The Minnesota Timberwolves had an impressive 2023-24 NBA season, finishing with a 56-26 record, placing them third in both the Northwest Division and the Western Conference. Despite a valiant playoff run, they were eliminated in the Western Conference Finals by the Dallas Mavericks. As proud Minnesotans, Hook Agency knows how much we love our sports—and […]
How do you get leads as an individual sales rep at a roofing, hvac, or other home service company? It comes down to taking complete responsibility. I was once in this position, working for a different company and learning from their tactics for acquiring leads and trying to reproduce it for myself. I had one […]
Read More… from How to Generate Leads as a Salesperson (Guide + Resources)
We grilled Sebastian Jimenez from Rilla AI, and we’re diving deep into how AI is revolutionizing the roofing sales industry. Sebastian is the founder and CEO of Rilla, the leading virtual ride-along software for roofing and general home improvement industries. Get ready for some crazy insights asking questions to Rilla’s database of over 1 million […]
Read More… from Roofing Sales A.I. Answers Burning Questions w/ Sebastian Jimenez
I recently asked to a bunch of HVAC business owners on Facebook: How often do you have folks in sales roles at your company doing roleplay? What things do you roleplay the most? Many made it clear roleplay is fundamental to their sales training and process “It takes 10k hours to become a professional at […]
Did you know that over 90% of HVAC businesses struggle to come up with engaging content for their social media posts? If you find yourself in the same boat, don’t sweat it! […]
Read More… from 7 HVAC Social Media Post Ideas & the Best Strategies for Growth in 2025
For many HVAC businesses, understanding what potential customers are searching for online is crucial. Whether you’re a business owner or a digital marketer, grasping the concepts of keyword research can give you a significant edge. Let’s break down some key tools and strategies. Research Ideas + Topic Generators Tool #1: Answer The Public One of […]
Read More… from HVAC SEO Keyword Research Ideas + Topic Generators
Looking to level-up your roofing sales reps? Empower your employees by providing them with the most essential training programs every roofing rep needs. Give them the right tools, and watch them thrive. Matthew Mulholland a former roofing contractor now founder and dean of Building Experts Institute knows the ins and outs of the […]
Read More… from Roofing Training Courses Every Sales Rep Should Take
With roofing sales, preparing for the interview is just as important as having the right skills for the job. Let’s dive into essential tips to help you nail your next roofing job interview. Everything from role-playing scenarios to important questions you should be ready to answer. Whether you’re a seasoned professional or new to the […]
Read More… from Crush Your Next Roofing Sales Job Interview with These Tips for Success
In today’s fast-paced world, customers expect quick and transparent pricing on all services, including roofing: Delayed price turnarounds can cause potential clients to move on to competitors, making it crucial for roofing companies to adapt. Enter Roofle Roof Quote Pro, a game-changer in the roofing industry, designed to provide instant, accurate quotes. It also builds […]
Read More… from Roofle Roof Quote Pro 3.0 Demo: New Features in 2024
With the right planning and action selling HVAC service agreements can be a powerful strategy for cultivating customer loyalty and driving long-term sustainable growth. Imagine a building owner with an aging HVAC system, dreading the potential of a breakdown in the middle of summer. By offering them a comprehensive maintenance and emergency plan, you not […]
Read More… from How To Sell More HVAC Maintenance Contracts in 2025
