sound appealing to […]

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Using Facebook Groups to Drive Free Contractor Leads

A couple stands outdoors, smiling and shaking hands with a contractor dressed in a plaid shirt and safety vest, who is holding a clipboard to suggest a service agreement. The lush greenery surrounding them embodies the potential of generating free leads through strategic connections.

Facebook groups are untapped gold mines lying unknown to many contractors. Unlike the popular thought that social media means relaxation and cruising, Facebook groups are a viable lead-generation strategy for your business.  Aside from being open to all Facebook users, groups make niche-based interaction possible, thus establishing your authority and trust with that audience. And […]

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Why Contractors Need SEO Now More Than Ever

Best local seo company - why contractors need seo

SEO (search engine optimization) is a game changer! Search engine optimization uses digital skills and strategies to make your website rank higher in search engine results.  The average search of individuals online has skyrocketed since the COVID-19 pandemic. Consequently, Google Search’s interest in SEO also spiked at the onset of the pandemic to its highest […]

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Is Growing Too Fast Dangerous?

On Hook Agency's website, an illustration depicts a hand turning a rocket icon dial on a gauge. The gauge measures growth speed, ranging from 0% to 130%, with the needle approaching 100%. Green, yellow, and red sections signal different intensity levels and potential risks.

Skyrocketing revenue is one thing; efficiently handling the growth is another. You’ve probably wondered how safe it is if your billion-dollar dream happens today. Do you have what it takes to manage human resources, operations, and the funds to maintain your roofing company’s growth while making room for more?  Well, your questions would be valid, […]

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Humor in Marketing: Five Types to Use in Your Strategy

On Hook Agency's website, two cats in yellow construction helmets and denim overalls exude a playful approach to marketing. The cat on the left confidently wields a level while wearing goggles, and the one on the right holds a blueprint with precision. Both are equipped with tool belts, embodying their dedication to feline engineering.

Adding humor to your marketing is one surefire, effortless way to reach your audiences. No one forgets a hilarious joke that easily, right? It’s incredible how your brand name registers in people’s minds when they can associate it with a fun experience. To win in your marketing, you must sound nothing less than humorous, memorable, […]

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Why Roofing Companies Fail (According to 11 Roofers + Consultants)

A bald, bearded man stands resolutely with arms crossed in front of a sleek, modern house. The overcast sky serves as a backdrop, highlighting the challenges roofing companies face in adverse weather conditions.

Jordan Desbien shares in the video below what he learned from stress and pain of business failure, what happened, and what he is doing now. In preparation, I also asked folks this weekend why they believe roofing companies fail… and the top 3 reasons according to 100+ people were: #1 Finances + Cash Flow – […]

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Why Some Roofing Companies Take Off And Others Fail (7 Major Pitfalls)

Team of technical workers work on the roof of a house

You are not alone if you’ve tried to figure out what distinguishes successful roofing companies from struggling ones. Running a roofing company is far from easy. You have employees to look out for, clients to satisfy, maintenance overhead costs, and profit margins to meet.  Yet losing track of one aspect could trigger a cascade of […]

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