Dan Walrack’s Top 5 Roofing Sales Strategies

On stage, Dan Walrack presents his Top 5 Roofing Sales Strategies. He addresses the audience with a microphone, while roofing materials and a presentation screen are visible in the background.

If you’ve spent any time in roofing sales, you’ve probably heard the name Dan Walrack. The guy’s been closing deals and building trust with homeowners for over two decades — and he’s got the track record to back it up. Known for his no-nonsense approach to sales and decades of real-world success, Dan’s insights have […]

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Listen and Learn: The Top 15 HVAC Podcasts for 2025

HVAC Podcast

If you’re in HVAC, time is money, and podcasts are a smart way to keep learning while you’re on the go. Whether you’re a tech in the field, an owner growing your business, or someone trying to crack the marketing code, these podcasts can help you: Let’s get into the top HVAC podcasts to follow […]

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ServiceTitan Alternatives: What Contractors Are Actually Using

A cluster of contractor software logos—including Salesforce, Jobber, and others—are displayed in circular formation on a dark background. To the right, a prominent circle features a stylized flexing arm holding a wrench, symbolizing strength and expertise.

ServiceTitan is powerful. No doubt about it. It’s packed with features, built for growing teams, and dominates the home services space. But let’s be real — it’s not for everyone. Some businesses outgrow it. Others never quite get the hang of it. The learning curve is steep. The cost isn’t light. And unless it’s set […]

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251 Roofing Blog Ideas (Steal These Article Topics)

Roofing Blog Topics

Not all blog posts are created equal — and if you’re going to invest time or money into blogging, you want every post to work hard for you. ✅ Here’s a quick checklist to make sure your blogs actually drive traffic and leads: Great blogging is about meeting people where they are — giving them […]

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SearchLight Digital Demo and Review 2025

On Hook Agency’s website, our SearchLight Digital demo prominently features a laptop displaying an advanced data analytics dashboard. This interactive interface includes clear graphs and metrics that illustrate revenue pipelines and efficiency metrics. The design is visually framed by an abstract network theme, highlighted with icons such as a light bulb and a bar graph, symbolizing innovation and insightful analysis.

If you’re spending thousands on ads but not seeing deposits in your business account, listen up: your marketing is working harder than your sales team. This was the brutal reality check during the SearchLight Digital demo and live review. They pulled back the curtain on real HVAC marketing data and exposed a truth most contractors […]

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HVAC E-Commerce 101: Tools, Trends, and How to Stay Ahead

On Hook Agency's website, a professional in a suit and red tie engages with a transparent screen displaying "HVAC" ecommerce accompanied by icons of snowflakes, leaves, fans, and a thermometer. Set against an exposed brick wall, this imagery underscores the seamless integration of HVAC e-commerce solutions.

Let’s face it—homeowners don’t want to pick up the phone just to “talk to someone for pricing.” They want clarity, control, and confidence… before they ever contact your business. And if you’re not giving it to them? Someone else is. Pricing transparency and HVAC eCommerce aren’t buzzwords anymore—they’re what modern buyers expect. And we’re not […]

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Roofing Marketing | Proven Strategies To Get More Leads

Two men are engaged on a roofing project. The man in an orange shirt installs roofing materials, while the man in a yellow shirt, wearing sunglasses, captures a photo for the Roofing SEO Marketing Guide 2024–2025 cover. Shingles and tools surround them amidst a backdrop of lush greenery.

You don’t want another hack. You’re sick of paying for garbage leads that don’t even answer when you call. You’re ready to do the REAL, HARD stuff consistently that creates consistent massive amount of leads on autopilot. If that doesn’t sound like you? Stop reading. Seriously. There’s no life raft of shortcuts coming to save […]

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7 Best Roofing Marketing Agencies 2025 (Real Reviews)

Two roofers on a shingled roof are actively engaged in their craft. While one expertly installs shingles, the other documents the process with a smartphone to enhance roofing SEO. Clad in casual work attire, they operate under a clear sky with trees providing a natural backdrop. Best roofing marketing companies

Roofing marketing companies have gotten better than ever.  Not too long ago, there were not as many options out there — and some of the options that did exist were ultimately very bad. For instance: I know what you’re thinking: “Tim, don’t you have your own marketing agency? Are you just going to shill for […]

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I’m Getting 3 Estimates: The Perfect Sales Response

Roofing sales recruiting recruiters best top

If you’re in roofing sales, you’ve likely heard this phrase more times than you can count. “I think I’m going to get 3 estimates here before making a decison” While it’s a reasonable approach for homeowners, it can also be a stall tactic or an easy way to end the conversation if you don’t handle […]

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HVAC Website Design Inspiration | 10 Gorgeous Examples 2025

Experience top-tier HVAC and plumbing web design solutions with Hook Agency. Our expert services in heating, cooling, plumbing, and electrical ensure your home remains comfortable and efficient. Schedule your appointment today or take advantage of our exclusive special offers. Trusted by many, we proudly display our "Google Rating" logo at the top right corner of our site. Plumbing Web Design Examples + Companies 2024-2025 / best Hvac marketing agencies

Having an amazing looking website is crucial for getting the best leads – and these HVAC companies made sure to create an impression! We did our best to curate the best HVAC websites design inspiration we could find. Without further ado – the stars of the show, HVAC companies who really know how to roll […]

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